Target

Market Research Servicestarget-sarl.cd

Target SARL is a Kinshasa-based market research and opinion polling firm founded in 2011, providing surveys, fieldwork, analysis, and decision-support reports to clients operating in the Democratic Republic of Congo.

Company typePrivate
Founded2011
HeadquartersKinshasa
Headcount101–250
GTM typeB2B
OfferingServices

What Target does

Target SARL is a Kinshasa-headquartered, privately-held market research and opinion polling firm operating in the Democratic Republic of Congo. Founded in 2011 and structured as a Société à Responsabilité Limitée (SARL) under French civil law, the company delivers end-to-end research services spanning survey design, in-country fieldwork, data analysis, and decision-support reports for clients making political, commercial, or policy decisions. With a reported headcount in the 101-250 range, the firm appears to maintain an operational footprint sufficient for nationwide fieldwork, though the source data does not disclose office network details, enumerator structure, or proprietary methodology.

The company's operating geography is documented as the Democratic Republic of Congo (COD), with no evidence of cross-border service delivery or international expansion. No products, technology stack, certifications, management team, partnerships, funding history, or customer references are recorded in the available source material, leaving significant gaps in due diligence visibility. Ownership, shareholding, and investor backing are likewise unstated; the SARL designation implies a privately-held limited liability structure typical of Francophone African jurisdictions but does not, on its own, indicate the presence of institutional capital.

The business model is services-based: revenue is generated through project-based market research and polling engagements rather than recurring SaaS, licensing, or platform fees. No pricing model, contract structure, or client segmentation is disclosed, and the company's customer base — whether concentrated among multilateral donors, NGOs, government bodies, political campaigns, or private-sector firms — is not documented in the input data.

Target firmographics

Firmographics

Name: Target
Legal name: Target SARL
Website: https://target-sarl.cd
Company type: Private
Founded year: 2011
Operating status: Operating
Headcount range: 101–250 employees
Short description: Target SARL is a Kinshasa-based market research and opinion polling firm founded in 2011, providing surveys, fieldwork, analysis, and decision-support reports to clients operating in the Democratic Republic of Congo.
Ownership category
akta.pro rank

Where Target is headquartered

Location

Headquarters

HQ city: Kinshasa

Markets served

Target business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Target product offering

Product offering

Core offering

Target SARL provides market research and opinion polling services, executing surveys and fieldwork and producing analysis and reports intended for use as decision support. The firm operates as a private, locally based research provider in Kinshasa, Democratic Republic of Congo.

Differentiator

Problem solved

Functional benefit

Products and services

Market Research and Opinion Polling Services End-to-end market research and opinion polling engagements covering survey design, on-the-ground fieldwork, data analysis, and decision-support reports, delivered to organizations operating in or researching the Democratic Republic of Congo.
Surveys and Fieldwork Primary data collection activities, including survey administration and on-the-ground fieldwork in the Democratic Republic of Congo, used to gather data inputs for client research projects.
Analysis and Decision-Support Reports Analysis of collected survey and fieldwork data and the production of written reports intended to support organizational decision-making by clients.

Companies that use Target

Customer profile

Ideal customer profiles1 record

Target technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Target competitors and assessment

Company assessment

Broad incumbents

GfK: Global market research organization (now operating under the NIQ family) with consumer, retail, and public-sector research offerings. Comparable to Target SARL on survey design and consumer research, though as a much broader incumbent with limited specialization in francophone Africa.
Ipsos: Global market research and public opinion firm with established African operations. Overlaps with Target SARL on survey-based research, opinion polling, and multi-country studies, though Ipsos is a much larger, multi-vertical incumbent rather than a DRC specialist.
NielsenIQ: Global consumer and retail measurement company with growing operations across Africa. Overlaps with Target SARL on consumer and market research, panel-based data collection, and analytics, though as a large incumbent rather than a focused DRC research provider.
Kantar: Global research, data, and insights group with significant Africa presence (including operations covering francophone Africa). Comparable to Target SARL on the consumer research, brand tracking, and public opinion survey stack, but with materially broader capabilities and geographic reach.

Direct peers

GeoPoll: US-headquartered mobile-based market research and polling company with a strong operational focus on Africa. Directly comparable to Target SARL on survey-based research, fieldwork, and opinion polling for development, government, and commercial clients across African markets.
Afrobarometer: Pan-African, non-partisan research network that conducts regular public opinion surveys across more than 30 African countries. Closely comparable to Target SARL in survey design, fieldwork, and political/social opinion polling, including active coverage of the DRC.
Sigma-3: DRC-based research and polling firm also headquartered in Kinshasa. Directly comparable in geography, target client base (political, NGO, and commercial), and a similar focus on opinion polling and field data collection in the Congolese market.

Regional players

BVA Group: French-headquartered market research and consulting group with operations across Europe and selective emerging markets. Comparable on opinion polling and custom research methodology, and particularly relevant given the francophone Africa orientation of Target SARL.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

Target financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Target leadership team

Management profile

Number of profiles

Target funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Target M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Target

What does Target do?

Is Target a public or private company?

Target is a private company. It is classified as unknown and is currently operating.

When was Target founded?

Target was founded in 2011. It employs 101 to 250 people.

Where is Target based?

Target is headquartered in Kinshasa.

Who are Target's main competitors?

Broad incumbents on record are GfK, Ipsos, NielsenIQ and Kantar. Direct peers are GeoPoll, Afrobarometer and Sigma-3. BVA Group is listed as a regional player.

Does Target have an API?

No public API is recorded for Target.