Up Česká republika
Up Česká republika is a Prague-based employee benefits provider and subsidiary of international Up Group, offering electronic meal vouchers, leisure benefits, gift vouchers, and HR tools to Czech employers, employees, and a 36,000+ partner acceptance network.
- Company typePrivate
- Founded1995
- HeadquartersPrague, Czechia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Up Česká republika does
Up Česká republika s.r.o. is a Prague-based employee benefits provider and Czech subsidiary of international Up Group, operating for over 30 years (founded 1995) in the Czech market. The company delivers a comprehensive employee benefits platform centered on electronic meal vouchers (eStravenka), electronic leisure and wellness benefits (eBenefity), paper vouchers (Stravenka, Unišek+, Cadhoc), gift vouchers via the Gift Up e-shop, and an integrated HR tooling platform (Verso) covering internal communication, motivation, and corporate culture. Its underlying technology stack is the Můj Up mobile application and web portal, which consolidates virtual benefit card management, QR and contactless payments (Apple Pay, Google Pay, Mastercard), payment verification (Up Klíč), and partner discovery across 36,000+ acceptance points. The platform also includes add-on modules such as Whistleblowing compliance and Dny zdraví (Health Days) events, signaling expansion into adjacent HR-services verticals.
The company serves three primary customer segments: Czech companies and institutions (B2B buyers of benefits programs), individual employees (B2C end users of the Můj Up app), and a network of restaurants, retailers, and service providers accepting its benefit cards. It generates revenue primarily through transaction fees on voucher redemptions and recurring subscription fees for platform access, with additional one-time revenue from gift voucher sales; pricing is quote-based and tailored to corporate client size and benefit selection. Distribution combines an enterprise direct-sales motion with self-serve mobile onboarding for employees and a channel partner ecosystem (Mastercard, Bageterie Boulevard, Penny Market, OutdoorTrip) that broadens acceptance and user engagement. Named customers span manufacturing, automotive, healthcare (including government hospitals), fleet management, financial services, fashion, and state administration, indicating a horizontal segmentation approach with limited single-customer concentration risk.
Up Česká republika firmographics
Firmographics- Name
- Up Česká republika
- Legal name
- Up Česká republika s.r.o.
- Website
- https://upcz.cz
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Up Česká republika is a Prague-based employee benefits provider and subsidiary of international Up Group, offering electronic meal vouchers, leisure benefits, gift vouchers, and HR tools to Czech employers, employees, and a 36,000+ partner acceptance network.
- Ownership category
- akta.pro rank
Up Česká republika industry classification
Industry- Product category
- Employee Benefits Administration
- NAICS
- Business Service Centers (56143), Office Administrative Services (5611)
- SIC
- Services-Prepackaged Software (7372), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Loyalty, Rewards & Incentive Programs (BPAFAMAE)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Benefits Administration (BPACAPAC)
Keywords
Where Up Česká republika is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Up Česká republika business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Employee Benefit Card Services: Revenue generated from企业提供数字化员工福利卡服务，包括eStravenka（电子餐券）和eBenefity（电子福利券）。企业客户订阅该平台，管理员工的福利余额和使用情况。公司从每笔交易中收取处理费用，并向企业客户收取平台服务费。
- Corporate Subscription Services: Up Česká republika provides businesses with comprehensive employee benefits management platforms including Verso for HR tools, Můj Up portal, and various voucher systems. Companies pay for access to these digital platforms and administrative tools.
- Gift Voucher Sales: Through the Gift Up e-shop platform, the company generates revenue from the sale of gift vouchers to businesses and individuals for employee rewards and recognition programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom corporate packages based on employee count and benefit selection |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Up Česká republika product offering
Product offeringCore offering
Up Česká republika provides employee benefits programs to Czech companies and institutions, including electronic meal vouchers (eStravenka), leisure benefits (eBenefity), HR tools (Verso), gift vouchers (Gift Up), paper meal vouchers (Stravenka), and whistleblowing compliance modules. The company's Můj Up mobile application and digital platform allow employees to manage all benefits in one place, make contactless payments via virtual cards at over 36,000 acceptance points, and access HR communication and motivation tools.
Product overview
Up Česká republika operates as a comprehensive employee benefits platform with a portfolio of both digital and paper-based solutions. The core platform is Můj Up - a mobile app and digital portal that consolidates all benefits management. Key digital products include eStravenka (electronic meal vouchers via card with virtual card option), eBenefity (electronic leisure vouchers), and Verso (HR tools for internal communication and employee motivation). The Gift Up e-shop provides gift vouchers for employees and partners. Legacy paper products include Stravenka, Unišek+, Unišek+ FKSP, and Cadhoc gift vouchers. Additional modules include Whistleblowing for compliance, Clean service vouchers, and Dny zdraví themed health events. The ecosystem serves over 36,000 partner establishments and integrates with Apple Pay, Google Pay, and Mastercard payment networks.
Differentiator
Problem solved
Functional benefit
Brands
- Můj Up: Mobile application and digital platform for managing employee benefits, meal vouchers, and internal communication.
- Verso
- eBenefity
- eStravenka
- Gift Up
Products and services
- Můj Up Comprehensive mobile application and digital platform for managing all employee benefits in one place. Features virtual card support, payment verification (Up Klíč), benefit point management, partner locator, and communication tools including Fotonástěnka (Photo Board).
- Verso HR digital tool platform for internal communication, employee motivation, and company culture. Includes modules for praise, photo boards, team building, employee engagement, and recruitment support.
- eBenefity Electronic leisure and wellness benefit vouchers with wide usage across culture, sports, health, vacation, and more. Digitized replacement for paper vouchers with easier redemption and faster reimbursement.
- eStravenka Electronic meal voucher system delivered via card with virtual card option. Acceptable at over 10,000 partner locations across Czech Republic. Supports Apple Pay, Google Pay, and Mastercard payments.
- Gift Up Modern e-shop platform with gift vouchers for employees, partners, and individuals. Enables quick and easy purchase of gift vouchers, even at last moment, with wide selection of partners.
- Whistleblowing
Quantifiable outcome
- Over 700 companies using fully virtual benefit cards
- +2 more outcomes
Companies that use Up Česká republika
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Up Česká republika technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
Up Česká republika partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MastercardcorePartnership with Mastercard significantly expanded the eStravenka acceptance network by 27%, enabling payment at over 10,000 partner establishments across the Czech Republic. This integration enabled broader card acceptance and modernized the payment infrastructure.
- Bageterie BoulevardminorPromotional partnership offering exclusive deals to Můj Up users, such as menu deals at the price of a sandwich. Demonstrates the company's ability to create exclusive offers for its user base through restaurant partnerships.
- Penny MarketminorMajor retail partner accepting eStravenka payments. Expansion into supermarket chains increased accessibility for employees using meal benefits.
- LinkedInminorMarketing partnership for professional social media marketing campaigns. Used for presenting company offerings and employer branding on the LinkedIn platform.
- OutdoorTripminorTravel and outdoor experience partner offering discounts and cashback for employees using Up benefits for travel activities.
- Plná peněženka (Full Wallet)minorLoyalty program partnership for promotional contests and sweepstakes accessible through the Můj Up application, increasing user engagement.
- Fondation Up (Up Foundation)coreInternational parent organization (Up Group) foundation that co-funds charitable initiatives. Together with Up Česká republika, supports non-profit organizations including Rosa, Dejme dětem šanci, Cesta domů, and ALSA with donations totaling 532,000 CZK and 125,000 CZK.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Up Česká republika competitors and assessment
Company assessmentRegional players
- Edenred Romania: Central European Edenred subsidiary operating the same electronic meal voucher / benefit business model in a different national market. Comparable regulatory-driven tax-advantaged benefits structure and merchant network approach, but does not directly compete in the Czech Republic.
Direct peers
- Edenred Czech Republic: Direct competitor offering Ticket Restaurant electronic meal vouchers and a broader employee benefits platform in the Czech Republic. Operates the same core product category (electronic meal vouchers), sells into the same corporate customer base, and competes head-to-head on partner acceptance and digital wallet integration.
- Pluxee Czech Republic: Spun off from Sodexo as a dedicated employee benefits and engagement pure-play; operates in Czech Republic offering meal vouchers and benefits platforms. Same business model focused on tax-advantaged employee benefits and merchant network management in the Czech market.
- Benefit Management s.r.o. Czech-based regional benefits administration provider offering electronic meal tickets and lifestyle benefits, directly competing with Up on the same corporate clients and merchant network. Comparable product mix including Cafeteria and multi-benefit platforms for Czech employers.
- Sodexo Benefits & Rewards Services: Global benefits and rewards provider with established Czech operations offering electronic meal passes, gift vouchers, and employee benefit platforms. Directly comparable product portfolio to Up Česká republika (eStravenka ↔ Sodexo meal card, eBenefity ↔ Sodexo leisure pass), serving similar B2B customers.
Others
- Mastercard (Payment Network): Strategic infrastructure partner for Up Česká republika's eStravenka acceptance network; comparable only at the rail level. Provides the payment processing infrastructure that enables the company's virtual and physical benefit cards to be accepted broadly across Czech merchants.
Emerging players
- Wedo Geo / Benefit Management: Czech FinTech-adjacent benefits payment provider focused on multi-benefit platforms integrating meal cards, leisure benefits, and HR tools. Direct overlap in functionality on the corporate customer and merchant acceptance side.
- Zentity (previously Zonky/Swiss Benefity): Emerging Czech benefits platform offering modern digital benefit solutions (meal passes, lifestyle benefits, employee engagement tools). Smaller, newer entrant but competing for the same digital-first employer segment that Up is targeting with its Můj Up platform.
Broad incumbents
- Up Group (parent): International parent cooperative with operations across Europe, Latin America, and other regions delivering the same employee benefit offerings as Up Česká republika. Comparable enterprise benefits platform with broader geographic reach and centralized product development.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Up Česká republika social profiles
Digital presenceUp Česká republika financial estimates
Financial estimateRevenue estimate
Valuation estimate
Up Česká republika leadership team
Management profileNumber of profiles
Profiles4 records
Up Česká republika funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Up Česká republika M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Up Česká republika
What does Up Česká republika do?
Up Česká republika provides employee benefits programs to Czech companies and institutions, including electronic meal vouchers (eStravenka), leisure benefits (eBenefity), HR tools (Verso), gift vouchers (Gift Up), paper meal vouchers (Stravenka), and whistleblowing compliance modules. The company's Můj Up mobile application and digital platform allow employees to manage all benefits in one place, make contactless payments via virtual cards at over 36,000 acceptance points, and access HR communication and motivation tools.
Is Up Česká republika a public or private company?
Up Česká republika is a private company. It is classified as corporate owned and is currently operating.
When was Up Česká republika founded?
Up Česká republika was founded in 1995. It employs 101 to 250 people.
Where is Up Česká republika based?
Up Česká republika is headquartered in Prague, Czechia, in the Europe region.
How does Up Česká republika make money?
Three revenue lines are on record. Employee Benefit Card Services are the primary driver. The others are corporate Subscription Services and gift Voucher Sales.
Who are Up Česká republika's main competitors?
Edenred Romania is listed as a regional player. Direct peers are Edenred Czech Republic, Pluxee Czech Republic, Benefit Management s.r.o. and Sodexo Benefits & Rewards Services. Mastercard (Payment Network) is listed as an others. Emerging players are Wedo Geo / Benefit Management and Zentity (previously Zonky/Swiss Benefity). Up Group (parent) is listed as a broad incumbent.
Does Up Česká republika have an API?
No public API is recorded for Up Česká republika.
What industry is Up Česká republika in?
Up Česká republika's product category is Employee Benefits Administration. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 56143 and its SIC code is 7372.