Social Research Research Center

What Social Research Research Center does

Social Research Research Center (株式会社社会調査研究センター, SSRC) is a privately held Japanese survey research firm incorporated on April 1, 2020, as a spin-off of Saitama University's Social Survey Research Center (established 2010) and certified as Saitama University Venture Company No. 1. The company is headquartered within Saitama University's Research Building in Sakura Ward, Saitama City, and operates with 1–10 employees under Representative Director Matsumoto Masaki (松本正生).

SSRC's core offering is the proprietary d-SURVEY platform, a smartphone-only web survey system developed in cooperation with NTT DOCOMO that draws random samples from approximately 77 million d Point Club members aged 18+ across Japan. The company also operates a complementary Non-spoken (ノン・スポークン) mixed-mode methodology combining SMS for smartphone users and IVR auto-call for fixed-line users, designed to reduce social desirability bias. Service lines include monthly national public opinion surveys (全国世論調査, typically 1,780–2,048 respondents covering cabinet approval and party support), election situation surveys (情勢調査) capable of reaching 60,000+ respondents across 289 constituencies, and ad hoc policy research for regional issues such as the Kashiwazaki-Kariwa nuclear restart.

SSRC generates revenue through professional-services contracts with Japanese media companies (Mainichi Shimbun, JNN, regional broadcasters including TV Saitama and Toyama Television) and government/political organizations, distributing survey results via the company website, PR Times press releases, joint media publication, and a YouTube analysis channel. Pricing is not publicly disclosed and is structured on a project/contract basis. Recognition includes the Prime Minister's Commendation awarded to CEO Matsumoto in March 2026 for contributions to democracy through election research, commemorating 100 years of universal suffrage in Japan.

Name

Social Research Research Center

Legal name

株式会社社会調査研究センター

Website

https://ssrc.jp

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Research Research Center (SSRC) is a Saitama University-originated Japanese survey research firm that runs nationwide public opinion and election polls via its proprietary d-SURVEY smartphone platform, powered by access to NTT DOCOMO's 77 million d Point Club members, serving media and government clients.

Ownership category

akta.pro rank

Product category

Public opinion and election survey research

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Industry & Sector Research (Syndicated/Custom) (BPAHALAE), National TV & Cross-Platform Audience Measurement Panels (MPABAOAA)

Keywords

• Public opinion polling
• Election survey services
• Smartphone survey platform
• Voting behavior research
• Survey research consulting

Headquarters

HQ city

Saitama-shi

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Survey Research Services: The company conducts public opinion surveys, election surveys, and political polls on a contractual basis for media companies and government organizations. Revenue is generated through survey implementation fees for custom research projects.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Social Research Research Center (SSRC) is a Japanese survey research firm that designs, implements, and analyzes public opinion polls, election surveys, and voting behavior studies for media and government clients. Its primary asset is the proprietary d-SURVEY smartphone-only web survey platform, developed in cooperation with NTT DOCOMO to draw randomized samples from approximately 77 million d Point Club members aged 18+ across Japan. The firm also employs a Non-spoken mixed-mode survey methodology combining SMS and automated voice response, and provides research consulting services covering the entire workflow from survey design through tabulation and analysis.

Product overview

Social Research Research Center (株式会社社会調査研究センター) operates a suite of survey research products centered on its proprietary d-SURVEY (ｄサーベイ) smartphone-only internet survey platform, developed with NTT docomo. d-SURVEY is the core product, enabling large-scale nationwide surveys using NTT docomo's d-point club membership base for random respondent sampling. The company also employs the Non-spoken (ノン・スポークン) mixed-mode survey methodology combining SMS and automated voice response for broader reach. Its services span regular national opinion polling (全国世論調査), election situation surveys (情勢調査), and voting behavior surveys (投票行動調査), covering cabinet approval, party support, and diverse policy topics across Japan's electorate.

Differentiator

Problem solved

Functional benefit

Brands

• ｄ-SURVEY (d-SURVEY): Smartphone-only web survey platform developed by SSRC in collaboration with NTT DOCOMO, utilizing d Point Club members as survey respondents.

Products and services

• d-SURVEY (ｄ-サーベイ) A smartphone-only internet survey system developed by SSRC with cooperation from NTT DOCOMO. It uses the d Point Club membership base to randomly sample respondents from a population of approximately 77 million people aged 18+ in Japan, delivering survey invitations via email and collecting responses digitally.
• Non-spoken (ノン・スポークン) Survey Method A mixed-mode survey methodology combining mobile phone short message service (SMS) for smartphone users and automated voice response (auto-call/RDD) for fixed-line telephone users, designed to reduce social desirability bias by enabling self-administered responses without operator interaction.
• National Public Opinion Survey (全国世論調査) Regular monthly nationwide public opinion surveys on cabinet approval ratings, political party support, and topical policy questions, conducted via d-SURVEY targeting approximately 1,800-2,000+ respondents per wave.
• Election Survey / Situation Survey (情勢調査) Situation and voting behavior surveys for national and local elections including House of Representatives, House of Councillors, gubernatorial, mayoral, and prefectural assembly elections, often conducted for media clients, with the capacity to survey 60,000+ respondents across multiple constituencies.

Quantifiable outcome

• National surveys typically achieve 1,780-2,048 valid responses within 1-2 days of survey deployment
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TV Saitama (テレビ埼玉)minorChannel Partner/ Reseller/ Distributor · 22 August 2020Regional media partnership for Saitama Prefecture citizen awareness surveys broadcast on the 'News 545' program over three consecutive days.
• Toyama Television Broadcasting (富山テレビ放送株式会社)minorChannel Partner/ Reseller/ Distributor · 8 August 2020Regional media partnership for broadcasting gubernatorial election survey results. SSRC conducted design, tabulation, and analysis for exit polls during Toyama Prefecture gubernatorial elections.
• NTT DOCOMOcoreTechnology or Integration · 1 April 2020Strategic technology partnership for d-SURVEY platform development. NTT DOCOMO provides access to its d Point Club membership base (approximately 77 million members aged 18+) for survey sampling. SSRC developed the d-SURVEY smartphone-only web survey system with NTT DOCOMO's technical cooperation.
• Mainichi Shimbun (毎日新聞社)coreStrategic or Co-development Partner · 1 April 2020Long-standing media partnership for joint public opinion surveys. Annual 'Japanese Public Opinion' survey series (日本の世論) conducted jointly, with results published in Mainichi Shimbun newspaper.
• JNN (Japan News Network)coreStrategic or Co-development Partner · 1 April 2020Media partnership for joint public opinion surveys, including emergency surveys during the COVID-19 pandemic and political polling during leadership transitions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Rakuten Insight: Operates one of the largest proprietary online panels in Asia anchored on Rakuten's ecosystem. Comparable to SSRC in smartphone/online panel-based public opinion and consumer research in Japan.
• YouGov: Global public opinion and survey research firm built on a large opt-in online panel, producing regular political and consumer polling. Directly comparable to SSRC in panel-based public opinion polling methodology.
• Macromill: Japanese digital market research firm with proprietary online panels and global research capabilities. Comparable to SSRC in operating online panels for survey research and serving Japan-based research buyers.
• Nippon Research Center: Long-established Japanese survey research firm providing public opinion polling, election surveys, and market research. Directly comparable to SSRC in core service offering (public opinion and election polling) within the Japan market.
• Central Research Services (中央調査社): Japanese survey research firm specializing in public opinion polls, election surveys, and social research using both panel and random-digit-dialing methods. Comparable to SSRC in methodology (including mixed-mode telephone surveying) and target media clients.
• GMO Research & Technology: Japanese online panel research operator (ASIA Cloud Panel with ~46M members) providing survey programming and panel-based research for the Asia-Pacific region. Closely comparable to SSRC's d-SURVEY in panel-based online survey model.

Broad incumbents

• INTAGE: Japan's largest market research firm offering consumer panels, public opinion research, and custom survey services. Comparable to SSRC in survey research capability but operates at substantially larger scale across multiple research verticals.
• NHK Broadcasting Culture Research Institute: Conducts Japan's most prominent national public opinion surveys and political polling as part of NHK's research operation. Comparable to SSRC as a major domestic producer of public opinion and political data.
• Kyodo News: Japan's main news agency conducting nationwide public opinion and election polling distributed to media clients. Comparable to SSRC as a competing supplier of political polling data to Japanese news outlets.

Emerging players

• Toluna: Global online panel and survey technology provider operating consumer panels across multiple countries. Comparable to SSRC in panel-based online survey infrastructure and offering, though at global scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ssrcjp
• Xx.com/ssrcco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Research Research Center