New Babylon

What New Babylon does

New Babylon is a privately held, mixed-use commercial real estate complex located in The Hague city center at Anna van Buerenplein 41A, directly adjacent to The Hague Central Station and within the municipality's designated Central Innovation District. The property was redeveloped in 2012 and underwent a major renovation and repositioning programme in 2018-2019 to upgrade it to Grade A office standards, with further value-add works executed in 2020 and ongoing BREEAM In-Use certification targeting a 'very good' rating alongside an existing Energy Label A. The asset is managed by Icon Real Estate Management B.V., part of The Victory Group.

The complex integrates Grade A office space (units of 500 sqm to entire floors of 2,300 sqm, with multi-floor configurations available), the four-star Babylon Hotel Den Haag, two residential towers, the on-site The Hague Conference Centre (20 rooms accommodating 20-650 people), New Babylon Gardens serviced offices (1-20 desks across 4,000+ sqm), a Sportcity gym, retail anchors including the Netherlands' flagship Coolblue store and an Albert Heijn supermarket, restaurants, Sixt car rental, Holland & Barrett, Q-Park underground parking (230 spaces), and an adjacent 8,500-space bicycle park. Building systems include aluminium-framed HR glazing with solar gain factor of 40%, flexible 3.6m column grids, induction-unit climate control tied to an underground hot-cold storage system with district heating backup, presence-detection lighting, and air-handling with heat recovery.

New Babylon generates revenue through five streams: long-term subscription-based office rentals to enterprise tenants, recurring serviced-office income via New Babylon Gardens, conference and meeting facility fees via The Hague Conference Centre, retail and amenity leases, and parking income from Q-Park. Go-to-market is enterprise-led direct leasing supplemented by three commercial real estate broker channels (Cushman & Wakefield, JLL, and RBM), serving blue-chip multinationals, Dutch government ministries, professional services firms, and applied research organisations, with the upcoming relocation of the Dutch parliament adjacent to the site expected to further reinforce the address's government and judicial tenant base.

Name

New Babylon

Legal name

Icon Real Estate Management B.V.

Website

https://newbabylon.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

New Babylon is a privately held, Grade A mixed-use commercial real estate complex in The Hague city center adjacent to Central Station, offering long-term office leasing, serviced offices (New Babylon Gardens), conference facilities, retail, hotel, and parking to enterprise tenants, government ministries, and professional services firms.

Ownership category

akta.pro rank

Product category

Commercial Real Estate / Office Leasing

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Non-Operating Establishments (9995)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Convention Center–Adjacent/Connected Hotels (THAGALAD), Temporary Housing & Serviced Accommodation Coordination (HSAKACAG), Conference Centers & Dedicated Meeting Venues (THAHAAAB)

Keywords

• Commercial office leasing
• Grade A offices
• Serviced offices
• Conference facilities
• Mixed-use complex

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Office Space Rental: Long-term leasing of Grade A office space ranging from 500 sqm individual units to entire floors of 2,300 sqm, with possibility for larger set-ups via internally connected floors. Revenue from commercial tenants including multinational corporations, government institutions, and professional services firms.
2. Serviced Offices: Flexible serviced office space through New Babylon Gardens, catering to organizations with smaller/short-term contracts starting from 1-2 desks up to 20 desks. Includes administrative services, WiFi, food/beverage services.
3. Conference Facilities: The Hague Conference Centre revenue from hiring meeting rooms and conference spaces. Facilities accommodate 20 to 650 people with 20 meeting rooms, professional catering, and audio-visual services.
4. Retail and Amenity Leases: Revenue from retail tenants including Coolblue flagship store, Albert Heijn supermarket, restaurants, cafés, Holland & Barrett, Sixt car rental, and other retailers within the complex.
5. Parking Services: Q-Park CS – New Babylon underground parking garage with 230 parking spaces for tenants, plus adjacent 8,500 space bicycle park.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

New Babylon is a multi-functional commercial real estate complex in The Hague offering Grade A office space (units of 500 sqm to entire floors of 2,300 sqm), serviced offices via New Babylon Gardens (1-20 desks), and conference facilities through The Hague Conference Centre (20 rooms for 20-650 people). The complex integrates offices, a four-star hotel, retail amenities, restaurants, and a gym within a single ecosystem adjacent to The Hague Central Station.

Product overview

New Babylon is a multi-functional commercial real estate complex in The Hague offering Grade A office space through two distinct offerings: City Offices and Center Offices. The complex integrates supporting services including New Babylon Gardens (flexible serviced offices for 1-20 desks) and The Hague Conference Centre (20 meeting rooms accommodating 20-650 people). The ecosystem includes amenities such as a hotel, gym, restaurants, and retailers, all within one harmonious complex.

Differentiator

Problem solved

Functional benefit

Products and services

• City Offices Grade A office space within New Babylon complex, available from approximately 500 sqm with flexibility to accommodate larger occupiers requiring up to ca. 2,500 sqm via internally connected floors. Targeted at corporate tenants requiring prime city center office space.
• Center Offices Grade A office spaces within the Center Offices area featuring column grids of 3.6m and flexible configurations from individual units of 500 sqm to entire floors of 2,300 sqm. Includes modern infrastructure such as aluminium-framed HR glass glazing, induction unit climate control, and flexible office configurations.
• New Babylon Gardens (Serviced Offices)

Quantifiable outcome

• Offices configured for one person per 10.5 sqm of lettable floor area
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Cushman & WakefieldcoreChannel Partner/ Reseller/ DistributorCommercial real estate broker handling office leasing for New Babylon. Contact: Sander Burghoorn, Tel: +31 (0)70 355 0550, Email: [email protected]
• JLL (Jones Lang LaSalle)coreChannel Partner/ Reseller/ DistributorCommercial real estate broker handling office leasing for New Babylon. Contact: Lennard van Weelde, Tel: +31 (0)70 318 1313
• RBMcoreChannel Partner/ Reseller/ DistributorCommercial real estate broker handling office leasing for New Babylon. Contact: Marcel Leeflang, Tel: +31 (0)70 200 1800
• New Babylon GardenscoreStrategic or Co-development PartnerBusiness centre providing serviced office solutions (1-20 desks) integral to New Babylon's full-service offering. Offers flexible working spaces, administrative services, and community events for tenants. Website: gardensbusinesscentres.nl
• The Hague Conference CentrecoreStrategic or Co-development PartnerConference facility within New Babylon offering 20 meeting rooms for 20-650 people, professional catering, and branding options. Contact: +31 (0)70 205 1200. Website: thehagueconferencecentre.nl
• CoolblueminorOthersNetherlands' flagship Coolblue store located in New Babylon offering consumer electronics, appliances, and Apple Authorised Service Provider. Retail tenant providing convenient technology purchasing and services to building occupants.
• SportcityminorOthers22nd SportCity club location in New Babylon offering professional guidance, high-tech fitness equipment, group fitness classes, yoga, and wellness. Provides health and well-being amenities to tenants.
• SixtminorOthersCar rental partner located in New Babylon offering private and corporate car rental with newest premium and economy models all less than six months old.
• Q-ParkminorOthersUnderground parking garage (Q-Park CS – New Babylon) with 230 parking spaces directly accessible from the complex. Also adjacent to 8,500 space bicycle park.
• Icon Real Estate Management B.V.coreOthersProperty management company for New Babylon. Part of The Victory Group. Registered office: The Atrium, Strawinskylaan 3087, 1077 ZX Amsterdam. Company Number: 63419688. Website operator and data controller for newbabylon.nl.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• World Forum The Hague: Largest dedicated conference and convention venue in The Hague, hosting international summits and corporate events. Directly comparable to The Hague Conference Centre's event and meeting business within New Babylon.
• Amsterdam RAI: Netherlands' flagship convention and exhibition complex hosting large-scale conferences, trade shows, and events. Comparable to The Hague Conference Centre's 650-person capacity and multi-day conference offering, though at a substantially larger scale.
• Multi Corporation: Dutch operator of large mixed-use urban destinations combining retail, leisure, office, and public space. Most directly comparable as a multi-functional venue district operator with integrated amenities and multi-tenant office offerings.
• IWG (Regus / Spaces): Global serviced-office and coworking operator (Regus, Spaces, HQ, Signature brands). Directly comparable to New Babylon Gardens' flexible serviced office offering (1–20 desks) and competes for the same enterprise overflow and SME tenant base in the Netherlands.
• Tribes Workspace: Dutch premium coworking and serviced-office operator with multiple locations in Amsterdam, Utrecht, Rotterdam, and The Hague. Directly competes with New Babylon Gardens for flexible workspace customers in the same Dutch corporate market.

Regional players

• citizenM Hotels: Dutch-born premium affordable hotel brand operating in major European cities. Comparable to the Babylon Hotel Den Haag's four-star positioning within New Babylon, though citizenM operates as an asset-light hotel operator rather than a mixed-use property owner.

Broad incumbents

• NSI N.V. Dutch listed office REIT investing in offices across the Netherlands, including The Hague. Comparable as a Dutch office landlord competing for the same Grade A tenant base, though operating as a multi-asset portfolio rather than a single complex.
• Wereldhave N.V. Dutch listed real estate company focused on full-service mixed-use urban centers with offices, retail, and leisure. Operates a portfolio of integrated destinations with comparable amenity-driven positioning, though at a smaller and more diversified scale than New Babylon.
• Vastned Retail N.V. Dutch listed retail real estate investor with high-street and city-center retail assets. Comparable to New Babylon's retail lease component (Coolblue, Albert Heijn, restaurants) and shared exposure to Dutch consumer footfall dynamics.

Others

• Victory Group: Parent organization of Icon Real Estate Management B.V., the operating entity for New Babylon. Included as an adjacent ecosystem participant given its direct corporate relationship and shared advisory/investment activities with the property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/newbabylondh
• Facebookfacebook.com/NewBabylonGardens
• LinkedInlinkedin.com/company/new-babylon-den-haag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Babylon