POMERA Maderas
POMERA Maderas is the forestry-industrial subsidiary of Argentina's Grupo Insud, producing, processing, and marketing FSC-certified eucalyptus and pine solid wood products—including logs, impregnated poles, plywood, veneer, sawn boards, and prefinished flooring—from 32,000 hectares of plantations across Argentina and Paraguay for domestic industrial clients and export markets in Asia and the Americas.
- Company typePrivate
- Founded1995
- HeadquartersBuenos Aires, Argentina
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
POMERA Maderas firmographics
Firmographics- Name
- POMERA Maderas
- Legal name
- GARRUCHOS S.A.
- Website
- https://pomeramaderas.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- POMERA Maderas is the forestry-industrial subsidiary of Argentina's Grupo Insud, producing, processing, and marketing FSC-certified eucalyptus and pine solid wood products—including logs, impregnated poles, plywood, veneer, sawn boards, and prefinished flooring—from 32,000 hectares of plantations across Argentina and Paraguay for domestic industrial clients and export markets in Asia and the Americas.
- Ownership category
- akta.pro rank
POMERA Maderas industry classification
Industry- Product category
- Solid Wood and Timber Products
- NAICS
- Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Softwood Veneer and Plywood Manufacturing (321212), Hardwood Veneer and Plywood Manufacturing (321211), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Forestry (800)
- akta.pro primary industry
- Wood Flooring & Wood Veneer Products (IMADADAI)
- akta.pro secondary industries
- Veneer & Specialty Wood Products Trading (IMAMAIAL), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Softwood Plywood Manufacturing (IMAMACAA)
Keywords
Where POMERA Maderas is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices3 records
Markets served
POMERA Maderas business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Timber Products: Production and sale of sawable, crushable, and laminable eucalyptus and pine logs and timber rolls from company plantations.
- Impregnated Poles: Over 120,000 poles per year produced at Virasoro plant for overhead wiring, rural uses, and construction.
- Industrial Wood Products: Plywood, sawn boards for furniture and packaging, peeling veneer, and prefinished flooring products (solid and structured) from Paraguayan operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B enterprise pricing - no public list pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
POMERA Maderas product offering
Product offeringCore offering
POMERA Maderas is a forestry-industrial company that produces, processes, and markets solid FSC-certified timber and wood products derived from company-owned eucalyptus and pine plantations in Argentina and Paraguay. Its offering spans three categories: forestry products (sawable, crushable, and laminable logs and timber rolls), impregnated poles (for overhead wiring, rural fencing, and anti-hail netting), and industrial products (plywood, peeling veneer, sawn boards for furniture and packaging, and prefinished solid and engineered flooring). The company sells these wood products via direct B2B enterprise sales to industrial clients in furniture, construction, packaging, electrical infrastructure, and agricultural sectors, both domestically and through exports to Asia and the Americas.
Product overview
POMERA Maderas is a forestry-industrial company producing solid wood products from eucalyptus and pine plantations. The product portfolio spans three main categories: Forestry products (logs for sawing, crushing, and lamination), Impregnated products (chemically treated poles for rural, overhead wiring, and anti-hail applications), and Industrial products (plywood/compensados, peeling veneers, sawn boards for furniture and packaging, and prefinished flooring). The company operates own nurseries producing clonal seedlings for internal plantation development and supplies these product lines to domestic and international markets in Asia and the Americas.
Differentiator
Problem solved
Functional benefit
Brands
- FRESA (Fuentes Renovables de Energía): Thermal power plant operated by Grupo Insud that generates electricity from forestry biomass, processing subproducts from Pomera Maderas' harvest and production.
Products and services
- Sawable / Crushable / Laminable Eucalyptus Log (Argentina) Harvested eucalyptus logs from POMERA Maderas' Argentine plantations, categorized by diameter for different processing routes: crushable for biomass and chips, sawable for lumber production, and laminable for veneer and peeling applications. Sold to industrial processors, sawmills, and veneer manufacturers.
- Sawable / Crushable / Laminable Eucalyptus Log (Paraguay) Paraguayan eucalyptus logs from Desarrollos Madereros S.A. plantations, sorted by diameter for biomass, sawmill, or veneer processing, with detailed specifications for thin and thick categories. Sold to regional and export industrial processors.
- Sawable / Crushable / Laminable Pine Log Pine logs designated for sawmilling, crushing/chipping, or veneer lamination, with diameter-based classification and pruning specifications for different quality grades. Sold to sawmills, biomass users, and veneer manufacturers.
- Overhead Wiring Poles Impregnated eucalyptus poles engineered for overhead electrical and telecommunications cable installations, available in various diameters and lengths to meet different infrastructure requirements. Sold to electrical utilities and telecommunications infrastructure operators under FSC chain-of-custody certification.
- Impregnated Wooden Poles for Rural Use Chemically treated eucalyptus poles designed for rural fencing and agricultural applications, offering resistance to decay and insect damage for long service life. Sold to rural operators and agricultural infrastructure buyers.
- Impregnated and Bathed Pole for Rural Use Heavily treated eucalyptus poles for demanding rural applications, featuring both impregnation and bathing treatment for enhanced durability against weather and biological threats. Sold to rural operators requiring maximum service life.
- Anti-hail Meshing Poles Impregnated eucalyptus poles designed for anti-hail netting systems in agricultural applications, providing structural support for crop protection. Sold to agricultural operators and crop protection installers.
- Wooden Fence (Rodrigones) Eucalyptus stakes and support posts (rodrigones) for rural fencing applications, FSC-certified and treated for outdoor durability in agricultural environments. Sold to rural operators and fencing installers.
- Plywood (Compensados) Multi-layer eucalyptus and pine plywood panels available in various grades, thicknesses, and sizes for furniture manufacturing, cabinetry, flooring base, concrete forming, container flooring, and packaging applications. Sold to industrial buyers in construction, furniture, packaging, and shipping.
- Peeling Veneer (Láminas debobinadas) Rotary-cut eucalyptus veneer sheets produced through a debarking process, available in various thicknesses and grades for furniture, cabinetry, and decorative applications. Sold to panel producers, furniture manufacturers, and decorative veneer processors.
- Sawn Boards for Furniture Eucalyptus lumber boards processed for furniture manufacturing, available in standard thicknesses and dimensions with controlled humidity levels for dimensional stability. Sold to furniture manufacturers and cabinet makers.
- Sawn Boards for Packaging Eucalyptus lumber boards designed for packaging and pallet production, available in multiple thicknesses with S4S, S2S, or rustic finishes and kiln-dried specifications. Sold to packaging manufacturers, pallet producers, and industrial packaging buyers.
- Solid Flooring – Prefinished Euca Solid eucalyptus hardwood flooring pre-finished with protective coating, available in multiple collections with different widths, featuring tongue-and-groove installation for nailing or gluing. Sold to flooring distributors, retailers, and installers for residential and commercial applications.
- Structured Flooring – Prefinished Euca Engineered eucalyptus flooring with multi-layer construction and pre-finished surface, featuring anti-scratch UV lacquer finish and EPI Akzo Nobel zero-emission resin, designed for floating or glued installation. Sold to flooring distributors, retailers, and installers.
Quantifiable outcome
- 120,000+ impregnated poles produced annually at Virasoro plant
- +3 more outcomes
Companies that use POMERA Maderas
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
POMERA Maderas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
POMERA Maderas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Universidad Nacional de Misiones (UNAM)coreEnvironmental collaboration through 'Un árbol para mi barrio' program. Joint tree planting of 350 native trees in El Porvenir II neighborhood in Posadas. UNAM supplies native species seedlings from their nursery; Pomera provides volunteers and technical expertise. Includes environmental education activities for children and community workshops.
- RENATRE (Registro Nacional de Trabajadores Rurales y Empleadores)minorTraining partnership for forestry workers. Joint organization of 2nd Forestry Workers Training Day in Garruchos, Corrientes, covering wildfire prevention. Partners include provincial forest resources department, UATRE, and INTA.
- INTA (Instituto Nacional de Tecnología Agropecuaria)minorAgricultural technology institute collaborating on forestry worker training programs and technical knowledge transfer.
- UATRE (Unión Argentina de Trabajadores Rurales y Estibadores)minorWorkers union partnership for forestry worker training and safety education programs.
- Moisés Bertoni FoundationcoreTapytá Nature Reserve (4,736 hectares) donated to the Foundation in 2003. Foundation manages and monitors the reserve, conducting conservation and environmental protection activities. Six natural communities identified including forests, savannas, wetlands, caves, rivers and springs. 435 plant species, 44 mammal species, 375+ bird species recorded.
- Fuentes Renovables de Energía (FRESA)coreBiomass energy partnership where forest harvest and production byproducts are sent to FRESA thermal power plant in Virasoro, Corrientes. FRESA is Grupo Insud's biomass power generation facility that produces electricity from forestry biomass. This synergy enables circular economy approach, reduces CO2 emissions, and decreases fire risk in plantations.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
POMERA Maderas competitors and assessment
Company assessmentDirect peers
- Louisiana-Pacific: US-based engineered wood products manufacturer (OSB, siding, engineered flooring). Comparable to Pomera's engineered flooring and structural wood panel offerings.
- Masisa: Chilean/Latin American manufacturer of wood panels (MDF, particleboard, plywood) and related engineered wood products. Closely comparable to Pomera's industrial wood products line, especially plywood and engineered flooring.
- Duratex: Brazilian wood panels (MDF, MDP, HDF), flooring, and bath fixtures manufacturer with eucalyptus plantations. Comparable to Pomera's solid and engineered eucalyptus flooring plus wood panel business.
- Boise Cascade: US-based manufacturer of plywood, engineered wood products, and wood building materials. Comparable to Pomera in plywood and engineered wood manufacturing serving construction and industrial customers.
- Klabin: Brazilian integrated pulp, paper, and packaging producer with solid wood and timber operations. Comparable to Pomera's vertically integrated model spanning forestry, industrial wood processing, and packaging end markets.
- Arauco: Chilean forestry-industrial major producing pulp, panels, and sawn timber from pine and eucalyptus plantations. Comparable to Pomera in plantation-based solid wood and panel production across Latin America.
- West Fraser Timber: Canadian lumber, panels (OSB, plywood), and pulp producer. Comparable to Pomera in integrated forest-to-panel production and B2B industrial customer focus.
Broad incumbents
- Stora Enso: Finnish-Swedish renewable packaging, biomaterials, and forest products major. Comparable to Pomera in FSC-certified forestry and engineered wood/plywood manufacturing for industrial customers, but operates at much larger scale and broader product portfolio.
- UPM-Kymmene: Finnish forestry, pulp, paper, and engineered wood products group with global plantations. Comparable to Pomera in vertically integrated plantation-to-product model and sustainability-certified operations.
- Weyerhaeuser: Large US timberland REIT and wood products manufacturer. Comparable to Pomera in plantation-based timberland ownership and solid wood manufacturing, but at materially larger scale and with a different ownership structure (REIT).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
POMERA Maderas social profiles
Digital presencePOMERA Maderas compliance and trust
Trust signalCompliance1 record
POMERA Maderas financial estimates
Financial estimateRevenue estimate
Valuation estimate
POMERA Maderas leadership team
Management profileNumber of profiles
Profiles2 records
POMERA Maderas subsidiaries and ownership
Company hierarchySubsidiaries3 records
POMERA Maderas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POMERA Maderas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POMERA Maderas
What does POMERA Maderas do?
POMERA Maderas is a forestry-industrial company that produces, processes, and markets solid FSC-certified timber and wood products derived from company-owned eucalyptus and pine plantations in Argentina and Paraguay. Its offering spans three categories: forestry products (sawable, crushable, and laminable logs and timber rolls), impregnated poles (for overhead wiring, rural fencing, and anti-hail netting), and industrial products (plywood, peeling veneer, sawn boards for furniture and packaging, and prefinished solid and engineered flooring). The company sells these wood products via direct B2B enterprise sales to industrial clients in furniture, construction, packaging, electrical infrastructure, and agricultural sectors, both domestically and through exports to Asia and the Americas.
Is POMERA Maderas a public or private company?
POMERA Maderas is a private company. It is classified as corporate owned and is currently operating.
When was POMERA Maderas founded?
POMERA Maderas was founded in 1995. It employs 251 to 500 people.
Where is POMERA Maderas based?
POMERA Maderas is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does POMERA Maderas make money?
Three revenue lines are on record. Timber Products are the primary driver. The others are impregnated Poles and industrial Wood Products.
Who are POMERA Maderas's main competitors?
Direct peers on record are Louisiana-Pacific, Masisa, Duratex, Boise Cascade, Klabin, Arauco and West Fraser Timber. Broad incumbents are Stora Enso, UPM-Kymmene and Weyerhaeuser.
Does POMERA Maderas have an API?
No public API is recorded for POMERA Maderas.
What industry is POMERA Maderas in?
POMERA Maderas's product category is Solid Wood and Timber Products. Its primary akta.pro industry code is IMADADAI, Wood Flooring & Wood Veneer Products, with a secondary code of IMAMAIAL, Veneer & Specialty Wood Products Trading. Its NAICS code is 3212 and its SIC code is 2400.