Wipeout Nederland

What Wipeout Nederland does

Wipeout Nederland, legally operating under De Kaap B.V., runs the only officially licensed Wipeout obstacle course venue in the Netherlands, a single-site physical entertainment attraction in Zoelen (central Netherlands, near the A15 motorway) operating 365 days per year. The venue features 12+ purpose-built obstacles modeled on the Endemol Wipeout TV format — including Big Red Balls, Dizzy Dummy, Mega Sweeper, Sucker Punch, Wipeout Hill, Killer Surf (a 22.8m high-speed slide), Pitch Fork, Slinger Sweeper, Hoop Run variants, Treadmill Doors, Organ Grinder, and Tumbling Tables — packaged as two-hour coached sessions across three course variants (Blue and Red courses during the week; the premium Course Gold on Sundays). Founded in 2013, the company reports 51–100 employees, approximately 20,000 annual course participants, and over 1,000 bachelor parties hosted to date.

The business model is direct-to-consumer ticket sales at €59.50 per person on weekdays and Sundays and €69.50 on Saturdays, with mandatory full prepayment and a 10-participant weekday minimum. Revenue is diversified across ticket sales, gift cards (2-year validity), €5 spectator tickets, on-site food and beverage packages (BBQ, lunch buffets, drinks), wetsuit and locker rentals, and branded merchandise (sweatsets, sunglasses, tutus, T-shirts, socks). Distribution is exclusively direct via the wipeout.nl website, phone reservations, and on-site sales, with no third-party resellers. Customer segments span bachelor/bachelorette parties (the company's lead use case), corporate team-building outings, and family/social groups. The venue sits within the broader De Kaap event complex at Beldert Beach, allowing bundling with adjacent attractions (tuktuks, Robinson-style challenges, team-building programs).

Marketing is heavily earned-media driven: the venue has been featured by Dutch YouTubers including Sidemen, Stuk TV, Hanwe, and Wroetoshaw, appeared on RTL 4 (Roy Donders bachelor party broadcast), and received radio coverage on Radio 538, Slam FM, Sublime FM, 100% NL, and Radio 10. The company has won "Best of the Netherlands" five times within its industry category and "Enterprise of the Year." No external funding, M&A activity, or parent company ownership is disclosed, and Wipeout Nederland operates as a privately held single-entity brand under the Holland Evenementen Groep / De Kaap umbrella.

Name

Wipeout Nederland

Legal name

De Kaap

Website

https://wipeout.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

Wipeout Nederland operates the only officially licensed Wipeout obstacle course venue in the Netherlands at Zoelen, offering 12+ Endemol-licensed physical obstacles to bachelor parties, corporate groups, and families on a direct-to-consumer ticketing model priced at €59.50–€69.50 per person.

Ownership category

akta.pro rank

Product category

Obstacle Course Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Obstacle Course & Adventure Races (OCR, Mud Runs, Adventure Racing) (MPAKAIAE)

Keywords

• Obstacle course entertainment
• Group activity venue
• Team building events
• Bachelor party venue
• Licensed brand experience

Headquarters

HQ city

Zoelen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Per-person ticket sales for Wipeout course participation. Pricing varies by day: Monday-Friday €59.50, Saturday €69.50, Sunday €59.50. Each ticket includes 2 hours of obstacle course time plus 30 minutes instruction and 30 minutes for changing.
2. Gift Cards: Gift vouchers sold at €59.50 (standard) and €69.50 (Saturday), valid for 2 years from purchase date.
3. Spectator Tickets: Non-participant entry tickets at €5.00 for spectators.
4. Food & Beverage: On-site catering including lunch buffets, BBQ arrangements, and drinks packages. Food and drink packages available as add-ons to Wipeout bookings.
5. Equipment Rental: Wetsuit rental at €7.50, locker rental available.
6. Merchandise: Merchandise shop offering Wipeout-branded items including Sweatset, Sunglasses, TuTus, T-Shirts, and Knee High Socks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wipeout Nederland operates a physical obstacle course entertainment venue featuring 12+ authentic recreations of obstacles from the Wipeout TV show, including Big Red Balls, Dizzy Dummy, Mega Sweeper, and the 22.8m Killer Surf slide. The experience is delivered as 2-hour instructor-guided sessions across three course variants (Blue, Red, and Sunday-exclusive Gold) for groups celebrating bachelor parties, corporate outings, and family events. The venue operates year-round as part of the De Kaap event location in Zoelen, Netherlands, under an exclusive Endemol Shine Nederland BV license.

Product overview

Wipeout Nederland operates as an obstacle course entertainment venue, offering physical activity experiences based on the Endemol-licensed TV show Wipeout. The company provides three course variants (Blue, Red, and Gold) across 12+ distinct obstacles, including water-based challenges (Big Red Balls, Waterly Hoop Run, Mega Sweeper), spinning attractions (Dizzy Dummy), sliding obstacles (Wipeout Hill, Killer Surf), and physical challenge courses (Sucker Punch, Slinger Sweeper, Treadmill Doors). The experience is packaged as 2-hour sessions with instructor guidance, available in three booking tiers: Monday-Friday (€59.50), Saturday (€69.50), and Sunday Gold (€59.50). Additional offerings include spectator tickets, equipment rentals, and gift cards. The venue also features Beldert Beach as a free amenity and operates as part of De Kaap event location group.

Differentiator

Problem solved

Functional benefit

Products and services

• Wipeout Obstacle Course Experience A 2-hour instructor-guided physical obstacle course experience featuring 12+ recreations of challenges from the Wipeout TV show. Each course includes 6 obstacles chosen from Blue or Red variants, with free Killer Surf slide access included. Designed for groups celebrating bachelor parties, corporate team building, and family/social events.
• Spectator Tickets Entry ticket priced at €5.00 for non-participants who wish to watch friends, family, or colleagues participating in the Wipeout obstacle course activities.
• Equipment Rentals (Wetsuit and Locker) Rental services including wetsuits at €7.50 and secure lockers for storing personal belongings during Wipeout obstacle course sessions. Available to add during online booking or on-site.
• Wipeout Gift Cards Gift vouchers sold at €59.50 (standard) and €69.50 (Saturday), valid for 2 years from purchase date, redeemable for Wipeout obstacle course experiences.
• Rebooking Guarantee Optional protection add-on at €35 per booking allowing participants to reduce group size by up to 35% up to 24 hours before the event (refund within 2 weeks), and reschedule once free of charge within 1 year.
• Catering Packages On-site food and beverage packages including lunch buffets, BBQ arrangements, and drinks packages available as add-ons to Wipeout course bookings for groups.
• Wipeout Merchandise Merchandise shop offering Wipeout-branded items including Sweatset, Sunglasses, TuTus, T-Shirts, and Knee High Socks.

Quantifiable outcome

• 20,000 annual visitors participate in Wipeout courses
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Endemol Shine Nederland BVcoreOEM/ Whitelabel/ Licensing PartnerOfficial exclusive license holder for Wipeout brand and obstacles in the Netherlands. The format, obstacles, and experience are original and licensed from Endemol. This is the only official Wipeout location in the Netherlands.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Duinrell: Dutch amusement park and holiday resort near Wassenaar, Netherlands, combining theme park rides, a swimming pool complex, and accommodation. Comparable to Wipeout Nederland as a Dutch regional destination for group leisure outings, though broader amusement park in scope.

Direct peers

• Tough Mudder: Global obstacle course event operator running mass-participation OCR (obstacle course racing) events. Directly comparable to Wipeout Nederland in offering physical obstacle-based entertainment experiences, though Tough Mudder operates traveling events rather than a permanent venue.
• Go Ape: UK-based outdoor adventure activity operator with treetop obstacle courses, segway, and adventure activities. Comparable to Wipeout Nederland as a European outdoor adventure/activity center offering obstacle-based experiences for groups and corporate events.
• Spartan Race: Major OCR (obstacle course race) event brand with global operations including European races. Comparable to Wipeout Nederland as a direct competitor in obstacle course experiences, though primarily event-based rather than venue-based.
• Ninja Warrior UK Adventure Parks: Permanent indoor/outdoor adventure parks inspired by the TV show Ninja Warrior, operating obstacle course venues across the UK. Highly comparable to Wipeout Nederland in leveraging a licensed TV brand for an obstacle course entertainment venue.
• Bear Grylls Adventure: Adventure activity center in the UK branded by Bear Grylls, offering climbing, assault courses, and obstacle-based experiences for groups. Comparable to Wipeout Nederland as a branded, licensed adventure activity venue serving group/corporate occasions.

Emerging players

• Bounce Inc: Trampoline and adventure park operator with venues globally including Europe. Comparable to Wipeout Nederland as a physical activity entertainment venue serving group/corporate/family occasions with multiple attractions.
• Clip'n Climb: International indoor climbing and adventure activity franchise with venues across Europe. Comparable to Wipeout Nederland in offering branded, themed physical activity experiences for group occasions, though focused on climbing rather than obstacle courses.

Broad incumbents

• Walibi Holland: Major Dutch theme park with thrill rides and group attractions. Comparable to Wipeout Nederland as a Dutch group-occasion leisure destination, though operates at a much larger scale and broader amusement park scope.
• De Kaap (Holland Evenementen Groep): Parent venue company of Wipeout Nederland, operating the multi-activity De Kaap event location in Zoelen. Comparable as the broader event venue platform that hosts Wipeout alongside Robinson-style challenges, tuktuks, and team-building activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wipeoutnl
• Facebookfacebook.com/wipeoutnederland
• LinkedInlinkedin.com/company/wipeout-nederland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wipeout Nederland