Wallace Vets

What Wallace Vets does

Wallace Vets (legally Wallace Vets of Broughty Ferry Limited, SC516357) is an independent, privately-held small-animal veterinary practice operating three physical clinics across the Dundee & Angus corridor of Scotland: Broughty Ferry (opened 2016, headquarters and 24/7 emergency hub), Carnoustie (founded 2004), and Arbroath (opened 2018, equipped for laparoscopic spays). The practice employs a clinical team of 17 veterinarians plus operations, nursing, facilities, and client accounts staff (total headcount 11–50), and serves individual pet owners as its sole customer segment.

The service portfolio spans consultations, vaccinations, diagnostics (in-house laboratory, digital X-ray, ECG, endoscopy, ultrasound), surgical and dental procedures (offered under a Fixed Price Promise with take-home medication and a 14-day post-surgical complications guarantee), BOAS and orthopaedic surgery, minimally invasive laparoscopic spays at Arbroath, Animal Health Certificates for EU travel, and end-of-life cremation referrals. Digital infrastructure is built around the PetsApp client application (iOS/Android), Stripe-powered recurring billing for Pet Care Plan subscriptions, DivideBuy instalment finance, and eClaims insurance submission, with AI-assisted clinical note generation deployed in 2025 under UK GDPR-compliant Data Processing Agreements.

Wallace Vets generates revenue through five streams: one-time consultation, surgical, dental, vaccination, and travel certification fees; recurring Pet Care Plan subscriptions (Unlimited £35/mo, Essentials £25/mo, Consult £20/mo) administered through Stripe direct debits; insurance administration fees (£10 per claim) under the Pet Proactive partnership; transactional insurance distribution via Pet Proactive's three product tiers; and referral revenue from partner cremation providers. The go-to-market is direct-to-consumer through the three clinics and the PetsApp self-serve funnel, with no external investors, parent company, or disclosed corporate ownership.

Name

Wallace Vets

Legal name

Wallace Vets of Broughty Ferry Limited

Website

https://wallacevets.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Wallace Vets is an independent small-animal veterinary practice operating three clinics across Dundee & Angus, Scotland, offering consultations, surgery, diagnostics, 24/7 emergency care, Pet Care Plan subscriptions, and pet insurance to local pet owners.

Ownership category

akta.pro rank

Product category

Veterinary Services

NAICS

Veterinary Services (54194)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA)

akta.pro secondary industry

Exotic Companion Animal Veterinary Clinics (Birds/Reptiles/Small Mammals) (HLAMAAAH)

Keywords

• Veterinary services
• Pet healthcare
• Small animal practice
• Emergency vet care
• Pet care plans

Headquarters

HQ city

Carnoustie

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Veterinary Consultation and Treatment Fees: Fees charged for consultations, examinations, vaccinations, diagnostic procedures, and medical treatments. All fees payable at time of treatment.
2. Pet Care Plan Subscriptions: Monthly direct debit subscription plans (Consult, Essentials, Unlimited) providing preventative healthcare coverage, discounts on services, and included treatments. Auto-renewing yearly subscriptions administered through PetsApp via Stripe.
3. Pet Insurance Partnership: Partnership with Pet Proactive for pet insurance. Practice processes insurance claims on behalf of clients with £10 administration fee per claim.
4. Surgical and Dental Procedures: Fixed Price Promise procedures including neutering, dental work, and surgical operations with guaranteed pricing including take-home medications.
5. Travel Certification Services: Animal Health Certificate issuance for EU travel at £310 for up to five pets, plus rabies vaccinations at £130 per pet.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wallace Vets is an independent veterinary practice delivering comprehensive small-animal healthcare across three clinics in Dundee and Angus. Core services include consultations, vaccinations, surgical and dental procedures, in-house diagnostics (digital X-ray, ultrasound, endoscopy, ECG, lab), 24/7 emergency care, laparoscopic spays, and pet travel certification. Recurring revenue is generated through monthly Pet Care Plan subscriptions (Unlimited/Essentials/Consult tiers), with insurance administration via the Pet Proactive partnership and digital client engagement delivered through the PetsApp mobile application.

Product overview

Wallace Vets is an independent veterinary practice offering a comprehensive portfolio of pet healthcare services across three locations in Dundee and Angus. The core offering consists of complete veterinary services including consultations, surgical procedures, diagnostics (digital X-ray, ultrasound, endoscopy, in-house lab), and emergency care available 24/7. This is supported by two key subscription/insurance products: the Pet Care Plan (Unlimited, Essentials, and Consult tiers) which covers preventative healthcare via monthly direct debit, and Pet Proactive Insurance which provides lifetime coverage for accidents and illnesses. The Fixed Price Promise guarantees transparent pricing for surgical and dental procedures. Clients access services through multiple channels including the PetsApp mobile application for appointment booking and payments, the online payment portal, and the eClaims system for insurance submissions. Additional services include laparoscopic spays at the Arbroath practice, Animal Health Certificates for EU travel, and pet cremation services through partner providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Veterinary Services (consultations, vaccinations, surgery, dental, diagnostics, emergency care) Comprehensive independent small-animal veterinary services including acupuncture, BOAS surgery, digital dental X-ray, digital X-ray, ECG, endoscopy, in-house lab, laparoscopic spays, orthopaedic surgery, ultrasound, vaccinations, dental procedures, and 24/7 emergency care. Delivered at three practices across Dundee and Angus.
• Pet Care Plan (monthly subscription) Monthly subscription covering routine preventative healthcare for dogs and cats with three tiers: Unlimited (£35/month for dogs, with free daytime and out-of-hours consultations, annual booster, kennel cough, year-round parasite treatments, and discounts), Essentials (£25 dogs / £24 cats, free nurse consultations and discounts), and Consult (£20 dogs, free vet consultations and discounts on vaccinations, surgery, medication, and microchipping).
• Pet Proactive Pet Insurance Pet insurance offered in partnership with Pet Proactive, providing lifetime cover for accidents and illnesses. Three policy tiers: Premium, Enhanced, and Core, with features including pre-existing conditions confirmed upfront, dental illness cover, and emergency treatment worldwide. Wallace Vets processes claims with a £10 administration fee per claim.
• Fixed Price Promise (surgical and dental procedures) Transparent fixed-price guarantee covering surgical and dental procedures (e.g., bitch spay from £460, dog castration £360, dental extractions from £580), with the quoted price including all take-home medications and a 14-day post-surgery complications guarantee covering any complications arising directly from the surgery.
• Laparoscopic (Keyhole) Spays Minimally invasive surgical spaying procedure for dogs offered at the Arbroath practice, providing reduced post-operative pain, smaller incisions (0.5–1.2cm), faster recovery (3 days rest compared to 10–14 days), no external stitches, and superior surgeon visibility compared to traditional spaying.
• Animal Health Certificate (EU pet travel certification) Official Animal Health Certificate issued for pet travel to EU countries, including full certification services for holidays and relocations. Priced at £310 for up to five pets, with rabies vaccination available at £130 per pet if required.
• PetsApp (client engagement mobile app) Smartphone application enabling clients to book appointments, message the veterinary team, pay vet bills, access vaccination reminders, request prescriptions, and manage Pet Care Plan subscriptions. Serves as the primary digital communication channel between Wallace Vets and its clients.
• eClaims (electronic insurance claim submission) Electronic insurance claim submission system allowing claims to be submitted directly from the pet's medical record to insurance providers, offering faster turnaround than traditional paper claims. Supported by multiple major insurance providers.
• Post-Surgery Check (digital photo review) Digital post-operative check service allowing clients to submit photos of surgical sites and complete health questionnaires via the website. Registered Nurses review submissions and contact clients regarding wound healing status.
• Pet Cremation Services End-of-life cremation services offered in partnership with Pet Cremation Services (Ayrshire) and Redford Pet Crematorium, providing communal and individual private cremation options with various ashes container choices including scatter tubes, caskets, and urns.

Quantifiable outcome

• 14-day surgical complications guarantee included with Fixed Price Promise procedures
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pet ProactivecoreGTM or Marketing PartnerPreferred pet insurance provider partnership. Pet Proactive offers insurance products that work alongside Wallace Vets' Pet Care Plan. The partnership includes a free switch check service and lifetime cover for pets under six years old. Wallace Vets recommends Pet Proactive to clients seeking insurance coverage.
• PetsAppcoreTechnology or IntegrationMobile application platform used for client communication, appointment booking, prescription requests, and Pet Care Plan administration. Payments processed through Stripe integration.
• StripecoreTechnology or IntegrationPayment processing platform for Pet Care Plan direct debits and client payments. Handles recurring subscription billing and payment collection.
• Pet Cremation ServicesminorOthersCremation services partner based in Ayrshire offering communal and individual private cremation options, including various ashes containers and memorial products.
• Redford Pet CrematoriumminorOthersLocal family-run pet crematorium recommended for private cremation services. Can collect pets from any Wallace Vets practice location.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Pennard Vets: Family-run, multi-site independent companion animal practice group in Kent/South East London. Closely comparable independent ethos, multi-site operating model, pet health plan subscriptions, and community-focused positioning.
• Goddard Veterinary Group: Long-established UK independent veterinary group operating multiple companion animal clinics. Most directly comparable to Wallace Vets in independent positioning, multi-site structure, and full primary-care service range, with similar boutique scale.
• White Cross Vets: Mid-size UK independent-style veterinary group with multiple companion animal clinics. Compares on independent heritage, full primary-care services, and multi-site operating model across regional UK markets.
• Village Vet: Multi-site London and Hertfordshire-based companion animal practice group (now part of IVC). Closely comparable multi-site independent-style operation, broad clinical services, and wellness plan offerings for pet owners.

Broad incumbents

• CVS Group: Largest UK listed veterinary consolidator operating an extensive network of small animal practices, referral hospitals, and labs. Directly comparable in core companion-animal clinical service offering, with overlapping Pet Care Plan-style wellness subscriptions and 24/7 emergency capability.
• Vets4Pets: Nationwide UK companion animal practice network (Pets at Home-backed). Comparable small animal clinical services, vaccinations, surgery, and wellness plans, with broader geographic reach and pricing scale advantages versus Wallace Vets.
• Linnaeus: UK veterinary group (Mars Petcare-owned) combining primary care and referral hospitals. Comparable companion-animal clinical offering and advanced diagnostics including endoscopy and orthopaedics, particularly against Wallace Vets' Arbroath laparoscopic service.
• Medivet: UK-wide veterinary group with multi-site companion animal practices offering consultations, surgery, and own-brand wellness plans. Overlaps on service portfolio, 24/7 cover, and subscription products.
• IVC Evidensia: Europe's largest veterinary group with thousands of UK companion animal clinics. Comparable in primary-care service mix, subscription/plan products, and multi-site operating model, and a direct competitive and acquisition threat to Wallace Vets.

Emerging players

• Joii Pet Care: UK-based digital-first veterinary care platform offering teleconsultations and AI triage. Comparable as an emerging disruptor targeting the same Dundee & Angus pet-owner segment with a lower-cost, app-led model that could compete for marginal consult volume.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wallacevets
• Instagraminstagram.com/wallacevetcentres
• LinkedInlinkedin.com/company/wallace-vets-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wallace Vets