Project Tomorrow

What Project Tomorrow does

Project Tomorrow is a US-based national education nonprofit founded in 2003 and headquartered in Irvine, California. Its core function is operating the Speak Up Research Project, an annual suite of online surveys administered free of charge to K-12 schools and districts to collect feedback from students, parents, teachers, and administrators on educational technology, digital learning, and related topics. Since 2003, the project has gathered input from more than 5.7 million K-12 stakeholders across over 35,000 schools in all 50 states, producing the largest longitudinal collection of authentic stakeholder voice in US K-12 education.

The organization's product surface has expanded from the annual Speak Up survey to include the SU Interactive Report (a 2025 self-serve dashboard), a series of thematic Speak Up Snapshots (AI in Education, Closing Learning Gaps, Cybersecurity Awareness), Computational Thinking Integration Programs with CT EdCamps in Michigan and Pennsylvania, customized Efficacy Studies for districts and edtech partners, and Congressional Briefings in Washington, D.C. The underlying technology is a web-based survey and dashboard platform with no public API, no proprietary AI/ML stack, and no published patents. Distribution is community-led, relying on direct district registration, peer referrals from existing 35,000+ participating schools, and conference and event outreach at FETC, CoSN, ASU+GSV, SXSW EDU, and similar forums.

Project Tomorrow does not sell to schools; rather, schools and districts consume Speak Up at no cost. Revenue, which is not publicly disclosed, is generated through grants, corporate sponsorships (notably an ongoing cybersecurity research partnership with iboss since 2021, plus partnerships with Blackboard, Thorndike Press, Finalsite, Gradient Learning, Wayne RESA, Future Ready Schools/All4Ed, and SAS Institute), and customized Efficacy Studies services. The organization is governed by a Board of Directors expanded in October 2025, led by CEO and Chief Researcher Dr. Julie A. Evans, and operates with a small staff of 1-10 employees.

Name

Project Tomorrow

Legal name

Project Tomorrow

Website

https://tomorrow.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Tomorrow is a US nonprofit that runs the annual Speak Up Research Project, free K-12 stakeholder surveys on educational technology used by 35,000+ schools in all 50 states, plus Snapshots, an interactive dashboard, and Computational Thinking programs.

Ownership category

akta.pro rank

Product category

K-12 Education Research Services

NAICS

Educational Support Services (611710), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Early Alert, Intervention, Attendance & Engagement Analytics (EDAFAMAJ), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

Keywords

• K-12 education research
• Stakeholder feedback surveys
• Education technology research
• School district research services
• Nonprofit education research

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grants and Foundation Funding: As a national education nonprofit, Project Tomorrow likely operates primarily through grants and foundation funding to support its research programs and operations.
2. Corporate Sponsorships and Partnerships: Corporate sponsors like iboss (cybersecurity research), Finalsite (sponsorship), and others support specific research initiatives and reports.
3. Free Service Model for Schools: The Speak Up Research Project is provided as a free service to participating schools and districts, with the organization providing locally collected data back to participants at no cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Project Tomorrow operates the Speak Up Research Project, an annual suite of free online surveys administered to K-12 students, families, teachers, and administrators across U.S. schools and districts to collect local stakeholder feedback on educational technology and digital learning. The organization complements this flagship program with efficacy studies, computational thinking integration programs in schools, and an interactive data dashboard for stakeholders to explore the collected research.

Product overview

Project Tomorrow operates a platform-plus-programs model centered on the Speak Up Research Project, an annual suite of online surveys collecting K-12 stakeholder feedback on education technology and digital learning since 2003. The Speak Up platform includes the core annual survey, thematic Snapshots (AI in Education, Closing Learning Gaps, Cybersecurity), and a new SU Interactive Report dashboard. Complementary programs include Computational Thinking Integration Programs with CT EdCamps and educator training, Efficacy Studies for instructional intervention assessment, and annual Congressional Briefings disseminating findings. All products and programs focus on amplifying stakeholder voices to inform education policy and practice.

Differentiator

Problem solved

Functional benefit

Brands

• Speak Up Research Project: The flagship annual research initiative that collects feedback from K-12 students, parents, teachers, administrators, and community members about educational technology and digital learning experiences. Since 2003, it has gathered input from over 5.7 million stakeholders across more than 35,000 schools in all 50 states.

Quantifiable outcome

• 5.7 million+ K-12 stakeholders surveyed since 2003
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• SAS InstituteminorStrategic or Co-development Partner · 1 January 2025Dr. Julie Evans presented on computational thinking integration at SAS Institute's 2025 event, focusing on building problem-solvers through purposeful CT integration.
• Wayne RESAminorStrategic or Co-development Partner · 1 January 2024Wayne RESA partnered with Project Tomorrow to host the 'CT in the D' event at the Detroit Institute of Arts, launching the Computational Thinking Integration Project in Michigan.
• Future Ready Schools / All4EdminorGTM or Marketing Partner · 1 January 2024Project Tomorrow partnered with Future Ready Schools and All4Ed to celebrate Digital Learning Day 2024, championing innovation and fostering an inclusive educational future.
• Thorndike Press (Cengage Learning Company)minorStrategic or Co-development Partner · 1 January 2023Project Tomorrow partnered with Thorndike Press to design and implement a nationwide study investigating the impact of students reading large print-formatted books on reading engagement and achievement levels. The study involved 15 schools and 1,696 students.
• Gradient Learning (Summit Learning)minorStrategic or Co-development Partner · 1 January 2023Project Tomorrow designed and implemented surveys to collect feedback from Summit Learning teachers and school leaders nationwide, examining innovative teaching practices within the Summit Learning model.
• FinalsiteminorGTM or Marketing Partner · 1 January 2022Finalsite provided sponsorship support for Speak Up and the 2022 Congressional Briefing, supporting Project Tomorrow's mission to share research with K-12 education stakeholders.
• ibosscoreStrategic or Co-development Partner · 1 January 2021Ongoing partnership for K-12 cybersecurity research. Iboss has generously supported Project Tomorrow's dedicated Speak Up cybersecurity survey since 2021, enabling research on district preparedness and awareness of cybersecurity threats. The partnership has produced annual cybersecurity reports including the 2022 iboss-Project Tomorrow K-12 Education Cybersecurity Research Study.
• BlackboardminorStrategic or Co-development Partner · 1 January 2019Blackboard relies on Project Tomorrow's Speak Up research to inform education technology innovations. Partnership includes joint presentations and support for education technology discussions at congressional briefings.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ISTE (International Society for Technology in Education): Membership organization for EdTech leaders that issues standards, reports, and convenings on technology in K-12. Comparable in shaping district-level EdTech decisions and in running national research/policy programs, but with a broader membership and professional-development focus.
• RAND Corporation (Education Division): Large, established research organization producing rigorous K-12 and education policy studies. Comparable as a producer of education research influencing federal and state policy, though with a much broader portfolio, deeper funding base, and far larger staff than Project Tomorrow.
• Center for American Progress (Education Policy): Public policy think tank producing K-12 education research and policy recommendations that are read by federal and state decision-makers. Comparable in producing research that informs education policy and practice, though with a much broader political and policy portfolio.
• Gallup (Education Research): Global research firm that conducts large-scale survey-based studies on education and workforce topics, including K-12 student engagement. Comparable methodology (large-scale stakeholder surveys) and comparable audience of district and policy decision-makers.

Direct peers

• EdReports: Independent nonprofit that publishes educator-led reviews of K-12 instructional materials. Highly comparable as a nonprofit that produces evidence-based research reports used by districts for procurement and program decisions, and that depends on educator community engagement.
• EdSurge: EdTech-focused media and research organization covering K-12 innovation, frequently publishing reports and surveys on EdTech adoption. Closely comparable in audience (district leaders, educators, EdTech vendors) and in producing research that informs purchasing and policy decisions.
• Digital Promise: National nonprofit that designs and runs K-12 EdTech research and innovation programs, often partnering with districts and corporate sponsors. Closely comparable to Project Tomorrow in mission (nonprofit, EdTech research, district network) and operational model (grant- and sponsor-funded, stakeholder engagement).
• Education Trust: Nonprofit focused on K-12 equity research and advocacy, producing data-driven reports for district and state leaders. Comparable as a nonprofit producing original K-12 research that influences policy and district practice.
• Education Week Research Center: The research arm of Education Week producing original survey-based studies on K-12 policy and practice. Directly comparable as a survey-driven K-12 research outlet whose reports are consumed by district leaders, policymakers, and the media.

Emerging players

• Panorama Education: Commercial K-12 survey and analytics platform used by districts to gather student, family, and staff feedback and benchmark results. Comparable in offering K-12 stakeholder surveys and dashboards, but operates as a paid SaaS product rather than a free, grant-funded research model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProjectTomorrow
• YouTubeyoutube.com/channel/UC3gk96PMU2WkxD_e6jXj74Q
• Facebookfacebook.com/projecttomorrow
• LinkedInlinkedin.com/company/project-tomorrow

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Tomorrow