Siteline Productions

What Siteline Productions does

Siteline Productions is an integrated experience design and production firm headquartered in Costa Mesa, California, founded in the early-to-mid 1990s and operating for 30+ years. The company delivers project-based professional services across five service categories: live broadcast productions (esports tournaments, interactive shows, event coverage), virtual events (conventions and digital festivals), exhibits and attractions (museums, theme parks, trade show booths, traveling exhibitions), events and pageantry (sports entertainment, ceremonies, summits), and corporate and retail environments (lobby installations, product launches, marketing activations, pop-up shops). Underlying capabilities include master planning, creative direction, broadcast services, fabrication, installation, and project management, executed through a globally distributed partner network that enables on-site delivery in markets including the USA, UK, Germany, and Australia.

The company's core technology stack centers on conventional event production — broadcast production systems, staging, lighting, sound design, 3D renderings, and signage fabrication — supplemented by capabilities such as remote/virtual production studios enabling real-time global guest participation, enterprise-scale signage production (notably 9,102 signage pieces installed across 24 venues for the 2015 Special Olympics World Games), and dynamic LED video solutions including G-Smatt transparent LED video windows and six-sided LED booth screens. Since 2020 the firm has invested in remote production infrastructure demonstrated in productions such as D&D Live 2020 (over 100 globally connected guests) and D&D Celebration 2021 (spanning four continents and ten time zones).

Revenue is generated through custom, quote-driven professional services contracts with enterprise clients across gaming (Twitch/Amazon, Wizards of the Coast, Pokémon, Blizzard, Netmarble), sports and major events (Pasadena Tournament of Roses Association, Special Olympics, America's Cup, NFL/Super Bowl Host Committee), entertainment (FX Networks, Meta), consumer products (Solavei), and museums/heritage (Salt Lake City 2002 Winter Olympics "Discover Navajo" exhibit, the upcoming Flying Leatherneck Aviation Museum). Go-to-market is relationship-driven and reputation-led, anchored by 20-year-plus engagements such as the Rose Bowl Game management contract (since 2001) and the Wizards of the Coast preferred-vendor relationship (25+ years); pricing is not publicly disclosed and is structured per project.

Name

Siteline Productions

Legal name

Siteline Productions

Website

https://sitelineproductions.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Siteline Productions is a Costa Mesa-based experience design and production firm delivering live, virtual, and social event services — including esports tournaments, broadcast productions, exhibits, and corporate activations — for enterprise clients in gaming, sports, entertainment, and museums.

Ownership category

akta.pro rank

Product category

Live Event Production

NAICS

Performing Arts Companies (7111), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL), Graphics Production & Large-Format Printing (Banners, Wraps, Signage) (THAHAHAG), Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

Keywords

• Live event production
• Experience design services
• Broadcast production services
• Exhibit design fabrication
• Virtual event production

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Revenue model

1. Professional Services - Experience Design & Production: Full-service integrated experience design and production company providing master planning, design, and production services for live events, virtual events, exhibits, and corporate environments. Revenue is generated through project-based professional services contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Siteline Productions is a design and production company that creates interactive shows, live broadcast productions, virtual events, exhibits and attractions, corporate and retail environments, and event pageantry for clients in gaming, sports, and entertainment industries.

Product overview

Siteline Productions is an integrated Experience Design & Production company offering live, virtual, and social experiences. The company provides five core service categories: Live Broadcast Productions (esports/gaming tournaments, interactive shows), Virtual Events (conventions, virtual experiences, festivals), Exhibits & Attractions (museums, theme parks, trade shows), Events & Pageantry (sports entertainment, celebrations, conferences), and Corporate & Retail Environments (product launches, marketing activations, pop-up shops). Their portfolio includes notable projects such as Rose Bowl Game Management, Pokémon World Championships, Twitch Prime Crown Cup, D&D Live, and various original shows like Fight Night, WTF: An Almost Real Sports Show, Prime Gaming Insider, and Potluck. The company also manages large-scale exhibit design projects including the Flying Leatherneck Aviation Museum.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Broadcast Productions Design and production of live broadcast productions covering event coverage and show content for gaming publishers, sports leagues, and entertainment clients.
• Virtual Events Design and production of virtual events, supporting remote and digitally delivered event experiences for enterprise and entertainment clients.
• Exhibits & Attractions Design and fabrication of exhibits and attractions for entertainment venues, attractions operators, and brand activations.
• Events & Pageantry Design and production of live events and ceremonial pageantry, including interactive shows and stage presentations for sports and entertainment clients.
• Corporate & Retail Environments Design and production of branded corporate and retail environments, including signage systems and dynamic LED video installations.

Quantifiable outcome

• 500,000+ spectators served at single event (Special Olympics World Games 2015)
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Atomic InfotechcoreTechnology or IntegrationCollaborated with Atomic Infotech to bring the 3-day D&D Live 2020 virtual convention to life. Combined expertise for virtual production and technical integration capabilities for the event featuring remote guest participation.
• LeadDog MarketingcoreStrategic or Co-development PartnerAward-winning PR and marketing firm that retained Siteline Productions to design and fabricate the FX The Americans submarine activation at Hollywood and Highland Center.
• Detail and CSM Sports & EntertainmentcoreStrategic or Co-development PartnerWorked for Detail and CSM Sports & Entertainment to fast-track design-built projects for HSBC World Rugby Sevens Series hospitality and activation areas.
• Global Partner NetworkcoreStrategic or Co-development PartnerMaintains a network of partners that enable turnkey services to clients in every corner of the globe, providing comprehensive production capabilities across all service areas.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Octagon: Global sports marketing agency producing events, activations, and sponsorship experiences for sports brands and properties. Overlaps with Siteline's sports entertainment work, including tournament production and major event management like the Rose Bowl Game and Special Olympics.
• George P. Johnson Experience Marketing: One of the largest independently owned experiential marketing agencies globally, providing end-to-end event, exhibit, and brand experience services for enterprise clients. Directly comparable to Siteline as a full-service experience design and production competitor with significantly greater scale and geographic reach.
• Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and activations for major brands. Comparable to Siteline in delivering integrated experiential work for large enterprise clients, but with substantially larger resources and international office footprint.
• Freeman: Largest employee-owned event and exposition services company in the U.S., providing trade show, event, and brand experience production. Overlaps with Siteline's exhibit and event production services, particularly for large-scale conferences and trade shows.
• Sparks: Global experiential marketing agency delivering live, digital, and hybrid brand experiences for enterprise clients. Direct competitor to Siteline in branded event production and corporate activations, with broader geographic coverage and larger client roster.

Direct peers

• GES (Global Experience Specialists): Provider of event, exhibit, and trade show services including design, fabrication, and on-site logistics. Highly comparable to Siteline's exhibit and trade show business, particularly the booth design, graphics production, and installation services for enterprise clients.
• MKG: Experiential marketing agency producing events, activations, and brand experiences for consumer and enterprise brands. Comparable to Siteline in delivering integrated live and digital experiences, with similar mid-sized agency positioning.
• Opus Agency: Event and experiential agency specializing in user conferences, brand experiences, and corporate events for technology and enterprise clients. Overlaps with Siteline's virtual events, esports, and corporate activation work, particularly with tech and gaming brands.
• Czarnowski Collective: Brand experience agency producing exhibits, events, and environments for enterprise clients. Comparable to Siteline's exhibit design, fabrication, and corporate activation services, with similar mid-sized scale and project-based delivery model.
• PRG (Production Resource Group): Provider of production services and technology for live events, including AV, lighting, staging, and rigging. Comparable to Siteline's technical production capabilities for broadcast and live event work, though more focused on equipment and crew supply at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sitelineproductions
• Instagraminstagram.com/sitelineproductions
• Xx.com/sitelineprod
• LinkedInlinkedin.com/company/siteline-productions-us

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siteline Productions