What Mobile140 | موبایل۱۴۰ does

Mobile140 is an Iranian direct-to-consumer e-commerce retailer specializing in digital consumer electronics, headquartered in Tehran and in continuous operation since approximately 1997. The company runs an online storefront complemented by a physical retail location in Tehran, and offers insured nationwide delivery through a partnership with Digard insurance. Its catalog spans smartphones, mobile accessories, laptops, gaming consoles, smart watches, audio equipment, smart-home devices, camping gear, beauty and health products, and tools, with payment options including cash and installments via partners such as Tara, Snap Pay, and Grand Bazaar.

Over time the assortment has broadened well beyond a smartphone/accessory core into lifestyle-adjacent categories such as smart home, camping, and beauty/health, indicating an evolving "digital lifestyle electronics" positioning. The platform functions as a standard transactional e-commerce site with a customer-facing product catalog, cart/checkout flow, and fulfillment pipeline; there is no indication of proprietary technology, marketplace dynamics, or subscription mechanics — revenue is generated through one-time hardware sales. Marketing and customer acquisition operate across the corporate website plus Instagram, Telegram, LinkedIn, Aparat (Iranian video), and email.

Mobile140 has secured sole official distributor status in Iran for several third-party brands including Porodo, Green Line, Powerology, and Lapreso, providing branded-supply differentiation. The business appears bootstrapped and founder-owned: there is no public disclosure of funding rounds, investors, headcount, or financials. Trust signals include eNamad (Iranian electronic trust seal), ISO certifications, and Chamber of Commerce membership. Operating context is the Iranian consumer-electronics market, which is characterized by FX volatility, sanctions-related supply constraints, and the structural importance of exclusive regional distribution rights.

Name

Mobile140 | موبایل۱۴۰

Legal name

Mobile140 (موبایل۱۴۰)

Website

https://mobile140.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobile140 is an Iranian online and physical retailer of consumer electronics and accessories, founded around 1997 in Tehran. It sells smartphones, laptops, gaming consoles, smart-home devices, and adjacent lifestyle products to general consumers across Iran via insured nationwide delivery.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

akta.pro secondary industry

Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Consumer electronics retail
• Mobile phone store
• Electronics e-commerce
• Smartphone accessories
• Digital gadget store

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Retail): Mobile140 generates revenue through direct retail sales of digital consumer electronics and accessories. The store sells a wide range of products including smartphones, tablets, laptops, gaming consoles, smart watches, audio equipment, smart home appliances, camping gear, beauty and health devices, and tools. Revenue is one-time per transaction, with no subscription component.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Mobile140 (موبایل۱۴۰) is an Iranian e-commerce and physical retail platform that sells digital consumer electronics and accessories directly to end consumers. The catalog spans mobile phones, tablets, laptops, gaming consoles, smartwatches, headphones/earbuds, audio/visual equipment, smart home devices, camping gear, beauty and health devices, and tools. The platform integrates value-added services including guarantor-free installment purchasing, mobile insurance coverage, and same-day pickup from its Tehran store, with nationwide insured delivery across Iran.

Product overview

Mobile140 is a comprehensive Iranian e-commerce platform specializing in digital consumer electronics and technology products. The company operates with over 28 years of market experience and offers a multi-category retail ecosystem built around its core mobile phones and accessories business, expanded into adjacent categories including headphones/earbuds, smartwatches, gaming products, laptops/tablets, audio/visual equipment, smart home devices, camping equipment, beauty/health products, and tools. The platform differentiates through integrated value-added services including installment purchase options (via Tara, SnapPay, and Grand Bazaar), Digar mobile insurance (up to 85% coverage), and a partner panel for B2B collaboration. Products are sourced from numerous international and local brands, with the company serving as official distributor for Porodo, Green Lion, Powerology, and Lapaso brands. Same-day delivery is available in Tehran for orders placed before 2 PM, with nationwide delivery within 24-72 hours.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Phones (گوشی موبایل) Retail category of new mobile phones from major international and regional brands with product comparison tools, full specifications, and updated pricing for Iranian consumers.
• Mobile Accessories (لوازم جانبی موبایل) Retail category of phone accessories including cases, screen protectors, wall/car/wireless chargers, data cables, power banks, and mobile parts from multiple brands.
• Headphones and Earbuds (هدفون و هندزفری) Retail category of wired and wireless headphones, earbuds, gaming headsets, and handsfree devices from international and regional audio brands.
• Smartwatches and Fitness Bands (ساعت و مچ بند هوشمند) Retail category of smartwatches and fitness bands featuring health monitoring, notifications, and GPS from leading wearable brands.
• Gaming Store (گیم استور) Retail category of gaming consoles, video games, gaming controllers, gaming headsets, driving simulators, and console accessories for console gaming enthusiasts.
• Laptops and Tablets (لپ تاپ و تبلت) Retail category of laptops, tablets, and computing accessories from major brands for personal and professional use.
• Audio/Visual Equipment (صوتی و تصویری) Retail category of Bluetooth speakers, soundbars, TV boxes, televisions, security cameras, projectors, and VR headsets.
• Smart Home Devices (خانه هوشمند) Retail category of smart home and household appliances including kitchen equipment, cleaning devices, smart plugs, lamps, and home security cameras.
• Camping and Hiking Equipment (کمپینگ و کوهنوردی) Retail category of outdoor and camping equipment including tents, furniture, lighting, cooking equipment, portable stoves, and power stations.
• Beauty and Health Products (زیبایی و سلامت) Retail category of personal care and health devices including massagers, scales, purifiers, hair care tools, and oral hygiene products.
• Tools and Automotive Implements (ابزارآلات) Retail category of power tools, automotive accessories, and utility implements for everyday and automotive use.
• Installment Purchase Service (خرید اقساطی) Value-added installment financing service enabling Iranian consumers to purchase electronics in installments up to 24 months without a guarantor, using credit validation through third-party partners.
• Digard Mobile Insurance (بیمه دیگارد) Mobile insurance service offered at checkout covering physical damage, impact, breakage, theft, and water damage with three tiers (green, silver, gold) providing up to 85% repair and replacement cost coverage.
• Partner Panel (پنل همکار) B2B partnership platform for resellers and wholesale customers to manage orders and access wholesale pricing on Mobile140's catalog of consumer electronics and accessories.

Quantifiable outcome

• Delivery coverage across Iran in 24-72 hours for nationwide orders
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Digard (دیگارد)coreStrategic or Co-development PartnerDigard provides mobile insurance coverage for Mobile140 purchases, offering three tiers (green, silver, gold) that cover up to 85% of repair and replacement costs for physical damage, impact, breakage, theft, and water damage. This insurance partnership is prominently featured on the website as a key purchase protection offering.
• Porodo (پرودو)flagshipChannel Partner/ Reseller/ DistributorMobile140 is the sole official representative (تنها نمایندگی رسمی) of Porodo products in Iran. The company exclusively distributes Porodo's range of consumer electronics including headphones, power banks, smart watches, and other accessories.
• Green Line (گرین لاین)flagshipChannel Partner/ Reseller/ DistributorMobile140 is the sole official representative (تنها نمایندگی رسمی) of Green Line products in Iran. Green Line offers power banks, wireless earbuds, headphones, speakers, and smart watch accessories.
• Powerology (پاورولوژی)flagshipChannel Partner/ Reseller/ DistributorMobile140 is the sole official representative (تنها نمایندگی رسمی) of Powerology products in Iran. Powerology provides power banks, charging cables, wireless earbuds, and other tech accessories.
• Lapreso (لپرسو)flagshipChannel Partner/ Reseller/ DistributorMobile140 is the sole official representative (تنها نمایندگی رسمی) of Lapreso products in Iran. Products include laptop bags, accessories, and related items.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bamilo: Iranian online retailer operating in consumer electronics and general merchandise with nationwide delivery. Comparable to Mobile140 as a multi-category Iranian e-commerce retailer.
• Digikala: Iran's dominant e-commerce marketplace selling consumer electronics, mobile phones, and a wide range of categories. Direct competitor to Mobile140 in the same product/market segment with substantially larger scale.

Broad incumbents

• Amazon: Global e-commerce leader with broad consumer electronics assortment including phones, laptops, gaming, and accessories. Comparable to Mobile140 in product categories and e-commerce D2C model, though at vastly greater scale and with no physical retail.
• Best Buy: Large global multi-category consumer electronics retailer with both online and physical channels. Comparable to Mobile140 in product mix (phones, laptops, gaming, audio) and omnichannel D2C approach, though at vastly larger scale and in a different geography.
• MediaMarkt: European consumer electronics big-box retailer with strong assortment in mobile, computing, gaming, and home electronics. Closely comparable to Mobile140's product mix and retail-store-plus-online model.

Regional players

• Croma: Indian consumer electronics retailer (Tata group) selling smartphones, laptops, audio, and home electronics across online and offline channels. Comparable to Mobile140 as an emerging-market multi-category electronics retailer, though operating in India.
• Reliance Digital: Indian multi-format consumer electronics retailer offering smartphones, laptops, gaming, and accessories across online and physical stores. Comparable product mix and omnichannel structure to Mobile140, in a different geography.

Emerging players

• Torob: Iranian price-comparison and product-discovery platform focused on electronics and mobile devices. Comparable to Mobile140 in target customer and electronics category, though operating a different business model.
• Emalls: Iranian online shopping aggregator and marketplace that lists consumer electronics and gadgets from multiple sellers. Overlaps with Mobile140's electronics catalog and target audience.

Others

• Snap Pay (SnapPay): Iranian BNPL / installment payment provider integrated into Mobile140's checkout. Adjacent ecosystem participant rather than direct competitor — comparable because BNPL is a core differentiator of Mobile140's checkout experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mobile140
• Instagraminstagram.com/mobile.140?igsh=MXgzcGtnN3psdjk2OA==

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobile140 | موبایل۱۴۰