BDUmedia
BDUmedia is a Dutch local media publisher operating 35+ regional newspaper titles, news websites, mobile apps, and video production services across mid-Netherlands (Barneveld, Ede, Amersfoort, Gorinchem). It generates revenue primarily through advertising and subscriptions from local SMEs and readers.
- Company typePrivate
- Founded1871
- HeadquartersBarneveld, Netherlands
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What BDUmedia does
BDUmedia is a privately held Dutch local media company headquartered in Barneveld, Netherlands, founded in 1871 and operating for over 150 years. The legal operating entity is BDUlokalemedia B.V., a subsidiary of Koninklijke BDU Holding, which has been owned since July 2023 by Beheermaatschappij Em. de Jong (alongside Telstar Mediagroep and Janssen/Pers Rotatiedruk). The company publishes a portfolio of more than 35 local newspaper titles (huis-aan-huiskranten) plus approximately 200 special editions per year, organized into four regional clusters covering Barneveld, Ede, Amersfoort, and Gorinchem and surrounding municipalities. Weekly household distribution reaches approximately 500,000 homes, with 1 million monthly visitors across the company's news websites and 3 million weekly website visitors; three of its brands rank in the top three of national Dutch local-newspaper reach rankings.
The core technology stack is a cross-media publishing platform combining weekly print newspapers, news websites, dedicated mobile apps (for Nieuwsblad De Kaap, De Stad Amersfoort, De Stad Nijkerk, Leusder Krant, and others), and a video production service called Zeg Het Met Video. Recent product investment has prioritized digital extension: in 2025, BDUmedia launched Ede Stad Plus (the first local digital daily newspaper in the Netherlands, priced at €11.95/month and delivered via the Ede Stad app Monday-Saturday), multiple mobile news apps across its brand portfolio, and a partnership with national news agency ANP for content supply. Production is centralized through a Traffic department (under Ramon Hoogebeen) that lays out all 35 newspapers, with printing handled through sister-company BDUprint under common Em. de Jong ownership; in 2025 the company relocated into the BDUprint building in Barneveld to consolidate operations.
BDUmedia's business model is primarily advertising-led, with media advisors providing cross-media campaign solutions (print ads priced €175-€1,525 per placement depending on region and page size; display bannering starting at €12 per 1,000 views; branded content, vacancy advertising, bumper ads, folder distribution, and thematic special editions including Trots, Bloei, Bruisende Bestemmingen, Knus, Warm, and health/memorial supplements). A secondary subscription revenue stream covers digital subscriptions (Ede Stad Plus) and print home-delivery subscriptions distributed through regional partners (All-Inn Verspreidingen, Reli Groep, Verspreidingsburo Rhenen, Hak Distriservice, Meewis Media Nijkerk, Papo Baarn). Primary customer segments are local SMEs and businesses seeking local brand awareness and customer acquisition, plus employers with vacancies (served via BaanDichtbij.nl) and local news readers. Daily management remains with directors Jeroen Cnossen and Peter van Hierden, alongside general director Ton Roskam, head of sales Dennis Tanalepie, and editorial leadership Norbert Witjes and Alex Monster.
BDUmedia firmographics
Firmographics- Name
- BDUmedia
- Legal name
- BDUlokalemedia B.V.
- Website
- https://bdumedia.nl
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BDUmedia is a Dutch local media publisher operating 35+ regional newspaper titles, news websites, mobile apps, and video production services across mid-Netherlands (Barneveld, Ede, Amersfoort, Gorinchem). It generates revenue primarily through advertising and subscriptions from local SMEs and readers.
- Ownership category
- akta.pro rank
BDUmedia industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Periodical Publishers (51312), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Product & Brand PR (Consumer & B2B) (BPAFADAH)
Keywords
Where BDUmedia is headquartered
LocationHeadquarters
- HQ city
- Barneveld
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
BDUmedia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Advertising Revenue: Primary revenue stream from local businesses advertising in newspapers, magazines, and digital platforms. Includes display advertising, classified ads, branded content, and special themed supplements.
- Vacancy Advertising: Revenue from job postings through BaanDichtbij.nl platform and vacancy supplements, reaching thousands of readers across multiple regional publications.
- Digital Subscriptions: Monthly subscription revenue from digital news access including Ede Stad Plus (€11.95/month) and premium content through news apps.
- Print Subscriptions: Subscription revenue for physical newspaper delivery to households, with various delivery options through regional distribution partners.
- Special Editions: Revenue from themed special editions and supplements such as Trots (business stories), Bloei (spring), Bruisende Bestemmingen (summer), Knus (autumn), and Warm (winter).
- Video Production Services: Revenue from Zeg Het Met Video subsidiary producing commercials, event coverage, company profiles, and product videos for advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Display advertising starting price |
| Unit Pricing | Pay-as-you-go | Trots Special - 1/3 page |
| Unit Pricing | Pay-as-you-go | Afscheid van het Leven - 1/8 page |
| Subscription | Monthly | Ede Stad Plus digital daily subscription |
| Unit Pricing | Pay-as-you-go | Bruisende Bestemmingen - 1/2 page |
| Unit Pricing | Pay-as-you-go | Knus! - 1/4 page |
| Unit Pricing | Pay-as-you-go | Fit & Gezondheid - 1/1 page |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
BDUmedia product offering
Product offeringCore offering
BDUmedia is a Dutch regional media company that publishes more than 35 local newspaper titles (huis-aan-huiskranten) across the Barneveld, Ede, Amersfoort and Gorinchem regions, complemented by news websites, mobile apps, branded content and video production. It monetises its audience primarily by selling cross-media advertising (display banners, print ads, specials, branded content, vacancy listings) to local businesses, alongside digital and print subscriptions for readers.
Product overview
BDUmedia operates as a local media publisher offering a platform-plus-products model. The core offering consists of over 35 local newspaper titles (huis-aan-huiskranten) organized by region (Barneveld, Ede, Amersfoort, Gorinchem) delivering weekly to millions of Dutch readers. The product portfolio includes advertising services (Display Bannering, newspaper ads, branded content, job postings, folder distribution, bumper ads) and video production (Zeg Het Met Video). Key sub-brands include BaanDichtbij.nl for job vacancies and Ede Stad Plus for digital daily newspaper. Cross-media advertising combining print and online channels is a key differentiator.
Differentiator
Problem solved
Functional benefit
Brands
- BaanDichtbij.nl: Vacancy newspaper and online platform operated by BDUmedia for local job listings and employer branding.
- Zeg Het Met Video
Products and services
- Local News Brands Portfolio
- Display Bannering
- Betaalde Content (Branded Content)
- Specials
- Vacature Plaatsen (Job Posting)
- Vacaturekrant BaanDichtbij.nl
- Zeg Het Met Video
- Ede Stad Plus Digital Daily Newspaper
- Nieuwsblad De Kaap Mobile App
- Local News Apps (De Stad Amersfoort, De Stad Nijkerk, Leusder Krant)
Quantifiable outcome
- 10.8 million Dutch people read local newspapers weekly (NMO research 2025)
- +4 more outcomes
Companies that use BDUmedia
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
BDUmedia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BDUmedia partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- ANP (Alg Nederlands Persbureau)minorPartnership with national news agency ANP to provide national and international news content within the Ede Stad Plus digital daily newspaper product.
- All-Inn VerspreidingenminorRegional newspaper distribution partner based in Twello, handling physical delivery of newspapers in certain areas.
- Reli Groep B.V.minorRegional newspaper distribution partner based in Hardinxveld-Giessendam handling physical delivery of newspapers in certain areas.
- Verspreidingsburo RhenenminorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.
- Hak DistriserviceminorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.
- Meewis Media NijkerkminorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.
- Papo BaarnminorRegional newspaper distribution partner handling physical delivery of newspapers in certain areas.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
BDUmedia competitors and assessment
Company assessmentBroad incumbents
- Sanoma: Finnish-Dutch media group operating magazines and digital media in the Netherlands. Comparable as a multi-brand publisher monetizing through advertising, though primarily in magazines and digital rather than local newspapers.
- Mediahuis: Belgian-Dutch media group publishing regional and national newspapers in the Netherlands (De Telegraaf, NRC Handelsblad, regional titles). Directly comparable as a newspaper publisher monetizing advertising and subscriptions, though with national rather than hyper-local focus.
- DPG Media: Largest Dutch media company with national and regional newspapers (AD, Volkskrant, regional dailies) and digital properties. Overlaps with BDUmedia in newspaper publishing and local/regional advertising, but operates at national scale with broader portfolio including radio and digital classifieds.
- TMG (Telegraaf Media Groep): Major Dutch newspaper publisher (now part of Mediahuis) operating De Telegraaf and regional titles. Comparable as a Dutch newspaper publisher with both national and regional advertising inventory.
Regional players
- RTV Utrecht: Regional broadcaster in Utrecht province producing local news. Comparable to BDUmedia as a Dutch regional media outlet targeting local advertisers and audiences, but with broadcast/digital focus instead of print.
- Regio Noord: Regional broadcaster and publisher in northern Netherlands producing local news content. Comparable as a Dutch regional media company serving local advertisers and readers, though focused on broadcast/digital rather than print.
Direct peers
- NDC Mediagroep: Dutch regional newspaper publisher (owned by Nieuwsblad De Noordelijke Combinatie and Mediahuis) operating local titles in northern Netherlands. Closely comparable as a regional newspaper publisher with similar business model of advertising + subscriptions across local titles.
Others
- BDUprint: Print production partner under same parent (Em. de Jong) that handles BDUmedia's newspaper printing. Provides printing infrastructure and is operationally adjacent to BDUmedia's distribution model.
- BDUvakmedia: Former BDUmedia subsidiary whose activities were transferred in 2022. Historically comparable as a B2B trade media operation within the same corporate family, though no longer part of the group.
- Enter Media: Wholly-owned BDUmedia subsidiary publishing local newspaper titles. Comparable as a local newspaper publisher, though now integrated within the BDUmedia portfolio rather than a market competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BDUmedia social profiles
Digital presenceBDUmedia financial estimates
Financial estimateRevenue estimate
Valuation estimate
BDUmedia leadership team
Management profileNumber of profiles
Profiles7 records
BDUmedia subsidiaries and ownership
Company hierarchySubsidiaries3 records
BDUmedia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BDUmedia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BDUmedia
What does BDUmedia do?
BDUmedia is a Dutch regional media company that publishes more than 35 local newspaper titles (huis-aan-huiskranten) across the Barneveld, Ede, Amersfoort and Gorinchem regions, complemented by news websites, mobile apps, branded content and video production. It monetises its audience primarily by selling cross-media advertising (display banners, print ads, specials, branded content, vacancy listings) to local businesses, alongside digital and print subscriptions for readers.
Is BDUmedia a public or private company?
BDUmedia is a private company. It is classified as corporate owned and is currently operating.
When was BDUmedia founded?
BDUmedia was founded in 1871. It employs 251 to 500 people.
Where is BDUmedia based?
BDUmedia is headquartered in Barneveld, Netherlands, in the Europe region.
How does BDUmedia make money?
Six revenue lines are on record. Advertising Revenue is the primary driver. The others are vacancy Advertising, digital Subscriptions, print Subscriptions, special Editions and video Production Services.
Who are BDUmedia's main competitors?
Broad incumbents on record are Sanoma, Mediahuis, DPG Media and TMG (Telegraaf Media Groep). Regional players are RTV Utrecht and Regio Noord. NDC Mediagroep is listed as a direct peer. Others are BDUprint, BDUvakmedia and Enter Media.
Does BDUmedia have an API?
No public API is recorded for BDUmedia.
What industry is BDUmedia in?
BDUmedia's product category is Local Newspaper Publishing. Its primary akta.pro industry code is BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 51312 and its SIC code is 7310.