What Professional Life Advisors Network does

Professional Life Advisors Network (PLAN) is a privately held national network of life insurance brokerage general agencies (BGAs) headquartered in Charlotte, NC, with operations across the United States. The organization comprises 33+ member firms and over 200 point-of-sale associates providing local coverage in every state in the contiguous US. PLAN is sharply focused on serving financial advisors at national and regional wirehouse firms, offering point-of-sale support that includes life insurance needs identification, solution determination, case design, sales assistance, and backroom requirements completion.

PLAN's service portfolio spans five core offerings: Point-of-Sale Support Services (field specialists assisting advisors with case design and placement), Back Office Operations (case management, in-house underwriters, processing expertise, and performance metrics), Sales Concepts (specialized insurance strategies including Estate Planning, Death Benefit Protection, Business Solutions, Premium Financing, Long Term Care, Linked Benefit Products, Disability Coverage, and Annuity Maximization), Carrier Access Services (relationships with premier life carriers and impaired risk underwriting negotiation), and the Member Firm Network (the 33+ BGAs providing distributed local support). The organization differentiates through a nationally managed but locally supported model, combining 20-plus years of industry experience per member firm with consistent countrywide sales approaches using compliant products and concepts.

PLAN generates revenue through insurance brokerage commissions on placed policies, operating on a transaction-fee model. It maintains strategic carrier partnerships and offers access to top carrier contracts and products approved by client wirehouse firms. Leadership consists of Executive Director Carol Rando and a Board of Directors comprising representatives from member firms. The company has no disclosed funding rounds, no acquisitions, no AI/ML capabilities, and operates with 251-500 employees across the network.

Name

Professional Life Advisors Network

Legal name

Professional Life Advisors Network

Website

https://planlifeadvisors.org

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Professional Life Advisors Network (PLAN) is a national network of 33+ life insurance brokerage agencies serving financial advisors at national and regional wirehouses with point-of-sale support, case design, underwriting, and carrier access services across the contiguous US.

Ownership category

akta.pro rank

Product category

Life Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Group Life Administration/Enrollment Platforms (TPA & Benefits Admin) (FSAIADAJ)

akta.pro secondary industries

Retirement Plan Participant Advice & Managed Accounts (FSAEABAF), Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

Keywords

• Life insurance brokerage
• Point-of-sale support
• Insurance case design
• Wirehouse distribution
• Estate planning services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance brokerage services: PLAN operates as a network of life brokerage agencies that assist financial advisors in developing and executing life insurance planning for their clients. Revenue is generated through commissions on placed insurance policies through carrier partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Professional Life Advisors Network (PLAN) is a life insurance brokerage General Agency (BGA) network that provides point-of-sale support, case design, sales concepts, and back-office operations to financial advisors at wirehouses. The network aggregates 33+ member firms and 200+ point-of-sale associates to deliver life insurance solutions across the contiguous United States.

Product overview

Professional Life Advisors Network (PLAN) operates as a national network of life insurance brokerage agencies rather than a software technology platform. The organization's offerings center on Point-of-Sale Support Services for financial advisors at wirehouses, supported by Back Office Operations that include case management, in-house underwriters, and automation. The Sales Concepts service provides specialized insurance strategies (Estate Planning, Death Benefit Protection, Business Solutions, Premium Financing, Long Term Care, Linked Benefit Products, Disability Coverage, Annuity Maximization). Carrier Access Services delivers relationships with top insurance carriers and impaired risk underwriting expertise. The Member Firm Network represents the distribution infrastructure of 200+ associates across the United States covering all contiguous states.

Differentiator

Problem solved

Functional benefit

Products and services

• Point-of-Sale Support Services
• Insurance Case Design Specialized case design expertise for complex life insurance needs, including estate planning, business succession, and personal insurance solutions. Targeted at wirehouse financial advisors serving high-net-worth and mass-affluent clients.
• Back-Office Operations Support Operational support services for policy placement, administration, and case management, enabling financial advisors to efficiently process life insurance transactions for their clients.
• Sales Concepts and Training Sales concepts, training resources, and educational content to help financial advisors identify life insurance opportunities and structure appropriate solutions for their clients.
• Carrier Access Services Aggregated access to multiple life insurance carriers through the network of 33+ member brokerage agencies, allowing financial advisors to shop, compare, and place business with a broad range of insurance providers.

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Insurance Carrier PartnerscoreChannel Partner/ Reseller/ DistributorPLAN has access to top carrier contracts and products that are approved by client wirehouse firms. The organization brings the latest approved sales ideas, concepts, and Point-of-Sale assistance to financial advisors. They have in-house underwriters to assess and negotiate the most favorable underwriting offers, especially for impaired risk cases.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Highland Capital Brokerage: Highland Capital Brokerage is a life insurance BGA specializing in case design, advanced underwriting, and placement for financial advisors. Comparable to PLAN's point-of-sale specialist model and emphasis on hard-to-place cases, particularly for HNW and corporate clients.
• Partners Financial: Partners Financial is a life insurance BGA serving independent advisors and wirehouse producers with case design, underwriting, and carrier access. Comparable to PLAN in targeting advisor-led life insurance placements in the wirehouse channel with a focus on complex planning.
• Lion Street: Lion Street is a BGA network of member firms serving financial advisors with life insurance and wealth transfer solutions. Directly comparable to PLAN as a federated BGA network; notably, Lion Street is also named as one of PLAN's member firms.
• Crump Life Insurance Services: Crump is a national life insurance BGA providing placement, underwriting, and case-design services to financial advisors across multiple distribution channels. Comparable to PLAN in serving advisor-led life insurance sales with a focus on complex case work and back-office support.
• Vanbridge Insurance Services: Vanbridge is a life insurance and executive benefits BGA serving advisors at wirehouses and other channels. Comparable to PLAN as a member-firm BGA providing point-of-sale case work, underwriting negotiation, and carrier access for advisor-led life insurance placements.
• Ash Brokerage: Ash Brokerage is a large life insurance BGA serving independent financial advisors with case design, underwriting, and back-office support. Closely mirrors PLAN's model of pairing advisor-facing point-of-sale support with carrier access and impaired-risk underwriting.
• Insurance Design Network: Insurance Design Network is a life insurance BGA focused on financial advisor channels with case design and placement services. Directly comparable to PLAN as a member of the same federation and offering similar point-of-sale support for life insurance planning.
• M Financial Group: M Financial Group is a leading life insurance brokerage general agency network serving financial advisors and producers serving high-net-worth clients. Directly comparable to PLAN as a BGA network with carrier relationships, in-house underwriting, and a multi-firm structure targeting sophisticated advisor channels.

Emerging players

• DPL Financial Partners: DPL Financial Partners is a fee-based life insurance distribution platform built for RIA and fee-only advisors. Compares to PLAN in addressing advisor demand for life insurance support, but represents a different (fee-based RIA) channel and a more technology-led delivery model.

Broad incumbents

• NFP (National Financial Partners): NFP is a broad insurance brokerage and advisory firm operating across life, health, P&C, and benefits with substantial scale. Comparable to PLAN in the life insurance brokerage overlap but much broader in scope (employee benefits, P&C, wealth management) and serving multiple channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/plan---professional-life-advisors-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Life Advisors Network