Plaza Digital

Name

Plaza Digital

Legal name

Rayaneh Paytakht Viray (Plaza Digital) / رایانه پایتخت ویرا (پلازا دیجیتال)

Website

https://plazadigital.ir

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (44921)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)

akta.pro industry

PRIMARYCRACAAAG

Big-Box Electronics + Gaming & VR Retail

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Big-Box Consumer Electronics Retail

SECONDARYCRAGAHAC

Consumer Electronics & Mobile Store-in-Store

Consumer Products & Retail/General Merchandise & Department Stores/Department Store–Anchored Multi-Category Retail (Store-in-Store)

Keywords

• Consumer electronics retail
• Laptop sales
• Mobile phone retail
• Gaming consoles
• Installment purchasing

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue is generated through the sale of digital goods and electronics including laptops, smartphones, gaming consoles, monitors, computer parts, tablets, smartwatches, headphones, office equipment, and home appliances. The company acts as both an online retailer and physical store operator, selling branded consumer electronics from multiple manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Plaza Digital is an Iranian multi-category retailer of digital and consumer electronics, operating both an online storefront (plazadigital.ir) and 13 physical branches in Tehran. It sells branded laptops, smartphones, smartwatches, headphones, computer components, monitors, all-in-one PCs, tablets, gaming consoles, office equipment, and home appliances, complemented by an installment purchase service for laptops and mobile phones. The retail operation is supported by Plaza Service, an in-house warranty and after-sales program offering 18 or 24-month warranties, a 14-day authenticity and exchange guarantee, and authorized support for ASUS and Lenovo products.

Product overview

Plaza Digital is an Iranian e-commerce retailer specializing in digital technology products. The company operates both online and through 13 physical branches in Tehran. Their product portfolio includes laptops from major brands (Asus ROG, TUF, VivoBook, Zenbook; Lenovo Legion, LOQ, ThinkPad; Apple MacBook Pro/Air; Microsoft Surface; Acer; MSI; HP), mobile phones (Apple iPhone, Samsung Galaxy, Xiaomi, Poco, Realme, Nokia, Nothing, Honor), smartwatches, headphones/earbuds, computer parts (GPUs, CPUs, motherboards, storage), monitors, all-in-one computers, tablets, accessories, office equipment (printers, scanners), gaming consoles (PlayStation 5, Xbox), and home appliances (kitchen appliances, climate control, cleaning appliances, audio/video). The company also offers installment purchase plans for laptops and mobile phones, and provides after-sales service through Plaza Service.

Differentiator

Problem solved

Functional benefit

Products and services

• Laptops Laptop computers from major brands including ASUS (ROG, TUF, VivoBook, ZenBook, ExpertBook, ProArt), Lenovo (Legion, LOQ, IdeaPad, ThinkPad, ThinkBook, V-Series), Apple MacBook (Pro, Air), Microsoft Surface, Acer (Aspire, Nitro, Predator, TravelMate), MSI, and HP (Victus, Omen, OmniBook). Sold to consumers and businesses for productivity, gaming, programming, design, engineering, and trading use cases.
• Mobile Phones Smartphones from Apple (iPhone series including iPhone 17 and 16 lines), Samsung (Galaxy S, A, Z series), Xiaomi, Poco, Honor, Nothing, Nokia, Realme, Zhivaco, and Orod, offered to individual consumers across flagship, 5G, gaming, waterproof, and budget segments.
• Smartwatches Smartwatches and fitness trackers from Apple Watch, Samsung Galaxy Watch, Xiaomi, Amazfit, Green Lion, Mibro, Kieslect, and Glorimi, featuring GPS, waterproofing, sport tracking, and voice call capabilities.
• Headphones and Earbuds Bluetooth earbuds, wired earphones, headphones, headsets, and neckband-style earphones from brands including AirPods, Samsung, QCY, Haylou, Xiaomi, Baseus, Anker, Green Line, and Oraimo.
• Computer Parts Desktop computer components including graphics cards from ASUS, MSI, and Nvidia (RTX 4060, 4070, 4080, 5080, 5090), motherboards, CPUs, RAM, HDD and SSD storage, power supplies, cooling systems, computer cases, and mini PCs, targeted at DIY builders and PC enthusiasts.
• Monitors Computer displays from ASUS, MSI, Samsung, LG, Fater, Master Tech, Xiaomi, Gigabyte, Cooler Master, and Redragon, including gaming monitors with 120Hz and 144Hz refresh rates and sizes ranging from 19 to 34 inches.
• All-in-One Computers AIO computers from ASUS, Apple iMac, MSI, Lenovo, HP, Maya, and Master Tech, available in 22, 24, and 27-inch sizes with i3, i5, and i7 configurations for home and office use.
• Tablets Tablet computers from Samsung (Galaxy Tab), Apple iPad, Microsoft Surface, and Xiaomi for study, productivity, and entertainment use.
• Accessories Mobile accessories (phone cases, screen protectors, adapters and cables, Apple accessories), computer accessories (mice, keyboards, USB hubs, laptop coolers), external hard drives from Adata, Apacer, Silicon Power, and Toshiba, and power banks from Baseus, Axtrom, Anker, and Xiaomi.
• Office Equipment Office machines including single-function and multifunction printers, label printers, scanners, cartridges and ink from Canon, HP, Brother, Bixolon, Meva, Grandmi, and Epson, targeted at home offices and SMB buyers.
• Gaming Consoles Gaming consoles including PlayStation 5 (standard, slim, and Pro versions), Xbox consoles, console accessories, and game controllers for individual consumers.
• Home Appliances Electric home appliances covering irons and steamers, cooking equipment (toaster ovens, gas stoves, rice cookers, pressure cookers, air fryers, microwaves, grills), climate control (air purifiers, fans, air conditioners, heaters, radiators), food processors (blenders, mixers, meat grinders), cleaning appliances (vacuum cleaners, robotic sweepers, steam cleaners), audio/video equipment (Android TV boxes, televisions, soundbars), built-in appliances (sinks, ovens, cooktops, hoods), beverage makers (coffee makers, espresso machines, kettles), and refrigerators/freezers.
• Installment Purchase Service Installment purchase plans enabling consumers to buy laptops and mobile phones with flexible payment terms and low initial deposits.
• Plaza Service After-Sales Program In-house after-sales service program delivering 18 or 24-month warranties, a 14-day authenticity guarantee and exchange policy, and authorized repair services for products such as ASUS laptops sold through Plaza Digital.

Quantifiable outcome

• 13 physical branches across Tehran serving as authorized representatives of ASUS and Lenovo
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ASUS (ایسوس)coreChannel Partner/ Reseller/ DistributorPlaza Digital operates as an authorized representative/dealer for ASUS laptops and related products in Iran. The company is listed on ASUS Iran's official dealer page and offers ASUS products including ROG, TUF, VivoBook, ZenBook, ExpertBook, and ProArt series laptops. The store also provides ASUS laptop repair services through its Plaza Service division.
• Lenovo (لنوو)coreChannel Partner/ Reseller/ DistributorPlaza Digital serves as an authorized representative for Lenovo laptops in Iran. The company is listed on Lenovo Iran's official representative page and offers Lenovo products including Legion, LOQ, IdeaPad, ThinkPad, ThinkBook, and V-Series laptops.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Mobile140: Iranian mobile-phone-focused retailer with multiple branches, selling smartphones from Apple, Samsung, Xiaomi, and other brands Plaza Digital also carries. Direct overlap on the mobile category and installment/financing positioning.
• Mi Store (Xiaomi authorized, Iran): Iranian official Xiaomi-branded store selling Xiaomi smartphones, laptops, and accessories. Comparable authorized-channel positioning in a brand category that Plaza Digital also lists.
• Avvaltel: Iranian authorized mobile and consumer-electronics retailer with physical branches, selling smartphones and tablets from major global brands. Comparable authorized-dealer model and category mix.
• Digikala: Iran's largest generalist e-commerce marketplace, selling the same laptops, smartphones, gaming consoles, and consumer electronics from Apple, Samsung, ASUS, Lenovo, Xiaomi, etc. Direct competitor for online electronics share in Iran, with a much broader catalog and nationwide logistics footprint.
• Technobel: Iranian specialist IT/electronics retailer offering laptops, components, and peripherals with both online and physical-channel presence. Comparable assortment (PC parts, gaming laptops, accessories) and similar customer profile to Plaza Digital's DIY-builder and gamer segment.
• Snap.ir: Iranian electronics-focused e-commerce retailer selling laptops, smartphones, and IT peripherals. Closely comparable product mix and target customer (gamers, students, professionals), and operates in the same sanctioned, Toman-priced domestic market.

Broad incumbents

• Best Buy: US big-box specialty consumer-electronics retailer with strong Geek Squad service arm — comparable model to Plaza Digital's combination of large electronics assortment with an in-house service/warranty subsidiary (Plaza Service).
• MediaMarkt: Europe's largest big-box consumer-electronics retailer selling laptops, smartphones, gaming consoles, and home appliances. Comparable omnichannel (store + online) electronics-retail model, though at vastly larger international scale.

Regional players

• Croma: India's large-format consumer-electronics and home-appliance specialty retailer (Tata Group). Comparable store-and-online electronics-retail model, though operating in a very different macro/geopolitical context.
• Jarir Bookstore: Saudi Arabia-based big-box retailer selling laptops, smartphones, tablets, gaming consoles, and accessories across the Gulf. Comparable category mix and customer segments, with regional rather than Iranian overlap.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/plazadigital
• LinkedInlinkedin.com/company/plazadigital-ir
• Instagraminstagram.com/plazadigital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plaza Digital