SINCOMERCIO

What SINCOMERCIO does

Sincomercio (Sindicato dos Lojistas e do Comércio Varejista de Americana, Nova Odessa e Santa Bárbara d'Oeste) is a Brazilian trade union (sindicato patronal) founded in 1990, headquartered in Americana, São Paulo, that represents retail commerce employers across three municipalities in São Paulo state. Its statutory function is to negotiate Collective Labor Agreements (CCT) on behalf of retail businesses, issue operational certifications (Certificado de Adesão, Repis e Feriados, digital certificates), and serve as the institutional voice of the sector in dealings with labor unions, government, and federation bodies.

The organization's service surface combines legal advisory, regulatory compliance support, holiday/calendar coordination, and a layer of training and educational content delivered largely through partners: SEBRAE-SP (Loja do Futuro program with AI and digital-transformation tracks; Vitrine Digital), Sesc-SP (cultural and social programs for commerce workers), Senac-SP (professional training), and FecomercioSP/CNC (state- and national-level advocacy and collective bargaining at higher bargaining units). Educational output includes recurring bulletins (Expresso MEI, Panorama do Comércio, Tome Nota) and cartilhas covering labor law, tax reform, fraud prevention, and digital marketing. There is no proprietary technology platform; delivery is via the union office, the sincomercio.org website (powered by WordPress), email, social channels (Instagram, Facebook), and in-person events.

Financially, Sincomercio operates as a non-profit trade association funded through the Contribuição Assistencial Patronal — a mandatory annual contribution from member companies, scaled by each member's gross revenue and ratified annually at the Extraordinary General Assembly. Membership is broad-based across microenterprises (ME), individual microentrepreneurs (MEI), and small businesses (EPP) in retail. The union is governed by President Vitor Fernandes and Directors Lucas Leoncine and José Antonio Camacho, and is affiliated with FecomercioSP, which represents over 1.8 million companies in São Paulo state.

Name

SINCOMERCIO

Legal name

Sincomercio (Sindicato dos Lojistas e do Comércio Varejista de Americana, Nova Odessa e Santa Bárbara d'Oeste)

Website

https://sincomercio.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Sincomercio is a Brazilian retail trade union representing employers in Americana, Nova Odessa, and Santa Bárbara d'Oeste (São Paulo), delivering collective bargaining, legal advisory, certifications, and training to micro and small retail businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Americana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Contribuição Assistencial Patronal: Annual mandatory contribution from member companies based on annual gross revenue, used to fund union operations, collective bargaining, and representation activities.

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

SINCOMERCIO is a non-profit trade union (sindicato patronal) founded in 1990 that represents retail commerce businesses in Americana, Nova Odessa, and Santa Bárbara d'Oeste in São Paulo state, Brazil. The organization provides services to member commercial establishments including legal advisory, digital certificates (certificado digital), collective labor agreement (CCT) negotiation and management, training programs, and advocacy in labor and commercial matters.

Product overview

SINCOMERCIO (Sindicato dos Lojistas e do Comércio Varejista de Americana, Nova Odessa e Santa Bárbara d'Oeste) is a retail trade union that provides services to member businesses rather than a unified software product. The organization offers legal advisory services, digital certificate issuance, holiday work permits (Certificado de Adesão), collective labor agreement management, and contribution guidance. Its educational offerings include newsletters (Expresso MEI, Panorama do Comércio, Tome Nota) and e-books covering business topics. Training programs include the Loja do Futuro initiative with SEBRAE-SP for digital transformation and the Vitrine Digital program for online retail, alongside various seminars and workshops on marketing and compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Legal Advisory Services Legal consultation and advisory services for member retail commerce businesses in Americana, Nova Odessa, and Santa Bárbara d'Oeste.
• Digital Certificate Services Issuance and support for digital certificates (certificado digital) used by member commercial establishments for electronic invoicing and digital signatures.
• Collective Labor Agreement Management Negotiation, administration, and management of collective labor agreements (Convenção Coletiva de Trabalho — CCT) for retail commerce members.
• Training Programs Professional training and development courses for staff and owners of member retail commercial establishments.
• Labor and Commercial Advocacy Representation and advocacy for member retail commerce businesses in labor and commercial matters before relevant bodies and institutions.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FecomercioSP (Federação do Comércio de Bens, Serviços e Turismo do Estado de São Paulo)coreStrategic or Co-development Partner · 24 June 2026Sincomercio is affiliated with FecomercioSP, the state federation representing commerce, services, and tourism. FecomercioSP provides institutional support, coordinates collective bargaining at state level, and represents over 1.8 million companies contributing 30% of São Paulo's GDP.
• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo)coreStrategic or Co-development Partner · 24 June 2026National confederation representing commerce, services, and tourism sectors. Sincomercio participates through FecomercioSP in CNC's National Commission on Collective Bargaining (CNCC) and international forums including the International Labour Organization (OIT) conference in Geneva.
• SEBRAE-SPcoreStrategic or Co-development Partner · 1 January 2025Partnership for the 'Loja do Futuro' (Store of the Future) program focused on sales and artificial intelligence training for retail businesses. Also supports 'Vitrine Digital' program for digital transformation of member businesses.
• Sesc-SPcoreStrategic or Co-development PartnerSocial service institution providing health, culture, and leisure programs for commerce workers. Sincomercio participates in Sesc-SP's Regional Council through FecomercioSP representation.
• Senac-SPcoreStrategic or Co-development PartnerNational Service for Commerce Training providing professional education and qualification programs. Sincomercio facilitates access to Senac training for member businesses through FecomercioSP affiliation.
• ACIA (Associação Comercial e Industrial de Americana)minorStrategic or Co-development PartnerLocal commercial association in Americana. Sincomercio participates in joint initiatives and celebrations including the 65th anniversary of ACIA.
• ACINO (Associação Comercial e Industrial de Nova Odessa)minorChannel Partner/ Reseller/ DistributorLocal commercial association coordinating special commerce hours and holiday schedules in Nova Odessa in coordination with Sincomercio.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• SEBRAE-SP: Brazilian micro and small business support service that partners with Sincomercio on Loja do Futuro and Vitrine Digital programs. Comparable as a complementary institution serving overlapping member needs around business development, training, and digital transformation.
• Sesc-SP: Social service institution providing health, culture, and leisure for commerce workers; Sincomercio participates through FecomercioSP on Sesc-SP's Regional Council. Comparable as a S-system institution serving the same commerce sector workforce.
• Senac-SP: National service for commerce training providing professional education; Sincomercio facilitates member access to Senac programs through FecomercioSP affiliation. Comparable as an S-system training provider operating in the same retail commerce talent ecosystem.

Direct peers

• ACIA (Associação Comercial e Industrial de Americana): Local commercial and industrial association in Americana with overlapping membership in retail commerce. Sincomercio participates in joint initiatives with ACIA, making it a directly comparable local commercial membership organization serving the same geographic base.
• ACINO (Associação Comercial e Industrial de Nova Odessa): Local commercial association in Nova Odessa coordinating special commerce hours and holiday schedules in coordination with Sincomercio. Directly comparable as a local retail commerce association serving one of Sincomercio's three municipalities.

Broad incumbents

• FecomercioSP: State-level federation representing commerce, services, and tourism businesses in São Paulo, of which Sincomercio is an affiliate. Directly comparable as a higher-tier trade association operating in the same retail commerce representation space, but with a state-wide mandate.
• CDL (Câmara de Dirigentes Lojistas): Federation of Brazilian chambers of retail directors (CDLs) operating local retail commerce associations across Brazil. Comparable as a parallel national network of local retail commerce membership organizations, structurally analogous to Sincomercio's union model but distinct in governance.
• CNC (Confederação Nacional do Comércio de Bens, Serviços e Turismo): National confederation representing commerce, services, and tourism sectors in Brazil. Sincomercio participates in CNC's National Commission on Collective Bargaining through FecomercioSP, making it a structurally comparable apex trade body for the same sector.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Sincomercio.org
• Instagraminstagram.com/sin.comercio
• LinkedInlinkedin.com/company/sincomercio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SINCOMERCIO