Name

Doodle

Website

https://doodle-jump2.github.io

Company type

Private

Founded year

2013

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. In-game monetization: The game features power-ups and in-game items that can be purchased or earned, typical of casual free-to-play games. Players use power-ups like springs, propeller hats, and jetpacks to enhance gameplay.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Doodle offers a portfolio of casual browser-based games centered on the Doodle Jump franchise. The core product is Doodle Jump, an endless vertical platformer where players control a cartoon character called The Doodler, bouncing upward through procedurally generated levels, defeating monsters, and collecting power-ups. The portfolio includes variant games such as Doodle Jumping: Christmas (a seasonal theme) and Wacky Flip (a separate but related casual game), all accessible as browser-based experiences with no installation required.

Product overview

Doodle offers a portfolio of casual browser-based games centered around the Doodle Jump franchise. The core product is Doodle Jump, an endless vertical platformer where players control a cartoon character bouncing upward through procedurally generated levels. The portfolio includes variant games like Doodle Jumping: Christmas (a seasonal theme) and Wacky Flip (a separate but related casual game). All games are accessible as browser-based experiences with no installation required.

Differentiator

Problem solved

Functional benefit

Products and services

• Doodle Jump An endlessly ascending casual platformer game where players guide a cartoon-like creature called The Doodler upward by bouncing on platforms while defeating monsters and collecting power-ups. Designed for casual gamers seeking quick, addictive entertainment accessible across mobile and web platforms.
• Wacky Flip A casual game in the same casual gaming genre as Doodle Jump, featuring wacky flipping mechanics. Available as a browser-based experience.
• Doodle Jumping: Christmas A Christmas-themed variant of the Doodle Jump game featuring seasonal visuals and themed gameplay. Available as a browser-based experience.

Quantifiable outcome

• Launched the modern era of endless runner games, influencing titles like Jetpack Joyride and Flappy Bird

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Expansion highlights4 records

Direct peers

• Y8: Long-running browser-based casual games portal with hundreds of free-to-play titles. Comparable business model (web portal aggregating casual games) and audience (children, families, casual gamers).
• SYBO Games: Developer of Subway Surfers, one of the most successful endless runners ever released. Comparable in target audience (casual mobile), gameplay loop (endless running with collectibles), and global distribution strategy.
• Halfbrick Studios: Developer of Jetpack Joyride, an endless runner directly cited in the Doodle Jump source as a game Doodle Jump influenced. Closely comparable casual mobile gameplay, freemium monetisation, and cross-platform distribution.
• CrazyGames: A leading browser-based casual gaming portal offering free-to-play HTML5 games. Directly comparable business model to the doodle-jump.co portal — web-first distribution of casual games with in-game monetisation.
• Lima Sky: The original developer and IP owner of Doodle Jump. Most directly comparable peer — same flagship product, same casual mobile/web audience, and the entity from which any Doodle Jump brand value ultimately originates.
• RobTop Games: Developer of Geometry Dash, an endless platformer cited in the Doodle Jump source. Comparable in core mechanic (endless vertical/horizontal platforming), casual audience, and rhythmic difficulty curve.
• Imangi Studios: Developer of Temple Run, another landmark endless runner title. Comparable in casual mobile audience, swipe/gesture-based controls, and freemium monetisation model.
• Hipster Whale: Developer of Crossy Road, a modern casual arcade title. Comparable in one-more-go gameplay loop, mobile-first casual audience, and freemium monetisation model.
• Poki: Major browser gaming portal serving tens of millions of casual players with free-to-play web games. Comparable in distribution model (browser-first, no install), audience (casual gamers), and cross-promotion mechanics.

Broad incumbents

• Miniclip: Long-established casual and mobile games publisher with a wide portfolio including 8 Ball Pool and Agar.io. Comparable audience (casual gamers) and cross-platform (web + mobile) strategy, but significantly larger and more diversified.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doodle