Pure Pro Massage Products

What Pure Pro Massage Products does

Pure Pro Massage Products, Inc. is a privately held, founder-owned manufacturer and direct-to-consumer retailer of natural massage oils, lotions, creams, essential oil synergies, foot care products, and CBD oil, founded in 1992 by Dianna Dapkins and headquartered at a production facility in Greenfield, Massachusetts. The product line is built around plant-based formulations using natural vegetable wax esters derived from coconut oil, organic jojoba, apricot kernel oil, and botanical extracts; proprietary technology includes the trademarked Activated Arnica Complex™ blend and a water-dispersible massage oil technology that allows oil to wash cleanly from linens, hot stones, and equipment. The flagship Glide-O-Meter™ classification system helps practitioners match products (Ultra Massage Oil, Deep Tissue Massage Cream, Hypoallergenic Massage Lotion, Arnica Relief Massage Lotion, Peppermint Pedango Foot Cream) to modalities ranging from deep tissue and neuromuscular therapy to oncology, hospice, and geriatric massage.

The company generates revenue through a multi-channel model: a BigCommerce-hosted e-commerce storefront at purepro.com selling direct to consumers and professionals with a $125 free-shipping threshold and 4+ unit bulk discounts; a factory outlet store at the Greenfield production facility; a tiered wholesale program offering 40% off bulk to Spa-Resellers ($150 minimum) and deeper discounts to massage schools ($250 minimum) and brick-and-mortar retail outlets including health food chains, wellness stores, food co-ops, and chiropractic/physical therapy offices; and international distribution through Pure Pro Ireland (Mary Mullally) covering Ireland and the UK, with additional distributors in Canada and the UK. Pricing per unit ranges from $15.95 for an Intro Sample Kit to $66.95 for the 1200mg CBD oil, with bulk sizes (half-gallon and gallon) targeting professional cost-per-treatment economics between $0.26 and $1.88. Pure Pro operates with 1-10 employees, is bootstrapped with no external institutional funding, and serves licensed massage therapists, bodyworkers, estheticians, medical professionals, schools, and retail consumers across the US, Canada, Ireland, and the UK.

Name

Pure Pro Massage Products

Legal name

Pure Pro Massage Oils, Inc.

Website

https://purepro.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Pure Pro Massage Products is a privately held, founder-owned manufacturer and retailer of natural massage oils, lotions, creams, essential oils, and foot care products serving licensed massage therapists, medical professionals, estheticians, and consumers across the US, Canada, Ireland, and the UK.

Ownership category

akta.pro rank

Product category

Professional Massage Therapy Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

akta.pro secondary industries

Aromatherapy & Essential Oil Body Treatments (HSALAFAI), Aromatherapy & Essential Oil Massage (HSADAHAL)

Keywords

• Massage therapy products
• Professional massage oils
• Massage lotions creams
• Spa wholesale supplies
• Aromatherapy essential oils

Headquarters

HQ city

Greenfield

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales (B2C & B2B): Products sold directly via purepro.com to massage therapists, estheticians, healthcare professionals, and retail consumers. Orders placed online with credit card. Individual product pricing with free shipping threshold at $125. Bulk purchase discounts for orders of 4+ units. Reseller pricing at 40% off for Spa-Resellers on bulk purchases.
2. Spa-Reseller / Wholesale Program: Spa-Resellers receive 40% off all bulk purchase items (more than 4 pieces) for re-sale. $150 minimum opening order with free shipping. Business Tax ID required. Discount applies to regular sizes only, not bulk/back bar sizes.
3. Massage School & Workshop Supply: Massage schools receive additional discounts for product used in clinic, classroom, and school bookstore. $250 minimum opening order. Student Sample Kits, Shelf Talkers, and free Testers included with initial purchase.
4. Brick-and-Mortar Retail Distribution: Deeper discounts for higher volume retail stores including health food chains, wellness stores, food co-ops, chiropractic offices, and physical therapy/rehab centers. $250 minimum opening order. Discount does not apply to bulk/back bar sizes.
5. International Distribution (Ireland & UK): Pure Pro Ireland serves as distributor for orders throughout Ireland and UK, handled by Mary Mullally.
6. Healing Harbors CBD Oil Resale: Pure Pro resells Healing Harbors organic CBD oil (1200mg, 30ml) sourced from Maine hemp, offering bulk discounts for 2-5 units ($63.60 each) and 6+ units ($60.26 each). Partnered with women-owned, veteran-founded Maine CBD company.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Pure Pro Massage Products is a manufacturer and retailer of professional massage therapy products, founded in 1992 and headquartered in Greenfield, Massachusetts. The company makes and sells massage oils, lotions, creams, essential oils, foot creams, and CBD-infused topical products — formulated with proprietary natural plant-based, water-dispersible technologies — to licensed massage therapists, spas, massage therapy schools, and retail stores via direct e-commerce, a factory outlet, wholesale reseller programs, and international distributors.

Product overview

Pure Pro Massage Products offers a comprehensive portfolio of professional massage therapy products developed by a licensed massage therapist. The core product line includes massage oils (Ultra Massage Oil, various carrier oils), massage lotions (Hypoallergenic Massage Lotion, Arnica Relief Massage Lotion), massage creams (Deep Tissue Massage Cream), and specialty foot care (Peppermint Pedango Foot Cream). The company also sells complementary products including single-note and synergistic essential oil blends, Arnica-based therapeutic concentrates, CBD oil (Healing Harbors brand), linen degreaser, and accessories (pumps, bottles, dispensers). Sample kits and bulk sizes are available. Products are designed for professional massage therapists, estheticians, physical therapists, and chiropractors, with a focus on natural, hypoallergenic formulations free from parabens, artificial fragrances, and harsh chemicals.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Pro Massage Oils

Quantifiable outcome

• Ultra Massage Oil cost per treatment: 49 cents (in gallon size)
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Healing HarborscoreStrategic or Co-development PartnerPure Pro partnered with Healing Harbors to offer organic CBD oil (1200mg, 30ml) sourced from Maine hemp grown in Brunswick, Maine. Healing Harbors is a Maine-based, women-owned and veteran-founded CBD company specializing in handmade, high-quality hemp-infused products that are non-intoxicating, third-party lab tested, and made with organic natural ingredients. Pure Pro resells this product with bulk pricing tiers.
• Pure Pro Ireland (Mary Mullally)coreChannel Partner/ Reseller/ DistributorPure Pro Ireland, operated by Mary Mullally in Dublin, serves as the exclusive distributor for Pure Pro products throughout Ireland and into the United Kingdom. Contact: +353 (0)1 657 0345.
• The Touch, Caring and Cancer ProgramminorStrategic or Co-development PartnerThe Touch, Caring and Cancer Program recommends Pure Pro Hypoallergenic Massage Lotion for oncology massage. Pure Pro provides educational information and product recommendations for cancer massage treatments on their website.
• Center for Compassionate Touch (Ann Catlin)minorStrategic or Co-development PartnerAnn Catlin of the Center for Compassionate Touch recommends Pure Pro Hypoallergenic Massage Lotion for use with elders, the ill, and those nearing end of life. Ann Catlin is featured on product pages as an endorser.
• Irene's Myomassology InstituteminorChannel Partner/ Reseller/ DistributorIrene's Myomassology Institute uses Pure Pro Ultra Massage Oil as the primary training oil for massage students and sells Pure Pro products through their school store. Referenced as a recurring bulk purchaser.
• S4OM (Society for Oncology Massage)minorStrategic or Co-development PartnerS4OM is a professional oncology massage organization. Pure Pro donates products for use in oncology massage education classes. Dianna Dapkins donated products for CE provider classes.
• Unite for HerminorStrategic or Co-development PartnerUnite for Her is a healthcare nonprofit supporting breast cancer patients. Pure Pro donates products to support oncology massage education and patient care in partnership with S4OM.
• Select US, Canada & UK DistributorsminorChannel Partner/ Reseller/ DistributorProducts sold through select spa, medical, and massage supply distributors in the US, Canada, and UK. Additional distributors referenced: knowyourbodybest.com for Canada, purepro.ie for Ireland.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Young Living: Large MLM essential oils and wellness brand with massage therapy product lines (e.g., V-6 Vegetable Oil Complex, Ortho Ease, Sensation). Competes in the same therapist essential-oil channel and adjacent topical-use cases.
• Therabody (Theragun): Wellness brand offering massage/therapy devices and topical products to professional and consumer markets. Operates broadly in adjacent wellness/therapeutic categories with overlapping customer segments.
• Massage Magazine / Massage Warehouse: Large distributor and retailer serving the professional massage market with products from multiple brands including its own private label. Represents both a distribution channel and a competitive threat to Pure Pro's wholesale and DTC business.
• doTERRA: Large multi-level marketing company selling essential oils and wellness products including topical/CBD-adjacent SKUs. Represents a competing channel for essential oils used by massage therapists and a price/value alternative to Pure Pro's aromatherapy line.

Direct peers

• Bon Vital: One of the largest professional massage product manufacturers in the US, offering oils, lotions, creams, and gels for spas, therapists, and chiropractic offices. Direct overlap with Pure Pro's core product portfolio and professional channel.
• Soothing Touch: Manufacturer of Ayurvedic-inspired massage oils, lotions, and creams sold primarily to massage therapists and spas. Direct comparable to Pure Pro on natural-ingredient positioning and professional distribution.
• Biotone: Major manufacturer of professional massage therapy products including oils, lotions, creams, and analgesics. Competes directly with Pure Pro across deep tissue, Swedish, and sports massage modalities in the same professional channel.
• Aromatherapy Associates: Premium aromatherapy and massage oil brand sold through spas and professional channels. Comparable to Pure Pro's essential oil synergies and aromatherapy positioning in the professional spa channel.

Emerging players

• Wyndmere Naturals: Manufacturer of essential oils and aromatherapy products including blends for massage and pain relief. Comparable product overlap with Pure Pro's Essential Oil Synergies line and use of therapeutic-grade oils.
• Healing Harbors: Maine-based women-owned CBD company whose CBD oil is resold through Pure Pro. Closely tied as a supply partner and representative of the emerging CBD-topical category Pure Pro is expanding into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/purepromassage
• Facebookfacebook.com/purepromassageproducts
• LinkedInlinkedin.com/company/pure-pro-massage-oils-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Pro Massage Products