What Willemsen Makelaars does

Willemsen Makelaars is a private Dutch real estate brokerage founded by Henk Willemsen, operating from two offices in Arnhem and Velp with a team of approximately seventeen visible members. The firm is NVM-certified and serves the Gelderland region, including surrounding municipalities such as Doorwerth, Huissen, Rozendaal, Oosterbeek, and Wageningen. Its service portfolio spans the full lifecycle of residential and commercial property transactions: seller representation (Verkoop), buyer representation (Aankoop), new construction project marketing (Nieuwbouwprojecten), free valuations (Gratis Waardebepaling), professional appraisals (Taxatie), rental management (Verhuur), commercial property services (BOG), luxury property services through a Baerz & Co affiliation, and mortgage referrals (Hypotheek). The firm co-sells new construction developments with partner brokerages including Assink Makelaars (Groot Nyvendaal) and BMV Makelaars (Park Nieuw Velp).

Name

Willemsen Makelaars

Legal name

Willemsen Makelaars

Website

https://willemsen.nl

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Willemsen Makelaars is an NVM-certified Dutch real estate brokerage operating from Arnhem and Velp, serving residential buyers, sellers, landlords, and developers across the Gelderland region with sales, purchase, new construction, rental, appraisal, and luxury property services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Property sales services
• New construction sales
• Property appraisal services
• Rental management services

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Sales Commission: Commission-based revenue from selling and buying residential properties in Arnhem and Velp region. Percentage-based fees on transaction value.
2. New Construction Projects: Representation of new build projects including Cobercokwartier, Thorbeckekwartier, Groot Nyvendaal, and Park Nieuw Velp. Co-selling with developer partners.
3. Property Appraisals: Free property valuations offered to attract potential sellers, with paid valuation reports for mortgage applications.
4. Rental Services: Property rental management services including tenant placement and ongoing management.
5. BOG (Commercial Property): Business-oriented commercial real estate services for business clients.
6. Baerz & Co Luxury Segment: Exclusive luxury property services under the Baerz & Co brand for high-value transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Willemsen Makelaars is a full-service real estate brokerage operating from offices in Arnhem and Velp in the Netherlands, providing residential and commercial property services. Core offerings include property sales (Verkoop), buyer representation (Aankoop), new construction project sales (Nieuwbouw), professional appraisals (Taxatie), rental management (Verhuur), commercial property services (BOG), luxury property services under the Baerz & Co partnership, and mortgage referrals. The firm serves individual home buyers and sellers as well as developers and commercial clients across the Arnhem–Velp region and surrounding Gelderland municipalities.

Product overview

Willemsen Makelaars is a full-service real estate brokerage operating in Arnhem and Velp, Netherlands, offering a comprehensive suite of residential and commercial property services. The company provides core real estate services including property sales (Verkoop), buyer representation (Aankoop), and new construction project sales (Nieuwbouwprojecten). Additional services include free property valuations for lead generation, appraisals, rental management, commercial property services (BOG), luxury property services through the Baerz & Co partnership, and mortgage referrals. The company specializes in the local Arnhem and Velp housing market, managing both resale properties and new construction developments.

Differentiator

Problem solved

Functional benefit

Brands

• Baerz & Co: Luxury real estate service offered in partnership with Baerz & Co

Products and services

• Verkoop (Sales) Real estate sales services for residential properties in Arnhem and Velp, including marketing, viewings, negotiations, and transaction completion support for homeowners looking to sell.
• Aankoop (Purchasing) Buyer representation services helping clients find and purchase homes, including property search assistance, viewings, offer negotiations, and closing support.
• Nieuwbouwprojecten (New Construction Projects) Specialized brokerage services for new-build properties, representing buyers and sellers in new construction developments in the Arnhem region, including projects such as Cobercokwartier, Thorbeckekwartier, Groot Nyvendaal, and Park Nieuw Velp.
• Gratis Waardebepaling (Free Valuation) Free property valuation service designed to help homeowners in the Arnhem-Velp region understand their property's market value before deciding to sell, functioning as a lead-generation service for the sales business.
• Nieuwbouw voor Ontwikkelaars (New Construction for Developers) Marketing and sales services offered to real estate developers selling new construction projects in the Arnhem-Velp region, including project marketing and unit sales representation.
• Taxatie (Appraisal) Professional property appraisal services used for mortgage financing applications, sales, and other formal valuation purposes.
• Verhuur (Rental) Rental property management and tenant placement services for landlords in the Arnhem-Velp region, including ongoing tenant management and rental income optimization.
• Willemsen Exclusief / Baerz & Co Premium property services for high-value luxury real estate transactions in the Arnhem-Velp region, delivered through the Baerz & Co partnership and brand.
• BOG (Bedrijfsmatig Onroerend Goed) Commercial property services for business premises available under private treaty arrangements, serving business clients with commercial property acquisition and sales needs.
• Hypotheek (Mortgage) Mortgage and financing referral service connecting property buyers with financial advisors to support their home purchase financing.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• NVM (Nederlandse Vereniging van Makelaars)coreOthersNVM membership provides professional certification, industry standards, and network access. Willemsen Makelaars operates under NVM general conditions.
• Assink MakelaarscoreChannel Partner/ Reseller/ DistributorCo-selling partnership for Groot Nyvendaal new construction project in Velp. Both firms market and sell units in the development.
• BMV MakelaarscoreChannel Partner/ Reseller/ DistributorCo-selling partnership for Park Nieuw Velp (Velperwaard) new construction project. Both firms market and sell apartments in the development.
• Baerz & CominorStrategic or Co-development PartnerWillemsen offers exclusive 'Willemsen exclusief / Baerz & Co' service for luxury and exclusive properties, leveraging Baerz & Co brand for high-value segment.
• FundacoreTechnology or IntegrationPrimary property listing platform. All properties also listed on Funda.nl for maximum buyer reach across the Netherlands.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Garantiemakelaars: Largest Dutch NVM-affiliated franchise network of regional brokerages; directly comparable as an NVM-certified residential/real-estate brokerage serving local Dutch markets with a similar commission-based model.
• Echte Makelaars: Cooperative of independent NVM regional brokerages across the Netherlands; comparable as a similarly sized local NVM-affiliated brokerage operating under a shared brand umbrella in regional Dutch markets.
• Hypoc Makelaars: Independent NVM-affiliated Dutch regional real estate brokerage; comparable as a similarly sized traditional brokerage serving local Dutch markets with buyer/seller representation.

Emerging players

• Makelaarsland: Large online-first Dutch real estate broker offering fixed-fee services; comparable as a residential brokerage competitor in the Netherlands with a differentiated low-cost/digital model targeting the same home-seller segment.

Broad incumbents

• RE/MAX Nederland: National franchise of the global RE/MAX brokerage brand across the Netherlands; comparable as a residential brokerage competitor with national reach operating in the same Arnhem/Velp regional market.
• Baerz & Co: International luxury real estate network that Willemsen partners with for its high-end segment; comparable in product scope as the exclusive luxury service offered alongside traditional Dutch brokerage work.
• Engel & Völkers Nederland: International real estate brand active in the Netherlands with a focus on premium/luxury segments; comparable to the Baerz & Co luxury arm that Willemsen offers, and active in overlapping Dutch regional catchments.
• ERA Makelaars Nederland: Dutch franchise network of the international ERA real estate brand; comparable as a residential brokerage competitor with NVM-aligned franchises in similar Dutch regional markets.

Regional players

• Van de Water Makelaars: Independent Dutch regional NVM brokerage operating in a comparable local catchment; closely comparable as a similarly sized, traditional, face-to-face residential brokerage model in the Netherlands.

Others

• NVM (Nederlandse Vereniging van Makelaars): Largest Dutch trade association for real estate brokers and appraisers; listed as an ecosystem/administrative peer because Willemsen operates under NVM general conditions and the association shapes the competitive standards for all Dutch NVM brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/willemsenmakelaars
• LinkedInlinkedin.com/company/willemsenmakelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willemsen Makelaars