What Pepsi-Cola Products Philippines does

Pepsi-Cola Products Philippines Inc. (PCPPI) is the exclusive manufacturer and distributor of PepsiCo's beverage portfolio in the Philippines, operating under a franchise agreement dating back to 1946. The company produces and distributes 15 brands across carbonated soft drinks (Pepsi, Mountain Dew, 7-Up, Mirinda, Mug Root Beer, Milkis) and non-carbonated beverages (Gatorade, Tropicana, Lipton, Sting Energy Drink, Premier, Aquafina). Operations span 13 regional manufacturing and bottling sites, including a state-of-the-art facility in Sto. Tomas, Batangas, with a headquarters in Muntinlupa City and a workforce of 3,165 employees the company refers to as 'Bravehearts.'

PCPPI's go-to-market combines a sales-led multi-channel approach, with direct sales to major retail and national key accounts, a field sales organization managing regional distributors, and a deep distribution network reaching 740,000 outlets nationwide including sari-sari stores, supermarkets, convenience stores (notably 7-Eleven's 1,600+ stores through a Slurpee co-branding partnership), food service operators, and emerging e-commerce channels (Shopee, Lazada). The company serves over 20,000 direct customers and maintains exclusive multi-year beverage supply partnerships with major restaurant chains including Max's Group (600+ locations), LC BigMak (800+ outlets), Julie's Bakeshop (400+ branches), and The Aristocrat (17 branches). Manufacturing relies on high-speed PET bottling lines, CO2 carbonization systems, and packaged water and juice processing using Tetra Pak technology.

The company generates revenue through transactional product sales across mass-market consumer, traditional retail, food service, and modern trade segments. PCPPI is publicly listed on the Philippine Stock Exchange (PSE:PCP) since 2008, with Lotte Chilsung Beverage Co. Ltd. as the largest shareholder at 34.4% alongside Lotte Corporation and Quaker Global Investments B.V. (PepsiCo's affiliate). The company has historically delivered 8-14% revenue growth, with FY2015 gross sales of P32 billion and 2017 net sales of P30.3 billion, and continues to invest in manufacturing efficiency, sustainability programs (EPR Act compliance, 5.4% water reduction in 2023), and consumer marketing through celebrity endorsements and community initiatives.

Name

Pepsi-Cola Products Philippines

Legal name

Pepsi Cola Products Philippines Inc.

Website

https://pepsiphilippines.com

Company type

Public

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

PCPPI is the exclusive manufacturer and distributor of PepsiCo's beverage portfolio in the Philippines, producing 15 brands across carbonated and non-carbonated categories. The company reaches 740,000 outlets nationwide through 13 regional operations sites and a 3,165-person workforce, serving mass-market consumers, traditional retail, food service chains, and modern trade.

Ownership category

akta.pro rank

Product category

Non-alcoholic beverage manufacturing and distribution

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)

akta.pro primary industry

Carbonated Soft Drinks (CSD) (CRADAHAA)

akta.pro secondary industries

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Sports Drinks & Hydration Beverages (CRADAHAK), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

Keywords

• Carbonated soft drinks
• Beverage manufacturing
• Bottling distribution
• Energy sports drinks
• Bottled water

Headquarters

HQ city

Muntinlupa

HQ country

Philippines

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Beverage Manufacturing and Distribution: PCPPI manufactures and distributes PepsiCo beverage brands (Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Mug, Gatorade, Tropicana, Lipton, Sting, Premier, Milkis, Aquafina) across the Philippines, generating revenue through direct sales to retailers, wholesale distributors, and foodservice operators. Revenue from product sales reached P32 billion in 2015, with consistent growth driven by revenue management and new product initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Pepsi-Cola Products Philippines Inc. (PCPPI) is the exclusive manufacturer and distributor of PepsiCo beverages in the Philippines, producing and selling 15 beverage brands spanning carbonated soft drinks (Pepsi, Mountain Dew, 7-Up, Mirinda, Milkis, Mug Root Beer), sports drinks (Gatorade), energy drinks (Sting), iced tea (Lipton), juices and coconut water (Tropicana), and purified water (Premier, Aquafina). The company manufactures these beverages at 13 regional operations sites and distributes them through a multi-channel network reaching 740,000 outlets nationwide, including sari-sari stores, supermarkets, convenience stores, and food service operators.

Product overview

Pepsi-Cola Products Philippines Inc. (PCPPI) is a beverage manufacturing and distribution company offering a portfolio of 15 brands across carbonated soft drinks (Pepsi, Mountain Dew, 7-Up, Mirinda, Milkis, Mug Root Beer) and non-carbonated beverages (Lipton Ice Tea, Tropicana juices and coconut water, Sting Energy Drink, Premier purified water, Gatorade sports drink, Aquafina purified water). The company operates as an exclusive manufacturer and distributor of PepsiCo beverages in the Philippines, serving approximately 740,000 outlets nationwide through 13 regional operations sites and over 20,000 direct customers.

Differentiator

Problem solved

Functional benefit

Brands

• Pepsi: Flagship cola brand of PCPPI with slogan 'Mas Masarap Maiba'. The brand has evolved to stand firmly for the youth and advocates positive change.
• Mountain Dew
• 7-Up
• Mirinda
• Mug Root Beer
• Milkis
• Lipton
• Tropicana
• Gatorade
• Sting
• Premier
• Aquafina

Products and services

• Pepsi-Cola Flagship cola carbonated soft drink of PCPPI, evolving from a traditional cola drink into a youth-culture brand advocating positive change and supporting future generations. Sold across retail, wholesale, and foodservice channels.
• Mountain Dew Bold, citrus-flavored carbonated soft drink delivering borderless exhilaration with a bold kick in every gulp. Marketed with tagline 'Bangis Ng Tropa!' and available in a zero sugar variant. Sold to Filipino consumers across retail and foodservice channels.
• 7-Up Clean, crisp lemon-lime flavored carbonated soft drink with zero caffeine and 100% natural flavors, delivering bubbly refreshment. Available in a zero sugar variant and sold across modern and traditional retail channels in the Philippines.
• Mirinda Tangy, vibrant carbonated soft drink with bright colors and bursting bubbles creating a fun-filled sensory experience. Sold as part of PCPPI's carbonated soft drink portfolio in retail and foodservice channels.
• Milkis Unique carbonated soft drink combining milk, yogurt, and fizz for a refreshing combination with new dimensions of flavor. Distributed by PCPPI across the Philippines.
• Mug Root Beer Caffeine-free root beer beverage with rich foam, unique aroma, and ice-cold refreshment; smooth and creamy flavor with subtle wintergreen taste, fat-free with minimal sodium. Available in PCPPI's beverage portfolio.
• Lipton Iced Tea Carbonated iced tea line including Lipton Ice Tea Sparkling with fruity flavors, combining refreshment of tea with sparkling characteristics. Distributed by PCPPI across retail and foodservice channels.
• Tropicana Fruit juice brand offering Tropicana Twister (with and without pulp) and Tropicana Coconut Water (100% fresh, using Tetra Pak technology with up to 8 months shelf life), providing Vitamins A, C & E. Distributed by PCPPI in the Philippines.
• Sting Energy Drink Energy drink containing caffeine, ginseng extract, taurine, and B-Vitamins designed to sharpen the mind and body, build stamina, and provide mental focus and physical energy. Available in strawberry flavor in 240ml, 300ml, and 330ml bottles. Sold in supermarkets, groceries, convenience stores, and sari-sari stores nationwide.
• Premier Purified water brand meeting high quality standards with elaborate processing to ensure consumer safety and satisfaction. Trusted by restaurant and institutional partners nationwide.
• Gatorade Sports drink formulated to increase endurance, sustain energy, and provide hydration, backed by 40 years of science and research to improve performance and break physical limits. Distributed by PCPPI in the Philippines.
• Aquafina Purified bottled water brand providing clean drinking water, launched in 2017 and distributed by PCPPI across the Philippines.

Quantifiable outcome

• 740,000 outlets reached nationwide
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Gawad KalingaminorStrategic or Co-development Partner · 18 May 2026PCPPI, in partnership with Gawad Kalinga, celebrated the culmination of its Reading for Excellence and Development (READ) Program at Pinagsanhan Elementary School in Maragondon, Cavite, supporting literacy development among young learners.
• Max's Group, Inc.coreChannel Partner/ Reseller/ Distributor · 7 May 2024PCPPI renewed its strategic partnership with Max's Group, Inc., the largest casual dining restaurant group in the Philippines. The renewal extends until 2025, reinforcing a 22-year partnership. PCPPI brands (Pepsi, 7-Up, Mountain Dew, Mug, Lipton Iced Tea, Tropicana, Premier) will be served at over 600 MGI locations including Max's Restaurant, Yellow Cab Pizza Co., Krispy Kreme, and Pancake House.
• Bigtime Empire CorporationminorChannel Partner/ Reseller/ Distributor · 10 February 2024Bigtime Empire Corporation, operator of The Sandwich Guy, Pares Retiro, Kalye Pares, and Cali Pizza, joined PCPPI's client portfolio. All stand-alone branches will carry PCPPI carbonated soda brands (Pepsi, 7-Up, Mountain Dew, Mug, Mirinda) until 2026.
• The Aristocrat Restaurant (Roxas Food Ventures Inc.)coreChannel Partner/ Reseller/ Distributor · 30 January 2024The Aristocrat Restaurant — one of the Philippines' oldest surviving restaurants since 1936 — exclusively serves PCPPI beverage brands (Pepsi, 7-Up, Mountain Dew, Mirinda, Mug, Premier) across its 17 branches in Metro Manila and Luzon until 2026. The partnership began in 2007.
• Philgeulin Group Inc. (Dookki)minorChannel Partner/ Reseller/ Distributor · 3 January 2024Philgeulin Group Inc., operator of Dookki Korean Topokki Buffet restaurant chain, entered an exclusive partnership with PCPPI. All 23 Dookki branches will exclusively carry PCPPI carbonated soft drink brands (Pepsi, 7-Up, Mountain Dew, Mirinda, Mug Root Beer) until 2026. Previously a PCPPI client since 2021.
• Point Ad, Inc.minorChannel Partner/ Reseller/ Distributor · 21 November 2023Point Ad Inc., exclusive marketing arm of Padi's Restaurant and Bar (20 branches), Chill Bar, Greenhills Badminton Center, and Fun Ranch, strengthened its partnership with PCPPI until 2026. PCPPI beverages (Pepsi, Mountain Dew, Gatorade, Lipton Iced Tea, Premier) served across all Point Ad locations nationwide.
• Full Feeling Inc. (Dohtonbori, Karayama)minorChannel Partner/ Reseller/ Distributor · 10 November 2023Full Feeling Inc., operator of Dohtonbori (7 branches in Metro Manila and Luzon) and Karayama (Quezon City), joined PCPPI's client roster for a three-year partnership until 2026. Dohtonbori and Karayama restaurants serve Pepsi, Mountain Dew, 7-Up, Mirinda, and Mug Root Beer.
• Philippine Seven Corp. (7-Eleven)coreChannel Partner/ Reseller/ Distributor · 13 March 2017Pepsi Philippines and Philippine Seven Corp. forged a partnership for Pepsi-flavored Slurpee products across 7-Eleven's 1,600+ stores in the Philippines, complemented by the CLiQQ Every Day Rewards Program.
• Gawad KalingaminorStrategic or Co-development PartnerPCPPI partnered with Gawad Kalinga to address literacy gaps among young learners through the READ Program, supporting education in underserved communities.
• DENR (Department of Environment and Natural Resources)coreOthersPCPPI is a steadfast partner of DENR for the Adopt-A-River Program in Cebu, Pampanga, Davao, Leyte, Zamboanga, and Muntinlupa. PCPPI was recognized by DENR with a Special Citation for Obliged Enterprises for exceeding EPR Act compliance.
• Local Government Units (LGUs)minorOthersPCPPI has ongoing Adopt-A-River Program agreements with local governments in Cebu, Pampanga, Davao, Leyte, Zamboanga, and Muntinlupa City, supporting water stewardship and environmental care.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Others

• Sprout Solutions: Philippine enterprise technology vendor; included as ecosystem-relevant local company rather than direct beverage competitor.

Direct peers

• Coca-Cola Beverages Philippines: The exclusive Coca-Cola bottler in the Philippines, head-to-head competitor with PCPPI across carbonated soft drinks, bottled water, juices, and sports drinks through overlapping retail and food service channels nationwide.
• PT PepsiCo Indofood Makmur (Indonesia): Indonesian PepsiCo bottling partnership through Indofood, comparable in serving as the regional PepsiCo franchise manufacturer across a large Southeast Asian beverage market.
• Suntory PepsiCo Vietnam Beverage: Joint venture bottler of PepsiCo beverages in Vietnam with comparable franchise model, manufacturing scale, and multi-brand beverage portfolio serving Southeast Asian consumers.
• Pepsi Bottling Ventures (USA): Largest independent PepsiCo bottler in the United States, operating the same franchise manufacturing and distribution model with multi-brand beverage portfolios.

Broad incumbents

• Coca-Cola Europacific Partners: Large global Coca-Cola bottler with operations across multiple geographies; relevant as a broader incumbent in the same bottling model PCPPI operates under PepsiCo.

Regional players

• Universal Robina Corporation (URC): Philippine conglomerate with beverages (C2, La Pacita, Refresh) and snacks; competes with PCPPI particularly in the non-carbonated and water categories through mass-market distribution.
• Asia Brewery Inc. Philippines-based beverage company producing beer, energy drinks (Cobra, Colt 45), bottled water, and other beverages; competes with PCPPI in energy drinks and water segments domestically.

Emerging players

• Red Bull Philippines: Competitor in the energy drink category against PCPPI's Sting brand in the Philippine market, with strong brand equity in functional beverages.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pepsiphl
• Facebookfacebook.com/PepsiPhilippines
• LinkedInlinkedin.com/company/pepsi-cola-products-phils--inc
• Instagraminstagram.com/pepsiph

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepsi-Cola Products Philippines