Boulevard Supply
Boulevard Supply is a privately held, Las Vegas-based nationwide distributor of traffic-control and crowd-control equipment — traffic cones, stanchions, delineators, barricades, and signage — serving hotels, casinos, municipalities, national parks, event services, and contractors, with proprietary premium sub-brands Stanchion Masters® and Luxe Stanchions®.
- Company typePrivate
- Founded2014
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Boulevard Supply does
Boulevard Supply LLC is a privately-held, founder-owned equipment distributor founded in March 2014 and headquartered in a showroom at 3625 W Teco Ave., Las Vegas, Nevada. The company sells physical traffic-control and crowd-control equipment — traffic cones (multiple sizes/colors, MUTCD-compliant), delineator/loop-top cones, retractable belt stanchions, post-and-rope barriers, traffic cone bars and chains, plastic barricades, vertical traffic panels, stop/slow paddles, sidewalk/portable signs, and accessories (cone crowns, stanchion carts) — to hotels, casinos, resorts, municipalities, the National Park Service, zoos/aquariums, colleges, stadiums, retailers, contractors, and event rental companies across the United States.
Distribution runs through three layers: (i) Boulevard Supply's own e-commerce storefront on boulevardsupply.com with nationwide shipping and drop-ship capability for multi-venue rollouts; (ii) a Las Vegas showroom handling walk-in retail and local pickup; and (iii) an authorized-dealer portfolio of third-party brands (Queue Solutions, Visiontron/Retracta Belt, Tensabarrier, Lavi, JBC cone bars). On top of this, Boulevard Supply developed and represents two premium/proprietary brands: Stanchion Masters® (WPC composite posts with faux wood, faux marble, and Dark Star matte black finishes, 304 stainless steel hardware, 20–30 year outdoor lifespan) and Luxe Stanchions® (premium decorative stanchions for upscale venues). Pricing is mostly quote-based for full product lines, with public unit pricing on entry SKUs ranging from $39.95 (cone crown 2-pack) to $269.95 (Retracta-Belt 320 Series solid brass); bulk lots of 20 and a reseller program with purchase-order acceptance serve mid-market and B2B channels.
Revenue is generated almost entirely through one-time product sales (retail and wholesale). The company has disclosed no external funding, no parent organization, no management-team bios, no patents beyond brand trademarks, and no revenue figures. Its scale is small (1–10 employees), but customer logos include MGM Resorts, Caesars, Marriott/Hyatt properties, Bellagio, Mandalay Bay, the National Park Service, and major event-services firms (Freeman, Willwork, Siteline Productions), and the business has been continuously operating for over a decade under founder "Boulevard Joe."
Boulevard Supply firmographics
Firmographics- Name
- Boulevard Supply
- Legal name
- Boulevard Supply LLC
- Website
- https://boulevardsupply.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Boulevard Supply is a privately held, Las Vegas-based nationwide distributor of traffic-control and crowd-control equipment — traffic cones, stanchions, delineators, barricades, and signage — serving hotels, casinos, municipalities, national parks, event services, and contractors, with proprietary premium sub-brands Stanchion Masters® and Luxe Stanchions®.
- Ownership category
- akta.pro rank
Where Boulevard Supply is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Boulevard Supply business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Retail/Wholesale): Boulevard Supply generates revenue through the sale of physical traffic control and crowd control equipment. Products are sold both at retail (individual items available at the Las Vegas showroom) and in bulk/wholesale quantities (minimum orders apply for bulk lots of 20). The company offers a reseller program for other businesses. Pricing is quote-based for most products, with some items listed at specific retail price points. Revenue is driven by product transactions across categories including traffic cones, stanchions, delineators, barricades, cone bars, chain, safety ropes, and accessories.
- Event Rental Equipment Supply: The company supplies the event rental industry with equipment that rental companies can lease to event organizers, weddings, festivals, and corporate events. Rental companies purchase stanchions and cones from Boulevard Supply as inventory assets, then generate recurring rental revenue. This B2B channel represents a distinct revenue stream focused on the rental market ecosystem.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | JBC Reflective Retractable Cone Bars — sold in lots of 20; individual units available in Las Vegas only |
| Unit Pricing | Pay-as-you-go | Traffic Cone Chain — 100ft and 500ft sections, various colors |
| Unit Pricing | Pay-as-you-go | Cone Crowns — tool caddy for traffic cones, sold as 2-pack |
| Unit Pricing | Pay-as-you-go | Retracta-Belt Value Series — indoor retractable stanchions, 5-year warranty |
| Unit Pricing | Pay-as-you-go | Retracta-Belt 300 Series — good quality with wide options, 10-year warranty |
| Unit Pricing | Pay-as-you-go | Retracta-Belt 320 Series — long 15ft belt, 10-year warranty |
| Unit Pricing | Pay-as-you-go | Retracta-Belt Prime Indoor — low-profile concrete-filled base, 3-year warranty |
| Unit Pricing | Pay-as-you-go | Retracta-Belt Prime Outdoor — weatherized, ready for outdoor use |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Boulevard Supply product offering
Product offeringCore offering
Boulevard Supply is a Las Vegas-based nationwide supplier of traffic control equipment, crowd control stanchions, and parking management products. Its catalog includes MUTCD-approved reflective traffic cones in multiple colors and sizes, colored loop-top delineators, retractable belt stanchions, post-and-rope barriers, traffic cone bars, chain, barricades, and accessories. The company is the home base for Stanchion Masters® and Luxe Stanchions® premium decorative stanchion lines, and is an authorized dealer for Queue Solutions, Retracta Belt (Visiontron), Tensabarrier, Lavi, and Beltrac products. Sales are conducted through an e-commerce website, a Las Vegas showroom, nationwide shipping, and a reseller/wholesale program.
Product overview
Boulevard Supply is a nationwide supplier of traffic control equipment, crowd control stanchions, and parking management equipment. The product portfolio centers on core physical products including traffic cones (in various sizes and colors), delineators/loop top cones, retractable belt stanchions, and post and rope barriers. The company distributes and manufactures several branded product lines including Stanchion Masters® (faux wood, faux marble, and Dark Star matte black stanchions), Luxe Stanchions® (premium upscale styles), Queue Solutions stanchions, Retracta Belt stanchions (Visiontron), and Beltrac® 3000 stanchions. Accessory products include traffic cone bars, traffic cone chain, cone crowns, plastic barricades, portable/sidewalk signs, stanchion carts, and various rope options including velvet, Naugahyde, polyethylene, poly Dacron, and black/yellow safety ropes. The company serves hospitality venues, municipalities, national parks, colleges, stadiums, retailers, and contractors across the United States.
Differentiator
Problem solved
Functional benefit
Brands
- Stanchion Masters®: Premium decorative crowd control stanchion brand offering faux wood, faux marble, and custom finish posts designed for upscale environments including hotels, resorts, galleries, and hospitality venues
- Luxe Stanchions
Products and services
- Traffic Cones MUTCD-approved reflective orange traffic cones in sizes from 18" to 42", also available in black, white, blue, green, pink, lime green, and yellow, for traffic control, construction zones, and safety applications.
- Delineators / Loop Top Cones Colored loop-top delineators providing decorative pedestrian and vehicle traffic control compared to standard construction cones, used by Las Vegas resort properties for valet and drop-off zone management.
- Retractable Belt Stanchions Crowd control stanchions with built-in retractable belts for queue and crowd management, available in multiple finishes including Beltrac 3000 series and all-weather plastic variants.
- Post and Rope Stanchions Classic post and rope barriers for crowd control, including wood stanchions, nautical rope variants, shiny rope options, and custom decorative finishes.
- Stanchion Masters® Faux Wood Stanchions Premium faux wood post and rope stanchions with 12 wood grain finish options, made from WPC (Wood Plastic Composite) for outdoor durability, weather-resistant and fingerprint-resistant.
- Stanchion Masters® Faux Marble Stanchions
Quantifiable outcome
- Colored looper cones and delineators are widely used by Las Vegas resort properties including the Bellagio, Mandalay Bay, and Park Las Vegas for valet and drop-off zone management
- +2 more outcomes
Companies that use Boulevard Supply
Customer profileNamed customers26 records
Segments9 records
Ideal customer profiles5 records
Boulevard Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Boulevard Supply partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, minor and secondary.
- Queue SolutionscoreBoulevard Supply is a west coast based International dealer of Queue Solutions stanchions, with extensive nationwide sales of QueueMaster 550, QueuePro 250, Elegance, and Rope Master post products. Queue Solutions provides both value-priced and high-quality retractable stanchions and velvet rope posts. Boulevard Supply serves casinos, hotels, resorts, retail stores, churches, museums, movie theaters, and party rental companies with Queue Solutions products.
- Visiontron Corp. / Retracta BeltcoreBoulevard Supply is a west coast dealer of Retracta Belt stanchions, manufactured by Visiontron Corp. The company supplies hotels, casinos, airports, and venues of all sizes across the western US and nationwide via shipping. Retracta Belt products carry some of the longest warranties in the crowd control industry. Boulevard Supply also offers Retracta-Belt Prime stanchions imported by Visiontron.
- TensabarrierminorTensabarrier is one of the brands offered by Boulevard Supply alongside its own proprietary lines (Stanchion Masters®, Luxe Stanchions®) and other authorized dealer brands. Tensabarrier products expand the available product range for customers seeking specific crowd control solutions.
- LaviminorLavi is listed as one of the most popular and trusted brands in the industry offered by Boulevard Supply. Lavi products are part of the company's broad authorized dealer network, serving customers across hospitality, retail, and event sectors.
- FreemancoreFreeman is one of the nation's largest event and trade show service providers. Boulevard Supply supplies crowd control equipment to Freeman for use across convention centers, exhibitions, corporate events, and large-scale trade show environments nationwide. This is a significant reference customer relationship for large-volume event deployments.
- Willwork Global Event ServicesminorWillwork Global Event Services is a national event and trade show service provider supplied by Boulevard Supply with crowd control equipment for event venues and productions.
- Siteline ProductionsminorSiteline Productions is a national event and trade show service provider supplied by Boulevard Supply with crowd control and traffic management equipment.
- Stanchion Masters®coreStanchion Masters® is a premium stanchion brand designed and developed under Boulevard Supply's guidance. Boulevard Supply serves as the local Las Vegas representative and nationwide supplier for Stanchion Masters® products, including drop-shipping from inventory or the manufacturer. The brand offers faux wood, faux marble, Dark Star matte black, and custom options. This is the company's flagship proprietary brand.
- Luxe Stanchions®secondaryLuxe Stanchions® is a premium brand that Boulevard Supply refers customers to for upscale environments. Boulevard Supply coordinates customer needs with Luxe Stanchions® for higher-end decorative crowd control solutions that complement the Stanchion Masters® product line.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Boulevard Supply competitors and assessment
Company assessmentDirect peers
- Visiontron Corp: USA manufacturer of Retracta-Belt stanchions, including Value, 300, 320, and Prime series, used by hotels, casinos, airports, and venues. Direct competitor and supply partner — Visiontron's catalog closely mirrors Boulevard Supply's distributed brands.
- Impact Recovery Systems: Manufacturer of traffic safety products including delineators, channelizers, and pedestrian guidance devices used by municipalities and contractors. Comparable to Boulevard Supply's traffic control product line with overlapping buyer profiles.
- Queue Solutions: Manufacturer of retractable belt stanchions, post-and-rope barriers, and signage serving hospitality, retail, and event markets. Directly comparable product line, though Boulevard Supply is also an authorized dealer of Queue Solutions products.
- Lavi Industries: Manufacturer of crowd control stanchions, retractable belt barriers, and post-and-rope systems serving hospitality, airports, and entertainment venues. Directly overlaps with Boulevard Supply's core product portfolio across comparable customer segments.
- Cortina Safety Products: Manufacturer of traffic cones, delineators, and traffic safety equipment used in road construction, municipal, and industrial applications. Comparable to Boulevard Supply's traffic control half — overlapping products (cones, delineators) and end markets (contractors, municipalities).
- Tensabarrier (American Linc): Manufacturer of retractable belt stanchions and crowd control products, one of the recognized premium brands in the category. Boulevard Supply offers Tensabarrier among its brand portfolio, indicating direct product overlap and comparable end customers.
Broad incumbents
- Uline: Large multi-category industrial distributor offering traffic cones, barriers, stanchions, and safety equipment alongside thousands of other SKUs. Broader catalog and scale than Boulevard Supply, but competes on overlapping categories for SMB and enterprise buyers.
- Grainger: Major broadline MRO distributor with a traffic safety and facility maintenance category that includes cones, barricades, and crowd control products. Competes with Boulevard Supply for institutional, government, and large-enterprise contracts at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Boulevard Supply social profiles
Digital presenceBoulevard Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boulevard Supply leadership team
Management profileNumber of profiles
Boulevard Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boulevard Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boulevard Supply
What does Boulevard Supply do?
Boulevard Supply is a Las Vegas-based nationwide supplier of traffic control equipment, crowd control stanchions, and parking management products. Its catalog includes MUTCD-approved reflective traffic cones in multiple colors and sizes, colored loop-top delineators, retractable belt stanchions, post-and-rope barriers, traffic cone bars, chain, barricades, and accessories. The company is the home base for Stanchion Masters® and Luxe Stanchions® premium decorative stanchion lines, and is an authorized dealer for Queue Solutions, Retracta Belt (Visiontron), Tensabarrier, Lavi, and Beltrac products. Sales are conducted through an e-commerce website, a Las Vegas showroom, nationwide shipping, and a reseller/wholesale program.
Is Boulevard Supply a public or private company?
Boulevard Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Boulevard Supply founded?
Boulevard Supply was founded in 2014. It employs 1 to 10 people.
Where is Boulevard Supply based?
Boulevard Supply is headquartered in Las Vegas, United States, in the North America region.
How does Boulevard Supply make money?
Two revenue lines are on record. Product Sales (Retail/Wholesale) is the primary driver. The others are event Rental Equipment Supply.
Who are Boulevard Supply's main competitors?
Direct peers on record are Visiontron Corp, Impact Recovery Systems, Queue Solutions, Lavi Industries, Cortina Safety Products and Tensabarrier (American Linc). Broad incumbents are Uline and Grainger.
Does Boulevard Supply have an API?
No public API is recorded for Boulevard Supply.