Alice's Kids
- Company typePrivate
- Founded2011
- HeadquartersMount Vernon, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Alice's Kids firmographics
Firmographics- Name
- Alice's Kids
- Legal name
- Alice's Kids
- Website
- https://aliceskids.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Alice's Kids industry classification
Industry- Product category
- Children's Charitable Services
- NAICS
- Child and Youth Services (62411), Individual and Family Services (6241), Educational Services (611)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Child Protection & Child Rights (BPAGABAG)
- akta.pro secondary industry
- Early Childhood Education & Childcare Nonprofits (BPAGADAA)
Keywords
Where Alice's Kids is headquartered
LocationHeadquarters
- HQ city
- Mount Vernon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alice's Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Alice's Kids is a 501(c)(3) non-profit organization that operates entirely on donations from individuals, celebrities, and organizations. The organization does not charge for its services; all funding comes from voluntary contributions to support children in need with school-related expenses and activities.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Alice's Kids product offering
Product offeringCore offering
Alice's Kids is a 501(c)(3) nonprofit charity that funds specific, one-time needs for children in financial hardship, including prom tickets, field trip fees, back-to-school clothing, summer camp, instrument rentals, glasses, sporting goods, and school supplies. Requests are submitted by a national network of teachers, social workers, and police professionals via an online form, and the organization disburses funds through direct checks to schools/vendors or gift cards routed via the requestor to the caregiver, preserving anonymity and the child's dignity.
Product overview
Alice's Kids is a 501(c)(3) non-profit charity offering a single core service: providing anonymous, dignity-preserving financial assistance to children living in poverty. Rather than operating a platform with multiple modules, the organization functions as a charitable giving program that connects donors with children in need through a network of teachers, social workers, and other professionals. The primary service involves receiving requests for specific needs and fulfilling them through gift cards or direct payments to vendors, with a focus on maintaining complete anonymity for recipients.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Financial Assistance Program Anonymous, one-time financial assistance for K-12 children in need, covering specific items and services such as prom tickets, field trip fees, back-to-school clothing, summer camp, instrument rentals, glasses, sporting goods, school supplies, and household necessities. Requests are submitted by teachers, social workers, and police staff and fulfilled through direct checks to schools/vendors or gift cards routed via the requestor so the caregiver can present the assistance as their own, preserving the child's dignity.
Quantifiable outcome
- 14,232 children served in 2025
- +1 more outcomes
Companies that use Alice's Kids
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles2 records
Alice's Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alice's Kids partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Patton OswaltcoreComedian and actor Patton Oswalt has been a longtime supporter of Alice's Kids, winning $250,000 on Celebrity Jeopardy in 2023 and $50,000 in 2025 for the organization. He actively promotes the charity on social media and television appearances including Jimmy Kimmel Live. His contributions have generated significant media coverage and additional donations.
- Steve CarellcoreActor Steve Carell partnered with Alice's Kids to announce the charity's support for 800+ Altadena students after devastating wildfires. He helped cover prom tickets for students affected by the Eaton Fire, reaching national media coverage including Good Morning America, CNN, and major newspapers.
- Nancy CarellminorWriter and actress Nancy Carell is listed among the celebrity supporters of Alice's Kids, lending her name and potential influence to the organization's fundraising efforts.
- Kevin BaconminorActor and musician Kevin Bacon is listed among celebrity supporters who help amplify Alice's Kids' mission through their public profiles.
- Stephanie CourtneyminorActress Stephanie Courtney (known for Progressive Insurance commercials) is listed among celebrity supporters.
- Communities In SchoolscoreCommunities In Schools (CIS) is a major national drop-out prevention organization with which several board members and staff have connections. Multiple testimonials on the website reference CIS coordinators and site coordinators who work directly with students and submit requests for assistance.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Alice's Kids competitors and assessment
Company assessmentDirect peers
- First Book: Distributes books and educational resources to children in need through a national educator network. Comparable to Alice's Kids in serving low-income K–12 children via teacher-driven request channels and direct material assistance.
- Baby2Baby: Provides children in need with diapers, clothing, and other basic necessities through a national distribution model. Highly comparable to Alice's Kids in mission (dignified material support for low-income children) and gtm (partner referrals, celebrity-driven awareness).
- Communities In Schools: National dropout-prevention nonprofit that places site coordinators inside schools to identify and support at-risk students. Already a strategic partner of Alice's Kids; directly comparable target population, referral mechanism, and school-embedded service delivery.
- Room to Grow: Provides baby items, books, and parenting support to families with infants and toddlers living in poverty. Highly comparable mission and dignity-centered model, with a similar focus on targeted, high-touch material assistance.
- Pajama Program: Provides pajamas, books, and sleep tools to children in need, often via partner organizations. Closely mirrors Alice's Kids in the targeted, item-based, dignity-focused mission and reliance on community referral partners.
- Together We Rise: Supports foster and at-risk youth with tangible items (beds, suitcases, birthday boxes) and programs. Comparable to Alice's Kids in the dignity-preserving item-based model and heavy use of social workers as referral partners.
Broad incumbents
- Boys & Girls Club of America: Large, established youth-development nonprofit serving low-income children with programming, mentoring, and direct support. Broader in scope than Alice's Kids, but addresses a similar target population and is a frequently cited funder/partner for child-assistance charities.
- Toys for Tots: U.S. Marine Corps–run program collecting and distributing toys to underprivileged children during the holidays. Comparable target population and item-based assistance model, though a much larger, more established incumbent with a different distribution mechanism.
- Make-A-Wish Foundation: Grants wishes to children with critical illnesses, heavily reliant on celebrity involvement and earned media. Comparable to Alice's Kids in the high-touch, item-based, emotionally resonant model and the celebrity-driven fundraising flywheel.
Emerging players
- Child Care Aware of America: National nonprofit improving access to quality child care, with overlap to Alice's Kids on the family-stability mission and connections via shared staff networks (e.g., Siobhan Casey previously led there). Less of a direct service overlap but a relevant ecosystem peer in child/family services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alice's Kids social profiles
Digital presenceAlice's Kids compliance and trust
Trust signalCompliance4 records
Alice's Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alice's Kids leadership team
Management profileNumber of profiles
Profiles14 records
Alice's Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alice's Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alice's Kids
What does Alice's Kids do?
Alice's Kids is a 501(c)(3) nonprofit charity that funds specific, one-time needs for children in financial hardship, including prom tickets, field trip fees, back-to-school clothing, summer camp, instrument rentals, glasses, sporting goods, and school supplies. Requests are submitted by a national network of teachers, social workers, and police professionals via an online form, and the organization disburses funds through direct checks to schools/vendors or gift cards routed via the requestor to the caregiver, preserving anonymity and the child's dignity.
Is Alice's Kids a public or private company?
Alice's Kids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alice's Kids founded?
Alice's Kids was founded in 2011. It employs 1 to 10 people.
Where is Alice's Kids based?
Alice's Kids is headquartered in Mount Vernon, United States, in the North America region.
How does Alice's Kids make money?
One revenue line is on record: donations and Charitable Contributions.
Who are Alice's Kids's main competitors?
Direct peers on record are First Book, Baby2Baby, Communities In Schools, Room to Grow, Pajama Program and Together We Rise. Broad incumbents are Boys & Girls Club of America, Toys for Tots and Make-A-Wish Foundation. Child Care Aware of America is listed as an emerging player.
Does Alice's Kids have an API?
No public API is recorded for Alice's Kids.
What industry is Alice's Kids in?
Alice's Kids's product category is Children's Charitable Services. Its primary akta.pro industry code is BPAGABAG, Child Protection & Child Rights, with a secondary code of BPAGADAA, Early Childhood Education & Childcare Nonprofits. Its NAICS code is 62411 and its SIC code is 8300.