What GroupTogether does

GroupTogether Pty Ltd is a Sydney-headquartered digital gifting and group greeting card platform founded in 2015 by co-founders Alexandra (Ali) Linz and Julie Tylman. The company operates a web-based service (no mobile app) that enables groups of people to co-create digital greeting cards with unlimited messages, photos, and GIFs, and to collect money online for group gifts without passing funds through personal bank accounts. Its flagship product, the AnyCard, aggregates 100+ retailer eGift Cards in Australia and 150+ in the United States into a single recipient-choice gift valid for three years (extendable by an additional three years post-redemption). The platform also offers a Bulk eGift Cards enterprise product supporting 1-1,000 recipients per batch via spreadsheet upload, with branded cards, scheduled delivery, and a tracking dashboard.

The company serves two principal customer bases. Consumer users organize group cards and collections for occasions such as birthdays, farewells, baby showers, weddings, retirements, teacher appreciation, and get-well wishes; cited consumer-facing customer logos include Williamstown North Primary School and St Fiacre's Catholic Primary School. Enterprise customers use the platform for employee recognition, work anniversaries, farewell gifts, and EOFY staff gifting, with named users including Deloitte, Atlassian, NAB, Disney, Zoom, Bank of America, Salesforce, Aetna, United Healthcare, Stanford University, University of Michigan, Department of Veterans Affairs, and Capital One. GroupTogether markets itself as serving over one million customers and 5,000+ companies in the US, with operating geographies spanning Australia, the United States, Canada, and the United Kingdom.

Monetization is transaction-based and low-touch: $5.50 AUD/USD per standalone group card, payment processing fees of 1.5% + $0.10 (cards, AU) or 2.9% + $0.30 (US) on money collections, a 2% flat cash withdrawal fee in Australia, a 1.15% bulk eGift Card processing fee (waived on invoice payment), and a 2% commission on Amazon, Target, and Walmart eGift Card distribution. Payment processing is outsourced to Checkout.com (Australia) and Stripe (United States), with the platform hosted on Microsoft Azure. The company appears to be privately held and bootstrapped or lightly funded (one disclosed 2017 round from Gandel Invest and Global Investors), operating with a small team and a product-led growth motion centered on SEO, content marketing, and a self-serve portal.

Name

GroupTogether

Legal name

GroupTogether Pty Ltd

Website

https://grouptogether.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GroupTogether is a Sydney-headquartered digital platform founded in 2015 that enables groups to co-create online greeting cards, collect money for gifts, and distribute branded eGift Cards or multi-brand AnyCards to recipients across consumer occasions and enterprise employee recognition use cases.

Ownership category

akta.pro rank

Product category

Digital Gifting Platform

akta.pro primary industry

Group Gifting & Registry Fulfillment (HSACANAL)

Keywords

• Group greeting cards
• Digital gifting platform
• Bulk egift cards
• Employee recognition gifts
• Corporate gifting services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Group Card Sales (Standalone): Direct sales of group greeting cards at $5.50 AUD/USD. Includes unlimited messages, card customization, photo/GIF uploads, PDF download or digital send. Primary revenue from individual users wanting only a card without gift collection.
2. Payment Processing Fees: Collects transaction fees from contributors: 1.5% + $0.10 for MasterCard/Visa/Amex, 2.3% + $0.30 for PayPal (AU). US: 2.9% + $0.30. Free when collecting min $20 if gift collection is used.
3. Cash Withdrawal Fee (AU Only): Flat 2% fee for withdrawing funds collected in Australia. Not available in US.
4. Bulk eGift Card Processing: 1.15% processing fee for bulk eGift Card purchases paid by credit card. No fees if paying by invoice. Platform enables enterprises to send 1-1000 eGift Cards with personalized cards.
5. eGift Card Distribution Revenue: Revenue from distributing eGift Cards from 100+ retailer brands. 2% fee applies only to Amazon, Target, and Walmart eGift Cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

GroupTogether is a web-based digital gifting platform that lets users create online group greeting cards with unlimited signatories, collect money online for group gifts without using personal bank accounts, and send 1–1000 eGift Cards in bulk. The AnyCard feature lets recipients swap a single gift into any of 100+ (AU) or 150+ (US) retailer eGift Cards, with all transactions processed through a signature digital unwrapping experience.

Product overview

GroupTogether is a unified gifting platform offering three interconnected services: Group Cards (digital greeting cards for multiple signatories), Group Card + Money Collection (cards combined with crowdfunding for group gifts), and Bulk eGift Cards (enterprise solution for bulk corporate gifting). The core differentiator is the AnyCard—a multi-brand eGift Card allowing recipients to choose from 100-150+ retailer options. The platform operates as a web-based SaaS with no mobile app required, supporting both consumer occasions (birthdays, weddings, baby showers) and corporate use cases (employee recognition, farewells, work anniversaries).

Differentiator

Problem solved

Functional benefit

Brands

• AnyCard: Multi-brand eGift Card allowing recipients to choose from 100+ retailer eGift Cards. Valid for 3 years.

Products and services

• Group Cards Digital group greeting cards that allow multiple people to sign online, add messages, photos, and GIFs from anywhere. Cards can be sent digitally or downloaded as PDF for printing. Available to individual consumers and groups for occasions such as birthdays, farewells, weddings, retirements, and employee recognition. Sold standalone at $5.50 AUD/USD.
• Group Card + Money Collection Combines a digital group greeting card with online money collection for a shared group gift. The organizer sets a collection amount, contributors pay securely, and group members cannot see individual contribution amounts. Funds can be redeemed for eGift Cards, physical gifts, donated to charity (AU), or withdrawn to a bank account for a flat 2% fee in Australia. Free when collecting a minimum of AUD/USD 20.
• Bulk eGift Cards Enterprise bulk gifting solution for sending 1–1000 eGift Cards in minutes. Organizers upload a spreadsheet of recipients, personalize cards with company branding, write messages, schedule delivery, and track delivery status through a dashboard. AnyCard option allows recipients to choose from 100+ (AU) or 150+ (US) retailer brands. No minimum spend, no setup fees, with a 1.15% credit card processing fee or free by invoice. FBT-free under the ATO minor benefits rule in Australia.
• GroupTogether AnyCard A multi-brand eGift Card sold as a standalone gift product. Recipients can swap it for any retailer eGift Card of their choice from 100+ brands in Australia or 150+ in the United States, or split the value across multiple retailers. Valid for 3 years, with recipients receiving an additional 3 years once swapped to a retailer card. Used both inside Group Card + Collection flows and as a standalone gift option.

Quantifiable outcome

• Over 1 million happy customers served
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Checkout.comcoreTechnology or IntegrationPayment gateway provider for Australian transactions. GroupTogether does not handle credit card details directly; all payment processing is managed through Checkout.com for AU operations.
• StripecoreTechnology or IntegrationPrimary payment gateway for US market. Secure payment processing with industry-standard encryption. Handles all credit card transactions for US customers.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure platform hosting GroupTogether's website and services. Provides secure server architecture and rigorous safety features for the platform.
• Retail eGift Card Brands (100+/150+)coreOthersNetwork of 100+ (Australia) and 150+ (US) retailer eGift Cards including Amazon, Apple, Uber Eats, Airbnb, Woolworths, Myer, David Jones, Target, Walmart, Starbucks, Delta Airlines, Lowe's, and many more. Recipients choose from available brands via AnyCard.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Kudos: Kudos is an established employee recognition and culture platform used by mid-market and enterprise HR teams. While it offers gifting as part of a broader engagement suite, it competes with GroupTogether for the same corporate recognition budget.
• Achievers: Achievers is a large, established employee recognition platform with deep HRIS integrations (Workday, SAP). It competes broadly with GroupTogether's enterprise employee recognition use case as part of a wider engagement and rewards suite.

Direct peers

• Sendoso: Sendoso is a B2B sending platform that helps sales, marketing, and customer success teams send personalized gifts and eGift Cards at scale. It directly competes with GroupTogether's Bulk eGift Card enterprise offering, particularly for US corporate clients.
• Tremendous: Tremendous is a digital payout platform enabling businesses to send gift cards, prepaid Visa cards, and charitable donations globally. It competes directly with GroupTogether's Bulk eGift Card and Charity On Top products for enterprise reward and incentive use cases.
• Blueboard: Blueboard is an employee experience and rewards platform specializing in hand-curated experiences and gift cards for corporate recognition programs. It competes with GroupTogether in the HR/corporate gifting segment.
• Giftbit: Giftbit is a digital gift card distribution platform for businesses, offering bulk eGift Card sending with branding and tracking. It targets the same HR, sales incentive, and customer reward use cases as GroupTogether's enterprise product.
• Snappy: Snappy offers a choice-based gifting platform where recipients select from curated gift collections — closely analogous to GroupTogether's AnyCard mechanic. Both target enterprise employee recognition and customer gifting use cases.
• Loop & Tie: Loop & Tie is a sustainable corporate gifting platform offering choice-based gift collections for employee recognition and client gifting. Its choice mechanic mirrors GroupTogether's AnyCard and addresses overlapping enterprise HR buyer personas.

Emerging players

• Hibuy: Hibuy is a group gifting platform that lets friends and family contribute toward online gift cards, similar to GroupTogether's Group Card + Collection offering for consumers and small groups.
• GroupGreeting: GroupGreeting is a digital group card platform where multiple people sign an online card together, overlapping directly with GroupTogether's core Group Cards product for personal occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grouptogether

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GroupTogether