The EA Institute

What The EA Institute does

The EA Institute Pty Ltd (ABN 33 625 709 551) is an Australian private training and certification business founded in 2017 by Amanda Vinci, focused on the Executive Assistant profession across Australia and the broader APAC region. The company operates a hybrid platform-plus-modules portfolio anchored by the Executive Assistant Professional Certification (EAPC) at A$4,997 — a credentialed standard covering operational excellence, business judgement, leadership presence, and AI fluency — and surrounded by a family of Microsoft 365 Copilot training courses (Copilot Skills for the Future-Ready EA, Copilot Skills for the Productive EA, AI Prompt Mastery, and the AI in Practice monthly lab series at A$597 per course or A$1,500 annual pass). Underpinning the offering is the Growth Hub membership platform, which provides a free Bronze tier plus paid Silver/Gold access, Monday Huddle sessions, live masterclasses, expert panels, workshops, and a mobile app supporting a community of 12,000+ newsletter subscribers.

The business monetises through a mix of one-time course fees, recurring membership subscriptions, and event-based revenue (APAC Admin Awards gala tickets and corporate sponsorships, EA Roundtable Series registrations with venue partners including The Ritz-Carlton Perth and Sofitel Sydney Wentworth). Distribution is hybrid: a self-serve website for individual and SMB course enrollment plus an enterprise field-sales motion for in-house corporate training delivered to organisations such as Commonwealth Bank, KPMG, Sanofi, Thales, DFAT, VicRoads, Sydney Water, Newmont, Horizon Power and others. The company is founder-led, employs 1-10 people, and has raised no disclosed outside capital; brand and category authority (anchored by the APAC Admin Awards and founder recognition in CEO Magazine's 2026 Women of Influence list) function as the primary marketing assets alongside content marketing and the newsletter funnel.

Name

The EA Institute

Legal name

The EA Institute Pty Ltd

Website

https://theeainstitute.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The EA Institute is an Australia-based private training and certification business that delivers the Executive Assistant Professional Certification (EAPC), Microsoft 365 Copilot skills courses, and the Growth Hub membership community for Executive Assistants and enterprise EA teams across the APAC region.

Ownership category

akta.pro rank

Product category

Professional Training and Certification Services

NAICS

Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Accreditation Standards, Benchmarking & Framework Organizations (EDADACAJ)

Keywords

• Executive Assistant training
• Professional certification programs
• Microsoft Copilot training
• Administrative professional development
• EA career development

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Certification Fees: Executive Assistant Professional Certification (EAPC) - flagship program delivered as a premium certification with one-time course fee covering core and elective units, live sessions, and ongoing access.
2. AI Training Courses: Individual AI and Copilot training courses sold as one-time purchases. Includes Copilot Skills for EAs, AI Prompt Mastery, and AI in Practice monthly sessions available individually or as annual pass.
3. Membership Subscriptions: Growth Hub membership tiers including free Bronze membership with community access, and presumably Silver/Gold tiers with additional features. Membership provides ongoing access to resources, events, and community.
4. Event Tickets and Sponsorship: APAC Admin Awards gala event tickets and corporate sponsorship packages. Awards event held annually with ticket sales and brand partnership opportunities.
5. Roundtable Event Registrations: EA Roundtable Series in-person event registrations including complimentary WA launch event and paid sessions. Includes venue partnerships with luxury hotels.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

The EA Institute provides professional certification, structured training courses, and community membership services for Executive Assistants and administrative professionals. Its flagship is the Executive Assistant Professional Certification (EAPC), complemented by Microsoft 365 Copilot and AI prompting courses, the Growth Hub membership platform, EA Roundtable events, and the APAC Admin Awards. It also delivers in-house corporate training to organisations with EA teams across the APAC region.

Product overview

The EA Institute is a professional development organisation offering a platform-plus-modules portfolio focused on Executive Assistant training and certification. The core offering is the Executive Assistant Professional Certification (EAPC), an industry-validated qualification combining operational excellence, business judgement, leadership presence, and AI fluency. Around this core, the portfolio includes AI-focused courses (AI Prompt Mastery, Copilot Skills for the Future-Ready EA, Copilot Skills for the Productive EA, AI in Practice For EAs) that teach Microsoft 365 Copilot usage and AI prompting techniques. The Growth Hub membership platform provides community access and ongoing resources, supplemented by the free Bronze Membership tier, EA Roundtable Series events, and the APAC Admin Awards recognition program. The overall offering spans certification, skills training, community, and industry recognition for EAs across the APAC region.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Assistant Professional Certification (EAPC) Flagship professional certification program for Executive Assistants combining operational excellence, business judgement, leadership presence, and modern AI fluency, delivered with core sessions, elective units, and ongoing access.
• Copilot Skills for the Future-Ready EA Self-paced course teaching practical Microsoft 365 Copilot skills across Word, Excel, PowerPoint, Outlook, and Teams, enabling EAs to create high-quality documents, reports, tables, and presentations more efficiently.
• Copilot Skills for the Productive EA Practical course showing EAs how to use Microsoft 365 Copilot inside Outlook, Teams, and OneNote to reduce mental load, manage communication effectively, and build simple repeatable workflows for daily EA tasks.
• AI Prompt Mastery for Executive Assistants Live online session teaching the Prompt Mastery framework for real EA workflows, enabling EAs to design structured prompts with context, tone, and intent to produce clear, usable outputs across daily work tasks.
• AI in Practice For EAs Monthly live online learning lab series teaching Microsoft Copilot application to real EA challenges including executive communication, meeting management, decision support, stakeholder engagement, and strategic planning.
• Bronze Membership Free membership tier providing community access, Monday Huddle power sessions, live masterclasses, expert panels, workshops, and mobile app access for ongoing EA professional development and career growth.
• The Growth Hub Membership Platform Online membership platform providing access to courses, community resources, event recordings, workshops, and professional development content for Executive Assistants at various career stages.
• EA Roundtable Series Curated in-person leadership conversations bringing Executive Assistants together to discuss the future of the profession, share insights, and build meaningful industry connections in an intimate small-group format.
• APAC Admin Awards Annual awards program recognising Executive Assistants and administrative professionals across the Asia Pacific region for excellence in strategic partnership, leadership, operational excellence, and project delivery.
• In-House Corporate Training (EA Team Development) Bespoke in-house corporate training and team development programs delivered to organisations' EA cohorts, addressing consistent capability uplift, leadership development, and stronger executive-EA partnerships.

Quantifiable outcome

• External professional recognition and credibility for EAs through certification
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• The Ritz-Carlton PerthminorOthers · 10 June 2026Venue partner for the EA Roundtable Series Perth Launch Event on June 10, 2026. The Ritz-Carlton Perth hosts the curated leadership conversation for Western Australian Executive Assistants.
• Corporate TravellercoreGTM or Marketing PartnerCorporate Traveller is the Principal Sponsor of the APAC Admin Awards and official partner of The EA Institute. The partnership provides exclusive offers and resources for EAs including webinars on travel management, a free guide for EAs on managing travel, and 50% off implementation costs for EA travel management services.
• Sofitel Sydney WentworthminorOthersOfficial Luxury Hotel Sponsor of the APAC Admin Awards 2026. Provides accommodation packages for gala event attendees (February 19, 2026) including Classic Room or Superior Room options.
• CEO MagazineminorOthersMedia partner for APAC Admin Awards providing editorial coverage and visibility for award winners and the EA profession.
• Frank GreenminorOthersSupplier sponsor of APAC Admin Awards 2026
• EncoreminorOthersSupplier sponsor of APAC Admin Awards 2026
• GroupTogetherminorGTM or Marketing PartnerGroup gifting platform featured in EA Institute blog content. Female-founded Australian business with over 1 million users, offering streamlined solutions for office gifts. Sponsorship includes blog content placement and referral traffic.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Office Dynamics International: Office Dynamics International is a long-established US-based training and coaching firm for Executive Assistants, founded by Julie Perrine. It offers certifications, live workshops, and an annual Executive Assistant Conference, making it the closest direct peer to The EA Institute's certification-and-events model.
• Executive Support Media: Executive Support Media, founded by Lucy Brazier, is a global training, media, and events business serving Executive Assistants and Chiefs of Staff. It runs the Chief of Staff Summit and Executive Support Awards — a direct comparable for The EA Institute's Roundtable Series and APAC Admin Awards.
• EA Strategic: EA Strategic is an Australian-based training and consulting firm offering courses for Executive Assistants, including the "World-Class Executive Assistant" program. It is a direct APAC competitor to The EA Institute's certification and corporate training offerings.
• The Secretary Group: The Secretary Group is an Australia-based training provider specialising in courses and conferences for Executive Assistants and Personal Assistants. It runs the annual Australian PA Conference, making it a direct peer for The EA Institute's professional development and events portfolio.

Broad incumbents

• IAAP (International Association of Administrative Professionals): IAAP is the largest global membership organisation for administrative professionals, offering training, certification (CAP, OM), and chapter-based community. Comparable to The EA Institute on the certification and community-building dimensions, though broader in scope and more established.
• LinkedIn Learning: LinkedIn Learning is a broad professional development platform with courses on business skills, productivity, AI, and software. It overlaps with The EA Institute's general professional development and AI training offerings as a lower-priced incumbent alternative for individual learners.
• Microsoft Learn: Microsoft Learn is Microsoft's free official learning platform for Microsoft 365, Copilot, and related technologies. It overlaps with The EA Institute's Copilot Skills curriculum and represents the most likely free or low-cost substitute that could compress demand for paid Copilot-for-EAs courses.
• Coursera: Coursera is a large online learning marketplace offering professional certificates, university-backed credentials, and AI courses from top institutions. It competes for the same professional development budget as The EA Institute's certification and AI courses, particularly for self-directed learners.
• Skillsoft: Skillsoft is an enterprise-focused digital learning company offering leadership, business, and technology training via subscription. It is comparable to The EA Institute on corporate training delivery and the professional development category, though at significantly greater scale and broader scope.

Emerging players

• Boldly: Boldly is a subscription-based premium staffing platform providing remote Executive Assistants and Chiefs of Staff to executives and small businesses. While a service provider rather than a training company, it targets the same EA persona and shapes expectations around what an EA should know — making it adjacent and partially comparable.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theeainstitute
• Instagraminstagram.com/theeainstitute
• Facebookfacebook.com/theeainstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The EA Institute