What SEBRAE -SP does

SEBRAE-SP (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas – São Paulo) is the São Paulo state unit of Brazil's federal public service organization for micro and small business support. Founded in 1972 and operating under the Ministry of Development, Industry, Trade and Services (MDIC), it delivers training, consulting, formalization assistance, and ecosystem development services to micro and small business owners across São Paulo state. Its primary customer segments are women entrepreneurs and the long-tail of micro and small business owners needing business skills, formalization guidance, and digital training resources.

SEBRAE-SP is funded through federal government allocations and a statutory percentage of social contributions collected from businesses registered under the Simples Nacional tax regime, rather than through customer fees, giving it a unique public-sector mandate in the SMB support market. In March 2026, it broadened its delivery model by partnering with smartphone brand JOVI to launch Academia JOVI & SEBRAE SP, a co-branded digital training platform, and by sponsoring Shark Tank Brasil to provide R$ 50,000 in investment plus a JOVI smartphone to a selected early-stage entrepreneur. It also partnered with the BRICS Chamber of Commerce and Industry to support women-led enterprises in Brazil.

The organization operates without disclosed private shareholders, external investors, or headcount data, and its governance follows public administration processes with appointed board and superintendent roles. While SEBRAE-SP does not have documented proprietary technology, AI/ML capabilities, or app products in the available data, it is part of a 27-unit national SEBRAE network that gives it institutional reach and brand authority no private competitor can easily replicate without equivalent political backing.

Name

SEBRAE -SP

Legal name

SEBRAE - Serviço Brasileiro de Apoio às Micro e Pequenas Empresas

Website

https://sebrae.com.br

Company type

Private

Founded year

1972

Operating status

Operating

Short description

SEBRAE-SP is the São Paulo state unit of Brazil's federal public service organization supporting micro and small businesses with training, consulting, formalization, and ecosystem development services. Founded in 1972, it is government-funded and serves women entrepreneurs and the long-tail SMB segment.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels1 record

Core offering

SEBRAE-SP delivers training, consulting, and formalization support services to micro and small business owners in the state of São Paulo, Brazil. Its programs focus on entrepreneur skill development, business formalization, and access to finance and markets. The organization also operates the Academia JOVI & SEBRAE SP digital training platform in partnership with JOVI to scale online business education.

Product overview

SEBRAE-SP (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas) is a business support service for micro and small businesses in São Paulo, Brazil. The organization offers various programs and services including the Academia JOVI & SEBRAE SP digital training platform, developed in partnership with JOVI, to support entrepreneur development. The homepage tagline 'Abra, Formalize e Faça seu Negócio Crescer' (Open, Formalize and Make Your Business Grow) reflects its mission to help entrepreneurs start and grow their businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Academia JOVI & SEBRAE SP: A digital training platform for micro and small business owners, created through partnership between SEBRAE SP and JOVI smartphone company.

Products and services

• Academia JOVI & SEBRAE SP A digital training platform created through partnership between JOVI and SEBRAE SP, providing online business training and support for micro and small business owners in Brazil.
• SEBRAE Business Formalization and Consulting Services Government-backed consulting, formalization assistance, and entrepreneurial training programs delivered to micro and small business owners in São Paulo, supporting business opening, formalization, and growth under the tagline 'Abra, Formalize e Faça seu Negócio Crescer' (Open, Formalize and Make Your Business Grow).

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• BRICS Chamber of Commerce and IndustrycoreStrategic or Co-development Partner · 24 March 2026Partnership with BRICS CCI to support women-led enterprises in Brazil. SEBRAE participated in the BRICS CCI WE Women's Summit 2026 to discuss enhancing access to finance, markets, and decision-making for women entrepreneurs. The collaboration focuses on institutional support including flexible work structures and childcare initiatives.
• JOVIcoreStrategic or Co-development Partner · 3 March 2026Partnership to expand JOVI's presence in Brazil targeting entrepreneurs. Includes creation of Academia JOVI & SEBRAE SP, a digital training platform for micro and small business owners. JOVI provides sponsorship for Shark Tank Brasil with R$ 50,000 investment plus smartphone for one early-stage entrepreneur.
• Shark Tank BrasilminorGTM or Marketing Partner · 3 March 2026Shark Tank Brasil program sponsorship where SEBRAE and JOVI collaborate to provide investment opportunities to entrepreneurs. One early-stage entrepreneur receives R$ 50,000 investment plus a JOVI smartphone through this initiative.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• BNDES: Brazilian Development Bank — provides financing and credit to Brazilian SMBs, overlapping with SEBRAE's 'access to finance' pillar but operating as a much larger national development institution.
• ApexBrasil: Brazilian Trade and Investment Promotion Agency — government-backed entity supporting Brazilian companies (including SMBs) with internationalization services, complementary to SEBRAE's domestic SMB support focus.
• SESC: Serviço Social do Comércio — sister S-System organization providing social, cultural, and educational services to commerce-sector workers and communities, with a similar government-back/contribution-funded model and national footprint.

Direct peers

• SENAI: Serviço Nacional de Aprendizagem Industrial — Brazilian S-System counterpart focused on the industrial sector, providing training, consulting, and innovation services to firms, with the same employer-contribution funding structure as SEBRAE.
• SEBRAE Nacional: Federal/national-level SEBRAE organization from which SEBRAE-SP operates as a state-level unit. Identical mandate (micro/small business support, training, formalization, market access) and identical funding model.
• SENAC: Serviço Nacional de Aprendizagem Comercial — a Brazilian S-System organization that delivers vocational training, consulting, and education services for the commercial sector, structured similarly to SEBRAE and backed by employer contributions.
• SENAR: Serviço Nacional de Aprendizagem Rural — S-System organization offering training, technical assistance, and education to the rural/agricultural SMB segment, structurally parallel to SEBRAE's mandate for rural and agribusiness entrepreneurs.

Emerging players

• Junior Achievement Brasil: Brazilian branch of Junior Achievement, providing entrepreneurship and financial literacy education programs — overlaps with SEBRAE's training agenda, particularly for youth and early-stage entrepreneurs.
• Endeavor Brasil: Non-profit supporting high-impact Brazilian entrepreneurs through mentorship, networks, and capital-readiness programs; complements SEBRAE's training and ecosystem-development services for a more selective audience of scaling SMBs.

Others

• ABStartups: Brazilian Startup Association — represents and supports the Brazilian startup ecosystem, adjacent to SEBRAE's mandate by serving a more technology-oriented segment of Brazilian entrepreneurial activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEBRAE -SP