By-Health Co.

What By-Health Co. does

By-Health Co. (汤臣倍健) is the leading branded vitamin and dietary supplement (VDS) company in China, founded in 1995 and headquartered in Zhuhai, Guangdong. Listed on the Shenzhen Stock Exchange (300146), the company sells a portfolio of 15 sub-brands across vitamins, minerals, probiotics (anchored by the acquired Australian brand Life-Space), and special medical purpose food products. The company serves mass-market Chinese consumers through a multi-channel architecture spanning the country's leading e-commerce platforms — Tmall, JD, Douyin and Xiaohongshu — alongside physical retail pharmacy distribution. Underlying operations emphasize ingredient traceability and quality assurance: By-Health sources raw materials from 30 countries through partnerships with multinational ingredient suppliers including DSM and BASF, operates a fully digitized "Transparent Factory" that has hosted over 1.94 million visitors, and maintains an extensive stack of international certifications including NSF GMP (US), TGA GMP (Australia), FDA registration, and ISO 17025.

The company's revenue model is pure B2C branded consumer goods, monetized through retail price points across online and offline channels, with FY2025 revenue of ¥6.27 billion (~US$870M) and net profit of ¥782M (+19.81% YoY) on a margin-led turnaround as top-line contracted 8.38% YoY. Distribution leverage is the core go-to-market asset: By-Health maintains shelf presence across every dominant Chinese consumer channel and has expanded into social commerce on Douyin and Xiaohongshu to reach younger supplement consumers. Internationally, the company operates the BYHEALTH brand targeting overseas Chinese consumers and US distribution, while the Life-Space acquisition provides an Australian-anchored probiotics platform for both domestic premium positioning and cross-border e-commerce.

Differentiation rests on three pillars: brand equity built over three decades and reinforced through the Transparent Factory transparency platform; international-quality certifications (TGA GMP, NSF GMP, FDA) that exceed the typical domestic VDS compliance baseline; and ingredient sourcing scale across 30 countries with tier-1 multinational partners. The company's strategic posture in FY2025 reflects a defensive emphasis on cost discipline and portfolio rationalization, paired with offensive moves into special medical purpose food, social commerce, and overseas markets — a combination consistent with a margin-driven turnaround rather than category expansion.

Name

By-Health Co.

Legal name

汤臣倍健股份有限公司

Website

https://by-health.com

Company type

Public

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

By-Health Co. (汤臣倍健) is the leading Chinese vitamin and dietary supplement company, selling 15 sub-brands of vitamins, probiotics and special medical purpose food to mass-market consumers via Tmall, JD, Douyin, Xiaohongshu and pharmacy retail. Founded 1995, Zhuhai-headquartered, and listed on Shenzhen (300146) with FY2025 revenue of ¥6.27B.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Multivitamins & Daily Packs (CRADAGAC)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Men’s Health Supplements (Testosterone, Prostate, Vitality) (CRADAGAL), Children’s Vitamins & Supplements (CRADAGAJ)

Keywords

• Dietary supplements
• Vitamin supplements
• Protein powders
• Probiotic supplements
• Nutraceutical products

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. VDS Products Sales: Sale of vitamin, mineral, and dietary supplement products through multiple channels including e-commerce platforms (Tmall, Douyin), retail stores, and overseas markets. Revenue generated from direct product sales to consumers.
2. International Business: Overseas expansion through Life-Space brand and international BYHEALTH products, contributing to revenue growth despite domestic headwinds in 2025

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

By-Health Co. (汤臣倍健) manufactures and sells Vitamin and Dietary Supplements (VDS) including protein powders, multivitamins, calcium supplements, fish oil, collagen peptides, probiotics, joint-health, eye-health, liver-health, sleep aids, sports nutrition, and infant/children nutrition products. The company operates a multi-brand portfolio of 15 sub-brands (Jianlidu, Jiankangji, Jiananshi, Yep, Life-Space, BYHEALTH, Natural Doctor, etc.) and distributes primarily through Chinese e-commerce platforms (Tmall, JD, Douyin, Xiaohongshu), retail pharmacies, and international channels in Australia and other overseas markets.

Product overview

By-Health Co. (汤臣倍健) is a leading global dietary supplement company founded in 1995, operating as a multi-brand portfolio platform. The core offerings center on膳食营养补充剂 (VDS) including protein powders (金装蛋白粉, 星钻蛋白粉), multivitamins (多维男士/女士多种维生素矿物质片), calcium supplements (钙维生素D维生素K软胶囊系列), fish oil (鱼油软胶囊), and joint health products (健力多氨糖软骨素系列). The company manages 15 sub-brands targeting different segments: Yep (胶原蛋白肽), Life-Space (益生菌, acquired brand), 健视佳 (eye health), 健安适 (liver health), 舒百宁 (cardiovascular), 健乐多 (sports nutrition), 维满C (vitamins), BYHEALTH (international products), 天然博士 (infant nutrition), and others. The portfolio spans vitamins, minerals, protein supplements, probiotics, collagen peptides, fish oil, joint care, liver support, eye health, sleep aids, and sports nutrition, serving children, adults, elderly, and pregnant women across China and international markets.

Differentiator

Problem solved

Functional benefit

Brands

• 健力多: 专研骨关节健康营养品牌 - Professional bone and joint health nutrition brand
• 健视佳
• Yep
• 健安适
• 舒百宁
• 维满C
• 钙达
• 健乐多
• LifeSpace
• 天然博士
• 自然维他

Products and services

• By-Health Protein Powder Series (Gold, Diamond, Premium) Multi-tier protein powder line featuring 80-90% protein content, animal-plant dual-protein scientific ratio (2:3 or 1:4), including whey protein isolate and other formulations. Aimed at general consumers seeking immune support and nutritional supplementation.

Quantifiable outcome

• Net profit increased 19.81% YoY to ¥782 million despite 8.38% revenue decline, demonstrating improved operational efficiency and cost control
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered major and core.

• 帝斯曼/巴斯夫 (DSM/BASF)majorTechnology or Integration · 1 January 2024Global ingredient suppliers providing premium vitamin and mineral raw materials for By-Health products. Multiple international ingredient sourcing partnerships.
• Life-Space Group (Australia)coreStrategic or Co-development Partner · 1 January 2024By-Health acquired Life-Space, a leading probiotic brand in Australia, expanding international presence and gut health product portfolio.
• 全球儿童营养基金会/联合国儿童基金会 (UNICEF)majorStrategic or Co-development Partner · 1 January 2024Partnership for early childhood nutrition improvement programs, particularly targeting the first 1000 days of life nutrition.
• 国际原料供应商 (30国原料产地)majorOthers · 1 January 2024Sourcing partnerships across 30 countries for premium raw materials including New Zealand dairy, Brazilian green propolis, European bilberry, and other global ingredients.
• 中国青少年发展基金会 (China Youth Development Foundation)coreStrategic or Co-development Partner · 1 January 2012Joint initiative for nutritional education program targeting rural school children. By-Health has supported multiple CSR projects through this partnership over the years.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Amway (Nutrilite): Amway's Nutrilite is the world's largest VDS brand and a direct competitor to By-Health in the China market, with similar multi-channel (direct selling + retail + e-commerce) and global ingredient sourcing strategies, and a comparable 15+ product category span.
• Blackmores (Kirin Holdings): Blackmores is the leading Australian VDS brand and a direct competitor to By-Health's Life-Space business and Chinese VDS market presence, sharing the multi-channel, premium-ingredient-sourcing playbook.
• GNC Holdings: GNC is a global VDS specialty retailer and manufacturer with strong sports nutrition positioning, competing head-to-head with By-Health across protein powders, multivitamins, and condition-specific supplements in the China market.
• NOW Foods: NOW Foods is a US-based VDS manufacturer with a broad condition-specific product catalog spanning vitamins, minerals, probiotics, and specialty ingredients, structurally similar to By-Health's 15-sub-brand portfolio.
• Herbalife Nutrition: Herbalife is a globally distributed VDS company with strong presence in weight management and protein supplements, directly comparable to By-Health's 健乐多 (sports/protein) and overall protein powder portfolio.
• H&H Group (Biostime / Swisse): H&H Group owns Swisse (Australian VDS) and Biostime (infant nutrition), making it a direct peer in both the adult VDS category (Swisse vs. By-Health core) and infant/children nutrition (vs. 天然博士).
• Infinitus (China): Infinitus is a major Chinese direct-sales VDS company with an herbal/traditional Chinese medicine orientation, directly competing with By-Health in condition-specific supplements like liver and cardiovascular health (健安适, 舒百宁).
• Perfect (China) Co. Perfect is a leading Chinese direct-sales VDS and personal care company with a multi-category nutritional supplement portfolio directly comparable to By-Health's broad VDS offering in the Chinese market.

Broad incumbents

• Abbott Nutrition: Abbott's nutrition division includes Ensure, PediaSure, and the FSMP portfolio, directly comparable to By-Health's recently launched FSMP product (国食注字TY20250023) and 天然博士 infant nutrition line.
• Bayer Consumer Health: Bayer's Consumer Health division owns Elevit, One-A-Day, and other VDS brands, giving it overlap with By-Health across multivitamins and women's health (prenatal), though Bayer operates across broader OTC categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/by-health-co-ltd

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By-Health Co.