METER

What METER does

METER is a Russian manufacturer of control and measuring instruments headquartered in Novgorod Oblast, with a production complex in Veliky Novgorod. Founded by specialists from Saint Petersburg and Moscow, the company produces water meters across residential (single-jet СВ / СВМ wet-run), building-level (multi-jet ВК), and industrial (turbine ВТ) lines, alongside pressure gauges (ДМ series) and thermometers (ТБ series). All products are certified by Gosstandart of the Russian Federation and registered in the State Register of Measuring Instruments, a regulatory requirement for legally deployed water metering in Russia. The product portfolio includes IoT-enabled smart meters with LoRaWAN (Class B/C) and NB-IoT communication modules, plus pulse-sensor modules with RS-485 and M-Bus interfaces for integration into automated energy resource accounting systems.

METER serves four primary customer segments: utility-sector water and heat suppliers, residential and multi-unit building metering, large industrial enterprises (including oil and gas), and construction corporations, where it acts as an official supplier of instrumentation (KIPA). The company operates a multi-channel go-to-market model built around a dealer network covering more than 60 regions of the Russian Federation and CIS countries, direct enterprise supply to industrial and construction customers, and consumer-facing sales through its own website, toll-free phone line, and marketplaces including Ozon, Yandex Market, Leroy Merlin, Vse Instrumenty, and Santechkomplekt.

Revenue is generated primarily through hardware sales of water meters, manometers, and thermometers, supplemented by warranty, post-warranty, and service maintenance. The company is privately held with no disclosed funding history, ownership structure, or revenue figures. Pricing is not publicly disclosed; customers request commercial proposals via the corporate website or toll-free line. No M&A, leadership changes, or restructuring events are documented in the source data.

Name

METER

Legal name

МЕТЕР

Website

https://meter.ru

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

METER is a Russian manufacturer of water meters, manometers, and thermometers, serving utilities, residential buildings, industrial enterprises (including oil and gas), and construction corporations across 60+ regions of Russia and CIS countries via a dealer network and direct sales.

Ownership category

akta.pro rank

Product category

Industrial Measurement Instruments

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Metering Hardware & Field Services (AMI/AMR meters, endpoints, installation, maintenance) (EUANAIAA)

akta.pro secondary industry

AMI Smart Meters (Electric) & Meter Hardware (EUADAFAA)

Keywords

• Water meters
• Industrial manometers
• Process thermometers
• Smart metering
• Measurement instruments

Headquarters

HQ city

Novgorod

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Water Meters: Production and sale of water meters including residential (apartment), building-level (multi-unit), industrial, and wet-run types with various communication interfaces.
2. Manometers: General-purpose and industrial pressure gauges for various industrial applications.
3. Thermometers: Temperature measurement instruments in general-purpose and industrial configurations.
4. Service and Support: Warranty, post-warranty, and service maintenance of instruments.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

METER designs and manufactures control and measuring instruments — primarily water meters (industrial turbine, multi-jet building, single-jet residential, smart/IoT, and wet-run variants), pressure gauges (manometers), and thermometers — for utilities, industrial enterprises, construction corporations, and residential customers. Products support wired (RS-485, M-Bus) and wireless (LoRaWAN, NB-IoT) communication for automated remote meter reading. All instruments are certified by Russian Gosstandart and registered in the State Register of Measuring Instruments of the Russian Federation.

Product overview

METER is a Russian manufacturer of control and measurement instruments, primarily producing water meters (счетчики воды) across several product lines: the ВТ turbine series for industrial applications, ВК multi-jet meters for building-level measurement, and СВ single-jet meters for residential use. The company also manufactures pressure gauges (манометры серии ДМ) and thermometers (термометры серии ТБ). Many water meters are available with IoT communication modules (NB-IoT, LoRaWAN, M-Bus, RS-485) enabling smart/automated metering solutions. The product portfolio includes specialized wet-run meters (СВМ series) for challenging environments. Products are certified for use in the Russian Federation and exported to neighboring countries.

Differentiator

Problem solved

Functional benefit

Named customers2 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• Leroy Merlin (Леруа Мерлен)minorChannel Partner/ Reseller/ DistributorLeroy Merlin, an international home improvement retailer operating in Russia, distributes METER products through its retail locations.
• OzonminorChannel Partner/ Reseller/ DistributorOzon, a major Russian e-commerce marketplace, serves as an online distribution channel for METER products.
• Santechkomplekt (Сантехкомплект)minorChannel Partner/ Reseller/ DistributorSantechkomplekt, a specialized plumbing and HVAC distributor, distributes METER water meters and related products.
• VodokanalminorChannel Partner/ Reseller/ DistributorVodokanal (water supply companies), local water utilities that purchase and install METER water metering solutions.
• Vse Instrumenty (Все инструменты)minorChannel Partner/ Reseller/ DistributorVse Instrumenty, a Russian tools and equipment retailer, distributes METER measuring instruments.
• Yandex Market (Яндекс Маркет)minorChannel Partner/ Reseller/ DistributorYandex Market, a major Russian e-commerce platform, provides online distribution for METER products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Honeywell Elster: Honeywell's metering business (formerly Elster) provides gas, water, and electric metering solutions globally. Comparable to METER in industrial water metering instrumentation and AMI platforms.
• Itron: Global leader in smart metering and AMI solutions for water, gas, and electricity utilities. Competes with METER technologically in IoT-enabled water meters, though historically focused on Western markets now largely inaccessible to METER.
• Xylem (Sensus): Global water technology company with smart metering (Sensus) and utility solutions. Comparable to METER in advanced water metering, AMI communications, and utility-scale deployments.
• Kamstrup: Danish manufacturer of smart metering solutions for water, heat, and electricity with strong European footprint. Comparable to METER in smart water and heat metering technology and ultrasonic metering capabilities.
• Diehl Metering: German manufacturer of smart metering solutions for water, heat, and gas. Comparable to METER in IoT-enabled residential and industrial water metering with focus on AMI and smart city integration.
• Zenner: German manufacturer of water meters, heat meters, and smart metering systems with global distribution. Comparable to METER in residential and industrial water metering with broader smart AMI portfolio.

Direct peers

• Teplopribor (Теплоприбор): Russian manufacturer of industrial measurement instruments including pressure gauges, thermometers, and flow meters. Directly competitive with METER's ДМ manometer and ТБ thermometer product lines.
• Betar: Russian and CIS-region manufacturer of water meters and heat meters for residential and industrial applications. Directly competes with METER in Gosstandart-certified metering products across Russian and CIS markets.
• ITELMA: Russian manufacturer of water meters, gas meters, and related measurement instruments serving residential and industrial customers. Closest direct domestic competitor to METER in the Russian metering market with overlapping product lines and Gosstandart certifications.

Regional players

• Baylan Water Meters: Turkish manufacturer of water meters serving CIS, Middle Eastern, and select European markets. Comparable to METER in mechanically-driven residential water meters and similar pricing tier in regional export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METER