MASTERS EXPO

What MASTERS EXPO does

MASTERS EXPO (legal entity: MASTERS HQ B.V.) is a privately held Dutch limited liability company headquartered in Ouderkerk aan de Amstel, Netherlands, founded circa 2001-2002 by Yves Gijrath. The company operates an invitation-only, curated premium business exhibition platform anchored by its annual five-day flagship event held each December at RAI Amsterdam, complemented by a Summer Edition at venues such as Hotel De L'Europe Amsterdam and The Duke estate in Nistelrode. MASTERS EXPO positions itself as a 'Capital of Premium Business' serving a curated audience of CEOs, entrepreneurs, investors, visionaries, charity leaders, creatives, chefs, and hosts, sending 40,000+ invitations per cycle and hosting 400+ exhibitor brands and networks.

Name

MASTERS EXPO

Legal name

MASTERS HQ B.V.

Website

https://mastersexpo.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

MASTERS EXPO (MASTERS HQ B.V.) is a Dutch privately held operator of an annual invitation-only premium business exhibition at RAI Amsterdam, complemented by a Summer Edition, a quarterly lifestyle magazine, and a capped 300-member company membership serving premium brands, C-suite executives, and entrepreneurs since ~2001.

Ownership category

akta.pro rank

Product category

Premium Business Exhibition and Events

NAICS

Convention and Trade Show Organizers (56192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Beauty, Fashion & Pop-Culture Conventions (MPAGAFAG), Arts, Crafts & Maker Fairs (MPAGAFAJ)

Keywords

• Premium business exhibitions
• B2B event networking
• Luxury trade shows
• Executive membership programs
• Lifestyle business media

Headquarters

HQ city

Ouderkerk Aan De Amstel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Participation Fees: Revenue from exhibitors (brands, companies, networks) paying participation fees to secure booth space at MASTERS EXPO. Participation requires written acceptance by organizers and involves tiered pricing for uniform vs. free-build stands. Participation fees are quoted upon request and not publicly disclosed.
2. MASTERS COMPANY Membership: Annual membership program with four tiers (MASTERS COMPANY, PREMIUM MASTERS COMPANY, ELITE MASTERS COMPANY, ROYAL MASTERS COMPANY). Membership includes company listing, digital services, potential Participant Passes for MASTERS EXPO, and advertising opportunities in MASTERS Magazine. Maximum 300 members accepted, by invitation or nomination only. Membership runs January 1 to December 31 with 3-year standard duration. Payment in three installments: 20% upon signing, 40% in January, 40% in June.
3. MASTERS Magazine Advertising: Quarterly lifestyle/business magazine featuring premium brand content, company profiles, and editorial features. Revenue from advertisers (Adverteerders) placing advertenties in the magazine. Also publishes annual LXRY List (spring edition, 200+ pages).
4. MASTERS Summer Edition Participation: Seasonal 3-day premium event held at Hotel De L'Europe Amsterdam, featuring Boat Parade component. Separate participation fees apply for exhibitors.
5. MASTERS EXPO App: Mobile application available on Google Play and Apple App Store, potentially generating app-related revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

MASTERS EXPO organizes a 5-day annual premium business exhibition at RAI Amsterdam (December 10-14, 2026), bringing together 400+ exhibitors and a curated audience of CEOs, entrepreneurs, investors, and creatives across lifestyle categories including art, boats, cars, and watches. The company complements the annual expo with MASTERS Summer Edition events, a quarterly MASTERS Magazine, and the invitation-only MASTERS COMPANY 300 membership network. MASTERS HQ B.V. sells exhibition participation, magazine advertising, and tiered memberships as its core revenue offerings.

Product overview

MASTERS EXPO operates a multi-platform premium business ecosystem centered on exclusive B2B exhibitions and luxury lifestyle content. The core offerings consist of the annual MASTERS EXPO (winter edition at RAI Amsterdam) and MASTERS SUMMER EXPO (seasonal events), complemented by MASTERS Magazine (quarterly publication) and the MASTERS COMPANY 300 membership network. Additional services include Restaurant M., the MASTERS Newsletter, and a mobile application. The company positions itself as 'Capital of Premium Business' targeting CEOs, entrepreneurs, visionaries, investors, and high-net-worth individuals.

Differentiator

Problem solved

Functional benefit

Brands

• MASTERS Magazine: A luxury lifestyle and business magazine published four times per year, featuring inspiration, lifestyle, art, and MASTERS news. Also publishes the annual LXRY List.
• MASTERS Summer EXPO
• MASTERS Company
• MASTERS EXPO

Products and services

• MASTERS EXPO Annual Exhibition A 5-day premium business exhibition held annually at RAI Amsterdam, bringing together 400+ companies, brands, and networks with 40,000+ invited executives, CEOs, entrepreneurs, investors, visionaries, creatives, chefs, and hosts for themed-day networking across art, watches, boats, cars, and lifestyle categories. Participation requires written acceptance from organizers.
• MASTERS Summer Edition A 3-day seasonal premium business event held at exclusive venues including Hotel De L'Europe Amsterdam and The Duke country estate in Nistelrode, combining golf, gastronomy, brand experiences, and the YVESKE Cup and National Summer Reception.
• MASTERS Magazine A glossy quarterly lifestyle and business magazine (4 issues per year) featuring premium brand profiles, lifestyle, art, photography, and editorial content, plus an annual LXRY List edition in spring with 200+ pages covering innovation across virtual worlds, gastronomy, design, and lifestyle.
• MASTERS COMPANY 300 Membership An exclusive invitation-only B2B membership network capped at 300 companies, organized in four tiers (MASTERS COMPANY, PREMIUM MASTERS COMPANY, ELITE MASTERS COMPANY, ROYAL MASTERS COMPANY), providing company listings, Participant Passes for MASTERS EXPO, digital services, and advertising opportunities in MASTERS Magazine, with admission requiring nomination or invitation plus MASTERS Advisory Board approval.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• RAI AmsterdamcoreStrategic or Co-development Partner · 10 December 2026Primary exhibition venue partner. MASTERS EXPO 2026 takes place at RAI Amsterdam complex, Europaplein, Amsterdam. RAI provides the exhibition space, facilities, and infrastructure for the 5-day event. Stand construction, utilities (water, electricity), and exhibitor services coordinated through RAI Exhibitor Services.
• Unlimited ProductionscoreTechnology or IntegrationDesignated technical production partner for MASTERS EXPO. Handles rigging, trussing, music/sound equipment for stands. Exhibitors are required to source music and sound equipment exclusively through Unlimited Productions. Stand designs must be submitted to Unlimited Productions for approval.
• Hotel De L'EuropecoreStrategic or Co-development PartnerPrimary venue for MASTERS Summer Edition. Located in Amsterdam, the hotel serves as the exhibition space for the 3-day summer event (typically June). Hosts Lobby & Ambiance Rooms and Suites for exhibitors.
• The Duke (landgoed in Nistelrode)minorStrategic or Co-development PartnerGolf and hospitality venue hosting MASTERS Summer EXPO. Located in Nistelrode, Brabant. Site of YVESKE Cup golf tournament and associated events during the summer expo.
• GASSANminorGTM or Marketing PartnerPremium jewelry and watches brand featured at MASTERS Summer EXPO events including National Summer Reception. Brand featured in MASTERS Stories editorial content. Notable exhibitor and event supporter.
• MASTERS Advisory BoardcoreOthersSelection committee comprising persons selected by the CEO of MASTERS HQ B.V., including individuals from MASTERS HQ and its relationships. Responsible for approving MASTERS COMPANY membership applications and maintaining membership quality standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maison & Objet: Paris-based twice-yearly trade fair for luxury home, lifestyle, and design brands, serving a curated premium B2B audience of retailers, designers, and brand executives. It is the closest European analog to MASTERS EXPO's multi-category premium exhibition model combining exhibitor participation fees with curated attendance.
• Frieze: Operator of major art fairs (Frieze London, New York, Los Angeles, Seoul) and Frieze publishing, targeting collectors, galleries, and luxury brand sponsors. Comparable business model combining exhibition, editorial content, and curated membership-style audience access.
• Pitti Uomo: Florence-based twice-yearly menswear and luxury lifestyle trade fair plus Pitti publishing and adjacent fairs (Bimbo, Filati, Fragranze). Comparable as a premium B2B fashion/lifestyle exhibition organizer with multi-format content and strong European luxury positioning.
• Watches and Wonders Geneva: The leading annual luxury watch exhibition in Geneva, organized by the Fondation de la Haute Horlogerie, bringing together premium watch Maisons, retailers, press, and collectors. Directly comparable as a curated, invitation-driven premium exhibition for a specific luxury vertical that MASTERS EXPO also serves.
• Salone del Mobile (Milano Design Week): Milan's flagship annual design and luxury furniture exhibition plus citywide Design Week programming. Comparable to MASTERS EXPO as a premium annual B2B exhibition anchoring luxury brand activations and a year-round content/media ecosystem around the event.
• ILTM (International Luxury Travel Market): Reed Travel Exhibitions' annual luxury travel B2B event in Cannes plus regional editions, connecting luxury travel suppliers with high-end travel advisors. Comparable as a curated premium B2B exhibition platform with multi-region extension potential similar to MASTERS' Netherlands base.
• Monaco Yacht Show: Annual B2B luxury yacht exhibition in Monaco serving brokers, shipyards, and UHNW buyers. Comparable to MASTERS EXPO's luxury marine/boat exhibition vertical and similar invitation-curated premium audience.
• Top Marques Monaco: Monaco-based annual exhibition of supercars, luxury automobiles, and luxury lifestyle brands. Directly comparable to MASTERS EXPO's premium automotive and luxury goods exhibition component and shared HNW audience profile.
• Art Basel: Global premium art fair (Basel, Miami, Hong Kong, Paris) operating a highly selective exhibitor model serving galleries, collectors, and luxury brand partners. Comparable to MASTERS EXPO in its invitation-driven access, premium pricing, and reliance on a concentrated luxury B2B/HNW audience.

Others

• RAI Amsterdam: Primary exhibition venue partner for MASTERS EXPO. Included as an ecosystem participant rather than competitor—the relationship is strategic infrastructure provision for MASTERS EXPO's flagship December event.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Fmastersexpo
• YouTubeyoutube.com/c/MASTERSEXPO
• Facebookfacebook.com/mastersexpo
• LinkedInlinkedin.com/company/mastershq
• Instagraminstagram.com/mastersexpo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MASTERS EXPO