Yo2

What Yo2 does

YoYo Designs Ltd, operating as Y-O2, is a Cyprus-registered boutique luxury design house (legal entity in Nicosia, Egkomi) specializing in digitally printed premium wallpapers, area rugs, and design icons for high-end commercial and residential interiors. The company collaborates with internationally recognized designers including Estudio Campana (MoMA permanent collection), Pietro Ferruccio Laviani, Nika Zupanc, Sacha Walckhoff, Marcantonio, Laureline Galliot, Gianni Cinti, Studio Salaris, CTRLZAK, and Dainelli Studio to produce curated collections. All materials and production are exclusively manufactured in Italy and Holland, with a warehouse and distribution facility in Zaandam, Netherlands.

The product portfolio spans more than 430 SKUs across 219 wallpapers, 121 rugs, and 92 icon designs, with wallpapers available in twelve material types including non-woven, vinyl, textured gold metallic, silver textured metallic, aqua acrylic sand, and Fabricate Firm Textured Vinyl. Rugs are produced using Chromojet 800 printing technology, which achieves color mixing through 16 basic shades at 76dpi resolution for unlimited color combinations. Products carry multiple certifications supporting commercial-grade specification: highest EU anti-fire ratings (Bs1-d0, Bs2-d0, Bfl-s1), Green Guard, A+ French Indoor Air Quality, ASTM E 84 American Class A, GUT (carpet ecology), and Cradle to Cradle, with production running on 100% wind energy.

Y-O2 operates a sales-led, event-driven go-to-market with over 10 years of exhibiting at international design fairs including Salone del Mobile (Milan), Maison et Objet (Paris), Heimtextil (Frankfurt), Brera Design Week, Architects@Work (London), and Rota Textile Expo (Athens). The company serves luxury hospitality (Motel One, Renaissance Hotels, Van der Valk, Velaa Private Island, Ivi Mare, Accor Mercure, Royal Apollonia, Cali Resort & Spa), corporate and financial services clients (JP Morgan Chase, Danske Bank, Lord Abbett, Graubundner Kantonalbank), aviation (Copenhagen Airports VIP lounge), and luxury residential buyers across 60+ countries. Revenue is generated through quote-based one-time sales of catalog products plus bespoke made-to-measure production, with no minimum order requirements, supplemented by a digital Dreamboard moodboard tool for designers and architects.

Name

Yo2

Legal name

YoYo Designs Ltd

Website

https://y-o2.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Y-O2 is a Cyprus-based boutique luxury design house producing digitally printed premium wallpapers, area rugs, and icons designed by internationally renowned creators, manufactured in Italy and Holland, and sold to luxury hotels, financial institutions, and high-end residential buyers across 60+ countries.

Ownership category

akta.pro rank

Product category

Premium Interior Surface Design

NAICS

Paint and Wallpaper Retailers (44412), Other Furniture Related Product Manufacturing (3379)

akta.pro primary industry

Decor & Laminating Paper Manufacturing (Furniture, Flooring, Impregnated Papers) (IMAMAEAE)

Keywords

• Designer wallcoverings
• Premium area rugs
• Custom carpet design
• Digitally printed wallpapers
• Contract hospitality flooring

Headquarters

HQ city

Egkomi

HQ country

Cyprus

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Wallcovering Sales: Y-O2 generates primary revenue through the sale of digitally printed premium wallpapers. Their catalog includes 219 wallpaper products across various collections (Aimia, Overallon, Patternon, Regraphical, Upinvention, Sawritten, Void, and more) available in multiple material types and color variants. Wallpapers are sold with no minimum order requirements.
2. Area Rugs and Broadloom Sales: Revenue from sale of area rugs and wall-to-wall carpeting/broadloom. The company offers 121 rug products across various collections designed by internationally renowned designers. Products are certified for heavy commercial use and feature Chromojet printing technology for superior color quality.
3. Icons Collection Sales: Sale of icon collections (92 products) as part of their interior design product range, complementing wallcoverings and rugs.
4. Custom/Bespoke Production: Made-to-measure and tailor-made production services where customers can provide their own designs. The company offers customized colors, sizes, and specifications for projects requiring bespoke solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Y-O2 designs, produces, and sells digitally printed premium wallpapers, area rugs, broadloom carpets, and icon design collections for commercial and residential interiors. Products are developed in collaboration with internationally renowned designers and manufactured exclusively in Italy and Holland. The company also offers made-to-measure custom production and a digital moodboard platform (Dreamboard) to support specification and ordering.

Product overview

Y-O2 is a boutique luxury design house offering a curated portfolio of wallcoverings, area rugs, and icons designed by internationally renowned designers. The core product lines include Wallpapers (digitally printed premium wallpapers in twelve materials for commercial and residential use), Rugs (high-end area rugs with heavy commercial certification), and Icons (design icon collections). The company also provides a digital tool called Dreamboard for creating and sharing moodboards. All materials and production are exclusively made in Italy and Holland. The wallpaper collection features twelve material types including non-woven, vinyl, textured gold metallic, aqua acrylic sand, and silver textured metallic. The rugs are produced using Chromojet 800 technology for extreme color clarity and variety.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallpapers Digitally printed premium wallpapers suitable for both commercial (contract) and residential use, available in twelve materials including non-woven, vinyl, textured gold metallic, aqua acrylic sand, and silver textured metallic. All wallpapers possess highest anti-fire ratings of the European Union (Bs1-d0 / Bs2-d0) and meet Green Guard, A+ French Indoor Air Quality, and ASTM E84 Class A certifications. The catalog includes 219 wallpaper products across multiple collections.
• Rugs (Area Rugs and Broadloom Carpets) High-end area rugs and wall-to-wall broadloom carpets produced using Chromojet 800 printing technology. Certified for heavy commercial use with Bfl-s1 fire retardant properties, GUT certification, felt backing, impact sound reduction, and excellent color fastness. Available in multiple styles, shapes, sizes, and color variations, and can be custom made-to-measure.
• Icons Design Collection Design icon collection by Y-O2 featuring contemporary and ornamental patterns, complementing the wallcoverings and rug ranges within Y-O2's interior design portfolio.
• Custom and Made-to-Measure Production Service Tailor-made production service where customers can submit their own designs or specify custom colors, sizes, and material variants for wallpapers, rugs, or icons. Production is handled in Italy and Holland under the same European craftsmanship and eco-friendly standards as standard products.
• Dreamboard (Digital Moodboard Platform) Online moodboard platform that allows registered users to create, save, and share curated boards of Y-O2 wallpaper, rug, and icon products to support project specification and ordering workflows.

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Estudio CampanacoreStrategic or Co-development PartnerCollaboration with Fernando and Humberto Campana's São Paulo studio for rug and furniture designs. The Campana brothers created the Folia Rug for Y-O2, illustrating themes of environmental awareness. Estudio Campana is famous for MoMA collection pieces and works with brands like Louis Vuitton, Fendi, and Venini.
• Laureline GalliotcoreStrategic or Co-development PartnerFrench designer (born 1986, ENSCI Les Ateliers graduate) creates digital craft designs for Y-O2. Her pieces are part of the French national design collection at CNAP and exhibited in major museums worldwide.
• CTRLZAK StudiominorStrategic or Co-development PartnerDesign studio created coral-themed rug collection to raise awareness about biodiversity. Y-O2 produces their artistic vision into tangible products.
• Pietro Ferruccio LavianicoreStrategic or Co-development PartnerItalian industrial designer creates rugs for Y-O2. Featured in La Repubblica design section. One of the greatest Italian industrial designers.
• Gianni CinticoreStrategic or Co-development PartnerDesigner who worked in Gianfranco Ferrè's creative team for 5+ years in Milan. Created Shangri-La and Fenici rugs for Y-O2, highlighted in Salone del Mobile weekly.
• Nika ZupanccoreStrategic or Co-development PartnerInternationally renowned designer collaborating with Y-O2 on wallcoverings and rugs.
• Sacha WalckhoffcoreStrategic or Co-development PartnerDesigner who created panoramic wallpaper with wild orchard theme (art deco meets Japanese inspiration) and outstanding river-themed rug for Y-O2.
• Studio SalarisminorStrategic or Co-development PartnerDesign studio collaborating with Y-O2 on interior design products.
• MarcantoniocoreStrategic or Co-development PartnerRenowned designer creating pieces for Y-O2's luxury interior design collections.
• Dainelli StudiominorStrategic or Co-development PartnerDesign studio collaborating with Y-O2 on interior design products.
• Fletco CapretsminorStrategic or Co-development PartnerMarket-leading carpet tile manufacturer. Y-O2 Studio designed carpet tiles for Fletco Caprets.
• GUT (Gemeinschaft umweltfreundlicher Teppichboden)minorOthersProduct certification body for environmentally friendly carpet flooring. Y-O2 rugs are GUT certified.
• UDesigncoreStrategic or Co-development PartnerSpanish interior design and architecture studio that has selected Y-O2 wallcovering designs for multiple luxury projects including Villa Eden in Riyadh. Projects span California, London, Paris, Caribbean, and Saudi Arabia.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vescom: Dutch manufacturer of premium contract wallcoverings and textiles serving hospitality, healthcare, and corporate interiors. Closely comparable product category (high-end contract wallcoverings), similar European production footprint, and overlapping B2B specification channel.
• Cole & Son: British heritage luxury wallpaper house with designer collaborations and made-in-England production. Highly comparable on curated designer partnerships, premium positioning, and hospitality/residential specifier channel.
• The Rug Company: Luxury rug maker known for collaborations with leading designers and architects. Comparable on designer-led premium positioning, bespoke production, and luxury interior customer base.
• Pierre Frey: French luxury house offering fabrics, wallcoverings, and rugs designed in-house and by guest designers. Comparable on luxury positioning, multi-product interior offering (wall + floor), and strong designer-collaboration narrative.
• Thibaut: Long-established American wallpaper and fabric designer/manufacturer with designer collections. Comparable on designer-curated wallcoverings serving interior designers and residential/hospitality customers.
• Rubelli: Italian luxury textile and wallcovering manufacturer with Venetian heritage and designer collaborations. Comparable on Italian-made production, premium positioning, and contract/hospitality channel.
• CC-Tapis: Italian luxury rug maker producing hand-tufted and digitally printed designer rugs. Directly comparable on premium rug category, Italian production, designer collaborations, and luxury hospitality/residential customers.
• Tai Ping: Global luxury custom carpet manufacturer serving hospitality, aviation, and residential markets. Comparable on made-to-measure carpets, fire-rated commercial products, and high-end hospitality customer overlap.

Broad incumbents

• Kvadrat: Danish high-end textile manufacturer with broader portfolio (upholstery, curtains, acoustic panels) and global distribution. Comparable on premium positioning and designer collaborations, though its product scope extends well beyond wallcoverings/rugs.
• Farrow & Ball: British premium paint and wallpaper brand with strong design heritage and global retail footprint. Comparable on premium decorative wallcoverings and brand-led differentiation, though significantly larger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@yo2studio
• Facebookfacebook.com/yo2com
• LinkedInlinkedin.com/company/yo2-com
• Instagraminstagram.com/yo2studio
• Xx.com/Yo2Designs

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yo2