What Ferguson does

Ferguson (福格森(武汉)生物科技股份有限公司) is a Sino-foreign joint venture specializing in maternal and infant nutritional supplements, headquartered in the Wuhan Economic and Technological Development Zone in Hubei, China. Founded around 2006 and majority-owned since 2015 by Hong Kong-listed conglomerate Shinguan Holding (Group) Co., Ltd. (HK: 00829), the company develops and manufactures stage-specific nutritional products organized under the proprietary '黄金1000天' (Golden 1000 Days) concept, covering pregnancy through age five: 280 Days for pregnant women, 660 Days for infants (6-36 months), 990 Days for toddlers (1-3 years), and 990+ Days chewable tablets for children aged 3-5. Its core technology centers on nutritional supplement formulation aligned with Chinese Dietary Reference Intakes (DRIs), with proprietary blends incorporating 22 micronutrients in prenatal formulations and patented formulas addressing iron deficiency, anemia, neural tube defect prevention, and developmental nutrition. The product portfolio includes folic acid soft capsules, prenatal vitamin capsules, calcium + vitamin D3 chewables, DHA algae oil capsules, and children's probiotic beverages, totaling over 30 SKUs across four series (孕妇, 婴幼儿, 特膳, 大保健).

Ferguson operates a hybrid B2G/B2C business model, combining government procurement for national public health programs with direct-to-consumer retail. It is a designated supplier for the national Birth Defect Intervention Project (operating since 1999, covering all provinces except Tibet and benefiting over 6 million pregnant women) and the Child Nutrition Improvement Project (covering 592 national poverty alleviation counties and reaching 7.86 million infants, with anemia and growth retardation improvement rates exceeding 90%). Across these programs it has delivered nearly 400 million packets of nutritional supplements. Commercial distribution runs through its Ferguson Tmall flagship store, pharmacy and retail channels, and an integrated community engagement platform called 福妈会 (Mother Club) with educational content, expert Q&A, and public welfare lectures. Marketing channels include Weibo and WeChat social media, TV drama product placement, and sponsorship of industry conferences. Production is certified under ISO9001, ISO14001, ISO22000, HACCP, and BRC Food International standards.

In December 2021, Ferguson was recognized as a Hubei Province Specialized, Refined, Innovative Small Giant Enterprise (湖北省专精特新'小巨人'企业). The company is publicly listed on China's National Equities Exchange and Quotations (NEEQ) under stock symbol 430587, employs 251-500 staff, and is led by Chairman Ouyang Kangle (欧阳康乐) and Vice Chairman Sha Junqi (沙俊奇). Its competitive position rests on its regulatory designation as the only product in China approved by the SFDA to carry '孕妇' (pregnant woman) in its name, its long-running government procurement relationships, over 10 national invention and design patents, and recognition as a '营养健康倡导产品' by the National Public Nutrition and Development Center.

Name

Ferguson

Legal name

福格森（武汉）生物科技股份有限公司

Website

https://fugesen.com.cn

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Ferguson (福格森) is a Wuhan-based maternal and infant nutrition company that develops stage-specific nutritional supplements for the first 1000 days of life, serving pregnant women, infants, and young children through government public health programs and B2C channels including Tmall and pharmacies.

Ownership category

akta.pro rank

Product category

Maternal and Infant Nutrition

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

akta.pro secondary industries

Baby Feeding Supplements & Fortifiers (Probiotics, DHA/ARA, Vitamins) (CRADAEAI), Baby Snacks (Puffs, Biscuits, Teething Snacks) (CRADAEAF), Organic & Clean-Label Baby Nutrition (CRADAEAK)

Keywords

• Maternal nutrition supplements
• Infant formula products
• Prenatal vitamins
• Children nutrition products
• Pregnancy supplements

Headquarters

HQ city

Caidian

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Distribution channels3 records

Marketing channels6 records

Core offering

Ferguson manufactures and sells stage-based nutritional supplements organized under the 'Golden 1000 Days' concept, targeting maternal and infant nutrition from preconception through childhood (ages 0-5). The product portfolio includes the 280 Days™ pregnant women's nutrition pack, 660 Days™ infant nutrition packs, 990 Days™ toddler nutrition packs, 990+ Days™ children's chewable tablets, and supporting products such as folic acid soft capsules, prenatal vitamin capsules, calcium supplements with vitamin D3, DHA algae oil capsules, and children's probiotics.

Product overview

Ferguson (福格森) is a maternal and infant nutrition company offering a comprehensive product portfolio organized under the '黄金1000天' (Golden 1000 Days) concept. The product line includes the 280 Days™ pregnant women's nutrition pack, 660 Days™ infant nutrition packs/powders for 6-36 month babies, 990 Days™ toddler nutrition packs/powders, and 990+ Days™ children's chewable tablets for ages 3+. Supporting products include folic acid nutritional soft capsules, prenatal vitamin capsules, calcium supplements with vitamin D3, DHA algae oil soft capsules, and children's probiotic drinks. The company operates four main product series: 孕妇系列 (pregnant women), 婴幼系列 (infants and young children), 特膳系列 (special dietary), and 大保健系列 (general wellness), totaling over 30 product SKUs.

Differentiator

Problem solved

Functional benefit

Products and services

• 280 Days™ Pregnant Women's Nutrition Pack (280Days孕妇营养包) Comprehensive nutrition pack for pregnant and nursing mothers containing 18 micronutrients including folic acid, DHA, vitamins A and C, red date powder, and collagen peptides. Designed for daily use during the 0-280 days of pregnancy.
• 660 Days™ Infant Nutrition Pack (660Days较大婴儿营养包) Nutrition pack for infants aged 6-12 months and toddlers 13-36 months, containing DHA, calcium, iron, zinc, vitamins, and soluble dietary fiber to support gastrointestinal health and development.
• 990 Days™ Toddler Nutrition Pack (990Days幼儿营养包) High-density nutrition pack for infants 6-12 months and toddlers 13-36 months, containing calcium, iron, zinc, vitamins A, C, D, and soluble dietary fiber.
• 990+ Days™ Children's Chewable Nutrition Tablets (990+Days儿童营养嚼片) Heart-shaped chewable nutrition tablets for children 3 years and older, containing calcium, iron, zinc, DHA, and strawberry powder, sweetened with xylitol instead of sugar.
• Ferguson Folic Acid Nutritional Soft Capsule (福格森叶酸营养素软胶囊) Folic acid nutritional soft capsule containing 400 micrograms of folic acid per capsule, designed for preconception, pregnancy, and lactation periods. Contains 22 types of micronutrients including calcium, iron, zinc, and vitamins A, C, E, B12.
• Ferguson Prenatal Vitamin Soft Capsule (福格森孕妇营养素软胶囊) China's first patented prenatal vitamin and mineral soft capsule containing 22 types of micronutrients based on Chinese Dietary Reference Intakes (DRIs), formulated for preconception, pregnancy, and lactation periods.
• Ferguson DHA Algae Oil Soft Capsule (福格森DHA藻油软胶囊) DHA algae oil soft capsules supporting fetal brain and eye development, suitable for pregnant women and nursing mothers.
• Ferguson Children's Probiotic Solid Beverage (福格森小儿益生菌固体饮料) Children's probiotic solid beverage for infants and young children, helping balance gut flora, improve intestinal health, promote absorption, and enhance immunity. Recommended for diarrhea, constipation, lactose intolerance, and antibiotic treatment.

Quantifiable outcome

• Birth defect intervention projects covered all provinces except Tibet, benefiting over 6 million pregnant women
• +2 more outcomes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Mum's Dream / Mednurse (妈咪爱): Korean-origin probiotic brand widely distributed in China for infant and child gastrointestinal health. Directly competitive with Ferguson's 小儿益生菌固体饮料 line and is a common substitute in pharmacy channel purchasing.
• Yeeper (伊威): Shanghai-based infant and child nutrition supplement brand focused on rice cereal, probiotics and vitamin powders. Overlaps with Ferguson's 660/990 Days infant and toddler nutrition pack SKUs in pharmacy and e-commerce channels.

Direct peers

• Beingmate (贝因美): A leading Chinese infant formula and maternal-infant nutrition brand listed on the Shenzhen Stock Exchange. Overlaps with Ferguson in infant and toddler nutrition supplements and competes for similar government and pharmacy distribution in China.
• Ausnutria Dairy (澳优乳业): Hong Kong-listed dairy and infant nutrition company (佳贝艾特, Nutrition Care). Its Nutrition Care adult supplement brand and broader infant nutrition portfolio map to Ferguson's maternal and family nutrition positioning.
• H&H Group (Biostime China, 合生元): China's premium maternal-infant nutrition brand within H&H International. Its probiotic, infant formula and prenatal vitamin range competes head-to-head with Ferguson's 280/660/990 Days series in both specialty mother-baby stores and Tmall.
• Health & Happiness International (H&H Group, 健合集团): Hong Kong-listed parent of Biostime and Swisse, with a major maternal-infant nutrition portfolio (infant formula, probiotics, supplements) competing directly with Ferguson across China's pharmacy and e-commerce channels. Closest like-for-like scale and channel profile in the premium maternal-infant nutrition segment.

Broad incumbents

• Abbott (雅培, China nutrition division): Global multinational with a major maternal-infant nutrition presence in China (Similac, Elevit prenatal vitamins). Comparable in product category (prenatal vitamins, infant formula) but materially larger in scale and brand spend.
• By-Health (汤臣倍健): China's largest dietary supplement brand by retail share, listed on the Shenzhen Stock Exchange. While broader in scope (adult nutrition, vitamins), it competes with Ferguson in the prenatal/maternal vitamin segment and dwarfs Ferguson in distribution and marketing.
• Nestlé (雀巢, Wyeth Nutrition China): Operates the 惠氏 (Wyeth) and 启赋 maternal-infant nutrition brands in China. Directly competes with Ferguson in the premium prenatal and infant nutrition category, with significantly larger brand investment and hospital channel presence.

Regional players

• Imperial Springs (皇将 / Imperial One): Chinese maternal-infant nutrition brand focused on southern China regional distribution. Serves as a regional competitor for Ferguson in southern provinces and competes for similar pharmacy and maternal-pediatric hospital channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xweibo.com/u/XXXX

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferguson