LAMA energy
LAMA energy a.s. is a Czech electricity and natural gas supplier serving households, small and medium businesses, and large-volume customers including industrial enterprises, heating plants, hospitals, and government offices, with a vertical-integration advantage from its own gas extraction in southern Moravia.
- Company typePrivate
- Founded2007
- HeadquartersHradec Nad Svitavou, Czechia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What LAMA energy does
LAMA energy a.s. is a Czech electricity and natural gas retailer serving three customer segments: households (up to 200 MWh electricity / 630 MWh gas), small and medium-sized businesses, and large-volume customers including industrial enterprises, district heating plants, hospitals, and government offices (from 200 MWh electricity / 630 MWh gas). Founded in 2007 as LAMA INVESTMENTS and rebranded to LAMA energy, the company is a wholly-owned subsidiary of the diversified conglomerate LAMA ENERGY GROUP, which employs more than 700 people across Central Europe and North America.
The company operates a vertically integrated model anchored on its own natural gas extraction assets in southern Moravia, which supply approximately one-fifth of customer demand and insulate a portion of sales from spot market volatility. Core product lines are electricity and gas with multiple tariff structures — fixed-price GARANT series (locked through end-2028 and end-2029), DUO (combined electricity and gas), STANDARD, FLEXI, FLEXI SMART/SMART+, and a no-commitment tariff with monthly price fixation. Adjacent services include turnkey photovoltaic systems with battery storage and subsidy support through sister entity LAMA solar, connected marketing channels via Telly (one year of free IP TV as acquisition incentive), and a 24/7 online self-service portal (Moje LAMA).
Revenue generation is primarily recurring subscription-based through monthly consumption charges and fixed service fees, supplemented by one-time photovoltaic installation project revenue. Distribution combines self-service online onboarding (chci.lamaenergy.cz), inside sales with callback from energy specialists, field account management for large-volume customers, and a referral program targeting existing customers. The company's pricing positioning is aggressive versus dominant Czech incumbents, with claimed savings of up to 10,000 CZK annually per household and pricing approximately 46% below stated government price ceilings.
LAMA energy firmographics
Firmographics- Name
- LAMA energy
- Legal name
- LAMA energy a.s.
- Website
- https://lamaenergy.cz
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LAMA energy a.s. is a Czech electricity and natural gas supplier serving households, small and medium businesses, and large-volume customers including industrial enterprises, heating plants, hospitals, and government offices, with a vertical-integration advantage from its own gas extraction in southern Moravia.
- Ownership category
- akta.pro rank
LAMA energy industry classification
Industry- Product category
- Energy Retail / Utilities (Electricity and Natural Gas Supply)
- NAICS
- Natural Gas Distribution (2212)
- SIC
- Natural Gas Transmisison & Distribution (4923)
- akta.pro primary industry
- Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators) (EUAAADAF)
- akta.pro secondary industries
- Residential Natural Gas Sales & Customer Growth (EUAAADAD), Gas Supply, Aggregation & Contracting (Producers, Marketers, Tolling, GSA) (EUALALAD)
Keywords
Where LAMA energy is headquartered
LocationHeadquarters
- HQ city
- Hradec Nad Svitavou
- HQ country
- Czechia
- HQ region
- Europe
Offices3 records
Markets served
LAMA energy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Electricity Supply: Supply of electricity to households (up to 200 MWh), businesses, and large-volume customers (from 200 MWh). Revenue generated from monthly subscriptions based on consumption levels and fixed/variable pricing.
- Natural Gas Supply: Supply of natural gas to households (up to 630 MWh), businesses, and large-volume customers (from 630 MWh). Approximately 20% of supply is covered by company's own extraction operations.
- Photovoltaic Installation Services: Complete turnkey photovoltaic solutions including design, installation, subsidy assistance, and battery storage systems for residential and commercial customers.
- Service Fees: Monthly fixed fees and service charges for contract management, meter reading, and customer support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Electricity for Households - 2028 Fixation |
| Subscription | Monthly | Electricity for Households - 2029 Fixation |
| Subscription | Monthly | Natural Gas for Households - 2028 Fixation |
| Subscription | Monthly | Natural Gas for Households - 2029 Fixation |
| Unit Pricing | Pay-as-you-go | Photovoltaic Systems |
| Subscription | Monthly | Flexi Smart Products |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
LAMA energy product offering
Product offeringCore offering
LAMA energy supplies electricity and natural gas to Czech households, small businesses, and large-volume customers (industrial enterprises, heating plants, hospitals, government offices) under multi-year fixed-price contracts. The company supports its supply with own natural gas extraction in southern Moravia, covering approximately 20% of customer needs, and offers turnkey photovoltaic (solar) installation services with battery storage and subsidy assistance through affiliated LAMA solar technologies.
Product overview
LAMA energy is a traditional Czech energy supplier offering electricity and natural gas supply services across three customer segments: households (domácnosti), small businesses (firmy, up to 200 MWh electricity/630 MWh gas), and large customers (velkoodběratelé, 200+ MWh electricity/630+ MWh gas). The company has a competitive advantage through its own gas extraction operations in South Moravia, which supplies approximately one-fifth of customer needs and insulates against market price volatility. Core products include electricity and gas supply with various tariff options: GARANT (fixed price products including GARANT monthly, G27, G28, G29, and GARANT ONLINE), DUO (combined electricity and gas), STANDARD, FLEXI, FLEXI SMART/SMART+, and a no-commitment tariff with monthly price fixation. Related services include LAMA home for photovoltaic systems with battery storage, LAMA solar for renewable energy installations, LAMA lighting for energy-efficient lighting solutions, ECM System for energy management software, LAMA komínictví for chimney services, and Telly for television services—all part of the LAMA ENERGY GROUP holding. Customer self-service is available through the Moje LAMA online portal accessible 24/7.
Differentiator
Problem solved
Functional benefit
Brands
- levnyplyn.cz: Original brand name under which LAMA energy supplied gas to households starting in 2009.
Products and services
- Electricity Supply (Elektřina) Electricity supply services for households (up to 200 MWh), small businesses, and large-volume customers (from 200 MWh), with fixed commercial prices through end of 2028 (3,207 CZK incl. VAT) and 2029 (3,328 CZK incl. VAT). Backed by own electricity generation within LAMA ENERGY GROUP.
- Natural Gas Supply (Plyn) Natural gas supply for households (up to 630 MWh), small businesses, and large-volume customers (from 630 MWh), supported by own natural gas extraction fields in southern Moravia covering approximately 20% of customer needs. Fixed prices through end of 2028 (1,271 CZK incl. VAT) and 2029 (1,331 CZK incl. VAT).
- Photovoltaic System Installation (LAMA solar) Turnkey photovoltaic system construction for households, businesses, and large customers, including solar panel installation, battery storage, and water heating solutions. Pricing starts from 10,000 CZK incl. VAT with a 10% deposit, installation within 30 days, and subsidy assistance provided.
Quantifiable outcome
- Savings of up to 10,000 CZK per year for average Czech household compared to expensive suppliers
- +3 more outcomes
Companies that use LAMA energy
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
LAMA energy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
LAMA energy partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- LAMA solar technologies s.r.o.coreLAMA home s.r.o. was merged into LAMA solar technologies s.r.o. effective December 1, 2023. The combined entity handles photovoltaic (solar) system installations, renewable energy solutions, and related services for LAMA energy customers.
- Gas International s.r.o.coreGas International s.r.o. was merged into LAMA energy a.s. effective July 1, 2023. Existing customer contracts, pricing, bank account numbers, and contract durations remained unchanged. Both companies were part of the LAMA ENERGY GROUP holding.
- LAMA solarcorePart of LAMA ENERGY GROUP, provides renewable energy solutions including photovoltaic installations for households, businesses, and large customers.
- LAMA lightingminorPart of LAMA ENERGY GROUP, focused on energy-efficient lighting solutions and installations.
- TellyminorPart of LAMA ENERGY GROUP, provides satellite and internet television services. LAMA energy offers Telly internet TV free for 1 year to new customers as a promotional incentive.
- ECM SystemminorPart of LAMA ENERGY GROUP, provides solutions for community energy, energy management, dispatch control, and software solutions including attendance systems.
- LAMA komínictvíminorPart of LAMA ENERGY GROUP, provides chimney inspection and cleaning services.
- ManlomkaminorPart of LAMA ENERGY GROUP, a sheltered workshop focused on manufacturing and craft work, providing alternative fulfillment services.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
LAMA energy competitors and assessment
Company assessmentDirect peers
- MVV Energie CZ: Subsidiary of German MVV Energie AG, supplying electricity and gas to Czech customers with a multi-year track record in retail energy. Comparable alternative supplier with similar household/SME/large-customer segmentation.
- E.ON Energie (Czech Republic): Czech operating arm of E.ON, one of the 'Big Three' alternative suppliers (alongside ČEZ and Pražská energetika) serving residential, SME, and large-volume electricity and gas customers. Competes directly with LAMA on customer-switching propositions.
- Centropol Energy: Czech alternative energy retailer supplying electricity and gas to households, SMEs, and large customers, with a similar multi-segment tariff structure and Czech-market focus. Comparable in scale and customer mix to LAMA energy.
Broad incumbents
- Vattenfall (Sales): Large Swedish state-owned utility with retail electricity and gas operations across multiple European markets. Indirect comparable given the broader European liberalized retail market LAMA participates in, though LAMA is materially smaller and domestically focused.
- Yello (EnBW): German alt-supplier brand of EnBW serving household electricity and gas customers with a non-traditional, digital-led marketing model. Useful comparable for the customer-acquisition and digital-tariff playbook LAMA is pursuing.
- ČEZ Prodej: Retail arm of dominant Czech utility ČEZ a.s. ČEZ Prodej is the market leader in Czech electricity and gas supply and the principal competitor LAMA energy positions against on price and customer acquisition. Vertically integrated generation gives it scale advantages LAMA lacks.
Regional players
- Pražská energetika (PRE): Prague-focused electricity distribution and supply utility. Geographically narrower than LAMA but directly competes for the same household and SME electricity customers in the Czech capital, where LAMA also has a regional office.
Others
- Bohemia Energy: Was one of the largest Czech alternative suppliers until its 2021 collapse. Cited because it defines the structural-risk benchmark for smaller Czech alt suppliers competing against dominant utilities - the cautionary tale for LAMA's competitive positioning.
Emerging players
- Europe Easy Energy: Newer Czech alternative energy supplier focused on competitive electricity and gas pricing for households and small businesses. Closely comparable value proposition and customer-acquisition approach to LAMA energy.
- Octopus Energy (Czech/German operations): Tech-led alt-supplier expanding into Central Europe. Comparable to LAMA where both emphasize digital customer portals, transparent pricing, and renewable offerings - useful benchmark for the digital/renewable positioning LAMA is building toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LAMA energy social profiles
Digital presenceLAMA energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
LAMA energy leadership team
Management profileNumber of profiles
Profiles1 record
LAMA energy subsidiaries and ownership
Company hierarchySubsidiaries3 records
LAMA energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LAMA energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LAMA energy
What does LAMA energy do?
LAMA energy supplies electricity and natural gas to Czech households, small businesses, and large-volume customers (industrial enterprises, heating plants, hospitals, government offices) under multi-year fixed-price contracts. The company supports its supply with own natural gas extraction in southern Moravia, covering approximately 20% of customer needs, and offers turnkey photovoltaic (solar) installation services with battery storage and subsidy assistance through affiliated LAMA solar technologies.
Is LAMA energy a public or private company?
LAMA energy is a private company. It is classified as corporate owned and is currently operating.
When was LAMA energy founded?
LAMA energy was founded in 2007. It employs 101 to 250 people.
Where is LAMA energy based?
LAMA energy is headquartered in Hradec Nad Svitavou, Czechia, in the Europe region.
How does LAMA energy make money?
Four revenue lines are on record. Electricity Supply is the primary driver. The others are natural Gas Supply, photovoltaic Installation Services and service Fees.
Who are LAMA energy's main competitors?
Direct peers on record are MVV Energie CZ, E.ON Energie (Czech Republic) and Centropol Energy. Broad incumbents are Vattenfall (Sales), Yello (EnBW) and ČEZ Prodej. Pražská energetika (PRE) is listed as a regional player. Bohemia Energy is listed as an others. Emerging players are Europe Easy Energy and Octopus Energy (Czech/German operations).
Does LAMA energy have an API?
No public API is recorded for LAMA energy.
What industry is LAMA energy in?
LAMA energy's product category is Energy Retail / Utilities (Electricity and Natural Gas Supply). Its primary akta.pro industry code is EUAAADAF, Aggregator/Brokered Natural Gas Sales (Brokers, Marketers, Aggregators), with a secondary code of EUAAADAD, Residential Natural Gas Sales & Customer Growth. Its NAICS code is 2212 and its SIC code is 4923.