The Truck Company

What The Truck Company does

The Truck Company (legal entity: TheTruckCompany BVBA) is a privately held Belgian commercial-vehicle group headquartered in Hooglede, founded in 1974 as Turbo's Hoet by Alfred Hoet and rebranded in 2012. It operates across four business lines: used commercial vehicle sales (tractor heads, trucks, semi-trailers, vans) with 1500+ vehicles available for immediate delivery and 500+ handpicked units in stock; new and refurbished trailer distribution as official dealer for Kässbohrer, Hoet Trailers, Magyar tankers, and Ardor cement trailers; maintenance, repair, and parts services at the Hooglede facility and elsewhere; and specialized emergency-vehicle sales via the 2022-acquired Somati Vehicles subsidiary (fire trucks, ambulances, utility vehicles). The group also controls official DAF importer subsidiaries in Ivory Coast (HP Automotive Côte d'Ivoire, since 2016), Ghana (since 2019), and Bolivia (HPA Bolivia, since 2021), giving it local sales, leasing, and service presence on three continents from a Belgian base.

Revenue is generated through one-time vehicle and trailer sales (one-time license economics), recurring leasing/financing through the 2020-spun-off MrLease entity (3000 vehicles on lease, 1500+ available for delivery), maintenance and repair services (professional services economics), and financing solutions offered across a growing number of countries. Adjacent revenue comes from XPower NV, an automotive Dealer Management Software provider in which the company made a strategic investment in 2017 and is the preferred European DMS partner. The go-to-market combines an e-commerce-style website storefront with stock listings, dedicated inside and field sales teams, regional HP Automotive offices with local sales and maintenance staff, and channel partnerships with MrLease for leasing customers. Pricing is quote-based and not publicly disclosed.

Customer segments span logistics and transport companies running long-haul and international operations, individual owner-operators and small fleet owners, specialized transport operators (cement, liquids, refrigerated), and emergency services (fire departments, ambulance, police). The group employs 250+ colleagues across Europe, Africa, and South America, with a planned new headquarters inauguration in Hooglede in 2026 and a new Used Vehicles Center opened in 2024. Revenue figures on the company website are masked and no external funding rounds are disclosed, indicating private, founder-family ownership with growth funded through operations and acquisitions (MSD Service 2015, XPower NV 2017, Somati Vehicles 2022).

Name

The Truck Company

Legal name

TheTruckCompany BVBA

Website

https://ttco.eu

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

The Truck Company is a privately held Belgian commercial-vehicle group selling used and new trucks, trailers, and emergency vehicles, operating as the official DAF importer in Ivory Coast, Ghana, and Bolivia with maintenance, leasing, and dealer-software services across Europe, Africa, and South America.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Heavy Duty Truck Manufacturing (336120), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Manufacturing (3361)

SIC

Truck & Bus Bodies (3713), Services-Auto Rental & Leasing (No Drivers) (7510), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)

akta.pro secondary industries

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA), Vocational/Work Truck Manufacturing (Dump/Refuse/Mixer/Utility) (IMACABAF), Box Truck / Dry Van Truck Leasing & Rental (TLABABAF), Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

Keywords

• Commercial vehicle sales
• Truck dealership
• Semi-trailer distribution
• Vehicle leasing services
• Commercial vehicle maintenance

Headquarters

HQ city

Hooglede

HQ country

Belgium

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory / Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new and used commercial vehicles including tractor heads, trucks, semi-trailers, and vans. The company handles worldwide delivery ensuring vehicles are reliable and road-ready.
2. Vehicle Leasing: More than 1500 commercial vehicles available for immediate delivery with leasing options through MrLease. 3000 vehicles on lease. Spun off as separate entity in 2020.
3. Maintenance and Repair Services: High-quality service for any type of commercial vehicle, based in Hooglede (Belgium). Services include brakes, oil changes, calibrations, alignments, tyres, and mounting. Acquired MSD Service in 2015 for maintenance expertise.
4. Trailer Sales and Custom Construction: New trailers from brands including Kässbohrer, Hoet Trailers, Magyar, and Ardor. Custom trailer builds designed by engineers and manufactured at company factories. Refurbishment services for old trailers.
5. Emergency Vehicles: Sales and service of fire trucks, ambulances, and utility vehicles through Somati Vehicles, acquired in 2022. Based in Aalst (Belgium) since 1962.
6. Financing Solutions: Flexible financing solutions offered in a growing number of countries to help customers purchase vehicles.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Truck Company is a Belgian commercial vehicle dealership and service group that sells and leases new and used tractor heads, trucks, semi-trailers, and vans. It offers in-house maintenance and repair services, custom trailer construction and refurbishment, emergency vehicle production via Somati Vehicles, and flexible financing/leasing solutions supported by worldwide shipping logistics.

Product overview

The Truck Company operates a multi-segment commercial vehicle business centered around used and new vehicle sales, leasing, and service operations. The core offerings include: (1) Used Commercial Vehicles — handpicked, fully inspected tractor heads, trucks, semi-trailers, and vans with financing options; (2) New Trailers — representing Kässbohrer, Hoet Trailers, Magyar tankers, and Ardor cement trailers, with custom build capabilities; (3) DAF as Official Importer — for Ivory Coast, Ghana, and Bolivia; (4) Leasing via MrLease (spun off in 2020); (5) Maintenance & Repair Services covering brakes, oil, alignments, calibrations, and tyres; (6) Somati Vehicles — acquired in 2022 for emergency vehicles (fire trucks, ambulances); and (7) Strategic investment in XPower NV for Dealer Management Software. The company offers a portfolio approach where vehicles can be purchased, leased, or sold back, with comprehensive maintenance, financing, and logistics support bundled into the customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Commercial Vehicles

Quantifiable outcome

• More than 1500 commercial vehicles available for immediate delivery
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Somati VehiclescoreStrategic or Co-development Partner · 1 January 2022Acquired in 2022, Somati Vehicles is a leading producer of emergency vehicles including fire trucks, ambulances, and utility vehicles. Based in Aalst (Belgium) with operations since 1962. Provides specialized vehicle design, modification, and maintenance expertise.
• MrLeasecoreChannel Partner/ Reseller/ Distributor · 1 January 2020Spun off as separate entity in 2020. More than 1500 commercial vehicles available for immediate delivery. 3000 vehicles on lease. Provides flexible financing solutions and leasing options to The Truck Company customers.
• XPower NVcoreTechnology or Integration · 1 January 2017Strategic investment in 2017. Leading ERP software provider for automotive industry. The Truck Company is the preferred Dealer Management Software partner in Europe, helping dealerships streamline operations and enhance customer service.
• DAF / HP Automotive (HPA)coreChannel Partner/ Reseller/ Distributor · 1 January 2016Official DAF Dealer and Vehicle Sales & Leasing, Maintenance & Repairs partner. Began as DAF importer in Ivory Coast (2016), expanded to Ghana (2019), and Bolivia (2021). HP Automotive serves as the regional brand covering African and South American markets.
• KässbohrercoreChannel Partner/ Reseller/ Distributor · 1 January 2014Official dealer for Kässbohrer semi-trailers since 2014. Kässbohrer originated in 1893 with transport solutions present in over 50 countries, known for progressive development meeting highest world standards.
• Hoet TrailerscoreChannel Partner/ Reseller/ DistributorOfficial dealer for Hoet Trailers, known as one of the most customer-oriented companies in trailer construction. Delivers reliable, functional, economical, and safe vehicles constructed according to customer specifications.
• MagyarcoreChannel Partner/ Reseller/ DistributorOfficial dealer for Magyar tankers, a renowned French brand and European leader for stainless steel tanker construction for liquid products. Range includes ADR tankers for chemicals, edible liquids, fuel oil tanks, swap tanks, and tank superstructures.
• ArdorminorChannel Partner/ Reseller/ DistributorReseller of Ardor cement trailers. Trailers are light but very strong, easily unloaded, with components screened for reliability. Available in different volumes for cement or powdery/fine-grained product transport.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TIP Trailer Services: Pan-European trailer leasing, rental, and service company with one of the largest trailer fleets on the continent. Comparable as a competing leasing/rental counterpart to TTC's MrLease offering.
• Schmitz Cargobull: European market leader in semi-trailer manufacturing (dry freight, refrigerated, tankers) with its own dealer, leasing, and service network. Comparable as both a trailer OEM partner/competitor and an integrated trailer-service provider.
• Wielton: One of Europe's largest trailer and semi-trailer manufacturers with multi-brand portfolio (Wielton, Langendorf, Viberti, Carioca). Comparable as a multi-brand trailer producer competing for the same fleet customers.
• Truck1.eu: European online marketplace for new and used commercial vehicles, including trucks, trailers, vans, and construction equipment. Comparable as a competing channel for discovering and transacting on used commercial vehicles.
• BAS World: Dutch-headquartered used commercial vehicle dealer and online marketplace with a multi-brand inventory spanning tractor units, trucks, trailers, and vans across Europe and internationally. Directly comparable to TTC's core used-vehicle sales business and online sales motion.
• Krone: German trailer manufacturer with a broad product range (curtainsiders, reefers, container chassis) and an in-house telematics/finance offering. Comparable as a competing trailer OEM and integrated trailer ecosystem player.

Broad incumbents

• DAF Trucks: Dutch heavy-duty truck OEM (PACCAR subsidiary) and TTC's principal OEM partner across three emerging markets. Comparable as the upstream supplier whose dealer/importer economics TTC depends on, and as a broader industry incumbent.
• MAN Truck & Bus: Volkswagen TRATON-owned European truck and bus manufacturer with an extensive dealer and service footprint. Comparable as a competing OEM whose service-center economics and dealer network parallel TTC's Belgian and international operations.
• Renault Trucks: Volvo Group-owned European truck OEM with its own dealer and service network. Comparable as a competing OEM whose dealer economics, service network, and used-vehicle strategy mirror what TTC delivers for DAF.
• Iveco Group: European commercial vehicle OEM spanning trucks, vans, buses, and specialty vehicles including fire/emergency applications. Comparable as a competing OEM in both heavy-duty trucks (DAF overlap) and emergency vehicles (Somati overlap).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thetruckcompany/jobs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Truck Company