Hortis Legal
Hortis Legal is a Dutch intellectual property law firm founded in 1997, specializing in patents, trademarks, plant breeders' rights, designs, and copyrights. It serves plant breeders, floriculture companies, and innovators through direct legal services and an international agent network spanning 45+ countries.
- Company typePrivate
- Founded1997
- HeadquartersRijswijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hortis Legal does
Hortis Legal is a Dutch intellectual property law firm headquartered at Veraartlaan 8, 2288 GM Rijswijk, Netherlands, founded in 1997 and registered in the Dutch Handelsregister under number 28075812. The firm specializes in protecting and enforcing intellectual property rights, with a distinguishing focus on plant breeders' rights (kwekersrecht) for the floriculture and agricultural sectors. It operates as a private limited company with 11–50 employees, no disclosed parent company, and no external funding rounds. Its core offerings span five primary practice areas — patents (Patenten), trademarks (Merkrechten), plant breeders' rights (Kwekersrechten), design rights (Modellenrecht), and copyrights (Auteursrecht) — supplemented by royalty compliance audits, freedom-to-operate analyses, trademark availability research, license agreement drafting, and Amazon Brand Registry support.
The firm has accumulated protection for more than 1,500 plant varieties worldwide since inception and maintains an international network of agents and attorneys enabling filings across 45+ countries, particularly through UPOV member states. Its technology footprint is minimal — there is no proprietary platform, no mobile application, no API, and no disclosed AI/ML capability — with value delivery resting entirely on partner-led legal expertise and established relationships with IP registration bodies including BOIP, EUIPO, WIPO, and CPVO.
Hortis Legal generates revenue through professional services fees, with quoted pricing of €5,000–€10,000 for a Dutch patent application from filing through grant, excluding annual maintenance fees. Go-to-market is sales-led through direct contact (phone, email, WhatsApp, contact form, in-person meetings) supplemented by content marketing via an educational blog covering IP topics and regulatory developments such as EU design law modernization and the Unified Patent Court. The customer base is concentrated in floriculture (Optiflor, Deroose Plants, Bunnik Creations, Ovata, G.V. Gebr. Valstar, and others), with smaller exposure to tools/equipment, packaging, and interior design — implying a moderate vertical concentration but no single-customer dominance on the disclosed evidence.
Hortis Legal firmographics
Firmographics- Name
- Hortis Legal
- Legal name
- Hortis
- Website
- https://hortis.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hortis Legal is a Dutch intellectual property law firm founded in 1997, specializing in patents, trademarks, plant breeders' rights, designs, and copyrights. It serves plant breeders, floriculture companies, and innovators through direct legal services and an international agent network spanning 45+ countries.
- Ownership category
- akta.pro rank
Hortis Legal industry classification
Industry- Product category
- Intellectual Property Law Services
- NAICS
- Legal Services (5411), Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Intellectual Property (IP) Law (BPAHAAAF)
- akta.pro secondary industries
- IP Filing, Annuities & Renewals Administration (BPAHAMAJ), IP Search, Watch & Competitive Intelligence (BPAHAMAI)
Keywords
Where Hortis Legal is headquartered
LocationHeadquarters
- HQ city
- Rijswijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hortis Legal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Legal Consultancy Services: Hortis Legal generates revenue through professional legal services fees for intellectual property protection and enforcement. Services include patent applications, trademark registrations, plant breeders' rights applications, copyright protection, design rights, licensing agreements, audits, and IP litigation support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Dutch patent application process |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Hortis Legal product offering
Product offeringCore offering
Hortis Legal is a Dutch intellectual property law firm based in Rijswijk, Netherlands, providing specialized IP services including patent, trademark, copyright, plant breeders' rights, and design right protection. Founded in 1997, the firm serves clients seeking registration, prosecution, and enforcement of intellectual property rights, with particular expertise in plant breeders' rights and an international network of agents.
Product overview
Hortis Legal is a full-service intellectual property law firm offering a comprehensive portfolio of specialized legal services. The core offering consists of five main practice areas: Patenten (patents for technical inventions), Merkrechten (trademarks for brand protection), Kwekersrechten (plant breeders' rights for new plant varieties), Modellenrecht (design rights for product aesthetics), and Auteursrecht (copyrights for creative works). Supporting these core services, the firm provides Audits (royalty compliance and licensee monitoring), Vrijwaringsonderzoek (Freedom to Operate analyses), Beschikbaarheidsonderzoek (trademark availability research), Licentiecontract Opstellen (custom license agreement drafting), and Amazon Brand Registry support. The services are delivered as discrete specialized offerings that clients can engage individually or in combination, supported by an international network of agents and relationships with patent attorneys across UPOV member states.
Differentiator
Problem solved
Functional benefit
Products and services
- Patent Services
Companies that use Hortis Legal
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Hortis Legal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hortis Legal partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Hortis Legal competitors and assessment
Company assessmentDirect peers
- Novagraaf: European IP service firm with offices in multiple countries covering patents, trademarks, designs, and plant breeders' rights. Comparable to Hortis Legal in service mix and European footprint, with broader geographic coverage.
- Shield Mark: European IP firm specializing in trademarks and brand protection. Comparable to Hortis Legal in trademark and design rights work, particularly for SME brand-portfolio clients.
- De Vries & Metman: Dutch IP law firm providing patent, trademark, and design services. Comparable to Hortis Legal as a Netherlands-based IP practice serving similar SME and enterprise clients.
- Mewburn Ellis: UK IP law firm with strong patent and trademark practices and a growing European presence. Comparable to Hortis Legal as a specialist IP firm outside the magic-circle general practice model.
- NLO Patent Attorneys: One of the largest Dutch IP law firms, with full-service offerings in patents, trademarks, designs, and copyrights. Directly comparable as a Netherlands-based IP practice competing for the same Dutch and EU client base.
- V.O. Patents & Trademarks: European IP firm headquartered in the Netherlands with offices across multiple EU jurisdictions. Comparable as a Dutch-rooted IP firm offering patents, trademarks, and designs with broader geographic reach.
- Arnold & Siedsma: Established Dutch IP law firm covering patents, trademarks, designs, and plant breeders' rights. Directly competes with Hortis Legal in the Netherlands and Benelux IP market, including PBR work.
- HGF Limited: UK-headquartered IP firm with offices across Europe, offering patents, trademarks, designs, and IP strategy. Closely comparable to Hortis Legal in service mix and European IP practice focus.
Broad incumbents
- Marks & Clerk: Global IP firm with deep patent and trademark expertise across Europe, Asia, and the Americas. Comparable to Hortis Legal in IP focus, but serves larger enterprise clients with a far bigger international footprint.
- Bird & Bird: Global law firm with a large and well-known IP practice serving enterprise clients across Europe. Overlaps with Hortis Legal in IP prosecution and enforcement, but operates as a much broader full-service law firm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hortis Legal social profiles
Digital presenceHortis Legal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hortis Legal leadership team
Management profileNumber of profiles
Hortis Legal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hortis Legal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hortis Legal
What does Hortis Legal do?
Hortis Legal is a Dutch intellectual property law firm based in Rijswijk, Netherlands, providing specialized IP services including patent, trademark, copyright, plant breeders' rights, and design right protection. Founded in 1997, the firm serves clients seeking registration, prosecution, and enforcement of intellectual property rights, with particular expertise in plant breeders' rights and an international network of agents.
Is Hortis Legal a public or private company?
Hortis Legal is a private company. It is classified as unknown and is currently operating.
When was Hortis Legal founded?
Hortis Legal was founded in 1997. It employs 11 to 50 people.
Where is Hortis Legal based?
Hortis Legal is headquartered in Rijswijk, Netherlands, in the Europe region.
How does Hortis Legal make money?
One revenue line is on record: legal Consultancy Services.
Who are Hortis Legal's main competitors?
Direct peers on record are Novagraaf, Shield Mark, De Vries & Metman, Mewburn Ellis, NLO Patent Attorneys, V.O. Patents & Trademarks, Arnold & Siedsma and HGF Limited. Broad incumbents are Marks & Clerk and Bird & Bird.
Does Hortis Legal have an API?
No public API is recorded for Hortis Legal.
What industry is Hortis Legal in?
Hortis Legal's product category is Intellectual Property Law Services. Its primary akta.pro industry code is BPAHAAAF, Intellectual Property (IP) Law, with a secondary code of BPAHAMAJ, IP Filing, Annuities & Renewals Administration. Its NAICS code is 5411 and its SIC code is 8111.