Nissan Tokyo Sales

What Nissan Tokyo Sales does

Nissan Tokyo Sales Holdings Co., Ltd. (TSE Standard Market: 8291) is a Tokyo metropolitan area automotive retail holding company founded in 1942 and operating a group of 8 wholly-owned subsidiaries under the NTH Group brand. Its core operating subsidiary, Nissan Tokyo Sales Co., Ltd., runs 92 new-vehicle and 18 used-vehicle dealerships across Tokyo, complemented by Renault NT Sales (3 stores). The group offers an integrated vehicle lifecycle platform spanning new and used vehicle sales, maintenance and inspection (NT Auto Service; Shakenkan's 13 certified inspection centers), parts and accessories, insurance agency (Ace-Biz-Serv handling Sompo Japan, Tokio Marine, and Aflac products), vehicle logistics (NT R Transporter), specialty camper vans (Nissan P'S Field Craft), and taxi services (Aoikoutsu).

The company generates revenue through eight streams: one-time new and used vehicle sales, recurring maintenance and repair contracts (a stock business supported by approximately 700 mechanics including EV-certified technicians), subscription-style personal leasing (P.O.P., running since 1997, with approximately 70% conversion to new vehicles within 3 years), parts and accessories, insurance commissions, vehicle transport services, and taxi fares. Customer base is approximately 350,000 individual and fleet consumers across the Tokyo metropolitan area, with personal leasing commanding an estimated 40% Tokyo market share. The company's mid-term plan targets ¥155 billion in net sales, ¥6.5 billion in operating profit, 4.2% operating margin, 7.0% ROE, and a 30%+ dividend payout by FY2027.

Underlying technology assets are concentrated in EV sales and service infrastructure (roughly 100 rapid chargers across dealerships), advanced driver assistance promotion (ProPILOT, automatic braking via test drives and VR demonstrations), the e-Share Mobi EV car sharing platform, and the Power Mover emergency portable power accessory. The group is positioning as a regional EV pioneer with over 16,000 cumulative EV sales and a target of 10,000 EV sales per year and a 90%+ electrification ratio for passenger vehicles by FY2026. Governance is overseen by a board chaired by Akira Takebayashi, with Takehiko Kikuchi assuming the President role in April 2026.

Name

Nissan Tokyo Sales

Legal name

Nissan Tokyo Sales Holdings Co., Ltd.

Website

https://nissan-tokyo-hd.co.jp

Company type

Public

Founded year

1942

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Nissan Tokyo Sales Holdings is a Tokyo metropolitan automotive retail holding company operating 92 new and 18 used vehicle dealerships, supported by 8 subsidiaries delivering integrated sales, maintenance, personal leasing, insurance, logistics, and mobility services to approximately 350,000 consumers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Mobility Services

NAICS

Automobile Dealers (4411), Motor Vehicle and Parts Dealers (441), Used Car Dealers (441120)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

akta.pro secondary industry

Corporate Car Sharing (Round-Trip/Station-Based) (TLABALAA)

Keywords

• Automotive retail
• Vehicle dealership services
• Car maintenance
• Personal vehicle leasing
• Electric vehicle sales

Headquarters

HQ city

Nishi-shinagawa

HQ country

Japan

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Sales of new Nissan and Renault vehicles through 92 dealerships across Tokyo. Revenue generated from vehicle sales, optional equipment, and accessories at point of sale.
2. Used Vehicle Sales: Resale of trade-in vehicles as certified used cars. 18 dedicated used vehicle dealerships with approximately 1,600 total display capacity.
3. Maintenance and Repair Services: Vehicle maintenance, repairs, inspections, and accident-related services through group companies including NT AUTO SERVICE and Shakenkan. Group maintains 700+ mechanics.
4. Personal Lease (P.O.P.): Individual vehicle leasing since 1997. Customers pay fixed monthly fees covering vehicle use, maintenance. High conversion rate: approximately 70% of users switch to new vehicles within 3 years, 80% within 5 years.
5. Parts and Accessories: Sales of parts, accessories, and optional equipment for vehicle customization and replacement.
6. Insurance Agency: Property and casualty insurance plus life insurance products through Ace-Biz-Serv Inc., handling Sompo Japan, Tokio Marine, and Aflac products.
7. Vehicle Logistics and Transportation: Vehicle transport and registration agency services through NT R Transporter Co., Ltd.
8. Taxi Operations: Taxi services through Aoikoutsu Co., Ltd., operating in Tokyo 23 wards and surrounding areas under Tokyo Musen Cooperative Association.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Nissan Tokyo Sales Holdings is a mobility company that sells new and used Nissan and Renault vehicles, provides vehicle maintenance and repair services, operates personal leasing (P.O.P.) and car sharing (e-Share Mobi), and offers related automotive services including insurance, parts, logistics, and taxi operations across the Greater Tokyo area through 92 new and 18 used vehicle dealerships.

Product overview

Nissan Tokyo Sales Holdings is a mobility company comprising 8 subsidiaries offering integrated car lifecycle services. Core operations center on Nissan and Renault vehicle sales through Nissan Tokyo Sales (92 new/18 used dealerships) and Renault NT Sales (3 stores). The company pioneered personal leasing with P.O.P. since 1997 and operates car sharing through e-share mobi. Supporting businesses include vehicle maintenance (NT Auto Service, Shakenkan with 13 inspection centers), insurance agency (Ace-Biz-Serv), logistics (NT R Transporter), specialty camper vans (Nissan P'S Field Craft), and taxi services (Aoikotsu). The group maintains approximately 350,000 customer base with 90% coverage of maintenance service costs. EV sales leadership is supported by 700+ certified EV mechanics and 100 rapid chargers across Tokyo, targeting 10,000 EV sales and 90% electrification ratio by FY2026.

Differentiator

Problem solved

Functional benefit

Brands

• NTH Group: The group of 8 companies engaged in mobility business with Nissan and Renault sales companies at the core
• P.O.P (Personal Option Plan)

Products and services

• Nissan and Renault New Vehicle Sales Sale of new Nissan and Renault passenger vehicles to individual and corporate buyers through the group's Tokyo-area dealership network.
• Used Vehicle Sales Resale of trade-in vehicles as certified pre-owned cars through 18 dedicated used vehicle dealerships across Tokyo.
• P.O.P. (Personal Option Plan) Individual Leasing Subscription-style individual vehicle leasing with fixed monthly payments covering vehicle use and maintenance; provides an entry-level path to car ownership for individual consumers in Tokyo.
• e-Share Mobi Car Sharing Car sharing service enabling customers to rent electric vehicles for short-term use, supporting hands-on EV experience and mobility access.
• Vehicle Maintenance and Repair Services Comprehensive vehicle maintenance, repairs, inspections, accident-related services, body work, painting, and PDI services through group service facilities.
• Vehicle Inspection (Shaken) Services Statutory vehicle inspection (shaken) and certification services performed at certified workshops by nationally licensed inspectors.
• Insurance Agency Services Property and casualty insurance plus life insurance products offered to vehicle customers and the broader public through partner carriers.
• Vehicle Logistics and Transportation Services Vehicle transport and registration agency services supporting new vehicle delivery and dealer logistics across Japan.
• Camper Van Sales and Customization Planning, development, and sale of original Nissan-based camper vans and recreational vehicles with customized camping equipment.
• Taxi Services Taxi service operations in central Tokyo and surrounding areas, providing urban mobility services to corporate and consumer riders.
• Parts and Accessories Sales Sale of Nissan parts, accessories, and optional equipment for vehicle customization and replacement at point of sale and service.
• Power Mover Emergency Power Unit Portable emergency power supply leveraging EV battery technology for disaster preparedness and emergency power needs.

Quantifiable outcome

• EV sales contribute to ~2.1万 tons CO2 reduction (as of September 2023)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators22 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Nissan Motor Co., Ltd. Primary OEM supplier to NTH Group. Comparable because NTH's new-vehicle revenue is fundamentally tied to Nissan's product allocation, pricing, and brand strength in Japan; broader incumbent relationship covers warranty, parts supply, and EV technology shared across the dealer.
• ORIX Corporation: Operates ORIX Auto, Japan's largest domestic auto leasing and rental franchise. Comparable because ORIX competes directly with NTH's P.O.P. personal leasing program and car-sharing initiatives, and pursues similar corporate fleet leasing opportunities in the same market.
• Toyota Motor Corporation: Largest Japanese OEM and indirect competitor through Toyota-affiliated dealer networks in Tokyo (e.g., Toyota Mobility Tokyo). Comparable because Toyota's dealer model in the same geography competes for the same consumer customers and EV-conscious buyers.
• Tokyo Century Corporation: Diversified leasing company with significant auto leasing and rental operations. Comparable because it competes in personal auto leasing and provides B2B mobility financing that overlaps with NTH's fleet and corporate offerings.
• Honda Motor Co., Ltd. Major Japanese OEM with its own Tokyo dealer network (Honda Cars Tokyo). Comparable as a competing brand whose products and dealer service quality set the benchmark that NTH's EV, ADAS, and customer-experience investments must match.
• Sumitomo Mitsui Auto Finance Company, Limited: Major Japanese auto leasing and finance provider. Comparable as a competitor in personal and corporate auto leasing, and as a financing partner for dealer floor planning across Japan.
• Renault Group: OEM partner whose vehicles are sold through NTH's Renault NT Sales subsidiary. Comparable as the broader incumbent supplying a portion of the new-vehicle lineup and influencing EV product roadmap relevant to NTH's electrification targets.
• Mazda Motor Corporation: Japanese OEM with regional dealer networks across Tokyo/Kanto. Comparable as a competing OEM whose dealer economics, electrification roadmap, and customer retention metrics inform the trajectory of NTH's Nissan-only dealer business.

Others

• Park24 Co., Ltd. Parent of Times Mobility Networks, which partners with NTH on the e-Share Mobi car-sharing service. Comparable as an ecosystem participant enabling NTH's consumer car-sharing channel and influencing shared-mobility demand that competes with traditional ownership.

Direct peers

• IDOM Inc. Operator of the Gulliver used-vehicle retail brand, one of Japan's largest used-car retailers. Comparable because IDOM directly competes with NTH's 18 used-vehicle dealerships and competes for the same Tokyo-area trade-in inventory and certified pre-owned demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Tokyo Sales