Masisa Cabrero S.A
Masisa is a publicly listed Chilean wood-based solutions company that manufactures and distributes melamine panels, wall cladding, furniture, and pellet heating across seven Latin American countries, serving residential, commercial, educational, office, hotel, and healthcare customers via retail, dealer, and e-commerce channels.
- Company typePublic
- Founded-
- HeadquartersSantiago, Chile
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Masisa Cabrero S.A does
Masisa Cabrero S.A (legal name MASISA S.A.) is a publicly listed Chilean wood-based solutions company headquartered in Santiago that designs, manufactures, and distributes engineered wood panels, wall claddings, finished furniture, and related building products for furniture manufacturing and interior architecture applications. The core product portfolio is built around melamine particleboard ('Tableros de Melamina') offered across a broad texture and color range, complemented by a cladding line ('Revestimientos') spanning micro-ripped, acoustic, and curved panels (concave, convex, micro-convex), a customer-co-created furniture line ('Muebles Masisa') sold direct-to-consumer, a pellet heating system line, and physical/digital sample collections ('Muestrarios'). Supporting services include 'Masisa Optimiza' for project optimization, 'Red M' distribution enablement, 'Especificaciones Técnicas' technical specifications for architects and designers, and 'Placacentros' physical retail locations. The business operates across seven countries (Chile, Colombia, Ecuador, the United States, Mexico, Peru, and Venezuela) with more than 1,900 collaborators, and revenue is generated primarily through hardware sales distributed via direct e-commerce (tienda.masisa.com), owned Placacentros storefronts, an authorized dealer network surfaced through a 'Dónde Comprar' (Where to Buy) locator, and B2B trade show engagement (e.g., ExpoDeco Perú, Expoferretera). Customer segmentation spans residential (primary), educational, office, commercial, hotel, and healthcare verticals, with inspirational and specification content tailored to each. Pricing is not publicly disclosed; customers are directed to contact via the dealer locator or visit Placacentros for quotes.
Masisa Cabrero S.A firmographics
Firmographics- Name
- Masisa Cabrero S.A
- Legal name
- MASISA S.A.
- Website
- https://masisa.cl
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Masisa is a publicly listed Chilean wood-based solutions company that manufactures and distributes melamine panels, wall cladding, furniture, and pellet heating across seven Latin American countries, serving residential, commercial, educational, office, hotel, and healthcare customers via retail, dealer, and e-commerce channels.
- Ownership category
- akta.pro rank
Masisa Cabrero S.A industry classification
Industry- Product category
- Engineered Wood Products
- NAICS
- Hardwood Veneer and Plywood Manufacturing (321211), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)
- akta.pro secondary industries
- Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Wood Mouldings, Millwork & Trim (IMADADAG), Veneer & Specialty Wood Products Trading (IMAMAIAL)
Keywords
Where Masisa Cabrero S.A is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Masisa Cabrero S.A business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Melamine and Wood Panels: Sale of melamine boards and wood panels for furniture manufacturing and interior design applications
- Wall Cladding and Coatings: Sale of architectural wall coverings including acoustic panels, curved panels, and micro-ripped panels for interior design projects
- Furniture: Direct sale of furniture products through the online store and physical retail locations
- Pellet Heating Systems: Sale and distribution of pellet heating products and related services
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Masisa Cabrero S.A product offering
Product offeringCore offering
Masisa manufactures and distributes wood-based interior solutions, including melamine boards (Tableros de Melamina), acoustic, curved, and micro-ribbed wall cladding (Revestimientos), the Muebles Masisa ready-to-assemble furniture line, and a wood-pellet heating offering (Calefacción Pellet). It sells these products through its Tienda Masisa e-commerce site, Placacentros retail points, and an authorized dealer network, and complements them with technical specification and Masisa Optimiza design services.
Product overview
Masisa Cabrero S.A is a wood-based solutions company offering a portfolio of products for furniture and interior architecture. The core product lines include melamine boards (Tableros de Melamina) for furniture manufacturing and engineered wood panels, and wall cladding systems (Revestimientos) available in acoustic, curved, and micro-grooved varieties. Additional offerings include pellet heating systems and furniture pieces co-created with customers. Supporting services include the online store (Tienda Masisa), Masisa Optimiza for project optimization, Red M distribution network, Placacentros retail locations, and technical specification services. The company serves residential, commercial, educational, office, hotel, and healthcare sectors across Chile, Colombia, Ecuador, Mexico, Peru, Venezuela, and the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Masisa Muebles: Furniture line co-created with customers, available through the online store tienda.masisa.com
- Masisa Optimiza
- Red M
- Placacentros
Products and services
- Tableros de Melamina (Melamine Boards)
Companies that use Masisa Cabrero S.A
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Masisa Cabrero S.A technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Masisa Cabrero S.A partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Asmat StudiominorAsmat Studio featured Masisa's melamine boards in their Wiñay Saphi thematic hall at ExpoDeco Perú 2025, integrating Masisa products into a curated interior design exhibition
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Masisa Cabrero S.A competitors and assessment
Company assessmentBroad incumbents
- Egger: Austrian family-owned wood-based materials group with broad product portfolio (panels, laminates, flooring); overlaps with Masisa on melamine boards and wall cladding systems.
- Swiss Krono: European wood panel and laminate producer with global footprint; a competitor in engineered wood products and decorative surfaces.
- Kronospan: World's largest wood panel manufacturer offering particleboard, MDF, and decorative surfaces, overlapping directly with Masisa's core melamine board business.
Direct peers
- Foresa: Spanish wood panel manufacturer with Latin American distribution exposure, competing against Masisa in melamine boards and decorative surfaces.
- Novopan del Ecuador: Ecuadorian wood panel manufacturer producing MDF and particleboard, directly competing with Masisa in the Andean region and overlapping in melamine boards.
- Duratex: Brazil's largest wood panel manufacturer (MDF, MDP, laminates) and a major furniture inputs supplier, directly comparable to Masisa on product mix and B2B2C go-to-market.
- Arauco: Chile-based global wood panel, MDF, particleboard, and sawn timber producer that competes directly with Masisa across Latin America in the same core categories.
Regional players
- Maderkit / Madeval: Andean furniture and panel manufacturer serving residential and project customers, comparable to Masisa's furniture and decorative panel business.
- Tableros Hispanos: Spanish wood panel maker with selective Latin American distribution, structurally comparable to Masisa's melamine and decorative panel offering.
- Fibran: Iberian manufacturer of MDF, particleboard, and acoustic panels — directly comparable to Masisa's engineered wood and acoustic cladding portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Masisa Cabrero S.A social profiles
Digital presenceMasisa Cabrero S.A financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masisa Cabrero S.A leadership team
Management profileNumber of profiles
Masisa Cabrero S.A funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masisa Cabrero S.A M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masisa Cabrero S.A
What does Masisa Cabrero S.A do?
Masisa manufactures and distributes wood-based interior solutions, including melamine boards (Tableros de Melamina), acoustic, curved, and micro-ribbed wall cladding (Revestimientos), the Muebles Masisa ready-to-assemble furniture line, and a wood-pellet heating offering (Calefacción Pellet). It sells these products through its Tienda Masisa e-commerce site, Placacentros retail points, and an authorized dealer network, and complements them with technical specification and Masisa Optimiza design services.
Is Masisa Cabrero S.A a public or private company?
Masisa Cabrero S.A is a public company. It is classified as public and is currently operating.
When was Masisa Cabrero S.A founded?
Masisa Cabrero S.A was founded in -1. It employs 51 to 100 people.
Where is Masisa Cabrero S.A based?
Masisa Cabrero S.A is headquartered in Santiago, Chile, in the Latin America region.
How does Masisa Cabrero S.A make money?
Four revenue lines are on record. Melamine and Wood Panels are the primary driver. The others are wall Cladding and Coatings, furniture and pellet Heating Systems.
Who are Masisa Cabrero S.A's main competitors?
Broad incumbents on record are Egger, Swiss Krono and Kronospan. Direct peers are Foresa, Novopan del Ecuador, Duratex and Arauco. Regional players are Maderkit / Madeval, Tableros Hispanos and Fibran.
Does Masisa Cabrero S.A have an API?
No public API is recorded for Masisa Cabrero S.A.
What industry is Masisa Cabrero S.A in?
Masisa Cabrero S.A's product category is Engineered Wood Products. Its primary akta.pro industry code is IMAMACAB, Hardwood Plywood & Decorative Panels Manufacturing, with a secondary code of IMAMAIAC, Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard). Its NAICS code is 321211 and its SIC code is 2430.