Tech M&A Insider
Tech Insider is a Dutch B2B podcast hosted by Martijn van der Hoeden covering SaaS, AI, M&A, fundraising, and growth for Dutch tech founders, operators, and investors. The show monetizes through a "Friends of the show" sponsorship program with named partners including PSOhub and No Monkey Business.
- Company typePrivate
- Founded2022
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Tech M&A Insider does
Tech Insider, doing business as Tech M&A Insider, is a Dutch-language B2B podcast hosted by Martijn van der Hoeden and recorded from the host's home near Vondelpark in Amsterdam. The show targets the Dutch technology ecosystem and is aimed at tech founders, management-team members, operators, and investors. Programming covers SaaS, artificial intelligence, mergers and acquisitions, fundraising, and growth strategy, and has expanded into adjacent verticals including healthcare technology (e.g., Pacmed) and quantum computing (e.g., QuTech). The production has delivered three seasons and more than 25 episodes, with the most recent season extending into regulatory topics such as the US Cloud Act and Big Tech sovereignty.
The product is a long-form audio show distributed via standard podcast RSS channels and promoted through LinkedIn, with a stated audience in excess of 70,000 listeners. There is no disclosed proprietary technology stack beyond standard podcast production tooling; the show is positioned as a content platform rather than a software product. Editorial focus has visibly shifted toward AI as a thematic anchor beginning in Season 3, with the host framing recent episodes around the "state of AI in the Netherlands" and adjacent policy/sovereignty questions.
The business model is sponsorship-driven via a "Friends of the show" advertising program. Two named commercial partners are disclosed: PSOhub (project management software vendor) and No Monkey Business (a tech M&A advisory firm). The entity is privately held, with no funding rounds disclosed, no headcount disclosed (the operation presents as a solo creator endeavor), and no public financial reporting. Audience consumption appears to be free, with monetization captured exclusively on the supply side through sponsor relationships.
Tech M&A Insider firmographics
Firmographics- Name
- Tech M&A Insider
- Website
- https://insiderpodcast.nl
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tech Insider is a Dutch B2B podcast hosted by Martijn van der Hoeden covering SaaS, AI, M&A, fundraising, and growth for Dutch tech founders, operators, and investors. The show monetizes through a "Friends of the show" sponsorship program with named partners including PSOhub and No Monkey Business.
- Ownership category
- akta.pro rank
Tech M&A Insider industry classification
Industry- Product category
- Technology Media and Podcast
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Podcast Networks & Studio Platforms (MPAIADAC)
Keywords
Where Tech M&A Insider is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Tech M&A Insider business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Sponsorship and Advertising: Podcast monetization through brand sponsorships and 'Friend of the show' partnerships targeting the Dutch tech entrepreneur audience.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Tech M&A Insider product offering
Product offeringCore offering
Tech M&A Insider produces the "Tech Insider" podcast, a Dutch-language B2B interview podcast in which host Martijn van der Hoeden speaks with founders, investors, and specialists about the Dutch tech market. Episodes cover SaaS strategy, AI adoption, product-market fit, fundraising, M&A dynamics, and organizational growth, and are recorded informally at the host's home near Vondelpark in Amsterdam. The podcast is distributed free of charge and monetized through brand sponsorships under a "Friends of the show" program.
Product overview
Tech M&A Insider operates a single unified product: the Tech Insider Podcast series. This is a B2B podcast covering the Dutch tech ecosystem, featuring interviews with founders, investors, and specialists. Episodes are organized by season and episode number, with special themed episodes covering M&A, fundraising, digital marketing, and technology topics including AI, quantum computing, and cloud sovereignty. The podcast is targeted at founders, management team members, and operators within Dutch tech companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Tech Insider Podcast A Dutch-language B2B podcast series in which host Martijn van der Hoeden interviews founders, investors, and specialists about the Dutch tech ecosystem, covering SaaS strategy, AI adoption, product-market fit, fundraising, M&A dynamics, and organizational growth. Episodes are organized by season and distributed free of charge via RSS feed and the insiderpodcast.nl website.
Companies that use Tech M&A Insider
Customer profileSegments3 records
Ideal customer profiles3 records
Tech M&A Insider technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tech M&A Insider partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- PSOhubminorPremium project management tool provider. Listed as 'Friend of the show' sponsor, promoting their all-in-one project management solution to the Tech Insider audience.
- No Monkey BusinessminorTech M&A experts serving as co-sponsors of the podcast. Positioning themselves as the go-to partners for founders looking to sell their tech businesses.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Tech M&A Insider competitors and assessment
Company assessmentDirect peers
- Quintet: Quintet is a Dutch SaaS-focused podcast featuring conversations with European SaaS founders and operators. It directly overlaps with Tech M&A Insider's Dutch SaaS/founder content and sponsor pool.
- The European VC: The European VC is a podcast covering European venture capital and tech ecosystems, featuring founders and investors. It competes for the same Dutch/EU tech operator audience and B2B sponsors that Tech M&A Insider serves.
- SaaSiest: SaaSiest is a podcast and community focused on SaaS founders and operators in Europe. It competes directly with Tech M&A Insider for the same SaaS/tech founder audience and similar B2B sponsorship model.
- SaaS Revolution: SaaS Revolution is a long-running podcast dedicated to SaaS founders and growth leaders, covering scaling, M&A, and fundraising topics. It overlaps directly with Tech M&A Insider's content themes (SaaS, exit, fundraising) and sponsor categories.
- De Ondernemer: De Ondernemer is a Dutch media brand for entrepreneurs with podcasts and articles covering Dutch SME and tech founders. It targets the same Dutch entrepreneur audience and competes for sponsor relationships.
- BNR Digitaal: BNR Digitaal is the technology-focused program of BNR Nieuwsradio, a leading Dutch business radio station. It covers the same Dutch tech ecosystem and competes for the same Dutch founder/investor listenership and advertising budgets.
- Building a Company: Building a Company is a podcast featuring founders sharing how they built their businesses, often in SaaS and tech. It targets a similar founder/operator audience and competes for the same B2B sponsor mindshare.
Broad incumbents
- The Next Web (TNW): TNW is a major Dutch-founded tech media outlet covering European tech, with podcasts, events, and newsletters. It overlaps with Tech M&A Insider on Dutch tech founder coverage but operates a much broader portfolio and reaches a larger audience.
Emerging players
- SaaSBoomi: SaaSBoomi is a SaaS community with podcasts and events targeting SaaS founders, primarily in India but increasingly global. It addresses similar SaaS founder content themes (scaling, M&A, AI) but in a different geography, representing an adjacent rather than directly competing peer.
Regional players
- VentureCafé Rotterdam: VentureCafé Rotterdam is a Dutch innovation community that runs events and programming (including founder-focused content) in the Rotterdam tech ecosystem. It overlaps thematically with Tech M&A Insider's Dutch founder/investor content but serves a different Dutch city.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Tech M&A Insider social profiles
Digital presenceTech M&A Insider financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tech M&A Insider leadership team
Management profileNumber of profiles
Profiles1 record
Tech M&A Insider funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tech M&A Insider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tech M&A Insider
What does Tech M&A Insider do?
Tech M&A Insider produces the "Tech Insider" podcast, a Dutch-language B2B interview podcast in which host Martijn van der Hoeden speaks with founders, investors, and specialists about the Dutch tech market. Episodes cover SaaS strategy, AI adoption, product-market fit, fundraising, M&A dynamics, and organizational growth, and are recorded informally at the host's home near Vondelpark in Amsterdam. The podcast is distributed free of charge and monetized through brand sponsorships under a "Friends of the show" program.
Is Tech M&A Insider a public or private company?
Tech M&A Insider is a private company. It is classified as unknown and is currently operating.
When was Tech M&A Insider founded?
Tech M&A Insider was founded in 2022. It employs 1 to 10 people.
Where is Tech M&A Insider based?
Tech M&A Insider is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Tech M&A Insider make money?
One revenue line is on record: sponsorship and Advertising.
Who are Tech M&A Insider's main competitors?
Direct peers on record are Quintet, The European VC, SaaSiest, SaaS Revolution, De Ondernemer, BNR Digitaal and Building a Company. The Next Web (TNW) is listed as a broad incumbent. SaaSBoomi is listed as an emerging player. VentureCafé Rotterdam is listed as a regional player.
Does Tech M&A Insider have an API?
No public API is recorded for Tech M&A Insider.
What industry is Tech M&A Insider in?
Tech M&A Insider's product category is Technology Media and Podcast. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 516210 and its SIC code is 7310.