Schoenergie

What Schoenergie does

Schoenergie is a Germany-based, family-owned solar energy installer and energy solutions provider founded in 2008 by the Schöller brothers (Bernd, Erik, Volker, Gerd) and headquartered in Föhren bei Trier. The company delivers end-to-end energy solutions spanning residential, commercial, municipal, and utility-scale customers, including photovoltaic (PV) system installations, battery energy storage systems (BESS), EV charging infrastructure, heat pumps, and energy management systems. Core products fall into three go-to-market tracks: (i) private customers served via consultation appointments, a Tetraeder-powered solar calculator, and info evenings at six branch offices across Germany, (ii) business customers served by direct enterprise field sales teams with project values exemplified by IT-HAUS (EUR 220K), VET Concept (1,585 kWp), Hase GmbH (823.7 kWp), Brosisus Maschinenbau (747 kWp), and Brüderkrankenhaus Trier (76.2 kWp), and (iii) solar power plants where Schoenergie acts as turnkey general contractor and develops citizen-participation financing structures (Bürgerbeteiligung). Revenue mixes project-based hardware sales with recurring Stromlieferung (electricity supply) contracts and managed energy services. The operating group sits under Schöller Energie Holding GmbH & Co. KG and operates eight certified entities, supported by multiple ISO certifications (9001:2025, 14001, 50001, 45001, 27001).

The business model combines one-time installation fees with recurring electricity supply and operational monitoring revenue. Pricing is project-based and not publicly disclosed; each installation is sized individually based on system kWp, roof or land area, battery and EV charging scope, and project complexity. Scale as of 2024-2025 includes 400+ employees, 5,000+ completed projects, more than 800 MW of installed PV capacity, generation equivalent to nearly 580,000 households annually, and a workforce that grew roughly 75% in roughly two years (from 230 employees in April 2023). The company expanded its footprint from a single Rhineland-Palatinate headquarters to six German branches (Föhren, Bergisch Gladbach, Münster, St. Ingbert, Bad Kreuznach, Mülheim-Kärlich), opened a new 629 m² office / 1,100 m² warehouse HQ in October 2023 partially funded by the EU European Regional Development Fund (EFRE), acquired a PV project developer in December 2023 to vertically integrate the value chain, and entered a strategic partnership with meistro R-E GmbH in October 2023. Distribution is exclusively direct — no third-party reseller network — with sales driven through the branch offices and supported by a multi-channel digital marketing engine (Google Ads, Meta Ads, organic social, newsletter, webinars).

Name

Schoenergie

Legal name

SCHOENERGIE GmbH

Website

https://schoenergie.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Schoenergie is a German family-owned solar energy installer and energy solutions provider founded in 2008, delivering photovoltaic systems, battery storage, EV charging, heat pumps, energy management, and utility-scale solar parks to residential, commercial, municipal, and industrial customers across Germany through six branch offices.

Ownership category

akta.pro rank

Product category

Solar Energy Installation Services

NAICS

Solar Electric Power Generation (221114), Electric Power Generation (22111)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

akta.pro secondary industries

Solar Grid Integration & Interconnection Services (Studies, Protection, SCADA, Forecasting) (EUAMABAI), DER Aggregation & Virtual Power Plants (VPPs) (EUAMAJAC)

Keywords

• Photovoltaic installation
• Battery storage systems
• EV charging infrastructure
• Heat pump solutions
• Utility-scale solar parks

Headquarters

HQ city

Föhren

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Solar Installation Sales: One-time sale and installation of solar photovoltaic systems for residential, commercial, and utility-scale customers. Revenue is project-based and depends on system size, complexity, and customer segment.
2. Battery Storage Systems: Sale and installation of battery energy storage systems, often bundled with solar PV installations. Can be retrofitted to existing solar installations.
3. EV Charging Infrastructure: Installation of EV charging stations for residential (wallboxes) and commercial (fleet charging) customers, often integrated with solar and storage systems.
4. Heat Pump Installation: Installation of heat pump systems as part of holistic energy solutions for residential and commercial buildings.
5. Solar Park Development and Operation: Development, construction, and operation of utility-scale solar power plants. Includes general contractor services, energy investments, and land lease arrangements for solar farms. Citizens participation models are offered for community-owned solar projects.
6. Energy Management Services: Ongoing energy management and operational services for installed systems, including monitoring and optimization of self-consumption.
7. Electricity Supply (Stromlieferung): Supply of electricity to business customers, bundling generated solar power with grid electricity supply.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Schoenergie provides end-to-end solar energy and decarbonization solutions, including photovoltaic (PV) rooftop installations, battery energy storage systems, EV charging infrastructure, and heat pumps. The company serves residential customers, commercial enterprises, and develops utility-scale solar parks, delivering full project execution from consultation and planning through installation and after-sales service.

Product overview

Schoenergie offers a comprehensive, integrated portfolio of solar energy products and services spanning the entire value chain. The core offering consists of solar panel installations (Solaranlagen) for both residential and commercial customers, paired with complementary add-on modules including battery storage (Batteriespeicher), EV charging infrastructure (Wallboxen/Ladeinfrastruktur), energy management systems (Energiemanager), heat pumps (Wärmepumpen), and an online solar calculator (Solarrechner via tetraeder.solar). For commercial and industrial customers, Schoenergie also provides electricity supply (Stromlieferung). At the utility scale, the company operates as a general contractor for solar power plants (Solarkraftwerke) and manages associated investment products and land lease services. The portfolio was expanded in 2025 with the inauguration of the Batteriespeicher-Park Föhren, a large-scale battery energy storage facility. Schoenergie also participates in the SUREVIVE research project related to battery storage technology. All offerings are supported by a network of branch locations across Germany and backed by multiple ISO-certified management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and commercial photovoltaic (PV) rooftop installations Design, supply, and installation of rooftop solar PV systems for German homeowners and commercial property owners, including consultation, mounting, grid connection, and commissioning services.
• Battery energy storage systems (Stromspeicher) Supply and installation of battery storage solutions for residential and commercial customers to maximize self-consumption of on-site solar generation and provide backup power capability.
• EV charging stations / wallboxes Installation of EV charging wallboxes for residential customers and commercial charging infrastructure for businesses with electric vehicle fleets or employee/customer charging needs.
• Heat pump (Wärmepumpe) solutions Design and installation of heat pumps for residential and commercial buildings, typically paired with on-site solar generation and storage to provide low-carbon heating and hot water.
• Utility-scale solar park development (Solarpark) Planning, development, and construction of ground-mounted utility-scale solar parks for commercial clients, municipalities, and investors in Germany.

Quantifiable outcome

• Nearly 580,000 households supplied with electricity annually from installed systems
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• meistro R-E GmbHcoreStrategic or Co-development Partner · 10 October 2023Schoenergie and meistro R-E GmbH entered into a strategic partnership to bundle capabilities for sustainable energy. meistro is an energy solutions provider, and the partnership aims to offer combined renewable energy services to broader customer base.
• VET-CONCEPT Gladiators TrierminorGTM or Marketing PartnerSports sponsorship relationship with basketball Bundesliga team. The team presents the Schoenergie logo on jerseys, providing brand visibility at games and community events.
• TSV HavelseminorGTM or Marketing PartnerSports sponsorship of football club TSV Havelse in Lower Saxony. The team jerseys display the Schoenergie logo, providing regional brand exposure.
• NVIDIA and TransnetBW (via Fraunhofer research)minorStrategic or Co-development PartnerSchoenergie is mentioned in a Fraunhofer research context regarding grid-forming inverters and AI-based grid monitoring systems. While Schoenergie is referenced in this energy infrastructure development, the direct R&D partnership involves Fraunhofer, NVIDIA, TransnetBW, and Vitesco Technologies rather than Schoenergie as a named R&D partner. The company is positioned to benefit from and contribute to these emerging technologies.
• Stadt MünstercoreStrategic or Co-development PartnerSchoenergie signed the Klimastadtvertrag (Climate City Contract) with the City of Münster in February 2024, committing to support the city in achieving climate neutrality through renewable energy solutions, EV fleet support, and charging infrastructure.

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Enpal: German residential solar leasing and full-stack home energy provider offering solar, batteries, wallboxes, and heat pumps. Direct competitor to Schoenergie's residential business, distinguished by a leasing rather than outright-purchase model and substantial venture-capital backing.
• BELECTRIC: Germany-based utility-scale solar EPC and O&M provider (now part of Elevion Group) delivering large ground-mounted PV plants. Directly comparable to Schoenergie's Solarkraftwerke Generalunternehmer business and an indicator of competition in the utility-scale pipeline.
• Sonnen (Shell subsidiary): German battery energy storage system manufacturer and virtual power plant operator (owned by Shell). Direct overlap with Schoenergie's residential battery storage and the Föhren battery storage park on the utility-scale side.
• Enerparc: German solar project developer and EPC for utility-scale ground-mounted PV and battery storage projects. Overlaps directly with Schoenergie's solar-park development and the new Föhren battery storage park, both targeting investor and municipality off-takers.
• Solarwatt: German solar manufacturer and installer producing glass-glass PV modules and battery storage systems and selling through direct and partner channels. Comparable to Schoenergie in the residential and commercial solar-plus-storage market, with the additional dimension of in-house hardware manufacturing.
• ABO Energy: German renewable energy project developer with utility-scale wind and solar pipeline plus battery storage. Comparable to Schoenergie's utility-scale solar park Generalunternehmer and Energie-Investments offerings, particularly for citizen-participation models.
• 1Komma5° (1PointFive): German full-stack residential energy company offering solar, batteries, heat pumps, EV chargers, and dynamic-tariff energy management. Closely comparable to Schoenergie's product set and target customer, but operating with significantly greater external capital and a proprietary energy-management software (Heartbeat) platform.
• Zolar: German online solar marketplace and installer connecting homeowners with regional installer partners for PV, storage, and EV charging. Overlaps directly with Schoenergie's residential solar-plus-storage offering and competes for the same homeowner leads in the German market.
• IBC Solar: German PV system provider operating across wholesale, project development, and EPC for residential, commercial, and utility-scale solar. Direct competitor to Schoenergie in both distributed installations and larger-scale solar parks, with a longer-standing international footprint.

Emerging players

• GP Joule: German integrated renewable energy company active in solar, wind, hydrogen, e-mobility, and heat across distributed and utility-scale segments. Partial overlap with Schoenergie across solar parks, EV charging, and heat pumps, but with broader portfolio scope and deeper involvement in hydrogen and mobility-as-a-service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@schoenergie-missionsunshine
• Facebookfacebook.com/Schoenergie
• LinkedInlinkedin.com/company/schoenergie
• Instagraminstagram.com/schoenergie
• TikToktiktok.com/@schoenergie.azubis

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schoenergie