Swiss Regiomedia

What Swiss Regiomedia does

Swiss Regiomedia AG is a private Swiss regional newspaper publisher headquartered in Baar, canton of Zug. The company directly owns and operates 24 regional newspaper titles across German-speaking Switzerland — including Tagblatt der Stadt Zürich (109,565 copies, 93,000 readers), St. Galler Nachrichten (69,578 copies), Wiler Nachrichten (66,610 copies), Winterthurer Zeitung (55,300 copies), and Zuger Woche (24,758 copies) — and through the Swissregio Kombi partnership extends to 28 titles across 18 geographic areas reaching approximately 1 million contacts weekly. The company maintains nine regional editorial offices (Aarau, Baar, Kreuzlingen, St. Gallen, Watt, Wattwil, Wil, Winterthur, Zürich) operating a horizontally-segmented model where each office handles sales and editorial for its assigned titles.

The core commercial infrastructure is the Swissregio Kombi advertising platform, which enables advertisers to place campaigns across all partner titles via a single order, single artwork, and single invoice. Underlying distribution relies on Swiss Post postal delivery for approximately 80% of copies and Presto for the remaining 20%, allowing penetration into households with Stoppkleber (no-advertising) stickers. Supporting product surface includes MemoSticks front-page placements, Online Plus (7-day digital extension to news portal), Native Advertising formats, prospectus inserts (Beilagen), and custom Jubiläumszeitungen for corporate anniversary editions. Technology stack disclosed in privacy documentation references Google Analytics, Matomo, Mouseflow, and publishing infrastructure providers (jjk.de, pingag.ch, purplepublish.com, Tamedia); no proprietary AI/ML or API products are evident.

Swiss Regiomedia generates revenue across multiple streams: print advertising priced per-millimeter (with placement surcharges and annual Frankenabschluss volume discounts), prospectus insert transaction fees (covering ~80% postal and ~20% Presto distribution), MemoStick front-page placements, digital advertising (Native Advertising, Online Plus), and recurring subscriptions such as the Tagblatt der Stadt Zürich at CHF 130/year including VAT. Go-to-market is sales-led via regional office sales teams and the swissregiokombi.ch ordering platform. Primary customer segments are local and regional SMB advertisers needing geographic targeting across German-speaking Switzerland, supplemented by national advertisers running multi-region campaigns via the consolidated Swissregio Kombi offering.

Name

Swiss Regiomedia

Legal name

Swiss Regiomedia AG

Website

https://swissregiomedia.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Regiomedia AG is a private Swiss publisher that operates 24 regional newspapers and a 28-title advertising platform (Swissregio Kombi) across 18 areas of German-speaking Switzerland, serving local and national advertisers with print, MemoStick, prospectus, and digital ad formats to reach approximately one million weekly contacts.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Advertising: Charges for print advertisements placed in regional newspapers, with pricing based on advertisement size (per millimeter), placement, and repeat/rabatt agreements. Supports ordinary ads, covers, panoramic pages, and classifieds.
2. Prospectus Inserts / Beilagen: Revenue from inserting prospectus materials and promotional flyers into newspapers, distributed via postal mail (approximately 80%) or Presto distribution (approximately 20%).
3. MemoSticks: MemoSticks are advertisements placed on the front page of newspapers, providing prominent brand visibility. A premium advertising format.
4. Online Advertising: Digital advertising including Native Advertising (online plus 7-day presence on news portal) and other online ad formats. Data processors include Google Analytics, Matomo (Pikwik), and Mouseflow.
5. Subscriptions: Newspaper subscription revenue, including the Tagblatt der Stadt Zürich at CHF 130 per year including VAT. Subscriptions are typically annual.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Swiss Regiomedia publishes 24 regional newspapers in German-speaking Switzerland and, through the Swissregio Kombi, sells consolidated print and online advertising across 28 newspaper titles in 18 geographic areas, reaching approximately 1 million contacts weekly. The company offers newspaper subscriptions to readers and advertising placements (print, prospectus inserts, MemoSticks front-page, Online Plus digital extension, Native Advertising) to local and national advertisers, distributed via Swiss Post and Presto directly to nearly all households in coverage areas.

Product overview

Swiss Regiomedia operates as a regional media conglomerate with 24 newspapers across German-speaking Switzerland, organized as a platform-plus-portfolio model. The core offering is the Swissregio Kombi platform, which unifies 28 newspaper titles across 18 geographic regions into a single advertising solution reaching approximately 1 million contacts weekly. The portfolio includes both owned titles (such as Tagblatt der Stadt Zürich, St. Galler Nachrichten, and Zuger Woche) and partner titles (Bärnerbär, Bündner Nachrichten, Fridolin, Schaffhauser Bock). Supporting products include advertising formats like MemoSticks (front-page placements), Online Plus (7-day digital extension), Native Advertising, and custom Jubiläumszeitungen (anniversary newspapers). All titles offer regional and local news coverage, distributed via direct mail delivery to households and subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• Swissregio Kombi: Combined advertising package offering reach across 28 newspaper titles in 18 areas, generating approximately 1 million contacts weekly.
• MemoSticks

Products and services

• Swissregio Kombi

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TX Group: Swiss media holding (formerly Tamedia) operating Tages-Anzeiger, 20 Minuten, and various regional titles across Switzerland. Comparable in multi-title regional newspaper publishing and advertising sales, but materially larger and operating across language regions.
• Aargauer Zeitung: Regional newspaper for the Aargau canton, part of CH Media. Comparable to Swiss Regiomedia's Aargau titles in regional newspaper publishing and local advertising, though broader portfolio ownership.
• Berner Zeitung (BZ Bern): Major Bern-region newspaper operated by TX Group. Comparable to Swiss Regiomedia titles in regional newspaper publishing and local advertising, though larger scale and part of a national media group.

Emerging players

• 20 Minuten: Free commuter newspaper and digital news platform owned by TX Group with strong digital ad inventory. Comparable to Swiss Regiomedia in free-distribution model and SMB advertising, but distinguished by a younger, digital-first audience.

Direct peers

• CH Media: Swiss regional media conglomerate publishing newspapers, magazines, and digital outlets across German-speaking Switzerland. Directly comparable to Swiss Regiomedia in regional newspaper publishing, multi-title portfolio model, and SMB advertiser focus.
• Vogt-Schild Medien: Swiss regional newspaper publisher in the Solothurn and Bern region, including Solothurner Zeitung. Comparable to Swiss Regiomedia in regional print newspaper publishing, local advertising sales, and subscription distribution.
• Somedia: Swiss regional media company publishing Bündner Tagblatt and Südostschweiz titles in Graubünden and Eastern Switzerland. Directly comparable to Swiss Regiomedia in regional newspaper publishing, local advertising, and distribution model.
• St. Galler Tagblatt: Regional daily newspaper serving Eastern Switzerland including St. Gallen. Comparable to Swiss Regiomedia's St. Galler Nachrichten in regional news, advertising, and subscription model in overlapping geography.
• LZ Medien: Swiss regional newspaper publisher in Central Switzerland (Luzerner Zeitung). Comparable to Swiss Regiomedia in regional newspaper publishing, multi-region Swiss ad sales, and household distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/swissregiomedia
• LinkedInlinkedin.com/company/swiss-regiomedia-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Regiomedia