Juiste Antwoord 21

What Juiste Antwoord 21 does

Juiste Antwoord 21 (JA21), legally organized as Vereniging Conservatieve Liberalen / JA21, is a Dutch conservative liberal political party founded in December 2020 and headquartered by postal address in Rotterdam with its national bureau visit address in Den Haag. The party operates as a private association (vereniging) under Dutch law and holds ANBI (Algemeen Nut Beogende Instelling) status, which makes donations to it tax-deductible. JA21 competes in the Dutch Tweede Kamer (House of Representatives), municipal elections, and provincial elections; it currently holds nine parliamentary seats, has active branches in all 12 Dutch provinces, and runs local factions in at least seven municipalities including Amsterdam, Utrecht, Sittard-Geleen, Leeuwarden, Gouda, Etten-Leur, and Almere. The party is led by Joost Eerdmans and governed by a national board chaired by Elrie Bakker-Derks, with a national bureau staffed at the 11-50 employee level.

JA21's core "product" is political representation organized around a three-pillar platform — Veiligheid (public safety), Grenzen (immigration restriction), and Welvaart (lower taxes, reduced regulatory burden) — packaged under the "De Juiste Aanpak" (The Right Approach) brand. The party operates no proprietary technology stack; its operational infrastructure consists of a ClubCollect-based member portal, social media accounts across TikTok, YouTube, Instagram, LinkedIn, X, Facebook, and WhatsApp, a monthly newsletter, a webshop, and event-driven engagement via congresses (e.g., the 9th ALV on June 27, 2026) and local political evenings.

Revenue is generated through three primary streams: annual membership fees starting at €30 per year, tax-deductible donations collected via iDEAL through partner ClubCollect and direct bank transfer (NL46 SNSB 8833 6280 19), and Dutch government subsidies tied to its parliamentary seats and member base. JA21 serves two primary "customer" segments: Dutch national voters seeking conservative liberal representation on immigration, security, and taxation, and municipal voters in JA21-active cities focused on local issues such as safety, housing, and administrative efficiency. Membership stands at nearly 5,000 paid supporters, ANBI publications for 2022–2024 are publicly available, and the party holds ANBI registration in the Netherlands.

Name

Juiste Antwoord 21

Legal name

Vereniging Conservatieve Liberalen / JA21

Website

https://ja21.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

JA21 is a Dutch conservative liberal political party founded in December 2020, holding nine Tweede Kamer seats, ~5,000 members, and active branches across 12 provinces and seven-plus municipalities. It is funded by member fees, ANBI-tax-deductible donations, and Dutch state subsidies tied to its parliamentary representation.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Membership fees: JA21 collects annual membership fees starting at €30 per year. The first year payment is processed via iDEAL, with subsequent years collected via automatic bank debit (incasso). Members receive influence over party direction, access to events, and the ability to meet like-minded individuals.
2. Donations: JA21 accepts direct donations via bank transfer (NL46 SNSB 8833 6280 19) and iDEAL through partner ClubCollect. Donations from individuals and businesses may be tax-deductible due to the party's ANBI (Algemeen Nut Beogende Instelling) status. Periodic gifts (lasting 5+ years) are also encouraged and can be fiscally attractive.
3. Government subsidies and grants: As a recognized political party, JA21 receives government subsidies related to its parliamentary representation. The party publishes annual reports, financial statements, and policy plans as part of its ANBI transparency obligations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

JA21 (Juiste Antwoord 21) is a Dutch conservative liberal political party that provides political representation in the Tweede Kamer (national parliament), provincial councils, and municipal councils. The party offers annual membership subscriptions starting at €30/year, accepts tax-deductible donations under its ANBI status, and fields candidates in Dutch national, provincial, and municipal elections on a platform of reduced immigration, increased public safety, and lower taxes.

Product overview

JA21 (Jouw Juiste Antwoord 21) is a conservative liberal political party in the Netherlands. The organization does not offer technology products or services; instead, it provides political representation, election programs, and membership opportunities. JA21's activities include advocating for policy positions on immigration, safety, prosperity, and governance, as well as offering membership subscriptions (starting at €30 per year), donation mechanisms via iDEAL and bank transfer, and downloadable election programs at local and national levels.

Differentiator

Problem solved

Functional benefit

Products and services

• JA21 Party Membership

Quantifiable outcome

• The party claims to have delivered results in Tweede Kamer on migration, security, prosperity, and fiscal management during its parliamentary term

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DENK: Newer Dutch political movement/party that broke through with a focused identity-driven platform. Comparable as a recently established Dutch party demonstrating how a niche, identity-based platform can convert into parliamentary representation.

Direct peers

• PVV (Partij voor de Vrijheid): The largest right-wing populist party in the Netherlands and JA21's most direct electoral competitor for security- and immigration-focused voters. Comparable as a similarly organized member-driven Dutch parliamentary party competing in the same right-of-center coalition space.
• VVD (Volkspartij voor Vrijheid en Democratie): Dutch center-right liberal party and the most ideologically adjacent peer to JA21. Both compete for the conservative-liberal voter, both emphasize prosperity, security, and reduced regulation, and both rely on professional parliamentary operations — making VVD the closest comparable operating model.
• FvD (Forum voor Democratie): Dutch right-wing populist party operating on adjacent ideological terrain (sovereignty, anti-immigration, EU skepticism). Comparable as a similarly structured Dutch political association with parliamentary representation and a member/donor funding base.
• BBB (BoerBurgerBeweging): A newer Dutch populist-right party with provincial and rural strength. Comparable as a recently established, leader-centric Dutch party competing on similar themes (overreach of government, regulation, cultural identity) and building out multi-level electoral infrastructure.
• CDA (Christen-Democratisch Appèl): Historic Dutch center-right party competing for many of the same socially conservative and security-minded voters. Comparable as a fully institutionalized Dutch parliamentary party with provincial and municipal branch networks that JA21 is still building out.
• NSC (Nieuw Sociaal Contract): A recently founded Dutch conservative party that broke through to parliament in 2023 — a near-analogous trajectory to JA21's own rise. Compares as a fellow new, leader-driven, right-leaning Dutch party competing for the same moderate-conservative voter.
• SGP (Staatkundig Gereformeerde Partij): Long-established Dutch right-wing party with a values-based, conservative platform. Comparable as a Dutch party competing in the right-of-center coalition space and operating persistent municipal/provincial branch infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/JuisteAntwoord
• YouTubeyoutube.com/channel/UCefm-CCsWsWWQeCYf1Ozp_g
• Facebookfacebook.com/juisteantwoord
• LinkedInlinkedin.com/company/ja21
• Instagraminstagram.com/juisteantwoord
• TikToktiktok.com/@juisteantwoord

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Juiste Antwoord 21