Stong’s Market

Name

Stong’s Market

Legal name

Stong's Market Ltd.

Website

https://stongs.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Independent Grocery Retail

NAICS

Specialty Food Retailers (4452), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Imported & Regional Specialty Food Stores (CRAHAGAL)

akta.pro secondary industry

Grocery & Specialty Food Marketplaces (CRAFABAE)

Keywords

• Independent grocery retail
• Online grocery delivery
• Specialty food departments
• Artisanal floral services
• Prepared foods retail

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. In-Store Grocery Sales: Traditional grocery retail revenue from physical store locations selling fresh produce, prepared foods, meats, seafood, bakery items, specialty items, and general grocery products. Includes departments: STEMS (floral), Edibles (prepared foods), Harvest (produce), Knead (bakery), Land & Sea (meats/seafood), Range (dairy/cheese/eggs), Replenish (café), Grocery, and Wellness.
2. Online Grocery Delivery & Pickup: E-commerce revenue from online orders with delivery to Vancouver, North Vancouver, West Vancouver, Burnaby, Bowen Island, Lion's Bay, and Squamish, plus in-store pickup options. Delivery charges apply.
3. Stong's Rewards Loyalty Program: Customers earn 100 points per $1 spent. Points are redeemable: 10,000 points = $1, 100,000 points = $10. Earns engagement and repeat purchases. Points are collected and redeemable in-store only.
4. Gift Card Program: Bulk gift card sales with volume discounts: 2% discount for $500-$1,499, 4% for $1,500-$2,499, 5% for $2,500-$3,999, 6% for $4,000+. Also supports school fundraising programs with percentage contributions.
5. STEMS Floral Services: Revenue from bespoke floral arrangements including individual bouquets, wedding packages, event florals, corporate floral arrangements, film/TV production florals, and floral subscriptions (weekly, bi-weekly, or monthly deliveries).
6. School Fundraising Program: Schools purchase gift cards at face value and retain a percentage: $1,000-$2,999 = 10%, $3,000-$4,999 = 15%, $5,000+ = 20% fundraising contribution.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stong's Market operates four physical grocery retail stores in Metro Vancouver and the Sea-to-Sky corridor offering fresh produce, meats, seafood, bakery, dairy, prepared foods, café items, wellness products, and floral arrangements through nine specialized in-store departments. The company also runs shop.stongs.com for online grocery ordering with home delivery and in-store pickup, supported by a custom iOS/Android mobile app and the STEMS by Stong's floral sub-brand for bespoke bouquets, weddings, events, and subscriptions.

Product overview

Stong's Market is a locally-owned independent grocery chain operating as a unified in-store and online shopping experience. The core offering spans nine specialized in-store departments (STEMS floral, Edibles prepared foods, Harvest produce, Knead bakery, Land & Sea meat/seafood, Range dairy/cheese, Replenish Café, Grocery, and Wellness), complemented by several distinct sub-brands and services. STEMS by Stong's operates as a bespoke floral design sub-brand with delivery and subscription services. Rocky Point Ice Cream is a partner-operated ice cream shop at the Northwoods location. The business also offers express online grocery delivery, a loyalty program (Stong's Rewards), weekly HMR meal menus, gift card programs for fundraising, and a mobile app for iOS and Android. The portfolio functions as a one-stop neighborhood market combining traditional grocery with specialty services, where each department operates as a distinct product line unified under the Stong's brand experience.

Differentiator

Problem solved

Functional benefit

Brands

• STEMS by Stong's: Bespoke floral arrangements, wedding and event florals, floral subscriptions, corporate and film/TV floral services, and artisanal bouquet delivery serving Vancouver, East Vancouver, North Vancouver, Burnaby, and Surrey.

Products and services

• STEMS by Stong's Artisanal floral sub-brand offering bespoke bouquets, custom arrangements, and seasonal florals with delivery throughout Vancouver, East Vancouver, North Vancouver, Burnaby, and Surrey. Services include weddings, events, corporate spaces, film/TV productions, and floral subscriptions (weekly, bi-weekly, or monthly).
• Express Online Grocery Delivery Online grocery delivery service delivering fresh groceries with guaranteed daily freshness to Vancouver, North Vancouver, West Vancouver, Bowen Island, Burnaby, Lion's Bay, and Squamish. Bowen Island & Lions Bay delivery runs every Monday Noon-5PM.
• Stong's Market Mobile App Mobile application for iOS and Android enabling customers to browse weekly sales, build smart shopping lists, explore recipes, order STEMS artisanal bouquets, and place café orders from a single platform.
• Stong's Rewards Loyalty Program Free loyalty rewards program where customers earn 100 points per $1 spent and redeem points in-store (10,000 points = $1, 100,000 points = $10). Certain items such as transit products, BC Lotto, stamps, gift card purchases, delivery charges, discounts, taxes, and fees are excluded.
• Weekly HMR (Home Meal Replacement) Menu Home Meal Replacement program featuring rotating weekly menus including Middle Eastern, Mexican, Greek, Italian, BBQ, Comfort, and Roast meals prepared with quality ingredients for time-saving solutions.
• Stong's Gift Card Program Bulk gift card program offering volume discounts: 2% off for $500-$1,499, 4% off for $1,500-$2,499, 5% off for $2,500-$3,999, and 6% off for $4,000+. Used for fundraising, employee gifts, and customer appreciation; cards redeemable in-store only.
• School Fundraising Gift Card Program

Quantifiable outcome

• 4,398 meals saved from waste through Too Good To Go app in one year
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Ocean WisecoreStrategic or Co-development Partner · 1 January 2021Official partnership since 2021. Ocean Wise is an ocean conservation program allowing customers to choose sustainable seafood options. Supports ocean protection through sustainable seafood sourcing.
• Food Stash FoundationcoreStrategic or Co-development PartnerPartnership to rescue surplus food nearing expiry and redirect it to local charities and individuals in need. Stong's raised $5,375 through checkout campaign to support their mission. Weekly food pickup of edible items close to expiry date.
• Too Good To GocoreStrategic or Co-development PartnerApp-based partnership allowing customers to purchase discounted 'Surprise Bags' of unsold food. Saved 4,398 meals and prevented nearly 12 metric tonnes of CO2-equivalent emissions in one year.
• Skipper OttocoreStrategic or Co-development PartnerCommunity supported fishery supporting Canadian fishing families through sustainable seafood buying experience. Provides customers direct access to fresh wild, sustainable BC seafood.
• Rocky Point Ice CreamcoreChannel Partner/ Reseller/ DistributorIn-store Rocky Point Ice Cream shop at Northwoods location. Scoops 20 flavours including 4 lactose-free options. Over 90% of ingredients sourced locally. Take-home pints also available.
• PharmasaveminorChannel Partner/ Reseller/ DistributorPHARMASAVE Northwoods Village located within Stong's Market Northwoods location. Independent pharmacy offering prescription services, supplements, and wellness products.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Whole Foods Market: Amazon-owned premium natural/organic grocery chain with emphasis on specialty, prepared foods, and sustainability. Comparable in premium positioning, specialty assortment, and sustainability credentials, though broader in scale and geography.
• IGA: Banner and supply network for independent grocers across Canada, including BC stores. Comparable as a peer operating model for independent-format grocers and as competitive overlap in many BC neighbourhoods.
• Loblaw Companies: Canada's largest grocery retailer with banners including Save-On-Foods, No Frills, and Real Canadian Superstore operating across Metro Vancouver. Comparable as the dominant competitive incumbent whose scale and supply-chain advantage shape the regional pricing and assortment environment.
• Save-On-Foods: Western Canadian grocery chain headquartered in BC with broad assortment and growing premium/private-label presence. Comparable as a BC-based full-service grocer with overlapping customer base and competing specialty offerings.

Direct peers

• Meinhardt Fine Foods: Vancouver-based upscale independent grocer known for premium prepared foods, specialty departments, and long-standing community presence. Directly comparable as a Vancouver specialty grocer competing for the same high-end household shopper.
• Nesters Market: BC-based independent natural and specialty foods grocer with locations across Metro Vancouver. Comparable as a smaller regional independent with similar focus on natural/organic and local products.
• Choices Markets: BC-based independent specialty grocer with multiple locations in Metro Vancouver, offering similar local/organic/specialty assortment, prepared foods, and community-focused positioning. Closest comparable by geography, store format, and assortment philosophy.
• Thrifty Foods: BC-based full-service grocery chain (owned by Loblaw) operating in Metro Vancouver and Vancouver Island with specialty, fresh, and prepared-foods focus. Comparable in regional presence and emphasis on fresh/specialty departments.
• Urban Fare: BC premium/specialty grocery banner (now under Save-On-Foods) with curated assortment, in-store cafés, and prepared meals. Directly comparable in premium positioning, prepared foods, and Metro Vancouver footprint.

Regional players

• Nature's Fare Markets: Western Canadian natural and organic specialty grocer primarily serving BC and Alberta. Comparable in natural/specialty positioning and sustainability focus, but with lighter overlap in the Metro Vancouver core.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/stongsmarket
• Xx.com/stongsmarket
• Facebookfacebook.com/Stongsmarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stong’s Market