World e-Bike Series

What World e-Bike Series does

World e-Bike Series (WES) operates the first and sole UCI-sanctioned E-Mountain Bike Cross-Country World Cup, founded in 2019 in Monaco and legally registered as WES Management SARL under Monaco registration 19S08035. The company runs a seven-round annual racing series across European venues (Romania, France, Italy, Monaco) using EN15194 homologated e-mountain bikes limited to 25 kph, featuring a double-race format on 2–6 km circuits with 15–30 km total race distance and 1000–1400m of climbing per race. WES serves three distinct customer segments: professional E-MTB riders holding UCI Senior licences (19+), bike and motor manufacturers (Specialized, Lapierre, Haibike, Thok, Teewing, Trek, Bafang), and amateur riders participating in RIDE WES social events. The series has scaled from four races at founding to seven rounds in 2025, with new venues in Cheile Grădiștei (Romania), Olbia (Sardinia), and Massa Marittima (Tuscany) marking the 2025 season's geographic expansion into Eastern Europe.

WES generates revenue through race registration fees (transaction-based) and corporate partnership/sponsorship agreements. Core commercial partners include Shimano (Official Partner), Magneti Marelli (Power Lap Award sponsor), Santero (Holeshot Award sponsor), Eurosport and Bike Channel (media partners), Moby (logistics), and 2025 technology partner Athena-GET. Supporting product lines extend the core World Cup into Qualirace qualification events, WES Gravity racing, RIDE WES amateur experiences, WES TV video content distribution on YouTube and Eurosport, and a digital registration platform. In 2025, WES announced a pilot with Athena-GET to develop an e-bike control system for real-time race data collection, currently in feasibility study with full test phase planned for October 2025. The company operates event-driven go-to-market motion, with registration open to UCI licence holders and E-bike manufacturers across multiple European venues during the May–October racing season.

Name

World e-Bike Series

Legal name

WES Management SARL

Website

https://worldebikeseries.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

World e-Bike Series (WES) operates the first and sole UCI E-Mountain Bike Cross-Country World Cup, organizing a seven-round annual racing series across European venues for professional E-MTB riders, bike manufacturers, and amateur participants, funded through race registration fees and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Cycling Series / Sports Event Management

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Professional cycling series
• E-MTB racing events
• UCI World Cup
• Electric mountain bike racing
• Sports event management

Headquarters

HQ city

Monaco

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Race Registration and Event Entry: WES generates revenue through race registration fees charged to UCI license holders participating in the UCI E-MTB XC World Cup events. Teams and riders register for the series annually through the website.
2. Partnership and Sponsorship: WES partners with bike manufacturers, component companies, ferry companies, and media outlets. Partners include Shimano (Official), Magneti Marelli, Santero, Moby, Gobik, Piuna, Bike Channel, and Eurosport.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

World e-Bike Series (WES) organizes and operates the UCI E-Mountain Bike Cross-Country (E-XC) World Cup — the first and sole such series sanctioned by the UCI. The core offering consists of a multi-round European race circuit (4 races in 2019, 7 rounds in 2025) using a double-race format on 2–6 km circuits, with EN15194 homologated e-bikes limited to 25 kph, awarding points that qualify riders for the UCI E-MTB World Championships. Supporting offerings include the WES Qualirace qualification system, RIDE WES amateur social rides, WES Gravity discipline, and WES TV video content distributed via Eurosport and YouTube.

Product overview

World e-Bike Series (WES) is a professional electric mountain bike racing series that serves as the first and sole UCI E-Mountain Bike Cross-Country World Cup. The core offering is the WES UCI E-MTB XC World Cup featuring a double race format on technical circuits. Supporting products include the Qualirace (qualification system), WES Gravity (gravity racing discipline), RIDE WES (amateur social ride experience), and WES TV (video content platform). The series also awards the Santero Holeshot Award and Magneti Marelli Checkstar Power Lap Award for race achievements. The 2025 season featured seven races across three new venues including Cheile Grădiștei (Romania), Olbia (Sardinia), and Massa Marittima (Tuscany).

Differentiator

Problem solved

Functional benefit

Products and services

• WES UCI E-MTB XC World Cup The first and sole UCI-sanctioned E-Mountain Bike Cross-Country World Cup, featuring a double-race format on 2–6 km circuits with 15–30 km total distance and 1000–1400 m of climbing per race. Open to UCI license holders aged 19+ riding EN15194 homologated e-bikes limited to 25 kph. Awards World Cup points that qualify riders for the UCI E-MTB World Championships.
• WES Qualirace

Quantifiable outcome

• Grown from 4 races in 2019 to 7 rounds in 2025, with expansion to new venues and countries
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor and core.

• MobyminorChannel Partner/ Reseller/ Distributor · 18 September 2025Italian Ferry Company partnership for logistics needs of Italian Rounds. WES Teams, Riders and Staff travel by sea to Sardinia (Olbia Round) and then to Tuscany (Massa Marittima Round). Moby Group is world-leading in passenger ferry services connecting Sardinia, Sicily, Corsica, Elba, and Tuscan Archipelago.
• Athena-GETcoreTechnology or Integration · 17 July 2025WES Management and Athena, through its electronics brand GET, announced partnership on a pioneering pilot project for field testing an innovative e-bike control system to monitor performance in real race conditions. The system consists of a device and software developed by GET to collect racing e-Bike data and monitor key performance indicators. A feasibility study is undergoing with full test phase planned for October 2025 events.
• ShimanocoreStrategic or Co-development PartnerOfficial Partner of WES World e-Bike Series. Shimano is a major component manufacturer in the cycling industry.
• Magneti MarellicoreStrategic or Co-development PartnerOfficial Partner providing the Magneti Marelli Checkstar Power Lap Award for fastest race lap. Supports the WES Power Lap Award system.
• SanterocoreStrategic or Co-development PartnerOfficial Partner providing the Santero Holeshot Award for first rider to cross the first turn. Supports the WES Holeshot Award system.
• GobikminorOthersSupplier Partner for WES World e-Bike Series. Gobik is a cycling apparel brand.
• PiunaminorOthersSupplier Partner for WES World e-Bike Series.
• Bike ChannelminorGTM or Marketing PartnerMedia Partner for WES race coverage in Italy.
• EurosportcoreGTM or Marketing PartnerOfficial Media Partner broadcasting WES UCI E-MTB XC World Cup TV highlights. Race coverage available on Eurosport and YouTube.
• Electric SportsminorOthersInstitutional Partner of WES World e-Bike Series.
• Fareast CommoditiesminorOthersInstitutional Partner of WES World e-Bike Series.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Red Bull Rampage: Premier freeride mountain bike event held annually in Utah with broadcast distribution by Red Bull. Comparable as a flagship MTB competition event with strong sponsor-stack economics, premium broadcast production, and an icon status that anchors the broader category's media value.
• Marathon des Sables: Multi-stage ultra-endurance footrace series with multiple regional editions. Comparable as a niche endurance event series monetised via entry fees, broadcast/streaming, and premium sponsor partners across multiple geographies — a relevant blueprint for multi-venue E-MTB event expansion.

Direct peers

• Cape Epic: Premier eight-stage mountain bike stage race held annually in South Africa. Comparable as a UCI-recognised MTB race series with high OEM sponsorship, broadcast content, and entry-fee-driven revenue model for elite and amateur participants.
• Crankworx: Multi-stop mountain bike festival and competition series spanning downhill, slopestyle and enduro. Comparable as a multi-venue MTB event series with sponsorship-driven economics, broadcast content, and a rider/fan festival format that WES's RIDE WES social rides mirror.
• Haute Route: Multi-stage road cycling event series held in iconic European mountains. Comparable as a UCI-sanctioned multi-round cycling series with entry-fee, sponsorship, and broadcast revenue; provides a model for how a specialist series can scale across European destinations.
• Enduro World Series (EWS): Multi-round gravity/enduro mountain bike racing series with EWS-E (e-MTB) discipline. Directly comparable as a branded, UCI-recognised mountain bike event series using European venues, OEM partner model, and Eurosport-style broadcast reach.
• UCI Mountain Bike World Cup: UCI's premier cross-country and downhill MTB World Cup series operated by Warner Bros. Discovery Sports. Closest comparable: same sport discipline (mountain bike cross-country), UCI sanctioning, multi-round European-format, OEM sponsorship model — the analogue WES is built on for the E-MTB subset.
• UCI Cyclocross World Cup: UCI-sanctioned cyclocross World Cup run across European venues each winter. Comparable as a UCI multi-round, elite-tier cycling event series with similar sponsor stack (Shimano is a recurring partner), Eurosport-style broadcast, and points-paying World Championship pathway.

Others

• Specialized (S-Works / Turbo e-MTB programme): OEM customer of WES (Specialized Enduro Team won 2025 Team standings and Best Bike Manufacturer). Not a competitor; included as a strategic partner/ecosystem participant whose factory-team spend signals the OEM economics underwriting WES's sponsorship book.

Broad incumbents

• Ironman Triathlon Series: Mass-participation endurance event series owned by Advance Publications. Comparable as the gold-standard multi-round, multi-discipline mass-participation endurance franchise — useful reference for how WES could scale registration, sponsorship, and media rights across the E-MTB category over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC58xEz9JzO2hVz4AHOI8B5w
• Xx.com/wesseries
• Facebookfacebook.com/wesseriesofficial
• LinkedInlinkedin.com/company/wesseries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World e-Bike Series