Unity Design

What Unity Design does

Unity Design is a Prague-based, privately-held brand design agency founded in 2002 that delivers end-to-end creative services spanning brand strategy, identity design, packaging, photography and motion, and point-of-sale (POS) design. The firm operates as a full-service creative partner under one roof, executing both foundational brand-system builds (portfolios, guidelines) and campaign-level limited editions. Its stated service taxonomy covers Branding (strategy, identity, brand guidelines, collateral design), Packaging (design, rollout and print data, pack guidelines, print supervision), Photography & Motion (photography, motion/animation, video, storyboarding), and POS (retail strategy, POS identity, campaigns, design rollout).

The company's commercial model is project-based professional services with quote-based pricing. It engages clients through direct, sales-led relationships — positioning itself as a strategic partner rather than a transactional vendor — and maintains a portfolio of 25+ brands. Customer concentration is enterprise-weighted and anchored in Central European FMCG, with Budějovický Budvar as the most prominent repeat client (portfolio redesign plus multiple limited-edition projects), complemented by other named engagements with Kaufland CZ, Rohlik Group, Martens Brewery, St. Nicolaus Trade, Čedok, TV Nova (Oneplay streaming logo), Louda Auto+, and CEDU. The agency's geographic footprint is primarily Czech Republic with Central European reach; it has no subsidiaries, no disclosed investors, and no public ownership structure.

Operationally, Unity Design runs from a single Prague headquarters (Truhlářská 1119/20, 110 00 Praha 1) with a staff of 11–50. Distribution of creative work happens through a portfolio website, a Behance profile, and an Instagram presence; the firm has no app, no API platform, and no disclosed AI/ML capabilities. Strategic partnerships are concentrated in co-development arrangements with craft breweries (Obora, Clock) and an architectural collaboration with Archicraft on the 40,000 m² Louda Auto+ dealership project, indicating an ecosystem approach where adjacent creative partners support larger integrated deliverables.

Name

Unity Design

Legal name

Unity Design

Website

https://unitydesign.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Unity Design is a Prague-based, privately-held brand design agency offering branding, packaging, photography and motion, and POS services for FMCG, retail, travel, and entertainment clients across Central Europe.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

akta.pro primary industry

Visual Identity & Brand Design Systems (BPAFAEAC)

akta.pro secondary industries

Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)

Keywords

• Brand design services
• Packaging design
• Visual identity development
• Point of sale design
• Brand strategy consulting

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design and Branding Services: Professional design services including brand strategy, identity design, packaging, photography, motion, and POS campaigns. Revenue is generated through project-based engagements and long-term client partnerships with FMCG brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Unity Design is a Prague-based brand design agency delivering full-service creative work across four pillars: Branding (strategy, identity, brand guidelines, collateral design), Packaging Design (design development, rollout and print data management, packaging guidelines, print supervision), Photography & Motion (photography, motion and animation, video, storyboarding), and POS Design (retail strategy, POS identity, campaigns, design rollout). Engagements are project-based and serve enterprise brand owners primarily in FMCG and consumer-facing sectors across Central Europe.

Product overview

Unity Design is a Prague-based brand design agency offering a comprehensive suite of design services including Branding (strategy, identity, brand guidelines, collateral design), Packaging Design (packaging design, rollout and print data, guidelines, print supervision), Photography & Motion (photography, motion and animation, video, storyboarding), and POS Design (retail strategy, POS identity, campaigns, design rollout). Their work primarily serves FMCG brands, with notable client projects including packaging redesigns for Budějovický Budvar (portfolio, limited editions, Budvar 33, Bud Lime, Summer Affair), Martens Brewery (Heights Hard Seltzer, Ligre Malta), and retail brands like Kaufland (K-Jarmark, Bruncvík), Rohlík Group (BIO private label), St. Nicolaus Trade (Schwarz & Budil coffee, Gemerka Botanica), and travel/entertainment brands like Čedok and TV Nova's Oneplay. The agency's approach emphasizes collaborative co-creation, intuitive creativity, and expert-led strategy to deliver impact-driven design solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Full-service branding offering covering brand strategy, identity development, brand guidelines, and collateral design to empower brands with cohesive visual and verbal identities. Targeted at FMCG manufacturers, breweries, retail chains, and other enterprise brand owners.
• Packaging Design Services Packaging design services covering design development, rollout and print data management, packaging guidelines, and print supervision. Targeted at FMCG brands requiring shelf-ready packaging systems and end-to-end print execution.
• Photography & Motion Services Creative photography, motion and animation, video production, and storyboarding services designed to bring brand stories to life visually across campaign and content touchpoints. Targeted at brand owners needing content production aligned with brand identity.
• POS (Point of Sale) Design Services Retail strategy, POS identity development, POS campaigns, and design rollout services that activate brands at the physical point of sale. Targeted at retail chains and consumer brands needing in-store brand activation.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Obora (craft microbrewery)minorStrategic or Co-development PartnerCollaboration partner with Budějovický Budvar on the Double Trouble limited edition beer. Unity Design was invited to design packaging for this partnership between a national brewery icon and an independent craft producer.
• ArchicraftcoreStrategic or Co-development PartnerArchitectural firm whose concept for the Louda Auto Vrbovka dealership laid the foundation for Unity Design's comprehensive brand identity and graphic system that activated the 40,000 m² space.
• Clock BreweryminorStrategic or Co-development PartnerLocal mini brewery selected by Budvar for annual summer limited edition collaboration. Unity Design developed name (Summer Affair) and eye-catching visual concept incorporating Clock's robot motif.
• Budějovický BudvarcoreStrategic or Co-development PartnerCzech national brewery as recurring client. Unity Design has completed multiple projects including portfolio redesign, limited editions (Double Trouble, POJĎ Olympic, Bud Lime, Budvar 33, Summer Affair), and ongoing brand identity work.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• MetaDesign: MetaDesign is an international brand design agency with offices across Europe, Asia and the US, focused on brand identity, packaging, and digital experiences. Comparable to Unity Design as a multi-disciplinary European-rooted branding and packaging agency, but with broader geographic and client reach.
• Interbrand: Interbrand is a global brand consultancy offering brand strategy, naming, visual identity, and packaging design. It overlaps with Unity Design's brand strategy and packaging work for FMCG clients, but operates as a much larger strategy-led firm serving global enterprise accounts.
• Bulletproof (Accenture Song): Bulletproof is an international brand design agency (now part of Accenture Song) focused on brand strategy, identity, and packaging design for FMCG clients. Comparable in its FMCG packaging specialty, but with global reach and integration into a broader consultancy network.
• Landor & Fitch: Landor & Fitch is a global brand consulting and design firm specializing in brand strategy, identity, packaging, and experience design. It is comparable because it offers the same integrated brand + packaging + experience suite that Unity Design delivers, but at a global scale with deeper strategy/research capabilities.
• Superunion (formerly Design Bridge): Superunion is a global brand and design network combining the former Design Bridge with strategic brand consulting. Comparable for its brand identity, packaging, and motion design offerings to FMCG clients, but operates globally with larger team sizes than Unity Design.
• Pentagram: Pentagram is one of the world's most recognized independently operated design partnerships, offering branding, packaging, identity, and environmental design. It is comparable as a multi-disciplinary brand design firm with a similar partnership-style operating model, but operates at vastly greater scale and geographic reach than Unity Design.

Direct peers

• Studio Najbrt: Studio Najbrt is a renowned Czech design studio with deep roots in branding, visual identity, and cultural design projects. It is the most directly comparable peer to Unity Design in terms of geography, boutique scale, and full-service brand identity work for prominent Czech clients.
• Studio Deza: Studio Deza is a Czech branding and graphic design agency with a portfolio spanning brand identity and packaging for consumer brands. It is a direct peer given its shared geography, boutique scale, and similar brand/packaging design offerings to enterprise clients.
• Laboratorium: Laboratorium is a Prague-based branding and design agency focused on brand identity, packaging, and visual systems. Comparable as a same-city boutique competitor pursuing the same FMCG, retail, and consumer brand design engagements that Unity Design serves.
• Mevaco & Partners: Mevaco & Partners is a Czech creative agency offering branding, packaging, and integrated marketing communications. It is a direct competitor to Unity Design within the Czech market, particularly for FMCG and retail brand engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/unity_design
• Xx.com/unity_gdg
• LinkedInlinkedin.com/company/unity-gdg-s-r-o-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unity Design