Nacional de eléctricos

What Nacional de eléctricos does

Nacional de Eléctricos HH LTDA (NIT 830054002-8) is a privately held Colombian electrical materials distributor headquartered in Bogotá, founded in 1970. The company operates a hybrid distribution model combining multiple physical retail locations (puntos de venta) across Colombia, a full e-commerce storefront at nalelectricos.com.co with PSE payment integration, and a WhatsApp-based sales channel staffed by five online advisors who provide quotes and product consultation. Its catalog spans cables and wires (Prysmian Procables, Centelsa, Teldor), breakers and fuses (Schneider Electric, Steck, Legrand, Ciles), automation and smart-home devices (Legrand gateways, switches, sensors), AI-enabled security cameras and NVRs (Tiandy), lighting (Lutron, Silvania), industrial safety equipment, and renewable energy / EV-charging components.

The business serves five customer segments with industrial as the primary segment, alongside commercial, residential, electrical contractors, and renewable energy projects. Revenue is generated predominantly through one-time unit-priced product sales, with prices quoted in Colombian Pesos including VAT and tiered credit available through the embedded Covifactura platform for instant credit approval. The company holds SGS quality certification and PREAD 2025 anti-bribery (antisoborno) certification, and maintains allied-brand distribution agreements with more than fifteen manufacturers including Schneider Electric, Siemens, Legrand, Prysmian, and Centelsa as core partners.

Operationally, Nacional de Eléctricos functions as an aggregator-distributor that combines deep SKU breadth, multi-channel availability, embedded financing, and technical advisory services. The firmographics band of 101-250 employees and the absence of disclosed funding rounds, parent company, or revenue figures indicate an independently owned, privately held mid-market distributor. Recent strategic activity has focused on digital channel buildout, expansion into higher-margin categories such as AI security and renewable energy, and the rollout of embedded credit to support larger B2B ticket sizes.

Name

Nacional de eléctricos

Legal name

Nacional de eléctricos HH LTDA

Website

https://nacionaldeelectricosap.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Nacional de Eléctricos is a Colombian electrical materials distributor founded in 1970, serving industrial, commercial, residential, contractor, and renewable energy customers through physical retail stores, e-commerce, and WhatsApp-based sales across leading global electrical brands.

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Switchgear and Switchboard Apparatus Manufacturing (335313), Wiring Device Manufacturing (33593)

SIC

Switchgear & Switchboard Apparatus (3613), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industries

Low-Voltage Switchboards & Panelboards (LV distribution panels, MCCs, switchboards) (IMAGAEAA), Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE)

Keywords

• Electrical materials distribution
• Industrial electrical supplies
• Circuit breakers cables
• Smart home automation
• Electrical retail Colombia

Headquarters

HQ city

Puente Aranda

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Sale of electrical materials including cables, wires, lighting, control systems, transformers, industrial safety equipment, automation products, and telecommunications accessories. Revenue generated through direct retail sales, both in-store and online, with prices displayed in Colombian Pesos including VAT.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Nacional de Eléctricos is a Colombian electrical materials distributor that supplies cables, wires, lighting, circuit breakers, fuses, industrial electrical equipment, smart home automation devices, security and surveillance systems, and telecommunications accessories. The company operates a multi-channel retail model combining physical store locations (puntos de venta), an e-commerce storefront, and WhatsApp-based sales consultation. Its portfolio spans consumer, commercial, and industrial-grade electrical products sourced from leading brands including Legrand, Schneider Electric, Prysmian Procables, Centelsa, CommScope, Steck, and Siemens.

Product overview

Nacional de Eléctricos is a Colombian electrical materials distributor and supplier operating an e-commerce platform. The company offers a comprehensive portfolio of electrical supplies organized across multiple product lines: cables and wires (including Prysmian Procables, Centelsa, Teldor brands), intelligent automation and smart spaces (featuring Legrand smart home devices, NVR AI surveillance systems, sensors), breakers and fuses (Steck, Schneider, Legrand, Ciles), lighting solutions, control and motors, transformers, industrial safety equipment, piping and channeling, and solar energy products. The company serves both commercial/industrial and residential segments through its online store and physical retail locations, with associated business lines covering construction, maintenance, electric mobility charging infrastructure, SCADA BMS automation, and renewable energy solutions.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• LegrandcoreChannel Partner/ Reseller/ DistributorLegrand is a major allied brand carried by Nacional de eléctricos, offering smart home devices, switches, breakers, and electrical accessories including category 5E/6 jacks, patch cords, and smart home gateways.
• Schneider ElectriccoreChannel Partner/ Reseller/ DistributorSchneider Electric products including Easy9 breakers, residential circuit breakers, and industrial equipment are distributed through Nacional de eléctricos retail channels.
• Prysmian (Procables)coreChannel Partner/ Reseller/ DistributorPrysmian Procables products featured as key brand partner, offering LSZH cables, THHN-2 cables, and vehicular cables. Procables branded as 'Conecta lo que más importa' (Connect what matters most).
• CentelsacoreChannel Partner/ Reseller/ DistributorCentelsa cable products including THHN-2 copper cables in various gauges and colors are distributed through Nacional de eléctricos.
• CommScopeminorChannel Partner/ Reseller/ DistributorCommScope structured cabling products including Category 6 patch cords and telecommunications accessories are offered through Nacional de eléctricos.
• SteckminorChannel Partner/ Reseller/ DistributorSteck industrial breakers including taco riel (rail-mounted) breakers and industrial circuit breakers are distributed products.
• CilesminorChannel Partner/ Reseller/ DistributorCiles products including rail breakers and ceiling-wall sensors (360° extraplano sensors) for automation and security applications.
• TeldorminorChannel Partner/ Reseller/ DistributorTeldor control cables including instrumentation and variable frequency drive cables are distributed products.
• TiandyminorChannel Partner/ Reseller/ DistributorTiandy AI-powered security cameras and NVR (Network Video Recorder) systems with AI capabilities for 10+ channels are distributed.
• CovifacturacoreTechnology or IntegrationCovifactura integration for instant credit facilities, allowing customers to apply for credit lines (cupo de crédito) directly through Nacional de eléctricos for purchasing electrical materials.
• TramontinaminorChannel Partner/ Reseller/ DistributorTramontina branded electrical tools and equipment featured as allied brand.
• BticinominorChannel Partner/ Reseller/ DistributorBticino electrical switches and accessories brand included in allied brands portfolio.
• CoronaminorChannel Partner/ Reseller/ DistributorCorona electrical products and accessories distributed as allied brand.
• LutronminorChannel Partner/ Reseller/ DistributorLutron lighting control and automation products included in brand portfolio.
• PavcominorChannel Partner/ Reseller/ DistributorPavco electrical conduits and piping products distributed.
• SiemenscoreChannel Partner/ Reseller/ DistributorSiemens electrical components and automation products distributed.
• SilvaniaminorChannel Partner/ Reseller/ DistributorSilvania lighting products distributed as allied brand.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Würth: Global industrial supplies and electrical products distributor with extensive multi-channel catalog and embedded-finance offerings. Comparable multi-category, multi-brand distribution with both consumer/SMB and industrial segments.
• Sonepar: World's largest independent electrical distributor with multi-brand distribution of cables, lighting, automation, and renewable energy products. Same fundamental business model as a channel partner for Legrand, Schneider, Prysmian-class brands.
• Graybar: North American electrical, communications, and data networking distributor with hundreds of branch locations. Same hybrid model of physical retail + contractor relationship + e-commerce across industrial and commercial electrical categories.
• Rexel: Global electrical products and solutions distributor serving contractors, industrial, and commercial customers. Directly comparable in business model (B2B electrical distribution) and product mix (cables, breakers, lighting, automation), though operating at much larger geographic scale.

Others

• Legrand: Global specialist in electrical and digital building infrastructure whose wiring devices, switches, and smart home products are a core brand for Nacional de Eléctricos. Overlap in wiring device/breaker product categories, functioning primarily as supplier but with adjacent channel presence in some markets.
• ABB: Global electrical equipment and industrial automation manufacturer covering switchgear, drives, motors, and transformers — product categories stocked by Nacional de Eléctricos. Comparable product adjacency though ABB operates upstream, with adjacent channel and integrator activities.
• Schneider Electric: Global electrical equipment manufacturer and solutions provider whose products (breakers, switches, automation) Nacional de Eléctricos distributes in Colombia. Comparable product portfolio focus on switchgear and industrial control, though Schneider sits upstream as a supplier rather than a peer distributor.

Regional players

• Homecenter (Sodimac Colombia): Colombian home-improvement and construction retailer carrying electrical supplies, lighting, breakers, and smart home product lines. Overlapping in residential electrical retail, though broader non-electrical assortment means Nacional de Eléctricos carries deeper industrial and contractor-spec SKUs.
• Construrama: Latin American construction materials and electrical supplies distribution franchise network operating across multiple countries. Overlapping industrial and contractor-focused assortment including cables, breakers, lighting, and automation products.
• EDACOM (Colombia electrical distributors): Mid-sized Colombian electrical materials and supplies distributor serving industrial and commercial customers in Bogotá. Direct comparator in product mix and customer base as a fellow Colombia-based electrical distributor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nalelectricos
• LinkedInlinkedin.com/company/nacional-de-electricos

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nacional de eléctricos