Faja Lobi Food
- Company typePrivate
- Founded1983
- HeadquartersZevenaar, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Faja Lobi Food firmographics
Firmographics- Name
- Faja Lobi Food
- Legal name
- Stichting Administratiekantoor Laigsingh Holding
- Website
- https://fajalobi.nl
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Faja Lobi Food industry classification
Industry- Product category
- Ethnic/Surinamese Food Products
- NAICS
- Food Manufacturing (311), Perishable Prepared Food Manufacturing (311991)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)
- akta.pro secondary industries
- Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing (AFAKAHAI), Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)
Keywords
Where Faja Lobi Food is headquartered
LocationHeadquarters
- HQ city
- Zevenaar
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Faja Lobi Food business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Food Products Sales: Sale of Surinamese specialty food products including sauces, marinades, pastes (trafasie), instant noodles, seasonings, and condiments through retail supermarkets, toko stores, horeca/wholesale, and e-commerce channels.
- Cookbook Sales: Sale of 'Sandhia's Recepten' cookbook series (currently Part 6) featuring 250+ pages with recipes, full-color photos, and access to cooking videos. Sold at €19.95 (reduced from €29.95).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sandhia's Recepten Cookbook Part 6 |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Faja Lobi Food product offering
Product offeringCore offering
Faja Lobi Food manufactures and sells Surinamese-style seasoning sauces, marinades, instant noodles, and ready-to-use flatbread (roti) under the Faja Lobi brand. The company also publishes the Sandhia's Recepten cookbook series and operates a recipe content platform with an AI-powered recipe search tool and personalized digital cookbook web app. Products are distributed through Dutch supermarkets, 1500+ toko stores, horeca/wholesale channels, and the company's own webshop.
Product overview
Faja Lobi Food is a family-owned Surinamese food company operating a dual product portfolio: (1) packaged food products including sauces, marinades, instant noodles, and specialty ingredients under the Faja Lobi brand; and (2) digital services including a cookbook, recipe website, and web app. The core packaged goods include Trafasie (seasoning sauces/marinades) product lines such as Bami Trafasie, Nasi Trafasie, Roti Masala Trafasie, Saté Trafasie, and Moksie Metie Trafasie; instant noodles (Chicken Trafasie and Bami varieties); Sandhia's Roti flatbread products; and condiments like Madam Jeanette Sambal, Pinda Sambel, and Trassie. The company also sells Sandhia's Recepten cookbook series and operates the fajalobi.nl recipe platform with a personal cookbook web app feature.
Differentiator
Problem solved
Functional benefit
Brands
- Sandhia's Roti: Ready-made roti product line sold in supermarkets
- Sandhia's Recepten Cookbook Series
- Masterbeef
Products and services
- Sandhia's Recepten Cookbook (Deel 6) Hardcover cookbook featuring approximately 250 pages with full-colour photos and cooking videos, containing Surinamese recipes developed and tested by the Laigsingh family. Sold to home cooking enthusiasts.
- Bami Trafasie Surinamese-style stir-fry mix for preparing Bami (fried noodles) dishes, available in 140gr, 360ml, and 1L sizes. Targeted at home cooks preparing traditional Surinamese meals.
- Nasi Trafasie Surinamese-style seasoning mix for preparing Nasi (fried rice) dishes, available in multiple sizes. Targeted at home cooks and foodservice operators.
- Roti Masala Trafasie Marinade and seasoning mix for preparing Roti dishes with masala spices, available in multiple sizes. Targeted at home cooks and foodservice.
- Sandhia's Roti Ready-to-use flatbread (roti) product in original and mini variants, available in supermarkets including Albert Heijn and Jumbo. Targeted at home cooks.
- Saté Trafasie Peanut-based satay sauce and marinade for Surinamese-style satay dishes. Targeted at home cooks and foodservice.
- Chicken Trafasie Instant Noodles Instant noodles in 65gr packets with pre-mixed spices, prepared by adding boiling water in 3 minutes. Targeted at home cooks seeking quick meals.
- Moksie Metie Trafasie Marinade for preparing Surinamese red roasted chicken (Moksie Metie), available in 360ml and 1L sizes. Targeted at home cooks.
- Madam Jeanette Sambal Hot pepper sambal (chutney) made with Madam Jeanette peppers, 195gr packaging. Targeted at home cooks and foodservice.
- Kip Masala Trafasie Chicken masala marinade and seasoning sauce, 360ml packaging. Targeted at home cooks.
- Pinda Sambel Trafasie
Quantifiable outcome
- Products available in 1500+ toko stores and major Dutch supermarkets
- +3 more outcomes
Companies that use Faja Lobi Food
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Faja Lobi Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Faja Lobi Food partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SterkInDeKeuken (Influencer)coreDutch food influencer with 450K+ Instagram followers who creates Roti Kip Masala recipes using Faja Lobi products. Regular content collaboration showcasing Faja Lobi products in recipes.
- Nochtli (Influencer)coreDutch influencer with over 1 million followers who makes Bami Trafasie and Nasi Trafasie with Saté Trafasie. High-reach content collaboration.
- Eten met Nick (YouTube Channel)minorYouTube channel with 150,000+ subscribers creating Nasi Trafasie recipes with Faja Lobi products.
- Dave Roelvink (Influencer)minorDutch celebrity with 650,000 followers who creates Bami Trafasie recipes with Kasripo Kip product.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Faja Lobi Food competitors and assessment
Company assessmentDirect peers
- Euroma: Family-owned Dutch spice, herb and sauce manufacturer with broad distribution through Dutch supermarkets and foodservice. Direct competitor for retail and food-service condiments/seasonings in the same channels as Faja Lobi.
- Blue Dragon: UK-based Asian sauce, noodle and meal-kit brand (AB World Foods). Direct comparable to Faja Lobi on Asian/Surinamese stir-fry sauces, marinades and convenience noodles for home cooks.
- Thai Taste: UK-based Thai cooking sauce range (also AB World Foods). Closely comparable to Faja Lobi Trafasie line - sauce-led, ethnic cuisine, supermarket-targeted, and reliant on consumer recipe content to drive basket purchase.
- Mama (Thai Chef): Thailand-headquartered leader in instant noodles with global distribution including the Netherlands. Closest comparable on Faja Lobi's Chicken Trafasie instant noodle line, and also competes in the broader ethnic noodle category.
Broad incumbents
- Verstegen Spices & Sauces: Major Dutch manufacturer of spices, herb mixes, sauces and marinades sold in retail and foodservice. Competes with Faja Lobi's Trafasie line for shelf space in Dutch supermarkets and foodservice distributors like Sligro.
- Cholula Hot Sauce: Premium hot-sauce brand sold globally in retail and foodservice. Comparable to Faja Lobi's Madam Jeanette Sambal in hot-sauce channel positioning, content-driven community building, and category-creator brand equity in the condiment aisle.
- Patak's: UK-based, ABF-owned brand of Indian cooking sauces, pastes and accompaniments, widely distributed in Dutch supermarkets. Comparable business model: ethnic cuisine authenticity, sauce-led portfolio, content marketing and supermarket channel positioning.
- Huy Fong Foods: Producer of Sriracha and other Asian chili sauces, a globally recognized ethnic sauce brand built on a hero SKU and brand-led content. Useful benchmark for Faja Lobi's potential to scale a single hero-traffasie line into a category-defining ethnic sauce.
- Conimex: Unilever-owned Dutch brand for Asian/Indonesian cooking kits, marinades, sauces and ready-to-wok noodles. Overlaps with Faja Lobi on prepared sauces and ethnic-cuisine meal solutions sold across the same Dutch supermarket chains; broader portfolio but a benchmark on ethnic positioning.
- Maggi (Nestlé): Nestlé-owned global seasoning and sauce brand, dominant in seasoning/condiment aisles across Dutch retail. Indirect but powerful competitor for brand awareness and pricing power in mainstream Dutch supermarkets where Faja Lobi is also shelved.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Faja Lobi Food social profiles
Digital presenceFaja Lobi Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faja Lobi Food leadership team
Management profileNumber of profiles
Profiles2 records
Faja Lobi Food subsidiaries and ownership
Company hierarchySubsidiaries1 record
Faja Lobi Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faja Lobi Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faja Lobi Food
What does Faja Lobi Food do?
Faja Lobi Food manufactures and sells Surinamese-style seasoning sauces, marinades, instant noodles, and ready-to-use flatbread (roti) under the Faja Lobi brand. The company also publishes the Sandhia's Recepten cookbook series and operates a recipe content platform with an AI-powered recipe search tool and personalized digital cookbook web app. Products are distributed through Dutch supermarkets, 1500+ toko stores, horeca/wholesale channels, and the company's own webshop.
Is Faja Lobi Food a public or private company?
Faja Lobi Food is a private company. It is classified as family owned and is currently operating.
When was Faja Lobi Food founded?
Faja Lobi Food was founded in 1983. It employs 11 to 50 people.
Where is Faja Lobi Food based?
Faja Lobi Food is headquartered in Zevenaar, Netherlands, in the Europe region.
How does Faja Lobi Food make money?
Two revenue lines are on record. Food Products Sales are the primary driver. The others are cookbook Sales.
Who are Faja Lobi Food's main competitors?
Direct peers on record are Euroma, Blue Dragon, Thai Taste and Mama (Thai Chef). Broad incumbents are Verstegen Spices & Sauces, Cholula Hot Sauce, Patak's, Huy Fong Foods, Conimex and Maggi (Nestlé).
Does Faja Lobi Food have an API?
No public API is recorded for Faja Lobi Food.
What industry is Faja Lobi Food in?
Faja Lobi Food's product category is Ethnic/Surinamese Food Products. Its primary akta.pro industry code is AFAKADAM, Dips, Salsas, Relishes & Chutneys Manufacturing, with a secondary code of AFAKAHAI, Convenience side dishes (mac & cheese, mashed potatoes, rice dishes) manufacturing. Its NAICS code is 311 and its SIC code is 2090.