Vendée Expansion

What Vendée Expansion does

Vendée Expansion is a French public economic development operator headquartered in La Roche-sur-Yon (Vendée), created at the initiative of the Conseil Départemental de la Vendée and operating since 1972 across a single department. It is structured as a multi-entity Unité Économique et Sociale (UES) grouping three legally distinct vehicles — Vendée Expansion GIE (shared services), Vendée Expansion SEM (Société d'Économie Mixte Locale, capitalised at €3,037,045), and Vendée Expansion SPL (Société Publique Locale, capitalised at €225,000 with 220+ public shareholders) — and holds a majority stake in the real-estate portage subsidiary Vendée Loc Immo (VLI). Its 75+ staff are organized into three expertise poles covering urban planning and land-use, construction and renovation, tourism engineering and destination promotion, plus support functions.

The company's offering spans end-to-end territorial development services. For local authorities and EPCIs, it acts as Assistant à Maîtrise d'Ouvrage (AMO) on urban renewal, neighbourhood development, mobility strategies, and public building construction and renovation (e.g. fire stations, sports complexes, historic rehabilitations). For businesses and project developers, it provides serviced land in activity parks (Vendéopôles) and turnkey real-estate portage and financing solutions through VLI (with banking partners Caisse des Dépôts et Consignations, Crédit Mutuel Océan, Caisse d'Épargne, Banque Populaire Grand Ouest). For individuals, it sells ready-to-build, builder-free residential parcels. For tourism professionals and visitors, it operates a portfolio of domain-specialised tools — including 'Scan 360°' for hébergement operators, 'Valise Verte' sustainable-tourism action, and proprietary tourism observation (statistical studies and mobile-phone frequency tracking) — alongside a segmented digital ecosystem: the En Vendée consumer portal, Espace Pro Tourisme B2B portal, Vendée Vélo cycling portal, Congrès et Séminaires MICE portal, and In/In de Vendée international sites in English and Dutch.

Commercially, Vendée Expansion generates revenue from professional-services fees and commissions under public mandates (conventions de mandat), managed-services income from VLI's real-estate portage arrangements, transaction fees on residential and commercial land sales, and professional-services revenue from tourism promotion and commercialization. Go-to-market is primarily direct sales and relationship-based engagement with local authorities, supplemented by event-driven and community-led activity (press trips, trade shows, professional workshops). Pricing is project-specific and quote-based across all streams. Major inbound signals include a 2025-12 partnership with the EMYN offshore wind farm operator (€300,000 tourism support endowment for 2025-2028), 2026 Destination d'Excellence labellings for 12 Vendée tourism sites, and a 93/100 gender equality index score.

Name

Vendée Expansion

Legal name

SAEML Vendée Expansion – SEM

Website

https://vendee-expansion.fr

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Vendée Expansion is a French public economic development operator (SEM/SPL group) serving the Vendée department. It provides urban planning, construction management, real-estate portage, land commercialization, and tourism engineering and promotion services to local authorities, businesses, and tourism professionals.

Ownership category

akta.pro rank

Product category

Public Economic Development Services

NAICS

Land Subdivision (23721), Residential Remodelers (236118)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-Engineering, Accounting, Research, Management (8700), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

akta.pro secondary industry

Economic Development & Business Licensing (Local) (BPAIACAN)

Keywords

• Urban planning services
• Territorial economic development
• Tourism destination marketing
• Real estate development
• Public project engineering

Headquarters

HQ city

La Roche-sur-yon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Public service mandates and engineering contracts: Vendée Expansion operates under public service mandates (conventions de mandat) to carry out urban planning, construction, renovation, and tourism engineering projects on behalf of local authorities. Revenue is generated through fees and commissions on project execution.
2. Real estate portage and financing: Through its subsidiary Vendée Loc Immo (VLI), Vendée Expansion offers real estate portage solutions — negotiating financing conditions and providing rental formulas with pre-established building acquisition terms for businesses.
3. Land commercialization: Sale of serviced land parcels (terrains viabilisés) for residential and commercial development to individuals and businesses.
4. Tourism promotion and commercialization: Design and commercialization of tourism products for groups and individuals, distribution of tourism offers via reservation platforms, and promotional campaigns for the Vendée destination.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Vendée Expansion is a public economic development operator providing urban planning, construction and renovation management, land acquisition and commercialization, real estate portage and financing (via subsidiary Vendée Loc Immo), and tourism engineering and destination promotion services for the Vendée department. The company acts as a facilitator accompanying local authorities, businesses, and tourism professionals at every stage of their projects — from needs definition and land negotiation through project delivery, labeling, and promotion.

Product overview

Vendée Expansion is a public development company structured as a multi-entity group (UES) comprising Vendée Expansion GIE (shared services), Vendée Expansion SEM (tourism and planning operations), and Vendée Expansion SPL (public local company). The organization offers a comprehensive portfolio of territorial development services centered around three main pillars: the Aménagement pole (urban development, land acquisition, construction management, and infrastructure for local governments), the Tourism and Engineering pole (tourism project support, labeling, promotion, and professional training), and Resources pole (support functions). Key products include Vendée Loc Immo (VLI) for business real estate financing, the 'En Vendée' tourism brand, digital platforms (Espace Pro Tourisme, Vendée Vélo, Congrès et Séminaires, In Vendée), and land development services (Terrains à Bâtir for residential, Parcs d'Activités for commercial). The company employs over 75 collaborators and supports local governments, businesses, and tourism professionals across the Vendée department.

Differentiator

Problem solved

Functional benefit

Brands

• En Vendée: Tourism promotion brand for Vendée destination
• Espace Pro Tourisme
• Vendée Vélo
• In Vendée
• In de Vendée

Products and services

• Vendée Loc Immo (VLI) Subsidiary providing real estate portage solutions (Assistance à Maîtrise d'Ouvrage) for Vendée businesses, including negotiated financing conditions with banking partners (Caisse des Dépôts et Consignations, Crédit Mutuel Océan, Caisse d'Épargne, Banque Populaire Grand Ouest) and rental formulas with pre-established building acquisition terms.
• En Vendée Tourism destination promotion brand and main consumer website for the Vendée destination. Provides comprehensive information on accommodations, activities, restaurants, events, and practical advice. Operates multimedia campaigns, organizes press trips for international journalists, distributes promotional materials, and manages international promotion of the Vendée destination.
• Espace Pro Tourisme Professional B2B portal providing information, news, resources, training, and labelling/quality support services for tourism industry professionals in Vendée. Includes tools and resources for sustainable development, regulatory compliance, energy savings, revenue management, and labelling procedures.
• Vendée Vélo Cycling tourism brand and dedicated digital platform showcasing nearly 1,800 km of signposted cycling routes in Vendée, including itineraries, services, and accommodation for cyclists.
• Congrès et Séminaires Vendée MICE (Meetings, Incentives, Conferences, Exhibitions) B2B platform helping organizations plan seminars, congresses, team-building events, and professional gatherings in Vendée by connecting them with venues and local services.
• In Vendée / In de Vendée International tourism platforms in English (In Vendée) and Dutch (In de Vendée) offering comprehensive Vendée tourism information adapted for international visitors.
• Aménagement et Cadre de Vie (Urban Development Services) Urban development and land-use planning services for local governments including urban renewal, new district development, public space design, infrastructure construction, mobility strategies, public facility construction and rehabilitation, and ZAN (Zéro Artificialisation Nette) compliance.
• Ingénierie Touristique (Tourism Engineering Services) Tourism engineering and project support services including advisory, labelling and certification support (Destination d'Excellence, Qualité Tourisme, Clef Verte, Accueil Vélo, Tourisme & Handicap, Ecolabel Européen), promotion and commercialization, sustainable tourism transition support, and professional training for tourism businesses.
• Terrains à Bâtir (Residential Buildable Land) Residential buildable land parcels for sale to individuals, all pre-serviced (viabilisés) and free of constructor restrictions, located in preserved natural areas with soft mobility links near town centres in Vendée.
• Parcs d'Activités (Business Parks / Vendéopôles) Commercial and industrial land development offering serviced parcels (Vendéopôles) for business implantation across Vendée, with accompanying support services for building construction and financing through VLI.
• Grands Événements (Major Events Organization) Organization, hosting, and promotion of major events leveraging Vendée's infrastructure and famous venues (Puy du Fou, Vendée Globe, Tour de France stages), attracting national and international participants and audiences.
• Tourism Labels Support Service Free advisory service for tourism businesses to obtain and maintain quality and sustainability labels including Tourisme & Handicap (national accessibility), Accueil Vélo (cycling-friendly), Clef Verte (environmental), European Ecolabel, Qualité Tourisme, OPST, and accommodation star classification.

Quantifiable outcome

• Index d'égalité professionnelle Femmes-Hommes of 93/100 (2026), well above the legal minimum of 75/100
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered major, core and support.

• EMYN (Éoliennes en Mer des Îles d'Yeu et de Noirmoutier)majorStrategic or Co-development Partner · 16 December 2025EMYN is the developer and operator of the offshore wind farm between Yeu and Noirmoutier islands. Vendée Expansion provides technical support for EMYN's tourism support programme (2025-2028, €300,000 total endowment) aimed at developing tourism initiatives linked to the wind farm in North-West Vendée. Vendée Expansion assists with application evaluation and project support.
• EPF de la Vendée (Établissement Public Foncier)coreStrategic or Co-development PartnerVendée Expansion positions itself as an accompaniment or extension of EPF de la Vendée actions in the realization phase of urban renewal projects, centre-bourg revitalization, and former housing quarter redevelopment.
• Architects, urban planners, landscape designers, environmental consultantssupportImplementation/ SI/ Consulting PartnerVendée Expansion collaborates with specialized external partners (architects, urban planners, landscape designers, environmental consultants, surveyors, engineering firms) to deliver bespoke solutions for urban planning, construction, and renovation projects.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Nexity: France's largest private residential and commercial real estate developer. Overlaps with Vendée Expansion on residential land subdivision and business-park development, but operates at national scale with a private profit motive rather than departmental public mandate.
• Eiffage Immobilier: Major French real estate developer (subsidiary of Eiffage Group). Comparable on residential housing construction, serviced-lot development, and commercial/industrial park commercialisation, but at a national private-market scale.
• Atout France: France's national tourism development agency. Overlaps with Vendée Expansion's destination-promotion, MICE, and international press-trip activities, but at the national level rather than departmental.

Direct peers

• Angers Loire Développement: SEM/SPL economic development agency for Angers Loire Métropole (Maine-et-Loire). Direct functional peer — same departmental economic-operator model covering urban planning, real estate development, business financing, and tourism promotion. Comparable scope and public-shareholder structure.
• Nantes Saint-Nazaire Développement: Loire-Atlantique economic development agency operating as a public/private partnership. Closest geographic peer to Vendée Expansion with overlapping mandate in business attraction, real estate portage, and tourism engineering on the Atlantic coast.
• Bordeaux Métropole Aménagement: Urban development and land-subdivision SEM for Bordeaux Métropole. Direct peer on the urban-development, land-parcel commercialization, and public-infrastructure mandate side of Vendée Expansion's portfolio.

Others

• CCI Vendée (Chambre de Commerce et d'Industrie de la Vendée): Departmental Chamber of Commerce and Industry for Vendée. Adjacent economic-development actor serving overlapping business clients in Vendée, providing complementary (not competing) services such as training, business creation support, and economic intelligence.

Regional players

• Loire Atlantique Tourisme: Departmental tourism agency for neighbouring Loire-Atlantique. Direct functional peer on the tourism promotion, label administration, and MICE/cycling-tourism marketing side of Vendée Expansion's activities, but operating in adjacent rather than overlapping territory.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vendee-expansion
• Facebookfacebook.com/VendeeExpansion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vendée Expansion