Telstar Mediagroep

What Telstar Mediagroep does

Telstar Mediagroep is a Dutch private limited company (besloten vennootschap) headquartered in Pijnacker, Netherlands, that operates twelve regional news and media companies across South Holland, Zeeland, and Brabant. The company publishes home-delivered (huis-aan-huis) newspapers with a combined weekly circulation of more than 1,000,000 copies, runs associated local news websites and mobile apps (Telstar Online, De Havenloods), and operates Het Mediacentrum, a shared service center providing DTP, ICT, marketing, design, and administration services to both internal titles and external publishers. The company is a subsidiary of the Uitgeverij Em. de Jong media group (which also includes BDU media), and operates within a network of 125 news brands reaching over 5 million people weekly across the Netherlands.

The core technology stack centers on a print-plus-digital local media platform: physical newspaper distribution, a network of regional websites with RSS feeds and e-paper, iOS/Android apps with push notifications, and integration with the HYPR advertising platform (which aggregates 562 Dutch house-to-house newspapers and 1,200 local news platforms) and the DeLokalePlanner online booking tool acquired by HYPR. Telstar generates revenue across four streams: print advertising in home-delivered papers, online/digital advertising including hyperlocal targeting via HYPR, full-service marketing (content, social media, websites, design, printing) for businesses and municipalities, and B2B publishing services via Het Mediacentrum. Go-to-market is sales-led, combining direct local account management through the twelve media centers with platform-mediated access for national advertisers. Primary customers are local entrepreneurs/SMBs and municipalities, supplemented by national advertisers (via HYPR) and external publishers (via Het Mediacentrum).

Name

Telstar Mediagroep

Legal name

Telstar Mediagroep

Website

https://telstarmediagroep.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Telstar Mediagroep is a Dutch regional media group operating twelve news and media companies across South Holland, Zeeland, and Brabant, publishing over one million home-delivered newspapers weekly alongside digital news sites, mobile apps, and marketing services for local businesses and municipalities.

Ownership category

akta.pro rank

Product category

Local News Media Publishing

NAICS

Newspaper Publishers (513110), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Local newspaper publishing
• House-to-house advertising
• Regional marketing services
• Hyperlocal advertising
• News media publishing

Headquarters

HQ city

Pijnacker

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Print Advertising: Revenue from advertising placements in home-delivered newspapers (huis-aan-huisbladen) distributed across 12 news and media companies in South Holland, Zeeland, and Brabant
2. Online/Digital Advertising: Revenue from online advertising through local news websites and apps, including hyperlocal targeting capabilities via the HYPR platform
3. Marketing Services: Full-service marketing solutions including content creation, social media management, website development, design, and printing for businesses and municipalities
4. Publishing Services: Het Mediacentrum shared service center provides total publishing packages for house-to-house newspaper publishers and external clients including layout, DTP, printing, and production services

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Telstar Mediagroep publishes locally focused house-to-house newspapers and complementary digital news channels across South Holland, Zeeland, and Brabant through twelve regional news and media companies. It sells print and online advertising inventory and delivers full-service marketing support to municipalities, regional businesses, and national advertisers via its media centers and the shared Het Mediacentrum service center.

Product overview

Telstar Mediagroep is a local news and media organization consisting of twelve news and media companies (De Heraut Mediacentrum, Groot Hellevoet Mediacentrum, Zeeuws Mediacentrum, Mooi Schijndel, Telstar Mediacentrum, Talvi Mediacentrum, De Havenloods Mediacentrum, Arena Mediacentrum, DAS Mediacentrum, and ZVA Mediacentrum) serving South Holland, Zeeland, and Brabant regions. The company operates a diversified portfolio combining local newspaper publishing (house-to-house newspapers with circulation over 1,000,000 copies) with digital news platforms (news websites, news apps, e-paper, RSS-feeds, and archives), and marketing services through Het Mediacentrum (shared service center for DTP, ICT, Marketing, Design, and Administration). Through its HYPR platform partnership, the company enables national-local (online) advertising across 562 Dutch house-to-house newspapers and 1,200 local news platforms. The company has expanded through acquisitions including Uitgeverij de Bode, Quaeris Media, Zeeuwsch Vlaams Advertentieblad, and Buijze Pers titles (Weekendkrant and Leids Nieuwsblad).

Differentiator

Problem solved

Functional benefit

Brands

• HYPR: National advertising platform for local media, co-founded by Dutch house-to-house publishers, where 562 Dutch house-to-house newspapers and 1,200 local news platforms advertise together

Products and services

• House-to-house regional newspapers
• Het Mediacentrum marketing services
• Regional media center advertising sales
• Regional news mobile apps
• DeLokalePlanner

Quantifiable outcome

• 10.7 million Dutch people regularly read a home-delivered newspaper (NMO research)
• +4 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Uitgeverij Em. de JongcoreStrategic or Co-development Partner · 3 October 2025Strategic partnership where Uitgeverij Em. de Jong and Telstar Mediagroep jointly acquired Uitgeverij de Bode and Quaeris Media titles. The companies share commercial and organizational synergy, strengthening their leading position in Dutch local news media. Both operate under the media group of Em. de Jong from Baarle-Nassau, along with BDU media.
• HYPRcoreGTM or Marketing PartnerTelstar Mediagroep is one of the media partners of One Stop Shop HYPR platform. HYPR is the platform where 562 Dutch home-delivered newspapers and 1,200 local news platforms come together, allowing national advertisers and agencies to advertise locally through a single interface.
• DeMooiKrantcoreStrategic or Co-development PartnerJoint venture partner in Boxtel Mediacentrum BV. Telstar Mediagroep and DeMooiKrant jointly acquired DeMooiBoxtelKrant, working together with Brabants Centrum foundation. The partnership consolidates competing newspapers in Boxtel municipality for efficiency and market strength.
• Brabants CentrumcoreStrategic or Co-development PartnerFoundation partner in Boxtel Mediacentrum BV joint venture. Brabants Centrum contributes its strong local brand in Boxtel to the partnership with Telstar Mediagroep and DeMooiKrant for publishing DeMooiBoxtelKrant.
• EM de Jong (Drukkerij)coreStrategic or Co-development PartnerPrint and production partner in the Boxtel Mediacentrum BV joint venture. EM de Jong (printing company from Baarle-Nassau) partners with Telstar Mediagroep, DeMooiKrant, and Brabants Centrum for consolidated newspaper operations in Boxtel.
• Hart van LansingerlandminorStrategic or Co-development PartnerHart van Lansingerland publisher merged with De Heraut under Telstar Mediagroep. The two publishers combined forces to create one stronger weekly home-delivered title in Lansingerland, with Hart van Lansingerland being integrated into De Heraut.
• Buijze PersminorChannel Partner/ Reseller/ DistributorAcquisition of titles (Weekendkrant and Leids Nieuwsblad) from Buijze Pers effective January 1, 2026. Regional news brands with strong local anchoring that geographically and content-wise align with Telstar Mediagroep's network.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Wegener: Long-standing Dutch regional newspaper group publishing local dailies and weeklies; directly comparable as a house-to-house/regional print and digital advertising operator in the Netherlands.
• NDC mediagroep: Dutch regional newspaper publisher operating multiple daily titles, regional dailies, and associated digital platforms — directly comparable in business model (regional news + print + digital advertising) to Telstar Mediagroep.
• Slingerland Uitgeverij: Independent Dutch regional newspaper publisher issuing multiple house-to-house and regional titles; comparable as a smaller-scale regional Dutch news publisher with a similar local-advertising monetisation model.
• BDU media: Sister company within the same Uitgeverij Em. de Jong media group; operates regional Dutch newspapers and shares commercial and organisational synergy with Telstar Mediagroep, making it the closest direct comparable within the parent group.

Broad incumbents

• Roularta Media Group: Belgian/Dutch regional magazine and news publisher with comparable local-advertising model across Benelux; relevant comparable for periodic regional print + advertising monetisation, though focused on magazines more than free sheets.
• DPG Media (De Persgroep Nederland): Largest Dutch news publisher (AD, Trouw, De Volkskrant at various points, regional titles, plus digital). Comparable as a Dutch regional-and-national news + advertising operator, though substantially larger and broader in scope than Telstar Mediagroep.
• Mediahuis Nederland: Dutch arm of the Benelux Mediahuis group, owner of national and regional newspapers (de Volkskrant, NRC, De Limburger, etc.). Comparable as a multi-title Dutch news publisher with substantial regional presence, though broader in national coverage than Telstar Mediagroep.
• TMG (Telegraaf Media Groep, prior to takeover): Historic Dutch newspaper publisher group (De Telegraaf, regional titles); relevant broad incumbent comparable for Dutch print + digital advertising economics, though materially larger and nationally focused.

Regional players

• BDUmedia / HDC Media (pre-merger equivalents): Dutch regional publishing house active in the HDC footprint (Haarlem/Amsterdam region); comparable as a regional/local Dutch news publisher with print-and-digital advertising revenue — overlapping with Telstar Mediagroep's Randstad-adjacent territories.

Others

• HYPR: One Stop Shop platform aggregating 562 Dutch house-to-house newspapers and 1,200 local news platforms for national advertisers. Telstar Mediagroep is a media partner rather than competitor, but HYPR is the closest comparable on the hyperlocal-advertising-platform axis and a key go-to-market channel for Telstar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/telstar-mediagroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telstar Mediagroep