Telly
- Company typePrivate
- Founded2023
- HeadquartersSherman Oaks, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Telly firmographics
Firmographics- Name
- Telly
- Legal name
- Telly, Inc.
- Website
- https://telly.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Telly industry classification
Industry- Product category
- Consumer Smart TVs
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio) (HSAPAQAI)
- akta.pro secondary industries
- Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG)
Keywords
Where Telly is headquartered
LocationHeadquarters
- HQ city
- Sherman Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Telly business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Advertising Revenue: The primary revenue model is advertising-supported. Brands pay for non-intrusive advertisements displayed on the second Smart Screen. The free TV is subsidized by advertising revenue, making it free for consumers. The platform offers various ad formats including theater screen CTV ads, smart tiles, video ads, and expandable formats with interactive features like QR codes and shoppable functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free TV for Consumers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Telly product offering
Product offeringCore offering
Telly provides a free 55-inch 4K HDR dual-screen smart TV to US consumers at no cost, supported by an integrated advertising, content, and data platform. The TV combines a primary display, a secondary interactive screen, a built-in camera for people-sensing measurement, a sound bar, and apps including streaming, gaming, fitness, video calling, and a ChatGPT-based voice assistant. Telly monetizes the installed base through an advertising platform offering CTV ad units, sponsored content, shoppable ads, and the Universal Audience Network for advertisers and agencies.
Product overview
Telly offers a free dual-screen smart TV as its core product, combining a 55-inch 4K HDR main Theater Display with a second Smart Screen. The company operates an advertising-supported business model where brands pay for non-intrusive ads on the second Smart Screen. The product portfolio includes the hardware TV unit along with multiple software features and advertising products: Telly Voice Assistant (powered by ChatGPT), Telly Game Room (40+ games), Video Calling, Home Feed (news/weather/sports), Fitness (motion-tracking), and Telly Shoppable Ads. For advertisers, Telly provides Theater Screen CTV ads, Smart Tiles (display formats including Medium, Large, Video VAST, and Expandable), People-Sensing Technology for viewership measurement, and access to the Universal Audience Network. The ecosystem includes integrations with LiveOne for music streaming, Swivel for AI-driven ad operations, Sensory for voice technology, and Amlogic for AI-ready processing.
Differentiator
Problem solved
Functional benefit
Products and services
- Telly Dual-Screen Smart TV A free 55-inch 4K HDR dual-screen smart TV provided to US consumers at no cost in exchange for engagement on the ad-supported platform. It pairs a primary TV display with a second interactive screen, a built-in camera for people-sensing measurement, a sound bar, integrated streaming, gaming, fitness, video-calling apps, and a ChatGPT-based voice assistant.
- Telly Theater Screen CTV A sponsored full-screen content unit delivered on the secondary screen of the Telly TV, available to brand advertisers and agencies through direct sales and programmatic channels.
- Telly Smart Tiles Sponsored-content ad format on the Telly second screen that integrates brand messaging into the viewer's app and content experience on the Telly TV.
- Telly Shoppable Ads Commerce-enabled ad unit on the Telly TV that lets brand and retail advertisers convert CTV impressions into direct purchases from the second screen.
- Universal Audience Network An advertising network that packages Telly's household-level audience data and ad formats with inventory from third-party streaming partners, allowing advertisers to buy Telly audiences across the broader CTV ecosystem.
Quantifiable outcome
- 3-4x standard engagement rate compared to traditional display advertising
- +6 more outcomes
Companies that use Telly
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Telly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability7 records
Feature10 records
Telly partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered major and core.
- IAB Tech LabmajorTelly expressed support for IAB Tech Lab's CTV Ad Portfolio specifications that define standardized signals for programmatic trading of emerging CTV formats including Pause and Menu Ads. IAB Tech Lab is the global digital advertising technical standards-setting body.
- AmlogiccoreStrategic partnership with semiconductor company Amlogic to power Telly's AI-ready, dual-screen television platform. Uses Amlogic's eight-core processor with dedicated neural processing delivering more than twice the performance of typical TV chips. Enables AI-driven experiences including motion-tracking fitness, gaming, shoppable media, and smart-home control features.
- LiveOnecoreMulti-year partnership extension with LiveOne (NASDAQ: LVO) significantly increased its audience by over 200% in Q4 2025. Features a fully integrated music stream accessible via Telly's built-in smart home screen and Harman Kardon soundbar.
- Universal AdsmajorTelly joined Universal Ads' Universal Audience Network as a new major publisher partner, expanding the total to over 20 publishers. Allows brands to reach targeted audiences across various premium video environments including Telly's dual-screen platform.
- SwivelcorePartnership with Swivel to power AI-driven advertising operations at scale. Swivel announced new brand identity and expanded platform capabilities for agentic orchestration in TV and streaming ad operations, including seller agent, AI-powered tag matching, and natural language prompting.
- SensorycorePartnership with Sensory to redefine voice technology for TVs at CES. Enhanced voice control capabilities for Telly's smart TV platform.
- SpotifycorePartnership announced July 2023 with Spotify for music streaming integration on Telly's dual-screen smart TV platform. Users can play songs from their favorite music service on Telly's immersive built-in soundbar.
- NielsenmajorPartnership announced July 2023 with Nielsen for TV measurement and ratings on Telly's platform.
- MicrosoftmajorPartnership announced July 2023 with Microsoft for integration and technology collaboration on Telly's smart TV platform.
- DirecTVmajorDistribution partnership with DirecTV Stream announced in May 2023. DirecTV Stream sets distribution deal with Telly, a startup giving away 55-inch smart TVs. Broader distribution of Telly's free ad-supported TV device.
- Amazon AdscoreAdvertising partnership with Amazon Ads. Telly's advertising platform integrates with Amazon Ads for reaching audiences across premium streaming content.
- GooglecoreAdvertising partnership with Google. Telly's platform integrates with Google Ads for programmatic advertising and audience targeting.
- The Trade DeskcoreProgrammatic advertising partnership with The Trade Desk for CTV ad buying and audience targeting on Telly's platform.
- MagnitecoreSupply-side platform partnership with Magnite for programmatic CTV advertising on Telly's dual-screen platform.
- FreewheelcoreProgrammatic advertising partnership with Freewheel (Comcast) for CTV ad monetization on Telly's platform.
- OpenXcoreProgrammatic advertising partnership with OpenX for CTV ad exchange and audience targeting.
- Index ExchangecoreProgrammatic advertising partnership with Index Exchange for CTV ad marketplace.
- PubMaticcoreProgrammatic advertising partnership with PubMatic for CTV ad monetization.
- YahoocoreAdvertising partnership with Yahoo for CTV ad serving and audience targeting.
- Microsoft AdvertisingcoreAdvertising partnership with Microsoft Advertising for CTV ad campaigns.
- TripleLiftcoreProgrammatic advertising partnership with TripleLift for native and CTV advertising formats.
- BeeswaxcoreProgrammatic advertising partnership with Beeswax for CTV ad buying and audience management.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Telly competitors and assessment
Company assessmentDirect peers
- Roku: Roku sells streaming devices and TVs and monetizes a large CTV ad platform. Telly competes for both consumer attention in the living room and for advertiser share of CTV spending, using a similarly ad-supported device model.
- Tubi: Tubi is a large AVOD streaming service owned by Fox, monetized entirely through ads. It competes with Telly's Smart Screen for consumer attention and advertiser budgets in the free, ad-supported TV category.
- Vizio (SmartCast): Vizio manufactures smart TVs and operates the SmartCast platform with ads and free ad-supported streaming. Both companies share the same hardware-plus-ad-supported-TV business model.
- Hisense: Hisense is a major smart TV manufacturer that increasingly bundles streaming services and ad-supported content into its TVs. It is comparable to Telly at the hardware and Smart-TV-platform layer.
- Amazon Fire TV: Amazon's Fire TV business combines smart-TV/streaming devices with a sizable advertising business (including IMDb TV/Freevee). Like Telly, it subsidizes hardware through ads and competes for the same CTV ad dollar.
Broad incumbents
- Pluto TV (Paramount): Pluto TV is the leading free, ad-supported streaming service co-founded by Telly's CEO Ilya Pozin. It is highly comparable on ad-supported CTV distribution and audience monetization, though it is a software/streaming service rather than a hardware company.
- Google TV / Chromecast: Google TV and Chromecast are smart-TV and streaming devices integrated with YouTube and YouTube TV ads. While broader in scope, they compete directly for the CTV screen and ad inventory that Telly targets.
- Samsung Tizen (Smart TVs): Samsung's Tizen-powered smart TVs ship globally with an integrated ad platform (Samsung Ads) and streaming services. As a TV-platform incumbent, Samsung competes with Telly for both consumer hardware sales and CTV ad demand.
- LG webOS Smart TVs: LG webOS smart TVs bundle streaming apps, an ad-supported content store, and channels, similar to Telly's Smart Screen. Comparable as a smart-TV-plus-content platform competing for ad-supported living-room engagement.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Telly social profiles
Digital presenceTelly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Telly leadership team
Management profileNumber of profiles
Profiles15 records
Telly funding detail
Funding detailFunding overview
Funding rounds2 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Telly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Telly
What does Telly do?
Telly provides a free 55-inch 4K HDR dual-screen smart TV to US consumers at no cost, supported by an integrated advertising, content, and data platform. The TV combines a primary display, a secondary interactive screen, a built-in camera for people-sensing measurement, a sound bar, and apps including streaming, gaming, fitness, video calling, and a ChatGPT-based voice assistant. Telly monetizes the installed base through an advertising platform offering CTV ad units, sponsored content, shoppable ads, and the Universal Audience Network for advertisers and agencies.
Is Telly a public or private company?
Telly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Telly founded?
Telly was founded in 2023. It employs 101 to 250 people.
Where is Telly based?
Telly is headquartered in Sherman Oaks, United States, in the North America region.
How does Telly make money?
One revenue line is on record: advertising Revenue.
Who are Telly's main competitors?
Direct peers on record are Roku, Tubi, Vizio (SmartCast), Hisense and Amazon Fire TV. Broad incumbents are Pluto TV (Paramount), Google TV / Chromecast, Samsung Tizen (Smart TVs) and LG webOS Smart TVs.
Does Telly have an API?
No public API is recorded for Telly.
What industry is Telly in?
Telly's product category is Consumer Smart TVs. Its primary akta.pro industry code is HSAPAQAI, Smart Entertainment & Media Devices (Connected TVs, Streaming, Multiroom Audio), with a secondary code of MPABAOAE, Set-Top Box (STB) & Smart TV ACR Data Analytics Providers. Its NAICS code is 516210 and its SIC code is 3651.