What Super Terminal Expo does

Super Terminal Expo (STE) is an annual B2B trade exhibition and conference focused on passenger and cargo terminal design, construction, and operations in the Asia-Pacific region. The event is organized by Informa Markets, the exhibitions division of Informa PLC, and is co-hosted with Aviation Week and Hong Kong International Airport. STE's content architecture is organized around three pillars: Design & Development, Operations & Efficiency, and Connectivity & Mobility, delivered through a multi-stage conference programme spanning nine thematic forums including Airport Leaders, Safety & Security, Sustainability, Low Altitude Economy, Rail, Ground Handling, Cargo Excellence, and AI & Technology. Supporting programmes include a Hosted Buyer Programme with curated business matching, behind-the-scenes HKIA operational tours, closed-door Airport Dialogues, and the Aviation Week Advanced Air Mobility Awards.

Revenue is generated through exhibition booth sales and tiered sponsorship packages (Diamond, Platinum, Gold, Silver), with free visitor and conference registration. The 2025 inaugural edition attracted nearly 4,000 participants from 61 countries and 152 exhibitors, while the 2026 edition targets 6,000+ attendees from 60+ countries and 120+ global brands across 14,000 sqm at AsiaWorld-Expo, Hong Kong. Customer segments span airport authorities and operators, airlines and logistics companies, technology providers, the Advanced Air Mobility sector, government and regulatory bodies, and design/engineering/construction partners. Distribution combines Informa Markets' direct enterprise sales force, online self-registration, and the hosted buyer programme, with supporting media partnerships across CAAC News, International Airport Review, and Aviation Week.

Name

Super Terminal Expo

Legal name

Super Terminal Expo

Website

https://superterminalexpo.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

Super Terminal Expo is an annual B2B trade exhibition and conference organized by Informa Markets in Hong Kong, serving aviation professionals across airport authorities, airlines, technology providers, and government bodies in the Asia-Pacific terminal design and operations ecosystem.

Ownership category

akta.pro rank

Product category

Trade Exhibition and Conference Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

Keywords

• Trade exhibition services
• Aviation industry events
• Airport terminal conferences
• B2B event management
• Convention exhibitions

Headquarters

HQ city

Wan Chai

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibition Booth Sales and Sponsorships: STE generates revenue primarily through exhibition booth sales to exhibitors, sponsors, and suppliers, as well as through sponsorship packages including diamond, platinum, gold, and silver tiers. The event also charges for conference attendance.
2. Conference Sponsorship and Advertising: Sponsorship packages are available at multiple tiers (Diamond, Platinum, Gold, Silver) and include advertising, speaking slots, and branded visibility across the event's digital and physical platforms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Super Terminal Expo is an annual B2B trade exhibition and conference organized by Informa Markets at AsiaWorld-Expo in Hong Kong, focused on passenger and cargo terminal design, construction, and operations across the Asia-Pacific region. Its core deliverable is a three-day event combining an exhibition floor of global solution providers, a multi-stage STE Conference with 80+ sessions across nine thematic forums, a Hosted Buyer Programme, awards gala, airport tours, and business matching. The 2026 edition is projected to draw 6,000+ visitors from 60+ countries and 120+ exhibitor brands, with three content pillars: Design & Development, Operations & Efficiency, and Connectivity & Mobility.

Product overview

Super Terminal Expo is a multi-day trade exhibition and conference event organized by Informa Markets, held annually at AsiaWorld-Expo in Hong Kong. The event serves as Asia's leading platform for passenger and cargo terminal design, construction, and operations. The 2026 edition centers on three key pillars: Design & Development (planning, design, and construction of world-class airport infrastructure), Operations & Efficiency (optimizing terminal operations for safety, security, efficiency, and sustainability), and Connectivity & Mobility (integration of intermodal ground transportation and advanced air mobility solutions). The core offering comprises the Dynamic Exhibition showcasing global innovations, the STE Conference featuring 80+ sessions across multiple thematic forums, and the STE Awards & Gala Dinner celebrating industry excellence. Supporting programs include the Hosted Buyer Programme for curated networking, Airport Dialogues for closed-door executive discussions, Behind-the-Scenes Airport Tours at HKIA, Business Matching Sessions for buyer-supplier connections, the Low Altitude Economy Forum X Aviation Week AAM Awards, and various networking activities.

Differentiator

Problem solved

Functional benefit

Brands

• STE Conference: The premier conference component of Super Terminal Expo featuring trending industry topics across multiple stages, bringing together global experts to discuss the future of terminal design, operations, and innovation.
• STE Awards
• Low Altitude Economy Forum
• Aviation Week Advanced Air Mobility Awards
• Hosted Buyer Programme
• Better Stands Programme

Products and services

• Super Terminal Expo 2026 Exhibition Three-day annual exhibition showcasing global innovations in airport terminal design, technology, and operations for airport authorities, airlines, technology providers, and government stakeholders across the Asia-Pacific region.
• STE Conference Multi-stage conference programme with 80+ sessions across nine thematic forums (Airport Leaders, Safety & Security, Sustainability, Low Altitude Economy, Rail, Design & Development, Ground Handling, Transportation, Cargo Excellence, AI & Technology, and Asia-Pacific Non-Aeronautical Airport) bringing together global experts on terminal innovation.
• STE Awards & Gala Dinner Awards programme celebrating industry excellence in terminal innovation and operations, paired with a gala dinner that provides a sophisticated networking setting for global delegates.
• Hosted Buyer Programme Curated programme for senior airport executives and decision-makers, offering business matching, airport showcases, exclusive HKIA tours, Airport Dialogues access, gala dinner tickets, networking events, flight and accommodation sponsorship, and VIP services.
• Airport Dialogues Closed-door roundtable discussions providing intimate settings for senior airport executives and industry decision-makers to engage in focused conversations on practical solutions for daily terminal operations.
• Behind-the-Scenes Airport Tours Exclusive small-group access tours providing operational insights at Hong Kong International Airport across Technology, Baggage Services, Air Cargo, and Airport Operation tracks.
• Business Matching Sessions Structured sessions where buyers are seated at designated tables and suppliers enter the business matching zone in waves for 20-minute informal meetings to generate qualified introductions and partnership discussions.
• Low Altitude Economy Forum X Aviation Week AAM Awards One-day programme co-organised with Aviation Week and Hong Kong International Aviation Academy, showcasing cutting-edge technology, policy frameworks, and achievements in the Advanced Air Mobility ecosystem, paired with the Aviation Week AAM Awards recognising excellence in technology development, commercial deployment, infrastructure, public engagement, and policy advancement.
• Exhibition Booths and Tiered Sponsorship Packages Commercial exhibition booth space and tiered sponsorship packages (Diamond, Platinum, Gold, Silver) for technology providers, system integrators, airlines, airports, and other aviation ecosystem suppliers seeking brand visibility and lead generation at STE.

Quantifiable outcome

• STE 2025 attracted nearly 4,000 professional participants from 61 countries with 152 exhibitors, and conducted 105 business matching meetings involving over 200 participants.
• +1 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Informa MarketscoreStrategic or Co-development Partner
• Hong Kong International Airport (HKIA)coreStrategic or Co-development Partner
• Aviation WeekcoreStrategic or Co-development Partner
• Hong Kong International Aviation Academy (HKIAA)coreStrategic or Co-development Partner
• International Cooperation and Service Center (ICSCC)coreStrategic or Co-development Partner
• HKIA Consultancy Limited (HKIAC)coreStrategic or Co-development Partner
• TAPA-APACminorGTM or Marketing Partner
• Cathay Pacific Airways LimitedminorGTM or Marketing Partner
• GAD AsiacoreGTM or Marketing Partner
• AVSECO (Security Solution Partner)minorGTM or Marketing Partner
• Guangtai (Airport GSE & Safety Solutions Partner)minorGTM or Marketing Partner
• HotelMapminorImplementation/ SI/ Consulting Partner

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Super_Terminal_
• Facebookfacebook.com/SuperTerminalExpo
• LinkedInlinkedin.com/company/super-terminal-expo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Terminal Expo