Crunchafi
Crunchafi is a Milwaukee-based SaaS company providing lease accounting and data extraction software to over 750 CPA firms and 27,000+ companies, with deep integrations into Thomson Reuters Guided Assurance and Fieldguide audit platforms.
- Company typePrivate
- Founded2016
- HeadquartersMilwaukee, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Crunchafi does
Crunchafi (formerly LeaseCrunch) is a Milwaukee-based SaaS company founded in 2016 that builds cloud-based software for accounting and financial professionals, serving over 750 CPA firms and managing 27,000+ companies on its platform. The company offers two integrated products: Crunchafi Lease Accounting, which automates compliance calculations and reporting for ASC 842, GASB 87, GASB 94, GASB 96, IFRS 16, and FRS 102; and Crunchafi Data Extraction, which connects directly to client accounting systems (QuickBooks, NetSuite, Sage Intacct) to pull, normalize, and standardize general ledger data into Excel workbooks. The platform is built on Microsoft Azure infrastructure and incorporates AI features via Azure Open AI and Anthropic for document data entry, anomaly detection, and process automation, with SOC 1 Type II and SOC 2 Type II certifications.
Crunchafi's go-to-market combines direct enterprise sales with strategic channel partnerships, most notably a deep integration with Thomson Reuters Guided Assurance (where Crunchafi is named the official Methodology Automation Partner for lease accounting) and a partnership with Fieldguide's AI-powered audit platform. The dual-access product model allows both CPA firms and their clients to use the same software, enabling accounting firms to onboard clients directly and creating B2B2C distribution dynamics. Revenue is generated through scalable SaaS subscriptions priced based on client organization size, with billing cadence not publicly disclosed. Named enterprise customers include Baker Tilly, Cherry Bekaert, PKF O'Connor Davies, Riveron, Kroll, GBQ Partners, and The Tepa Companies, spanning CPA firms, advisory firms, and leaseholder companies in government, nonprofit, and commercial sectors.
Crunchafi firmographics
Firmographics- Name
- Crunchafi
- Legal name
- Crunchafi LLC
- Website
- https://crunchafi.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Crunchafi is a Milwaukee-based SaaS company providing lease accounting and data extraction software to over 750 CPA firms and 27,000+ companies, with deep integrations into Thomson Reuters Guided Assurance and Fieldguide audit platforms.
- Ownership category
- akta.pro rank
Crunchafi industry classification
Industry- Product category
- Accounting and Audit Compliance Software
- NAICS
- Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Other Accounting Services (541219)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)
- akta.pro secondary industry
- Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting) (FSAGALAL)
Keywords
Where Crunchafi is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crunchafi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - Lease Accounting: Cloud-based lease accounting software sold as a subscription to CPA firms and their clients. Supports dual-access model where both the accounting firm and their clients can use the software. Pricing is scalable based on client size and needs.
- SaaS Subscription - Data Extraction: Financial data extraction software sold as a subscription to CPA firms and accounting professionals. Provides standardized Excel workbook outputs from client accounting systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Not publicly disclosed | Scalable SaaS pricing based on organization/client needs |
| Subscription | Not publicly disclosed | Competitive pricing enabling cost pass-through to clients |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Crunchafi product offering
Product offeringCore offering
Crunchafi delivers two core SaaS products for accounting and financial professionals: Lease Accounting software that automates complex lease calculations and generates audit-ready reports for ASC 842, GASB 87, GASB 94, GASB 96, IFRS 16, and FRS 102 compliance, and Data Extraction software that connects directly to client accounting systems (QuickBooks, NetSuite, Sage Intacct) to retrieve, normalize, validate, and deliver financial data in standardized Excel workbooks. Both products feature a dual-access model enabling CPA firms and their clients to collaborate on the same platform.
Product overview
Crunchafi offers a suite of two integrated SaaS products for accounting and financial professionals: Lease Accounting software for lease compliance under ASC 842, GASB 87, GASB 96, IFRS 16, and FRS 102 standards; and Data Extraction software for retrieving and standardizing client financial data from accounting systems. The two products work together to streamline audit workflows, with Data Extraction providing the clean, standardized data foundation that powers automated analysis, while Lease Accounting handles the complex calculations and reporting requirements. Both products feature dual-access capabilities for CPA firms and their clients, audit-ready outputs, and integration with Thomson Reuters Guided Assurance platform.
Differentiator
Problem solved
Functional benefit
Brands
- Crunchafi Lease Accounting: Lease accounting software that simplifies complex calculations for ASC 842, GASB 87, GASB 96, and IFRS 16 compliance.
- Crunchafi Data Extraction
Products and services
- Crunchafi Lease Accounting
Quantifiable outcome
- 750+ CPA firms as customers
- +9 more outcomes
Companies that use Crunchafi
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles6 records
Crunchafi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Crunchafi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Thomson ReuterscoreCrunchafi launched an in-app integration with Thomson Reuters Guided Assurance, a cloud-based audit workflow platform used by CPA firms across the United States. The integration allows auditors to launch Crunchafi directly from lease procedure steps in Guided Assurance, automate lease-related procedures, and push reports automatically into Engagement Manager workpapers. Crunchafi has been named the official Methodology Automation Partner for lease accounting. The two companies are deepening their partnership with new joint education and enablement initiatives, co-hosted webinars on ASC 842, and Crunchafi participates in Thomson Reuters ASM sales meetings to train sales professionals on Guided Assurance. Over 400 firms already use Crunchafi alongside Thomson Reuters products.
- Thomson Reuters (Ecosystem)coreThomson Reuters announced Crunchafi as one of six AI audit technology companies (alongside Trullion, Audit Sight, Fieldguide, Validis, and Valid8 Financial) integrated into their Cloud Audit Suite and Audit Intelligence platforms. These integrations embed PPC audit methodology into AI-powered workflows, automating tasks including lease accounting, data ingestion, and evidence matching for over 16,000 U.S. accounting firms.
- FieldguidecoreCrunchafi and Fieldguide partnered to improve audit efficiency and quality by integrating Crunchafi's structured financial data with Fieldguide's AI-powered audit platform. The collaboration aims to streamline data extraction, reduce manual efforts, and enhance accuracy across audit processes. The companies will also host events and provide resources to promote their combined solutions.
Scale indicators9 records
Recent moves5 records
Expansion highlights6 records
Crunchafi competitors and assessment
Company assessmentDirect peers
- Nakisa: Enterprise lease accounting and contract management SaaS. Competes with Crunchafi in the same ASC 842 / IFRS 16 compliance category but is typically sold to larger enterprises and is bundled with broader contract management.
- LeaseAccelerator: Direct competitor offering enterprise lease accounting and lease lifecycle management software. Competes head-to-head with Crunchafi's Lease Accounting product for Fortune 500 and mid-market lease compliance under ASC 842 and IFRS 16.
- Visual Lease: Specialized SaaS for lease accounting and management. Closely comparable to Crunchafi on lease compliance automation and on serving CPA firms and corporate leaseholders; both market ASC 842, IFRS 16, and GASB support.
- Infotech: Government-focused SaaS for infrastructure and asset management with lease and GASB compliance capabilities. Closely comparable to Crunchafi's Government and GASB 87/96 solutions for state and local government audit teams.
Emerging players
- Validis: Financial data extraction and standardization SaaS used by lenders and accountants. Overlaps with Crunchafi Data Extraction on automating ingestion of client accounting data and is a fellow Thomson Reuters AI audit ecosystem partner.
- Trullion: AI-native accounting software focused on lease and revenue recognition automation. A fellow Thomson Reuters AI audit ecosystem partner with overlapping lease-accounting capabilities; competes in the same CPA-firm buyer base with an AI-first positioning.
- AuditSight: Audit analytics SaaS for accounting firms. Competes with Crunchafi Data Extraction for CPA-firm audit-prep budgets and is another Thomson Reuters AI audit ecosystem partner.
- Fieldguide: AI-powered audit and advisory platform. Both a Crunchafi integration partner and competitor for CPA-firm tech budgets; overlaps with Crunchafi Data Extraction in automating audit workflows and evidence collection.
Broad incumbents
- AuditBoard: Leading audit, risk, and compliance SaaS platform used by mid-market and enterprise audit teams. Competes for the same CPA-firm and internal-audit buyer wallet with a broader feature set than Crunchafi's lease-focused stack.
- Workiva: Large-scale financial reporting, ESG, and audit platform serving enterprise and CPA firm customers. Competes with Crunchafi on parts of the lease-accounting disclosure workflow and is a broad incumbent in audit/SOX technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Crunchafi social profiles
Digital presenceCrunchafi compliance and trust
Trust signalCompliance2 records
Crunchafi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crunchafi leadership team
Management profileNumber of profiles
Crunchafi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crunchafi M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crunchafi
What does Crunchafi do?
Crunchafi delivers two core SaaS products for accounting and financial professionals: Lease Accounting software that automates complex lease calculations and generates audit-ready reports for ASC 842, GASB 87, GASB 94, GASB 96, IFRS 16, and FRS 102 compliance, and Data Extraction software that connects directly to client accounting systems (QuickBooks, NetSuite, Sage Intacct) to retrieve, normalize, validate, and deliver financial data in standardized Excel workbooks. Both products feature a dual-access model enabling CPA firms and their clients to collaborate on the same platform.
Is Crunchafi a public or private company?
Crunchafi is a private company. It is classified as unknown and is currently operating.
When was Crunchafi founded?
Crunchafi was founded in 2016. It employs 51 to 100 people.
Where is Crunchafi based?
Crunchafi is headquartered in Milwaukee, United States, in the North America region.
How does Crunchafi make money?
Two revenue lines are on record. SaaS Subscription - Lease Accounting is the primary driver. The others are saaS Subscription - Data Extraction.
Who are Crunchafi's main competitors?
Direct peers on record are Nakisa, LeaseAccelerator, Visual Lease and Infotech. Emerging players are Validis, Trullion, AuditSight and Fieldguide. Broad incumbents are AuditBoard and Workiva.
Does Crunchafi have an API?
No public API is recorded for Crunchafi.
What industry is Crunchafi in?
Crunchafi's product category is Accounting and Audit Compliance Software. Its primary akta.pro industry code is BPAAAGAJ, Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting), with a secondary code of FSAGALAL, Reconciliation, Ledgering & Money Movement Ops (Sub-ledgers, Settlement, Reporting). Its NAICS code is 54121 and its SIC code is 6199.