Umeå Stadsmission
Umeå Stadsmission is a Swedish ecumenical non-profit in Umeå operating Matmissionen (a membership-based discounted social grocery), a second hand store, IVO-permitted protected housing, Mötesplatsen meeting place, and placement services for economically and socially vulnerable individuals.
- Company typePrivate
- Founded-
- HeadquartersUmeå, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Umeå Stadsmission does
Umeå Stadsmission is a Swedish ecumenical non-profit association (ideell förening) headquartered at Kungsgatan 79 in Umeå, operating a portfolio of integrated social welfare services for economically and socially vulnerable populations. Its core offerings include Matmissionen, a membership-based social grocery store at Östra kyrkogatan 43A selling rescued and surplus food at approximately one-third of regular price (around 70% discount) to members with income below SEK 13,717; a Second Hand retail store at the Avion shopping center selling donated clothing and goods; protected housing (skyddat boende) operating under an IVO permit granted in 2024; Mötesplatsen, a meeting place serving donated Foodora meals weekdays; and placement services (placeringsservice). All surplus from retail and grocery operations funds the organization's social programs.
The organization is built on a web platform compliant with WCAG 2.2 Level AA, featuring ARIA attributes, keyboard navigation, and UI customization for screen reader and disability-specific profiles. A dedicated Matmissionen mobile app on iOS and Android handles membership management and visit booking. Distribution is physical-first, executed through walk-in locations across Umeå, with no disclosed geographic expansion beyond the city.
Umeå Stadsmission is funded through four primary revenue streams: individual donations via Swish (123 900 66 28) and bankgiro (900-6628), corporate partnerships (Bostaden for housing support, VK Media for advertising sponsorship, Foodora for food donations), revenue from second hand retail sales, and government-regulated fees tied to IVO-permitted social services including protected housing and placement. The Matmissionen concept is delivered under a branch-wide collaboration with Svensk Dagligvaruhandel and Dagligvaruleverantörerna (since 2022) and traces its origin to Stockholms Stadsmission's 2015 launch. The organization reports no parent company, no funding rounds, and no public revenue disclosure.
Umeå Stadsmission firmographics
Firmographics- Name
- Umeå Stadsmission
- Legal name
- Umeå Stadsmission
- Website
- https://umeastadsmission.se
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Umeå Stadsmission is a Swedish ecumenical non-profit in Umeå operating Matmissionen (a membership-based discounted social grocery), a second hand store, IVO-permitted protected housing, Mötesplatsen meeting place, and placement services for economically and socially vulnerable individuals.
- Ownership category
- akta.pro rank
Umeå Stadsmission industry classification
Industry- Product category
- Social Welfare Services
- NAICS
- Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242), Other Community Housing Services (624229), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
- akta.pro secondary industries
- Disability Services & Independent Living Support (BPAGACAG), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Income Support & Cash Assistance Programs (BPAIAKAE)
Keywords
Where Umeå Stadsmission is headquartered
LocationHeadquarters
- HQ city
- Umeå
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Umeå Stadsmission business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Individual Donations: Private individuals donate through Swish, bank transfers, and other giving methods. Proceeds fund social programs and support services.
- Second Hand Retail Sales: Sale of donated clothing, shoes, and other items at the Avion store. All surplus directly funds the organization's work with people in vulnerability.
- Social Services (IVO-Regulated): Government-regulated social services including protected housing, placement services, and support programs. Operates under IVO (Inspektionen för vård och omsorg) permit.
- Corporate Partnerships: Corporate partners provide financial support, in-kind donations (food from Foodora), and marketing sponsorship (VK Media), and housing partnerships (Bostaden).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Matmissionen membership pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Umeå Stadsmission product offering
Product offeringCore offering
Umeå Stadsmission delivers community-based social welfare services in Umeå, Sweden, including IVO-licensed protected housing (skyddat boende), placement services for individuals in vulnerability, and the Mötesplatsen meeting place providing meals and social support. The organization also runs Matmissionen, a membership-based social grocery store that resells surplus food at roughly one-third of normal retail prices, and a Second Hand retail store selling donated clothing and goods at the Avion shopping center. All operations are funded through donations, corporate partnerships, and second-hand retail surplus, with a focus on helping economically vulnerable individuals build self-confidence and reintegrate into society.
Product overview
Umeå Stadsmission operates as a social welfare organization offering a portfolio of interconnected services targeting vulnerable populations. The core offerings include Matmissionen (a membership-based discounted grocery service), a Second Hand retail store, protected housing (skyddat boende) with IVO licensing, Mötesplatsen (a meeting place providing meals), and placement services. These services are funded through donations, partnerships with corporate sponsors, and revenue from the second hand store, creating an ecosystem of support for people in economic and social vulnerability.
Differentiator
Problem solved
Functional benefit
Brands
- Matmissionen: A social grocery store membership program where members can purchase food at approximately one-third of regular prices, serving economically vulnerable individuals and reducing food waste.
Products and services
- Second Hand Store
Companies that use Umeå Stadsmission
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Umeå Stadsmission technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Umeå Stadsmission partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- BostadencoreBostaden is a corporate partner supporting Umeå Stadsmission's work for people in vulnerability. The partnership helps fund social programs and services.
- VK MediacoreVK Media provides advertising sponsorship, helping Umeå Stadsmission gain visibility through sponsored ads.
- FoodoracoreFoodora Market donates food to Umeå Stadsmission several times per week. The food is prepared and served at Mötesplatsen (Meeting Place).
- Svensk DagligvaruhandelcoreSince 2022, Matmissionen operates under a branch-wide collaboration with Svensk Dagligvaruhandel (Swedish Grocery Trade) and Dagligvaruleverantörerna (Daily Goods Suppliers), providing industry support and product sourcing.
- DagligvaruleverantörernacoreSince 2022, Matmissionen operates under a branch-wide collaboration with Dagligvaruleverantörerna and Svensk Dagligvaruhandel, providing industry support and product sourcing.
- Stockholms StadsmissioncoreStockholms Stadsmission founded Matmissionen in 2015. Umeå Stadsmission operates the Matmissionen concept in Umeå as part of the Matmissionen chain of social grocery stores.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Umeå Stadsmission competitors and assessment
Company assessmentEmerging players
- Bris (Children's Rights in Society): Swedish non-profit focused on children's rights and welfare, including summer camp and support activities that overlap with Umeå Stadsmission's summer camp offerings for vulnerable children. Comparable on the child-support mission element.
Direct peers
- Myrorna: Swedish Red Cross-affiliated second-hand retail chain funding social programs. Operates a comparable donation-funded, retail-enabled social mission with multiple store locations, similar to Umeå Stadsmission's Avion second-hand store.
- Göteborgs Stadsmission: Another Swedish Stadsmission branch providing social services, second-hand retail, and support for vulnerable populations in Gothenburg. Highly comparable in mission, service mix, and ecumenical non-profit structure, though operating in a different geography.
- Räddningsmissionen: Swedish non-profit providing shelter, social services, and rehabilitation programs for people in vulnerability across multiple regions. Directly comparable mission around homelessness and social support, with overlapping corporate partnership and donation funding models.
- Sociala Missionen: Ecumenical Swedish non-profit providing social services, sheltered housing, and support for vulnerable people. Comparable service mix including protected housing and community integration programs.
- Stockholms Stadsmission: Founding Stadsmission branch behind the Matmissionen concept that Umeå Stadsmission operates. Operates a near-identical portfolio of social services, second-hand retail, and subsidized grocery in the Stockholm region, making it the closest direct peer and conceptual parent.
- Erikshjälpen: Swedish second-hand and humanitarian aid non-profit operating a national chain of second-hand stores, with proceeds funding social programs. Comparable on the retail-funded social mission model that Umeå Stadsmission also uses via its Avion store.
Broad incumbents
- Svenska Röda Korset (Swedish Red Cross): Large Swedish humanitarian organization with a much broader mandate including disaster relief, healthcare support, and integration programs. Adjacent in mission (vulnerability support) but operates at a national scale and across many categories beyond Umeå Stadsmission's scope.
Regional players
- Stadsmissionen Skåne: Stadsmission branch operating in the Skåne region of Sweden with a similar integrated service model (housing, social grocery, second-hand). Same brand family but geographically separate from Umeå's footprint.
Others
- Svenska Kyrkan (Church of Sweden) - diakoni: Church of Sweden's social welfare (diakoni) arm operates similar social services, sheltered housing, and community support programs for vulnerable populations. Functions more as an adjacent enabling institution than a direct competitor but serves overlapping beneficiary populations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Umeå Stadsmission social profiles
Digital presenceUmeå Stadsmission compliance and trust
Trust signalCompliance1 record
Umeå Stadsmission financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umeå Stadsmission leadership team
Management profileNumber of profiles
Umeå Stadsmission subsidiaries and ownership
Company hierarchySubsidiaries1 record
Umeå Stadsmission funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umeå Stadsmission M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umeå Stadsmission
What does Umeå Stadsmission do?
Umeå Stadsmission delivers community-based social welfare services in Umeå, Sweden, including IVO-licensed protected housing (skyddat boende), placement services for individuals in vulnerability, and the Mötesplatsen meeting place providing meals and social support. The organization also runs Matmissionen, a membership-based social grocery store that resells surplus food at roughly one-third of normal retail prices, and a Second Hand retail store selling donated clothing and goods at the Avion shopping center. All operations are funded through donations, corporate partnerships, and second-hand retail surplus, with a focus on helping economically vulnerable individuals build self-confidence and reintegrate into society.
Is Umeå Stadsmission a public or private company?
Umeå Stadsmission is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Umeå Stadsmission founded?
Umeå Stadsmission was founded in -1. It employs 11 to 50 people.
Where is Umeå Stadsmission based?
Umeå Stadsmission is headquartered in Umeå, Sweden, in the Europe region.
How does Umeå Stadsmission make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are second Hand Retail Sales, social Services (IVO-Regulated) and corporate Partnerships.
Who are Umeå Stadsmission's main competitors?
Bris (Children's Rights in Society) is listed as an emerging player. Direct peers are Myrorna, Göteborgs Stadsmission, Räddningsmissionen, Sociala Missionen, Stockholms Stadsmission and Erikshjälpen. Svenska Röda Korset (Swedish Red Cross) is listed as a broad incumbent. Stadsmissionen Skåne is listed as a regional player. Svenska Kyrkan (Church of Sweden) - diakoni is listed as an others.
Does Umeå Stadsmission have an API?
No public API is recorded for Umeå Stadsmission.
What industry is Umeå Stadsmission in?
Umeå Stadsmission's product category is Social Welfare Services. Its primary akta.pro industry code is BPAGAEAB, Housing Assistance & Homeless Services, with a secondary code of BPAGACAG, Disability Services & Independent Living Support. Its NAICS code is 6241 and its SIC code is 8300.