Lazne Slatinice

What Lazne Slatinice does

Lázně Slatinice, a.s. is a privately held Czech therapeutic spa operator headquartered in Slatinice (Olomouc Region), founded in its current corporate form in 1996 and tracing its spa tradition to approximately 1526/1580. The company operates five spa buildings — Balnea (4-star), Hanačka (2-star), Morava, Mánes (operating as the Expert Medical Rehabilitation Institute / OLÚ), and Penzion Majorka — providing 280 beds and serving roughly 7,000 clients annually across musculoskeletal, neurological, skin, oncological, and circulatory-system indications.

The core technology is a natural sulfur mineral spring (Slatinické sirné prameny, principal well BJ 12 Jan Adam z Lichtenštejna at 372m depth), a HCO3-Cl-Ca-Na-Mg medium-mineralized alkaline water with elevated hydrogen sulfide content, supplemented by six additional named springs and over 100 therapeutic procedures including balneotherapy, massages, thermal therapy, reflexology, and a differentiated molecular hydrogen therapy line for metabolic and autoimmune conditions.

The business model combines health-insurance-reimbursed stays (Complex Spa Care 3-4 weeks, Contributory Spa Care 2-3 weeks) across all eight Czech public health insurers, self-paying wellness and therapeutic packages (2-7 nights, including the Pre-TEP and Senior Therapeutic programs), corporate/FKSP-funded retreats and incentive stays, restaurant and gift voucher operations, and individual à-la-carte procedures priced at 440-1,000 Kč. Distribution is direct via website booking, on-site reception, and physician referral; marketing runs through the website, Facebook, Instagram, email newsletter, regional tourism partnerships, and acceptance of major Czech employee benefit voucher schemes (Edenred, Sodexo/Pluxee, Up). The company employs roughly 150 staff and is owned by Ing. Jiří Vyběral and Bc. Viktor Vyběral, who have driven continuous facility reconstruction since acquiring the company in 2000.

Name

Lazne Slatinice

Legal name

Lázně Slatinice, a.s.

Website

https://lazneslatinice.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Lázně Slatinice is a Czech therapeutic spa operator using natural sulfur springs to deliver health-insurance-covered and self-pay rehabilitation, balneology, and wellness stays across five facilities, serving ~7,000 musculoskeletal, neurological, dermatological, and post-surgical patients annually.

Ownership category

akta.pro rank

Product category

Spa and Medical Rehabilitation Services

NAICS

Ambulatory Health Care Services (621), Nursing and Residential Care Facilities (623)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Medical Spas (Medi-Spa) (HSADAKAB)

Keywords

• Spa rehabilitation services
• Sulfur balneotherapy treatments
• Medical wellness stays
• Physiotherapy and rehabilitation
• Health insurance spa care

Headquarters

HQ city

Slatinice

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Komplexní lázeňská péče (Comprehensive Spa Care): Health insurance-covered spa stays lasting 3-4 weeks. Insurance covers basic accommodation, meals, and treatment. Patient pays supplements for accommodation upgrades.
2. Příspěvková lázeňská péče (Contributory Spa Care): Spa stays where insurance covers only treatment. Patient pays for accommodation and meals. Duration 2-3 weeks.
3. Samoplátecké pobyty (Self-paying Guests): Wellness, relaxation, and medical stays for private customers paying out of pocket. Includes therapeutic, wellness, and special packages.
4. Stravování a restaurace (Restaurant Services): Restaurant services at Balnea and Morava buildings, serving traditional and modern cuisine, desserts, quality wines, and spa liqueur. Daily lunch menu available.
5. Procedury a wellness (Procedures and Wellness): Individual spa procedures including baths, massages, wraps, rehabilitation, electrotherapy, saunas, and pools available for separate purchase.
6. Firemní pobyty a služby (Corporate Services): Company retreats, team building, wellness packages, incentive programs, and FKSP fund-based stays for employees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lázně Slatinice operates a multi-building therapeutic spa resort centered on natural sulfur springs, delivering medical rehabilitation, balneotherapy, and wellness stays. Offerings include health insurance-covered Complex and Contributory Spa Care (3-4 week and 2-3 week programs respectively), an Expert Medical Rehabilitation Institute (OLÚ) for post-operative and neurological cases, self-paying therapeutic and wellness packages, individual procedures (baths, massages, wraps, hydrogen therapy, electrotherapy), corporate retreats, and on-site accommodation and dining across five spa buildings with 280 beds.

Product overview

Lázně Slatinice operates as a multi-facility spa resort with five spa buildings (Balnea****, Hanačka**, Morava, Mánes/OLÚ, and Penzion Majorka) offering 280 beds. The resort specializes in therapeutic treatments using natural sulfur springs with over 490 years of spa tradition. Services include Complex Spa Care and Contributory Spa Care (health insurance-covered programs), an Expert Medical Rehabilitation Institute (OLÚ) for post-surgical rehabilitation, and self-paying wellness and therapeutic stays. Treatment facilities span therapeutic baths, massage services, thermal therapy, reflexology, hydrogen therapy, swimming pools, and saunas. Dining is provided through two restaurants (Balnea and Morava). The resort also serves corporate clients with team-building and incentive stay programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Complex Spa Care (Komplexní lázeňská péče) Health insurance-covered treatment stays lasting 3-4 weeks for patients with musculoskeletal, neurological, skin, oncological, and circulatory conditions. Insurance covers basic accommodation, meals, and treatment.
• Contributory Spa Care (Příspěvková lázeňská péče) Partially covered treatment stays lasting 2-3 weeks where health insurance covers treatment while client pays accommodation and meals. Available in 15 days/14 nights and 22 days/21 nights options.
• Expert Medical Rehabilitation Institute (OLÚ) Specialized rehabilitation facility for patients after total joint replacements, severe injuries, and neurological diseases, with modern equipment and qualified medical personnel.
• Spa Therapeutic Week Week-long self-paying therapeutic stay with procedures designed to alleviate chronic health complaints.
• Senior Therapeutic Program Self-paying therapeutic program designed for seniors with stiff muscles and joint pain, focused on mobility and musculoskeletal health.
• Pre-TEP Individual Therapeutic Stay Pre-surgery preparation program offered before joint replacement surgery to optimize post-operative recovery outcomes.
• Slatinice Wellness Stays Relaxation wellness stays available in 2, 3, or 7-night durations, including baths, massages, and wraps for individual guests.
• Hydrogen Therapy Stay 6-day specialized wellness stay featuring hydrogen therapy treatments using molecular hydrogen for antioxidant effects.
• Polyneuropathy Stay - READ Specialized medical stay targeting polyneuropathy of the lower extremities using sulfur spring treatments and rehabilitation.
• Skin in Harmony - Psoriasis Treatment Stay Specialized treatment program for psoriasis leveraging the therapeutic properties of sulfur springs.
• Individual Educational Stay for Musculoskeletal Pain Educational stay using unique exercise methods designed to eliminate musculoskeletal pain.
• Sulfur Baths Balneotherapy treatments using local sulfur springs effective for degenerative rheumatic and inflammatory conditions, chronic pelvic organ inflammations, and skin diseases (priced at 440 Kč per procedure).
• Massage Services Comprehensive massage offerings including medical, relaxation, Ayurvedic (Abhyanga, Sarawangadara), Madagascar, hot stone, and aromatherapy massages (classic full body massage priced at 1,000 Kč per procedure).
• Hydrogen Therapy Molecular hydrogen inhalation and drinking therapy, plus specialized eye and ear treatments using hydrogen for antioxidant effects. Targeted at diabetes type II, inflammatory conditions, autoimmune diseases, metabolic syndrome, ischemic heart disease, atherosclerosis, insomnia, and oncology patients.
• Corporate Events Services Full-service corporate event organization including spaces, catering, equipment, team-building activities, and spa procedures for companies.
• Corporate and Incentive Stays Reconditioning and group stays, individual tailored stays, FKSP fund stays, and motivational packages for employees of corporate clients.
• Gift Vouchers Gift certificates available for purchase covering specific spa stays and procedures or in arbitrary monetary values for gifting to others.
• Medical Examinations Entry medical examination, control examination, final medical examination, and medical consultation services for spa guests.

Quantifiable outcome

• Treatment of musculoskeletal, nervous, skin, and oncological conditions using natural sulfur springs with documented clinical effects
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Olomoucký kraj (Olomouc Region)minorOthersRegional government tourism partnership supporting local spa and tourism development in the Olomouc region.
• Střední MoravaminorOthersRegional tourism organization promoting attractions and services in the Central Moravia region.
• Kudy z nudyminorGTM or Marketing PartnerCzech tourism marketing platform partnership for promoting spa services to domestic tourists.
• Fakultní nemocnice OlomouccoreStrategic or Co-development PartnerAcademic hospital partnership for medical collaboration and patient referrals in the Olomouc region.
• Fakultní nemocnice BrnocoreStrategic or Co-development PartnerAcademic hospital partnership for medical collaboration and patient referrals in the Brno region.
• Fakulta zdravotnických věd UPOL (Faculty of Health Sciences, Palacký University)coreStrategic or Co-development PartnerAcademic partnership with Palacký University for healthcare education and research collaboration.
• Všeobecná zdravotní pojišťovna (VZP)coreOthersPrimary health insurance provider covering spa treatments for patients.
• Česká průmyslová zdravotní pojišťovna (ČPZP)coreOthersHealth insurance provider covering spa treatments for patients.
• Zdravotní pojišťovna ministerstva vnitra ČR (ZPMV ČR)coreOthersHealth insurance provider covering spa treatments for patients.
• Revírní bratká pokladna (RBP)coreOthersHealth insurance provider covering spa treatments for miners and related professions.
• Klub pevného zdraví VZPminorGTM or Marketing PartnerVZP health club offering 10% discount on stays at Penzion Majorka for members.
• EdenredminorChannel Partner/ Reseller/ DistributorAccepts Edenred vouchers and payment cards (Ticket Multi, Sport & Kultura, Medica, Holiday, e-Ticket, Benefits Card, Compliments) for spa services.
• Sodexo (Pluxee)minorChannel Partner/ Reseller/ DistributorAccepts Sodexo vouchers (Flexi Pass, Fokus Pass, Dárkový Pass) for spa services.
• Up Česká republikaminorChannel Partner/ Reseller/ DistributorAccepts Up vouchers (Unišek, Unišek+, Unišek+ FKSP, Šek Dovolená) for spa services.
• Rodinné pasyminorGTM or Marketing PartnerFamily discount program offering 10% discount on spa procedures for cardholders.
• Senior pasyminorGTM or Marketing PartnerSenior discount program offering 10% discount on spa procedures for cardholders.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Spa & Kur Hotel Harvey: Four-star spa hotel in Františkovy Lázně offering both insured spa care and self-pay wellness stays. Comparable mid-sized therapeutic spa operator with similar GTM across health insurance and self-pay channels.
• Mariánské Lázně (Marienbad): Major Czech spa town with multiple hotel spas offering insured spa care and international wellness tourism. Direct peer in therapeutic indication coverage and historical spa heritage positioning.
• Lázně Teplice nad Bečvou: Czech therapeutic spa historically connected to Lázně Slatinice (nationalization-era affiliation). Direct peer in musculoskeletal, neurological, and circulatory spa care with insured and self-pay stays in the Moravian region.
• Františkovy Lázně: UNESCO-listed Czech spa town offering insured therapeutic care for gynecological, musculoskeletal, and metabolic indications. Direct peer in classical Czech spa resort model with multi-building capacity.
• Lázně Luhačovice: Largest Moravian therapeutic spa, offering insured spa care for musculoskeletal, digestive, respiratory, and oncological indications using mineral springs. Direct peer: same Czech therapeutic spa model with insurance-covered and self-pay stays, similar indication coverage, and overlapping patient referral network.
• Lázně Karlovy Vary (KV Group): The flagship Czech spa resort group operating multiple thermal spa hotels in Karlovy Vary with international clientele. Direct peer in insured spa care delivery and wellness stays, though at a much larger scale and global tourism brand.
• Lázně Poděbrady: Czech therapeutic spa specializing in cardiovascular and musculoskeletal rehabilitation using carbonic mineral springs. Direct peer in insured comprehensive spa care delivery and post-acute rehabilitation services.

Regional players

• Therme Group: Romania-based developer and operator of large-scale thermal wellness resorts in Central and Eastern Europe. Comparable thermal-wellness positioning though primarily urban day-spa rather than therapeutic overnight resort model.

Broad incumbents

• Ensana Hotels: Multi-property operator of thermal spa hotels across Czech Republic, Slovakia, Hungary, and Romania with insured spa programs and wellness stays. Broader incumbent offering portfolio scale and cross-border distribution that Lázně Slatinice cannot match.
• Danubius Hotels Group: Hungarian-listed operator of thermal spa hotels across Hungary, Czech Republic, Slovakia, and the UK. Comparable in insured spa care and wellness hospitality, with significantly broader geographic footprint and stronger international brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lazne.slatinice
• Instagraminstagram.com/lazneslatinice.cz

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lazne Slatinice