SurelevelIran

Name

SurelevelIran

Legal name

شرکت شورلول - تراکو ایران

Website

https://sureleveliran.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

Keywords

• Construction chemicals
• Waterproofing materials
• Tile adhesives
• Facade coatings
• Epoxy mortars

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Building Chemical Products Sales: Sale of proprietary and licensed building chemical products including tile adhesives, waterproofing agents, epoxy systems, facade coatings, cement additives, grout, putty, and self-leveling mortars. Products are sold through direct website sales, e-commerce, and a network of 10 regional agencies across Iran.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SurelevelIran manufactures and distributes a portfolio of over 100 chemical building material products organized into 11 categories including tile and ceramic adhesives, waterproofing mortars and powders, epoxy and anti-acid mortars for industrial applications, facade coatings (including the Terrashield acrylic line), primers, self-leveling mortars, concrete additives, and decorative microcement finishes. The company operates an equipped laboratory for formulation and quality control and serves as the official Iranian representative of Surelevel Australia and Terraco.

Product overview

SurelevelIran (شرکت شورلول ایران) is a construction chemical materials manufacturer and the official representative of Sure Level Australia in Iran, operating since 2006 (1384 in the Iranian calendar). The company produces a broad portfolio of chemical construction products organized into 11 main categories: tile and ceramic adhesives (powder and paste forms), construction putty (HD 1000 acrylic ready-mix), waterproofing products (two-component SW400 mortar, crystalline Sure Seal 650 powder, Sureseal 1290 facade protector), facade paints and coatings (Terrashield acrylic-based textured paint in 300 colors), epoxy and anti-acid mortars (Sure Set EP53 structural epoxy, Sure Fix 8800 acid-resistant tile adhesive, Sure Set 5100/5200 anti-acid grouts, Furan Sure Fix 8100), quick-setting mortars (Sure Pluge K-620), cement removers (CR2), concrete additives, grout powders, concrete bonding agents, and self-leveling mortars. The product range spans from general construction applications (residential/commercial tiling, painting, waterproofing) to specialized industrial applications (acid-resistant mortars for refineries, food industry, and treatment plants). The company also produces decorative microcement coatings. Products are backed by international standards including ASTM, BS EN, and come with a 5-year insurance warranty on select products.

Differentiator

Problem solved

Functional benefit

Products and services

• Tile and Ceramic Adhesives Powder and paste-based adhesive products for installing ceramic, porcelain, and natural stone tiles on various substrates, intended for construction contractors and tiling professionals.
• Construction Putty HD 1000 Water-based acrylic ready-mix construction putty used by contractors to fill holes, cracks, and smooth walls before painting; environmentally friendly.
• Two-Component Waterproofing Mortar SW400 Two-component polymer-modified waterproofing mortar for sealing wet areas, swimming pools, and water tanks; intended for waterproofing contractors and pool/tank builders.
• Crystalline Waterproofing Powder Sure Seal 650 Cement-based crystalline waterproofing powder that penetrates concrete pores and forms crystals to seal structures from within; complies with BS EN 12390-8, BS 1881-122, and BS EN 1504-2. Used for concrete waterproofing in foundations and basements.
• Facade Protector Sure Seal 1290 Siloxane-based penetrating water repellent for hydrophobic protection of concrete, brick, stone, and mineral surfaces; complies with ASTM D 5095, ASTM E 514, and ASTM D 6489. Available in 20L and 1L containers.
• Terrashield Facade Paint and Textured Coating High-quality acrylic-based facade paint and textured decorative coating for concrete, cement, wood, and metal surfaces; weather and UV resistant, available in 300 colors, backed by a 5-year Asia Insurance warranty.
• Decorative Microcement Coating (Stucco Vintage) Modern microcement decorative wall and floor coating for interior and exterior finishes, targeted at architects and designers seeking aesthetic wall finishes.
• Epoxy Adhesive Sure Set EP53 Two-component solvent-free thixotropic epoxy adhesive and repair mortar for structural bonding on concrete, metal, ceramic, and wood; complies with ASTM C579, C580, C882, and C307. Used by industrial and structural contractors.
• Anti-Acid Tile Adhesive Sure Fix 8800 Specialized acid-resistant tile adhesive for industrial applications including refineries, food industry facilities, and treatment plants.
• Anti-Acid Grout Sure Set 5200 Acid-resistant grout powder for tile joints in industrial environments subject to chemical exposure.
• Three-Component Anti-Acid Grout Sure Set 5100 Three-component epoxy-based anti-acid grout for industrial tile jointing applications exposed to corrosive chemicals.
• Furan Anti-Acid Mortar Sure Fix 8100 Furan-based anti-acid mortar designed for highly corrosive industrial environments such as chemical plants and refineries.
• Quick-Setting Mortar Sure Pluge K-620 Single-component quick-setting cement-based mortar (sets in 1–3 minutes) used for stopping active water leaks under pressure in joints, cracks, voids, basements, foundations, elevator pits, tunnels, pools, and water channels; complies with ASTM C928.
• Cement Remover CR2 Controlled acid-based cleaning product used to remove dried cement from tiles, ceramics, and non-calcareous stone surfaces without damaging them.
• Surface Primers (A10, Primer A2) Primer products (A10, Primer A2) used by contractors for surface preparation before paint or coating application on cement and concrete surfaces.
• Concrete Additives Chemical admixtures added to concrete mixes to improve workability, strength, and durability; used by concrete producers and contractors.
• Tile Joint Grout Powder Powder grout products for tile jointing available in 50+ colors, intended for tiling contractors and finishing applicators.
• Concrete Bonding Agent Concrete bonding agent used to improve adhesion between new and existing concrete layers in repair and construction applications.
• Self-Leveling Floor Mortars Self-leveling cement-based mortars used to create smooth, level floor surfaces prior to installing tiles or other floor coverings.

Quantifiable outcome

• Technical certification from Iran's Housing and Urban Development Research Center (مرکز تحقیقات راه مسکن و شهرسازی)
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Surelevel AustraliacoreTechnology or Integration · 1 January 1384Established in 1384 (Persian calendar year 2005) as the official Iranian representative of Surelevel Australia, importing formulations, technical knowledge, and international product standards. This partnership provides SurelevelIran with access to international building chemical technology adapted for the Iranian market. The collaboration includes shared laboratory facilities and quality control protocols.
• TerracocoreStrategic or Co-development Partner · 1 January 1384SurelevelIran serves as the official Terraco representative in Iran. Terraco is a global manufacturer of decorative and protective building coatings present in 75 countries with over 40 years of experience. Terraco products are distributed in Iran under the SurelevelIran brand with identical international quality formulations and standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mapei: Italian global leader in construction chemicals with a directly comparable product portfolio covering tile adhesives, waterproofing, epoxy systems, grouts, and facade coatings. Operates through local subsidiaries and distributor networks in many countries, similar to SurelevelIran's model.
• Fosroc: International construction chemicals manufacturer offering tile adhesives, waterproofing, epoxy systems, and protective coatings with comparable technical certifications and project-track approach. Directly competes in similar industrial and commercial segments.
• Bostik: Global adhesives and sealants manufacturer (part of Arkema) with a strong portfolio in tile adhesives, construction sealants, and bonding systems. Directly comparable to SurelevelIran's tile adhesive and bonding product categories.
• Penetron: Specialist in crystalline waterproofing admixtures and concrete protection systems. Directly comparable to SurelevelIran's Sure Seal 650 crystalline waterproofing powder and Sureseal 1290 siloxane-based facade protector offerings.
• Xypex Chemical Corporation: Specialist in crystalline waterproofing technology for concrete, with a globally distributed network of regional representatives. Closely parallels SurelevelIran's penetrating waterproofing and concrete-seal product range and agency-based distribution model.

Regional players

• CICO Group: South Asia-focused construction chemicals manufacturer offering waterproofing, tile adhesives, repair mortars, and protective coatings. Comparable in product mix and mid-sized market positioning, but geographically distinct from SurelevelIran's Iranian-only footprint.

Others

• Terraco Group: International manufacturer of decorative and protective coatings (the parent partner of SurelevelIran). Comparable in facade paints, textured coatings, and construction chemicals, but operating as the upstream technology partner rather than direct competitor.

Broad incumbents

• Sika AG: Swiss multinational providing a broad construction chemicals portfolio including waterproofing, concrete admixtures, sealants, and epoxy systems. Operates at a much larger global scale but in the same core product categories as SurelevelIran.
• Saint-Gobain Weber: Saint-Gobain's tile adhesives, waterproofing, and facade systems brand with comparable product categories. Operates globally and competes in residential, commercial, and industrial construction segments similar to SurelevelIran's addressable market.
• BASF Master Builders Solutions: BASF's construction chemicals division covering concrete admixtures, waterproofing, sealants, and protective coatings. A broad incumbent with overlapping product lines, especially relevant for SurelevelIran's industrial-grade offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alireza91654895
• LinkedInlinkedin.com/company/sureleveliran97

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SurelevelIran